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The Mindset Shift that Revolutionized Dani Terry’s Instagram Strategy [Ep 105]
Episode 105 • 17th March 2025 • The Bad Therapist Show • Felicia Keller Boyle | Business Coach for Therapists
00:00:00 00:33:00

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What if a simple mindset shift could completely change how you approach social media marketing? In today's episode, we're diving into the fascinating journey of Dani Terry, a private practice therapist who experienced a dramatic change in perspective on using Instagram to market her private practice. 

Initially seeing the platform as a burden, Dani shares how a surprising source of inspiration helped her view social media as an extension of her therapy art. We explore the challenges she faced, the breakthroughs she experienced, and how she found joy and purpose in her marketing efforts. Dani's story will resonate with anyone looking to find meaning in the hard work that is necessary for running a private practice. 

If you’ve ever felt like social media is just another chore, Dani’s story will change how you see it. Tune in now to hear how this simple shift revolutionized her strategy - practically overnight.

More about Dani Terry:

Dani is a queer therapist that's passionate about helping other queer people heal from trauma. For over a decade, she's been helping queer baddies heal, live their dang lives, and find queer joy all at once!

Topics covered in this episode:

  • How Dani's perspective on using Instagram for her therapy practice transformed in just one day.
  • The various marketing strategies Dani considered and how she balanced them with her personal capacity and business goals.
  • The surprising source that inspired Dani's mindset shift about Instagram.
  • The concept that hard work is the work that supports your passion, even if it's not always enjoyable.
  • The challenges Dani faced in maintaining consistency with her social media efforts and how she overcame them.
  • How Dani reframed her social media efforts as an extension of her therapy art.


Connect with Dani Terry:


Connect with Felicia:


Quote:

"I have been thinking that my hard work of showing up on social media every day is the necessary means to the end." - Dani Terry

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