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The End of Celebrity Endorsements? Meet the New Brand Champions
Episode 50 • 21st March 2025 • Copper State of Mind: public relations, media, and marketing in Arizona • HMA Public Relations | PHX.fm
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This episode explores how employees can become powerful brand ambassadors, influencing public perception and enhancing brand communication.

Abbie and Adrian discuss findings from a PR Week/Cision study showing that today's audiences increasingly trust employees' voices over paid celebrity endorsements.

This change marks a notable shift in consumer behavior and brand strategy, showcasing the critical role trust plays in modern marketing.

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