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The Human Element in a Tech-Forward Parking Industry with Julie Dixon
Episode 5 • 25th November 2025 • All Things Parking with Dani and John • John D. Conway, Dani Crain
00:00:00 01:16:03

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In this episode, Dani and John sit down with Julie Dixon, Founder and President of Dixon Resources Unlimited, whose 35-year career has taken her from writing tickets on a bike in Isla Vista to becoming one of the most respected voices in municipal parking. Julie shares how enforcement shaped her approach to public safety, the chaos of her first day managing San Francisco’s meter program, the real legacy of SFpark, and what it means to build a debt-free national consultancy as a woman in the industry.

In this episode, Julie and your hosts, Dani Crain and John D. Conway, get into:

(03:34) Why Julie believes enforcement should be about compliance and education, not punishment.

(17:45) The inside story of SFpark, sensor testing, and how Julie became known as the “sensor queen.”

(27:22) Julie on criticism, sexism, and navigating a male-dominated industry with integrity.

(30:24) Her PhD project: creating a formula for adequate municipal enforcement staffing.

(47:05) The biggest lesson Julie has learned in 35 years: listen before reacting.


Thanks to our sponsors for supporting this show:


* Laney Solutions: leaders in recruiting talent for the parking industry: https://www.laneysolutions.com/

* SpotHero: Parking made easy, wherever you go: https://spothero.com/

* Parking Revenue Recovery Services (PRRS): bringing you a new standard in parking compliance: https://www.parkingprrs.com/

* LAZ Parking: making a difference, one car at a time: https://www.lazparking.com/

* Asura Technologies: an automated license plate recognition (ALPR) and video analytics company: https://asuratechnologies.com/

* Parking Whisperer: https://parkingwhisperer.com/


Thanks to Julie Dixon for being on the show.


Connect with the hosts:


* http://www.parkingtalk.com


* Dani Crain: https://www.linkedin.com/in/dani-crain-3754a3178/

* John D. Conway: https://www.linkedin.com/in/john-d-conway-b55a7025/

* info@parkingtalk.com


Subscribe, like, and follow:


* Apple Podcasts: https://apple.co/44KScHB

* Spotify: https://open.spotify.com/show/0haGDmNJCmKl5PIuVpWK1j

* YouTube: https://www.youtube.com/@ParkingTalkwithDaniJohn-hb9ku?sub_confirmation=1

* LinkedIn: https://www.linkedin.com/company/parkingtalk-com/

* X/Twitter: https://x.com/parkingtlk


This episode was produced by Story On Media: https://www.successwithstories.com.

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