Loading Episode...
Marketing Musings | Johnny Molson - Johnny Molson EPISODE 37, 29th July 2021
Talkin' 'Bout Those G-g-g-generations
00:00:00 00:04:10
1x
Share
Notes
Subscribe

Talkin' 'Bout Those G-g-g-generations

Generations, defined as like-minded groups that share a birth range, don't exist.

This important information has been uncovered by research from BBH-Labs:

https://www.bbh-labs.com/puncturing-the-paradox-group-cohesion-and-the-generational-myth

If you believe "Millennials" act as a predictable group with the same values and habits, you'll be surprised to learn your belief may be flawed.

More Episodes
37. Talkin' 'Bout Those G-g-g-generations
00:04:10
36. What Matters is What's Remembered
00:05:17
35. The Marketing Funnel Cloud
00:04:46
34. That'll Do
00:03:50
33. Everyone You Know (is a liar)
00:05:22
32. The Anatomy of an Offer
00:05:20
31. Philanthropy: You're Doing it Weird
00:03:55
30. Most People Don't Know Most Businesses
00:04:28
29. Alsofocuson
00:03:49
28. Show Me the Future
00:04:14
27. The Secret to Increasing Facebook Likes 560% in One Week
00:04:51
26. It's Mostly Invisible
00:04:47
25. Does the Name Ring a Bell?
00:03:34
24. Generation Gem and How to Market to Them
00:06:14
23. About That Price
00:05:55
22. More Lincoln Less Stinkin'
00:03:51
21. You're Local. Who Cares?
00:05:53
20. Media Agnosticism | Marketing Musings
00:04:43
19. Change the Name, Change the Results | Marketing Musings
00:05:49
18. Win Now. Win Later. | Marketing Musings
00:05:37
17. What is Your Price Tag Advertising? - Marketing Musings
00:03:52
16. They Hate My Ad (Now What?) | Marketing Musings
00:04:12
15. McMann & Tate: Worst Ad Agency Ever | Marketing Musings
00:05:48
14. Mistakes aren't Wrong. Wrong isn't a Mistake. | Marketing Musings
00:03:06
13. Formulas and Recipes | Marketing Musings
00:02:39
12. The Deception of Earholes and Eyeballs - Marketing Musings
00:05:13
11. This Never Works - Marketing Musings
00:06:16
10. Same Same Sameity Same Same - Marketing Musings
00:05:49
9. Actually, Most Things Will Stay the Same - Marketing Musings
00:06:17
8. Basically the Basics - Marketing Musings
00:07:33
7. Say This. Not That | Marketing Musings
00:05:06
6. What Now? What When? Marketing in a Pandemic - Marketing Musings
00:05:47
5. Digital Marketing's Death Spiral - Marketing Musings
00:05:44
4. Dave Said What? | Marketing Musings
00:05:10
2. Business is Not a Football Game - Marketing Musings
00:07:57
1. What if it's Not Advertising? - Marketing Musings
00:04:41
3. If They Only Knew How Awesome I Am - Marketing Musings
00:02:44