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S2 EP40: How to Rebuild Your Business Visibility After Stepping Away with Sooz Young
Episode 40 • 10th October 2025 • From Overlooked to Fully Booked ® • Niki Hutchison
00:00:00 00:33:50

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Have you ever taken time away from your business and worried nobody would remember you when you came back? That fear became a reality for today's guest, Sooz Young.

In 2020, Sooz Young lost every client except one when COVID hit her thriving tech training business. Then came a cancer diagnosis that kept her offline for two years. When she finally returned, ready to rebuild, she faced a devastating realisation: nobody knew who she was anymore. Two years of invisibility had erased the visibility she'd spent years building.

But here's what makes this conversation so valuable - Sooz didn't just recover, she systematically rebuilt her visibility and business from scratch using strategic, multi-channel approaches that any service-based business owner can implement. We chatted about how she went from "why is no one buying from me?" to having speakers request to be on her podcast, event organisers inviting her to speak, and being recognised as an industry expert - all within nine months.

Whether you've stepped away from your business for health, family, or burnout, or you're simply struggling to get visible online, this episode goes into detail about how Sooz rebuilt. You'll discover why the "I'm not techie" mindset is holding you back (And why something you are already doing will get you over it, how to choose the right platforms for consistent visibility, and why showing up at events - even for free - compounds into paid opportunities you never expected.

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👩‍💼 About the Host

Niki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.

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