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The Roller Coaster of Private Practice - and how to cope with it
Episode 88 • 23rd October 2025 • Good Enough Counsellors • Josephine Hughes
00:00:00 00:35:49

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Do you ever feel like running your private practice is a bit of a roller coaster?

One week you’re full with enquiries and new bookings - and the next, it’s all cancellations and endings.

In this episode of Good Enough Counsellors, Josephine explores the emotional and practical ups and downs of private practice, and why consistency in marketing is key to creating a steadier ride.

There’s no magic wand for building a sustainable business, but there is a way to make it feel easier. Josephine shares how to make marketing a habit, manage your expectations, and measure success by your effort, not just your client numbers.

You’ll learn:

  • Why quick bursts of marketing lead to “feast or famine” cycles
  • How to stay consistent when you’re busy with clients
  • The mindset that helps you cope with slow progress
  • Simple, realistic marketing habits that keep clients coming
  • Why your steady visibility builds trust and referrals over time

If you're fed up with worrying where your next client is coming from, listen to this episode to help you resolve the roller coaster ride.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords

private practice, marketing, client acquisition, mental resilience, sustainable growth, consistency, expectations, community support, content strategy, therapy growth

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

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