I meet a women who along with her brothers and sisters, are continuing to run the family retail business that was started by their Grandmother. Tracy Phillips and her family own Phillips Shoes and Phillips Menswear in the West of Ireland. Having been in business for nearly 100 years, this family is at the very heart of the local community. Tracy describes the true meaning of customer service, that has been nurtured over the generations. Having grown both the physical and online parts of the business, Tracy imparts some excellent, honest advice so that you can do the same.