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Essential assets marketers own to drive business success
Episode 3028th November 2023 • Unicorny • Selbey Anderson
00:00:00 00:30:19

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24 Assets that drive digital success

In this episode of Unicorny, we dive straight into the second part of a conversation with host Dom Hawes and guest Daniel Priestley. 

You'll discover the importance of creating assets that work for both your business and yourself. Daniel discusses his book, 24 Assets, which breaks down the different types of assets you need to thrive in the digital age. From intellectual property and branding assets to marketing, product, system, and culture assets, you'll gain practical insights on how to leverage each asset to create a successful business.  

Daniel finishes this episode with a jaw-dropping insight about AI and it's impact on us all. Don't miss this episode!

About Daniel Priestley 

Daniel Priestley is the Co-Founder and CEO of Dent Global, a company that develops entrepreneurs to stand out, scale up, and make a meaningful impact in the world. For over 12 years, he has been leading a team of high performers who deliver award-winning accelerator programs, software solutions, and business books to over 3000 clients across the UK, US, Canada, and Australia. 

Daniel’s mission is to help entrepreneurs solve meaningful problems in remarkable ways, using technology, innovation, and influence. He has co-created ScoreApp, a software that automates performance marketing campaigns using quizzes, online assessments, and surveys. He has also written best-selling business books, including Key Person of Influence, Entrepreneur Revolution, and Oversubscribed. Additionally, he is a VIP contributor to Entrepreneur Media and a board advisor of Home Grown Club, a network of high-growth entrepreneurs. 


Full show notes:  

LinkedIn: Daniel Priestley | Dom Hawes  

Websites: Dent Global| ScoreApp | Selbey Anderson  

Timestamped summary of this episode  

00:01:16 – Introduction to 24 Assets and Key Personnel of Influence 

00:02:39 - Intellectual Property Assets  

00:03:46 - Brand Assets  

00:05:02 - Marketing Assets  

00:06:59 - Product Assets  

00:12:33 – Key takeaways of the episode so far 

00:16:57 - The Future Impact of AI and Hyper Consumption/Production  

00:26:29 - The Potential Feudalism of the AI Age  

00:27:32 - Becoming a Key Person of Influence  

00:28:23 - The Marketer's Role in Protecting Future Value  

This podcast uses the following third-party services for analysis:

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