You were trained to care. Nobody taught you to sell. In this

season opener, the tables turn: Julian Treasure takes over as

host and interviews Toby on why brilliant clinicians struggle

to sell, and what to do about it without feeling gross!

Julian Treasure is one of the most listened-to voices on listening and speaking alive: five TED talks with over 160 million views, and author of books including How to Be Heard and Sound Affects.

WHAT WE COVER

— Why brilliant doctors, coachest, healthcare professionals struggle to sell what they do

— What decades as a professional drummer taught me about listening

— From drums to NASA: Kathy Sullivan, Charlie Bolden, and the useful idiot advantage

— Sales as leadership: leading a conversation by listening

— The best sales conversation that doesn't end in money

— Julian's RASA tool as a sales tool, and the 60/40 listening ratio

— "Do you like them? Can they pay?" Choosing a narrow target market

— "I hate marketing": why it's your duty anyway, and Book Yourself Solid

— Where AI fits, and what it will never replace

ABOUT JULIAN TREASURE

Julian Treasure is a sound and communication expert whose five

TED talks have been viewed over 100 million times. He is the

author of Sound Business and How to Be Heard, and his mission

is to regenerate the world's listening.

juliantreasure.com | TED: How to Speak So That People Want to Listen

tobygoodman.com

Mentioned in this episode:

INTRO: BYPR CHECKLIST

Clinicians: your patients and clients choose who they trust. 
A podcast can help build that trust and save you time before anyone contacts your practice. 
'Before You Press Record' is my FREE checklist - get it now over at tobygoodman dot com.