In this episode, we chat through structuring SEO retainers and how to sell them effectively. The main talking points include:
Importance of having a clear, structured framework for SEO services that outlines what the agency delivers and how they operate, with potential scalability.
The risks of not having a structured offer and how clients can influence the services' scope without a clear framework.
Broader application of these principles beyond SEO, including web design and other services.
Challenges in defining monthly recurring services, especially in SEO, compared to project-based services like website development.
How an onboarding or discovery phase helps you properly set up clients, understand their needs, and build an effective strategy.
Emphasis on setting clear expectations from the start to prevent misunderstandings about deliverables and to maintain client satisfaction.
