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How to Start a Podcast Part II: Production on Any Budget (Even $0) [Ep 143]
Episode 143 • 8th December 2025 • The Bad Therapist Show • Felicia Keller Boyle | Business Coach for Therapists
00:00:00 00:23:39

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Should you invest thousands in podcast production, or can you build a successful show from your closet? In today's episode, I'm continuing the conversation about how to start a podcast that actually grows your therapy business. I'm sharing the real, unfiltered truth about what's worked across my two very different shows - The Bad Therapist Show and What Your Therapist Thinks.

From total DIY setups to high-production video podcasts, I break down the production options that fit different budgets and time constraints. I'll tell you about the failed attempt that never aired, the accountability hack that keeps me showing up every single week, and why it took two years before I started seeing serious returns. Plus, I'm spilling the strategies that got What Your Therapist Thinks featured on Apple Podcasts multiple times and already receiving sponsorship requests!

So if you're wondering whether you need fancy equipment, an editor, or a huge budget to start your podcast, this episode will give you clarity on what actually matters and what you can skip.

Topics covered on How to Start a Podcast: 

  • How to start a podcast with the right production approach for your budget, from total DIY to hiring a full production team.
  • The failed podcast attempt at the end of 2022 that taught me exactly what not to do with editing and production quality.
  • The realistic timeline for podcast growth and why it took two full years before The Bad Therapist Show started consistently converting listeners into paying clients.
  • SEO optimization strategies for podcast titles and show notes that help new listeners find your episodes.
  • Buzz-building tactics Kristie and I used that got us featured quickly.
  • How to use opt-ins and email lists to turn podcast listeners into clients instead of just having people consume your content without ever contacting you.
  • The sponsorship request I received for What Your Therapist Thinks.

Resources from this episode:


Connect with Felicia:


Related episodes:


Quote:

"This morning I opened up the WYTT inbox and I gasped because we had a sponsorship request from a brand whose website I was literally on the night before." - Felicia

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