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Legacy, Leadership & the Long Haul: Building Culture from the Cab to the C-Suite with David Price
Episode 21 • 3rd March 2026 • On the Front Line • Dr. Gina Anderson
00:00:00 00:24:53

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On this episode of On the Front Line: The Safety, Learning & Operations Podcast, Dr. Gina Anderson, speaks with David Price, Executive Vice Chairman of United Petroleum Transports — a 60-year-old, family-founded company that grew from one truck and a bold idea to nearly 900 trucks and 1,500 associates operating across the U.S. and beyond.

David shares what it means to lead with flat hierarchy, why safety isn’t a competitive advantage in tanker trucking, and how innovation in a decades-old industry moves slowly but powerfully. He also opens up about legacy, what it means to carry a family business forward. He talks about why people are the next great challenge in trucking and not technology.

If you’ve ever wondered how real leadership gets built in a high-stakes, high-risk industry, this episode is for you!

What You’ll Learn in This Episode:

  1. Why frontline workers are the engine, and leaders are just steering wheel How United Petroleum Transports built a culture of trust
  2. Where is fuel hauling innovation is heading
  3. Why legacy isn’t something you plan

Connect with David on LinkedIn, https://www.linkedin.com/in/david-price-95863a59/

Want to learn more about David's work? Check out the United Petroleum Transports website, https://www.drive4upt.com/

Check out the Luma Brighter Learning website, https://lumabrighterlearning.com/

Think you'd be a great guest on the show? Apply, https://www.learningwithgina.com/otfl-guest/

Subscribe to On the Frontline for more insights on safety, compliance, learning, and operations in the world of mobile, distributed, and high-risk workforces.

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