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Marketing for Established Therapists: From Getting Found to Getting Known [Ep 173]
Episode 173 • 6th July 2026 • The Bad Therapist Show • Felicia Keller Boyle | Business Coach for Therapists
00:00:00 00:18:47

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When was the last time you stepped back and reconsidered your marketing instead of simply doing what you’ve always done? Most marketing advice for therapists is built for people chasing their first 10 clients. But if your caseload is already full, that same advice might be keeping you stuck at a ceiling you don’t even realise exists. In this episode, I explain why marketing for established therapists is a different job entirely. The goal moves from getting found to getting known.

I'll walk through the shift from survival marketing to authority marketing, the 10/80/10 rule for systematising what already works, and selling your point of view rather than your services.

There’s a version of your private practice where your reputation does the heavy lifting and the right people reach out without you working harder.

This is what marketing for established therapists looks like. Not grinding for visibility, but building the reputation that does the heavy lifting for you. Ready to learn how? Tune in!

Topics covered on Marketing For Therapists:

  1. What it means to be an established therapist
  2. The difference between survival marketing and authority marketing
  3. How to audit the marketing channels that are already working
  4. The 10/80/10 rule and how to systematise what already works so boredom does not pull you into self sabotage
  5. Real client examples of authority marketing in action

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"Early stage therapists market what they do, but established therapists market how they think." Felicia

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