You already know your stuff. You've put in the years, built the skills, done the work. And yet the moment someone suggests getting on camera, or owning your expertise a little more loudly, something pulls you back. It might look like perfectionism. It might feel like not being ready. But underneath it, there's usually a quieter fear that showing up fully might somehow be too much.
In this week's episode, award-winning sales and messaging consultant Suman Randhawa talks about what actually gets in the way of visibility and what it takes to move through it.
From the internal barriers that keep talented people playing small, to the practical steps that build real authority over time, this is a conversation about selling with more heart and a lot less hustle.
If you've been waiting until you feel ready — this episode is your sign to stop waiting.
📚 Resources Mentioned
• More Heart, Less Hustle: Generate Consistent, Ethical Sales for Your Small Business by Suman Randhawa
• Don't Work Harder Podcast — hosted by Suman Randhawa
Niki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.
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