Artwork for podcast She Designed a Life She Loves
Ep 19 | Building Authority: The Secret to Standing Out in Interiors
Episode 19 • 21st November 2024 • She Designed a Life She Loves • Katrina Lumsden
00:00:00 00:18:36

Share Episode

Shownotes

In this episode, we dive into the power of building authority as an interior stylist or designer and why it's the key to standing out in a saturated market. I share my own journey of stepping into my authority—showing up online, providing solutions, and embracing my unique expertise—which transformed my business. Building authority isn’t just about being visible; it’s about becoming the go-to expert for your dream clients. Whether it’s through sharing tips, showcasing your process, or hosting workshops, being consistent and authentic will help you build trust, confidence, and an engaged audience.

You'll learn actionable strategies to position yourself as an authority in your niche, like collaborating with industry peers, creating valuable content, and leveraging storytelling. I also discuss mindset shifts needed to overcome fears of judgment and imposter syndrome. Authority isn’t about perfection; it’s about connecting with your audience and showing them the magic only you bring to the table. If you're ready to elevate your interiors business and become an in-demand designer, this episode is for you!

_____

If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!  

Purchase Own your Space

You will find Katrina Lumsden on Instagram @_katrinalumsden_or at the podcast Instagram account @shedesigned_podcast

You will find links to all you need to know about working with Katrina HERE

BOOK a Discovery Call

Come along to the FREE Masterclass - Roadmap to Kickstart your Interiors Business HERE

FREE GUIDE - The Secret to a Six Figure Offer Suite

Chapters

Video

More from YouTube

More Episodes
19. Ep 19 | Building Authority: The Secret to Standing Out in Interiors
00:18:36
18. Ep 18 | Shifting the Mindset: From Fear to Empowerment in Your Design Business
00:23:58
16. Ep 16 | Part One | Catherine Heraghty from The Stables
00:22:03
17. Ep 17 | Part 2 | Catherine Heraghty from The Stables
00:25:43
15. Ep 15 | Stop Burnout in it's tracks - 10 Ways to Balance Business, Life and Self Care
00:26:42
14. Ep 14 | How to Nail your Next Interiors or Brand Shoot - 10 Action Steps
00:31:17
13. Ep 13 | Krystal Johnson from Property Stylists of Melbourne.
01:12:37
12. Ep 12 | How to Create a Business in Alignment with Your Season of Life
00:19:49
11. Ep 11 | Roadmap to Kickstart your Interiors Business
00:25:11
10. Ep 10 | Taking Aligned Action & Signs from the Universe
00:21:02
9. Ep 9 | Hillary McVeigh | Human Design & Intuition in Business
01:03:17
8. Ep 8 | Master your Marketing for Consistent Income
00:20:28
7. Ep 7 The Interiors Offer's Suite Spot
00:18:45
6. Ep 6 Listening to and Trusting Your Intuition
00:26:08
5. Ep 5 Attracting your Perfect Dream Clients
00:20:41
4. Simone Mathews | Ep 4 Part Two - Leaning into Intuition & Energetics
00:31:59
3. Simone Mathews | Ep 3 Part One - Creating a Soulful Interiors Business
00:34:50
2. Ep 2 Niche Down to Stand Out in the Interiors Industry
00:14:51
1. Ep 1 Designing a Life I Love
00:18:34
trailer She Designed a Life She Loves Trailer
00:03:01
59. New Beginnings
00:18:16
58. Studio Haven 2.0 is Coming!
00:15:58
57. An Exciting New Chapter for Our Family
00:15:52
56. Transforming By the Bay Batehaven with the Elevated Holiday Haven Program
00:24:07
55. The Elevated Holiday Haven Program in Detail
00:34:37
54. From Dream Home to Dream Destination with Lauren, Hilltop at Bright
00:29:37
53. The Holiday Haven Method - 5 Key Foundations to a Successful Holiday Home Business
00:27:14
52. The Importance of Collaboration when Building a Successful Holiday Home with Fran from The Wensley
00:59:35
51. Foundations to Success, Mentoring for Holiday Home Owners
00:21:44
50. Founders of Aloca, Rachael & Aleace - Share the Insider tips go from Holiday Home to Photo Shoot Location.
00:37:21
49. What is your Why Behind your Holiday Home
00:26:51
48. The DIY Tips for your Holiday Home with Zoe Gilpin
00:20:23
47. Presenting a 5 Star Holiday Property to your Guests
00:11:10
46. BONUS - Episode 3 The Reality of Life
00:16:13
45. Creating an Environmentally Friendly Holiday Home
00:23:11
44. 10 Ways to Attract Guests to Your Holiday home and Increase your Bookings
00:22:48
43. Th Basics of Instagram for your Holiday Home Business
00:27:18
42. Creating a Dreamy Destination at Orchards Nest, Tasmania
00:31:35
bonus BONUS - Episode 2 Inside My Research and New Beginnings
00:36:55
41. 5 Software Platforms to Take Your Life from Overwhelm to Organised
00:45:27
40. Living Room Transformation - Where to spend and where to save.
00:39:33
bonus BONUS - My Journey to Purchase my Holiday Haven Begins
00:20:44
39. 5 Tips to Increase Your Social Media Presence to Generate More Bookings in your Holiday Home.
00:37:09
38. The Art of Great Customer Service at the Old Schoolhouse Milton
00:40:32
37. Why you Should Have Your Own Website for your Holiday Property?
00:40:30
36. How you can Earn an Extra Income in your Holiday Property Right Now
00:20:32
35. How to Market your Holiday Property with the Right Wording
00:29:48
34. 6 Pillars to a Stand Out Holiday Home
00:21:42
33. Content Creation Tips for Holiday Homes with Loz Markham
00:53:50
32. Renting Your Home while Travelling Australia with Leah Bailey from Isle at Mudjimbah Beach.
00:30:42
31. SEASON 2 - 5 Tips to a Functional Outdoor Living Space
00:21:27
30. Most Downloaded Solo Episode of 2022
00:21:15
29. A Revisit of Katrina’s Favourite Guest Episode of 2022
00:31:31
28. Holiday in Style 2022 Wrap Up & What’s to Come in 2023
00:26:22
27. 3 Tips to Create a Luxe Look in Your Holiday Home
00:22:37
26. The Importance of Creating a Brand Identity with Rachael Turner from Among The Palms
00:46:49
25. Tips to Knowing Where to Purchase Your Holiday Property with Jo Vadillo
00:36:56
24. Building a Modern Holiday Home in the Historical Town of Beechworth.
00:37:09
23. How to Create a Sold Out Holiday Home With Stand Out Design.
00:16:50
22. Acre of Roses. Not just a beautiful holiday stay, but a complete immersive experience.
00:52:50
21. Selecting your Cushions for your Holiday Stay
00:12:54
20. Creating a Cohesive and Relaxed Living Space
00:30:16
19. Are You Creating Experiences To Remember in Your Holiday Stay
00:19:45
18. Creating an Award Winning Experience Based Holiday Stay & Dream Lifestyle
00:53:36
17. Creating Beautiful & Functional Main Bedrooms in your Holiday Stay
00:30:06
16. Measuring for Success
00:13:01
15. Not Just a Cute (and Pink) Holiday Stay But a Stand Out Successful Brand
00:31:37
14. How Important Is Instagram For Your Holiday Stay Business
00:34:42
13. Bernadette Janson Shares Her Tips on Buying and Renovating a Property for Short Term Rental
00:34:04
12. Using Artwork as your Inspiration for your Interiors
00:22:28
11. Renovating a 1970’s Motel into a Gorgeous Hotel with Sarah from Crystal Pacific Palm Beach
00:32:09
10. How can Elevating the Interiors of your Holiday Property Impact Your Income.
00:32:30
9. When holiday home dreams become reality with Jodi Ansell from Umi Boomerang Beach
00:35:55
8. 12 Tips to Transform your holiday home on a budget
00:23:57
7. Balancing life, business and a luxury holiday home with Aimee from The Shore at Gerringong
00:32:16
6. Creating your Interiors Vision - Part Two
00:20:55
5. Turning a Pole House into a Beautiful Coastal Stay with Amanda from Bask at Loves Bay
00:34:14
4. Creating your Vision for your Holiday Home - Part One
00:22:23
3. Creating a charming Farmhouse Holiday Home - Farmhouse on Oxley
00:26:58
2. Does your holiday property Stand out from the Crowd?
00:20:44
1. My Story and why I have started Holiday in Style
00:14:23
bonus Welcome to Holiday in Style
00:01:30