Artwork for podcast Copper State of Mind: public relations, media, and marketing in Arizona
The Decline and Fall of Local Journalism in America
Episode 6614th November 2025 • Copper State of Mind: public relations, media, and marketing in Arizona • HMA Public Relations | PHX.fm
00:00:00 00:26:23

Share Episode

Shownotes

Read the transcript and notes for this episode on our website.

Follow the podcast

If you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.

If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world’s local public relations agency.”

Chapters

Video

More from YouTube

More Episodes
66. The Decline and Fall of Local Journalism in America
00:26:23
65. From Arizona to Africa: Global PR Trends & Kenyan Culture at the PRGN Conference in Nairobi
00:18:32
64. Honesty and Integrity for PR Pros in the Post-Truth Era with Samantha Villegas
00:33:31
63. Journalists, Comedians, and Other Casualties in the War on Truth
00:21:54
62. You Need to Write a Better RFP for PR & Communications Work
00:37:10
61. A Pop Star and a Football Player Walk Into a Cracker Barrel
00:26:53
60. Where Everyone Belongs: Developing Leadership in Middle School with Sandra Fink
00:19:29
59. Launching the Knight Center for the Future of News at ASU's Walter Cronkite School of Journalism and Mass Communication
00:29:45
58. Public Relations Is Alive and Kicking
00:23:07
57. Internal Communications: How to Talk (and Listen) to Employees in Uncertain Times with Nikki Little
00:25:38
56. Why You Should Act Now to Help Save Public Media with Alice Ferris
00:24:50
55. Reimagining the Future of Local Journalism in Arizona with Chris Kline
00:22:37
54. Master’s Degree or Nah? The Value of Lifelong Learning In and Out of the Classroom
00:26:12
53. Would You Rather Hire a Robot or a Recent Grad?
00:15:34
52. Little Things Can Make a Big Difference
00:23:20
51. Metrics vs Meaning: Measuring the True Impact of PR & Communications Campaigns
00:26:28
50. The End of Celebrity Endorsements? Meet the New Brand Champions
00:22:06
49. AI in PR: Embracing Opportunities and Addressing Concerns
00:22:55
48. Diversity, Equity, and Inclusion Are Not Dirty Words
00:25:38
47. Rebuilding Trust in Government, NGOs, and the Media: Is It Even Possible?
00:24:01
46. The Importance of Mentoring in Our Lives and Careers
00:18:38
45. Celebrity Reputation Management and the "Dark Side" of Public Relations
00:24:44
44. What Does the $15m ABC News Settlement Mean for the Future of Journalism?
00:22:16
43. Holiday Marketing Madness: Can We Cut Through the Noise?
00:21:31
42. The Decline of Local News and Its Impact on Democracy
00:22:27
41. Public Relations in a Polarized Post-Election Environment
00:24:51
40. Navigating Ownership Transitions: Behind the Scenes of a PR Firm Buyout
00:29:18
39. Thoughts on Content Strategy and Thought Leadership as We Pause the Podcast
00:27:19
38. In The House With ... Jackie Yoder of Wilde Wealth Management
00:25:02
37. In The House With ... Melanie Green of Fish & Richardson
00:29:43
36. In The House With ... Samantha Gulick of Harrah’s Ak-Chin Casino
00:25:28
35. How to React to Controversial Topics
00:34:08
34. Accountability Earns Trust and Influence
00:25:45
33. Is It Worth It To Ask for Online Reviews?
00:26:45
32. In The House With ... Laurie Munn of Mercy Care
00:36:39
31. Collaboration, Best Practices are Benefits of the PRGN Network
00:29:26
30. Communications Remains Front and Center in the Workplace
00:33:44
29. Have We Ever Compromised Our Integrity?
00:32:32
28. Architects Aren’t Just for Buildings: Reputation Management in a Digital World
00:39:48
27. Can You Be Trusted?
00:30:22
26. Growing Your Brand on Instagram in 2022
00:23:34
25. Growing Your Brand on Twitter in 2022
00:29:35
24. Growing Your Brand on Facebook in 2022
00:30:13
23. Growing Your Brand on LinkedIn in 2022
00:29:28
22. Digital Trends for the New Year
00:32:27
21. PR Predictions for 2022
00:34:06
20. How You Communicate with Employees Is a Key Factor In Your Success
00:26:29
19. How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors
00:34:23
18. The Value of Visual Storytelling with Paul M Bowers
00:41:54
17. Should Your Organization Invest in Starting a Podcast?
00:31:22
16. How Professional Communicators Can Help Executives with Conversations about Diversity & Inclusion, Disinformation, and Civility
00:46:25
15. Are Your Employees Empowered to Represent Your Brand Effectively?
00:24:03
14. Back to Business Networking? Our Thoughts on Attending In-Person Events
00:28:15
13. Creativity, Curiosity, and Craft: Essential Skills for a Career in Public Relations, Marketing, and Communications
00:34:17
12. Social Media Strategy, Policies, and Pitfalls from the PR Agency Point-of-View
00:33:25
11. The Olympic Games Remind Us All to Be Our Best
00:18:57
10. Media Literacy and the Value of Skepticism with Ilana Lowery of Common Sense Media
00:32:51
9. What is “News Literacy” in This Age of “Fake News”?
00:26:16
8. How to Apologize (and Why It's So Hard to Do Well)
00:24:02
7. Why Executives Should Give Their Communications Team a Seat at the Table
00:29:29
6. Social Media: Blessing or Curse for Corporate Communications?
00:24:28
5. How to Build Relationships with Journalists and Media Outlets in Arizona
00:31:10
4. Does Influencer Marketing Make Traditional PR & Marketing Communications Obsolete?
00:30:51
3. Community Relations: Giving Back is Good Business
00:30:38
2. What can CEOs learn from Biden's first press conference?
00:21:50
1. From Media to PR: The Personal Journeys of Scott Hanson & Abbie Fink with HMA Public Relations (2019)
00:37:47
trailer Trailer: Copper State of Mind
00:05:43