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S2 EP47: Why Most Memberships Fail Their Members (And How To Find One That Will Move The Dial For Your Business)
Episode 47 • 28th November 2025 • From Overlooked to Fully Booked ® • Niki Hutchison
00:00:00 00:09:42

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Memberships are everywhere right now. Every coach, consultant and course creator seems to have one. The promise always seems appealing: ongoing support, community, regular content, accountability. But the reality is often very different.

In this episode, I'm talking honestly about what's broken in the membership model, what needs to change as we head into 2026, and four critical questions to ask before joining any membership, questions that will save you from wasting money on memberships that look impressive but deliver very little.

Whether you're currently paying for a membership and wondering if it's worth staying, or you've been burned before and you're cautious about joining another one, this episode will help you make more informed decisions about where you invest your attention and your money.

📚 Resources Mentioned

Turn Your Marketing Into Money Challenge - December 1st-8th

Register at: www.nikihutchison.com/mim

Connect with Niki

👩‍💼 About the Host

Niki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.

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