Fall is bringing busier calendars, and Kim has a formula for making sure your podcast does not fall apart when life gets in the way.

Recording outside on her patio, Kim talks through why batch recording shorter, single-topic episodes now is the best insurance against a packed October through December, whether that busyness comes from holidays, travel, or an unexpected cold. She digs into why repetition is the real engine behind sales, tracing the classic seven touches rule back to her own marketing school days and showing how it plays out today through newsletters, social posts, and podcast episodes that mention an offer again and again rather than just once. She also shares a practical way to work calls to action and dynamic ads into episodes without tripping the ad detection that some podcast apps use to skip anything bookended by music.

The takeaway is simple. Plan your next few months of offers now, batch the episodes that support them, and let repetition do the work of turning listeners into buyers.

https://kpcreativemedia.com/activation

Mentioned in this episode:

Your Productivity Pulse: https://pod.link/1867957851

Have you been feeling the push and pull of the seasons lately?

Because I sure have.

And today I am actually recording this on my phone outside, sitting down in my patio, watching my chickens.

And I want to know.

There's a couple of things I want to know.

One, I want to know how the sound is on my phone for this.

And two, I want to know if you can hear all of the sounds of nature.

And the other piece of this is I want to give you permission to be able to record in different places, in different spots where maybe you wouldn't normally record, but you're feeling crunched on time or maybe you're feeling, you want to get hit did.

And so this is kind of like your permission slip to do that, right?

My name is Kim Parkinson.

You're listening to Podcasting for your spiritual business.

This is a show where I help you grow and launch your podcast.

I am here to just kind of make sure that your voice is heard and you are making an impact with the things that you do, the topics you discuss, and you can call in aligned, aligned people to your programs, to your show and, and make some money, right?

Make some, make some meaningful income for you and your family.

And again today I wanted to do this episode outside.

This is actually the second time because the first time I tried this, apparently even though you hit record on your phone, you need to hit it twice.

Because I always record on Zoom.

I'll tell you that right now.

I know that I have descript and I have audacity and I could record, I mean even on my phone here I have GarageBand.

I have other things.

I have the voice recorder.

I could record anywhere, right?

And you can too.

So you record where you want to record.

My preference of recording is on Zoom.

I like to record on Zoom.

I think that my voice sounds best on Zoom.

I think that it's just all the way around.

I then take the audio files and move them into descript.

But this is the way of the world, right?

Where you can, you can do this in multiple different ways now.

And knowing that I'm outside and recording this just really willy nilly, I just decided I'm gonna record an episode.

Yeah, I'm gonna do that right now.

It's 4:30 in the afternoon on a Tuesday.

And yeah, I'm outside.

Cause it's 68 degrees out here.

It's absolutely gorgeous.

One of the things that I was acutely aware of today, wanting to be outside, wanting to not be in my office and record, is that fall also brings with it some allergies but what I want to talk about is having these seasons change and having the next couple of months coming up and upon us, there's going to be a lot of busyness, right?

My.

I was just telling someone earlier today, I'm already fully booked for every Saturday in October, except for one.

Then comes November.

November is my birthday month.

And so we have a lot of things that usually happen that month.

Then we fall into Thanksgiving and then from there it's that holiday.

And even if you are not a big holiday person, right?

So my kids are older.

We don't celebrate as much as other people might.

We still have some friends parties to go to.

We still have work parties to go to, whatever networking parties to go to.

There are definitely things that will happen and we'll fill up our calendar.

I do already know we have an annual trip that a couple of us go on into Boston.

We go into Boston and we have a beautiful dinner and we go up to the, the Prudential center, if you've ever heard of it.

And we, we do some, some walking around up there.

And then there's some restaurants ins.

Already booked.

It's already booked.

We do it every year.

It's already booked.

That being said, because these things are already on my calendar, I'm thinking about two things right now.

And these are the two things that I really feel like you guys need to think about as well.

One of them is batching.

Batch your recordings.

Now, I'm going to make this.

Try to make this a little easy for you, right?

So here's my formula to help you batch record.

Because let's face it, whether you have fall, fall allergies or spring allergies, or whether.

Or you think you're not gonna catch a cold, you could like, you know, you could win the lottery and you could go away for a couple weeks and then what?

I mean, yes, some of you might be like, yeah, I'm not gonna worry about my podcast then, but maybe you do.

Maybe it's a labor of love, you know?

Like, I really feel like I would be very interested in continuing this even if I someday found myself a billionaire.

That'd be fantastic.

Or maybe you would never hear from me again.

Who knows?

No, you probably would not.

I would come back because I love it.

I love what I'm doing.

Here's the thing.

Batch requ.

Record shorter episodes, one topic per episode.

I've mentioned this multiple times before.

One topic per episode.

Batch those.

Get those short, tight and to the point, right?

And think about ahead.

What is it that you're going to be offering for Black Friday?

What is it that you're going to be offering at the beginning of the year?

Are you opening a new membership?

Are you opening a new course?

Are you going to be changing up your coaching?

Did you open a school community?

Did you decide to, I don't know, have a yoga certification?

I know somebody that's doing that, right?

So if you have that, I am going to invite you to not only do shorter episodes and batch them, but I'm also going to invite you to start dropping little nuggets, dropping little hints that you have something on the horizon that's coming, even if it's not pre created yet.

And then when it is done, or when you are ready or when you have created the sales page, and I'll tell you a little bit about that in a second.

When you've created that sales page, then start talking about it.

Start talking about it on a regular basis.

And I want you to start talking about it about six to eight to 12 weeks even.

And that means now.

That means now if it's like brand new year, right?

Talking about it now, getting people interested now, whether or not that's they're getting into your wait list, whether or not that's putting a deposit down or whether or not that is paying in full and you tell them this doesn't start until da da da date.

Because that is going to be the next little pit that I want to tell you, which is touches, right?

Why are we doing all of these advertisement for one product or one thing so many times ahead of time?

It's because as a society right now we need to have more touches.

We need to have more ways to reach people in order for them to become a client.

It's very rare that you're going to have somebody walk into your world and say, I am ready to buy from you.

I have no idea who you are, but I'm already dropping, dropping a load of money on you.

It's very, very, very rare, if actually next to impossible.

I mean, it would have to be a referral that came of the highest esteem, right?

If something like that happened, which still ends up being a touch.

Right now your podcast episodes are touches.

Any newsletters you send out are touches.

Any articles, blog posts, social media, YouTube channel, you know, emails that you send out individually, not newsletter, but individually are touches.

Anytime somebody maybe recommends you or they see you on social media.

Oh, I think I might have said that.

You know, there's so many different ways to get in front of somebody and get that Touch.

But here's the thing.

They need to start and they need to start now.

Because when I went to marketing school, you know, they said it was seven touches to make a sale.

Okay?

And let me tell you, I graduated college in 95.

That's how old I am.

So that will give you an idea.

That was a long time ago, right?

And back then, here's the other thing.

Back then, these touches were newspaper things that people got in the mail, flyers in the mail.

These were maybe radio advertisements on the radio.

These were like billboards, even any of those.

And all of those actually still work.

They just don't work in the scale that maybe we're thinking of them to work.

Right.

But you know, you still get junk mail.

We all get junk mail.

We all see those billboards.

As a matter of fact, there is a barber shop a couple towns over from us.

And I just drove by that place the other day.

And he always has that billboard completely decked out with whatever, what, whoever's gonna pay for the advertisement that month.

And I think it's amazing because it's perfect for where he is.

He's in a spot where it works perfectly for his business, I'm sure, brings in a little bit of an income.

And you know what, that billboard is huge and it is driver level.

And so people can really get a chance to see that.

So the touches that you need to have need to be something repetitive.

They need to hear this on a continual basis.

Now let me tell you why this is important and why I have found this to be important.

Over the summer, I talked for a couple of weeks and a couple weeks, I mean, maybe like three or four weeks, I think I talked about my podcast growth accelerator.

Now that is, I lovingly call this pga.

Not to be confused with the golfing pga, but I lovingly call this pga.

And I really have designed this for people that already have a podcast that want to grow their podcast.

Every month we have a different theme.

And every month I have open office hours on Mondays, 3 to 3:30 Eastern.

And then the last Wednesday of the month we have group coaching and or a masterclass.

And every month you also get a five day email sequence of like a little mini lesson.

If you log in to the classroom, I actually have videos there.

But if you don't log in, you at least get the little mini lessons inside of the 5 day email sequence.

Telling you all of that about PGA.

What I did was I talked about it on a repetitive basis for many weeks ahead and it actually started working right.

I had talked about it.

I wrote a newsletter about it.

I had a coup, somebody reach out to me about it in from one of my newsletters.

They did a reply and then I had somebody that had listened to it and then they clicked the link and they bought.

I love that.

Right?

I love that for me, I would love that for you.

And what I'm saying is repetition works for this.

So you need to start thinking ahead.

What is it that you're going to be offering for Black Friday?

What is it that you're going to be offering for the beginning of the year?

What is it that you want people to know about you?

Your programs that are maybe changing or maybe you're having a different offer, or maybe you are offering something that is the same that you've always offered, but it is going to maybe increase in price or lower in price, or maybe you are going to just say, I've decided I'm only taking so many one on one clients.

So get in here now.

Because you want to make sure that you get to be one of those one on one clients if that is what you are, what you're doing.

But you need to start thinking about how you're going to offer that, what you're offering and then back that up so that at least six episodes have that call to action within them and don't make it confusing.

Talk about it a little bit within your episode.

You know, even if you're doing an episode that's completely irrelevant to the topic, you should still have somewhere within there a little bit of knowledge about that.

This is would maybe be a perfect time to start adding dynamic ad.

But here's the thing.

I say dynamic ad.

Most of the time people think, okay, I'm going to say my ad, I'm going to add some music to the front, music to the end, and then add that in.

And that is fine.

That does work.

That still does work.

But these new podcast app players are getting super smart and they're starting to say, hey, if there's music, that's an ad.

And so then they start cutting those.

Now there are some.

It's usually a podcast player that you have to pay for, by the way.

So if you are a paying member of maybe Overcast or something like that, and you have the ad feature turned off, you're probably not going to hear ads if they start with music and end with music.

Okay?

So saying them within the episode, there's no way for them to kind of catch on that this is an ad, right?

This, there's not going to be otherwise Maybe it would cut out too much of the episode and they don't want that either.

So I am thinking here you can dynamically add it, but don't put music, make it different, kind of have a couple of them and rotate through.

Kind of similar to how I'm doing with my testimonials and have that so that there is an ad somewhere in the episode.

And maybe it's, maybe it's a fun little like, hey, knock, knock, knock.

I just wanted to let you know that right now my podcast growth accelerator is.

And then just keep talking about whatever that ad is, right?

Six weeks at least.

And then people get a chance to hear it.

Because right now people are starting to go back and listen to old episodes from August and maybe July, and they are not necessarily listening to the episode that you released today.

That your offer was only good through today.

That doesn't happen.

Typically, you know, you can look at your 24 hour downloads and that will give you kind of an idea of how many subscribers you have.

So if you look at those, if you look at your stats and after 24 hours you've had 24 downloads, you have done approximately 24 subscribers.

But here's the thing, those 24 subscribers still may not have listened to the episode yet.

It just means it's downloaded on their device.

So you need to make some of these calls to action.

Longer in length, more touches.

And the easiest way to do this is to think ahead and get these batched, get these out, get these ready and ready to go and ready to get into the world and into your ideal listener's ears ahead of time, way ahead of time.

So, and even if you don't have whatever that new offer is ready, just start kind of like dropping nuggets about it, you know, like, hey, I have something brand new coming up.

I'm going to tell you more about it next week.

And then next week comes and you're like, hey, you know that brand new thing I told you that I was going to tell you more about?

Well, yeah, now I'm going to tell you that I was working on some modules and oh my gosh, I'm so excited that this is coming.

And let me tell you that this is going to be approximately this price to this price.

And as soon as it's ready, I'm going to have have a wait list.

So listen, next week I'm going to have that wait list ready.

And this is going to also keep you kind of accountable, right?

It's going to keep you accountable to be like, I Got to do this because I want to make sure that it's accurate.

So it's going to keep you accountable.

It's going to keep people interested.

It's going to keep you in their ear as, like, that whole, like, something's coming, something's coming, or something's here.

Even if it is already here.

Leave it.

Leave it there so they can listen and they can start to buy.

Don't just think you're going to drop something once and they're going to buy it.

It's just not typically going to happen unless you have a really big name and.

Or you have a really big following.

You know, you're just really lucky, honestly.

You know, I want you to succeed.

And by success, I really think that sometimes we need to focus on the repetition part of this here, because what we are doing needs to be said over and over and over again.

Just think about how many times we have to tell kids to clean up their laundry.

And I have adults, so.

All right, so if you take anything from this CTA multiple times over multiple, multiple episodes, start thinking about what you're going to be talking about over the next three months and batch those.

Because whether you win the lottery and you are going away for two weeks or you catch a cold and you get laryngitis for eight weeks, you do not want to get stuck in the lurch and get stuck without these really important pieces.

That's my advice for this week.

While I'm recording this again, outside with the wind blowing, the trees moving, the chickens making noise, the hawks in the sky and the trucks out on the road, or cars.

So I am.

I'm doing my best to do exactly what I want you to do, which is record when you have the time and where you have the time and in the space that you have it.

So pick up your phone and hit record.

Grab a.

Grab that Zoom app and start recording.

All right?

Until next time, where your voice flows, your business grows.

And before you go, I want you to just take a moment and listen to this testimonial from a client.

Thanks so much.

This is Kim Parkinson, and I'll see you next week.