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How to Build a Marketing Ecosystem That AI Can't Break [Ep 130]
Episode 130 • 8th September 2025 • The Bad Therapist Show • Felicia Keller Boyle | Business Coach for Therapists
00:00:00 00:17:50

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Is your website traffic dropping even though you're doing everything right? Building a marketing ecosystem is more critical than ever as AI reshapes how clients find therapists online. I'm seeing it firsthand; my website gets higher impressions than ever, but fewer clicks because AI summarizes my content directly in search results. It's frustrating, right? But here's the good news: this shift isn't the end of marketing for therapists. It's actually a chance to create something stronger and more sustainable for your private practice.

Tune in to today's episode as I share exactly what's happening with zero-click searches, why relying on one marketing channel leaves you vulnerable, and how to build a marketing ecosystem with multiple touchpoints that work together. You'll hear about my own five-year journey building this business, what worked, what didn't, and the specific steps you can take starting today, even if marketing makes you uncomfortable. 

So if you're ready to stop worrying about algorithm changes and start building a private practice that thrives no matter what tech throws at us, this episode is for you!

Topics covered on Marketing Ecosystem:

  • The story of a therapist who relied only on networking and what happened when they got sick and needed extended time off
  • A breakdown of what a marketing ecosystem looks like and which channels you should consider building first
  • My own two-year journey with SEO + podcasting and when they really started taking off
  • How to choose marketing channels based on whether you have more time or more money right now
  • The uncomfortable truth about why we resist certain marketing strategies and how I overcame my own resistance
  • A reflection exercise to map your current marketing ecosystem and identify where you're over-relying or underperforming


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“ When you invest in a marketing ecosystem that leverages multiple channels, meaningful relationships, and your own strengths, you're protecting your practice against the ups and downs of tech and trends.” - Felicia


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