Have you ever questioned whether alcohol might be quietly dimming the best parts of your life? In this episode of The Big Drink Rethink, Anna Donaghey chats to Dan D'Souza, co-founder of MUUSH to explore how quitting alcohol made room for more meaning, creativity, and connection. From high-flying networking in boozy city jobs to finding real nourishment in purpose and daily joy, Dan shares his journey through the “grey area” of drinking and the practical, inspiring steps he took to rethink his relationship with alcohol.
Here are the Highlights:
00:00 Intro: Dan D'Souza, co-founder of MUUSH, quit alcohol to prioritise purpose, and connection
04:00 Missed grades led to studying marketing at Sussex
09:54 Alcohol remains a social expectation and facilitator in business
15:54 Drinking can still be a problem if it depletes or distracts you
17:33 A turning point in 2023, after losing a bag with a phone and laptop
21:08 Focus on what feels good and kind
23:57 Removing alcohol creates space for reflection, opens new chapters, and fosters clarity for life's next steps
27:44 Spending less on alcohol allows for more purposeful spending
35:24 Focus on identifying priorities
37:07 Bridging taste and function in non-alcoholic drinks
43:00 Balance values and small pleasures while maintaining clarity and energy
46:02 Seeking professional help and finding inspiration from others
49:14 Friendships can evolve to provide emotional support
Anna’s group coaching community ‘Unstuck!’ helps identify your alcohol ‘stories’ and beliefs, breaking the cycle of alcohol and all the shame that goes with it. For more information and to find out how to join, please follow this link: https://www.winetowatercoaching.com/unstuck-1
And apply the code POD99 to purchase for just £99 as a podcast listener.
If you’re loving the podcast and would like to give Anna a warm, fuzzy feeling of appreciation, then you can buy her a coffee: https://buymeacoffee.com/bigdrinkrethink
About the host Anna:
Anna is a certified Alcohol Mindset Coach, trained by Annie Grace of This Naked Mind. Drawing on her own journey out of alcohol addiction, she now helps others explore and control their drinking. With a career spanning 25 years as a Strategist in the Advertising industry, she combines her own lived experiences, with great insight into what makes us tick and what influences us to behave the way we do.
Dan D’Souza, co-founder of MUUSH - Lion’s Mane-based drinks brand. On a mission to bridge taste and function with Lion's Mane based drinks.
10+ years marketing experience at household name brands including Virgin, Octopus investments, Citibank.
His story really captures the grey area so many people find themselves in with alcohol.
Dan stopped drinking in October 2023 whilst working in previous businesses and felt there needed to be more functional and non-alcohol drinks available.
To pre-order my book, What Are You Thirsty For on Amazon select here: https://amzn.eu/d/3v3T6Mq
Or on Waterstones here: https://www.waterstones.com/book/what-are-you-thirsty-for/anna-donaghey/9781915780607
