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Welcome to the six Figure Business Mastery Podcast, where every week Kirsten and
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Jeanie dive into the essential topics to fuel your business growth, from
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copywriting to course creation mindset, to video marketing, they've got you covered.
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Tune in for expert guest interviews on all things marketing and
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business, and learn how to work on your business, not just in it.
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So get ready to unlock your business potential and take it to the next level.
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In this episode, we're gonna discuss how to make more sales without feeling salesy.
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Specifically by understanding why people buy and why they say yes.
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I'm excited to introduce you today to Connor Clark from Sales Hub.
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He's gonna talk to us a little bit about doing that high ticket selling
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that seems to be so challenging for us.
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So welcome to the show, Connor's, lovely to have you.
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Oh, lovely to be here.
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Thank you for having me.
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So, Connor, I've got this magic question.
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First of all, what led you down the path to becoming a Okay, quick pause.
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This episode is sponsored by our Profit Clarity Masterclass.
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If you've been avoiding your finances and quietly hoping it won't catch up
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with you, we want you to hear this.
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You're not failing.
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This is incredibly common for most business owners.
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Most people don't avoid money because they don't care.
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They avoid it because it feels heavy, confusing, or stressful.
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Our free live Masterclass Sales Coach, we're gonna show you a
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clear, more supportive way to handle your finances so your business
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can actually support your life.
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Unbelievably blessed to work you learn more and save your seat at math money com.
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Businesses that there are, look forward to seeing you.
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I started there in very entry level sales position.
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And was completely blessed to just continue to be given opportunities to
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continue to step up within that business.
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And ultimately, a couple of years ago, stepped into the role of head
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sales coach for over 4,000 members of that community, um, and also head
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of sales internally for the business.
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So had a wealth of experience at managing coaching businesses.
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Have taken over two and a half thousand calls, managed a team responsible
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for over $20 million in coaching revenue and coached a lot of coaches.
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And it just got to the point where.
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In order to step into the next phase and experience the growth and continue
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to grow, I need to start my own thing.
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So that's how I got here.
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Congratulations on starting your own thing.
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It's always fun and exciting and scary as hell.
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Is that way for now?
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Yeah, definitely.
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Feeling all the feelings.
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I was part of that group.
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And Connor, you're an awesome coach.
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I appreciate it.
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The advice you gave people, they would just walk away saying, wow, this is
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really effective and really exciting.
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No, I appreciate that.
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And it's been exciting to do that with people on an even deeper level.
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Thank you.
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Love that.
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And uh, so right now you're coaching one-on-one, or do you
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have group coaching with that?
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No, it's a group coaching program.
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It culminates, that's not a word.
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It includes everything.
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An online coach consultant could need to make more sales of their coaching
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program or their high ticket offer.
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So the coaching, the community, the curriculum, ultimately the software.
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I've got big plans there.
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So just everything that this kind of industry and these types of
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people need in order to actually unlock more sales in their business.
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And I think the most important thing is allow them to actually impact more people.
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I love that.
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Biggest thing is most people we know, especially almost like.
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Jeanie, they hate the word sales.
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Yeah.
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And they, they shy away from it.
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They feel like they're terrible at it and they just get icky feelings about it.
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You should start there.
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Yeah.
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That's totally normal for a coach, right?
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Like you correct me if I'm wrong, Jeannie, you didn't get into this because
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you wanted to take money from people.
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Like no, you got into this space Because I've spoken to, like I mentioned,
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2000 online coaches, maybe even more at this point through coaching.
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But you are all like the drive and the goal is impact.
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Very, there is a monetary aspect to it of wanting to make more impact income.
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There's definitely across the board a freedom aspect of time freedom, location
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freedom, financial freedom, et cetera.
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But whenever you ask someone their goals, when you ask a coach their goals, the
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first response typically is not their own goals, it's their goals for their
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clients, which is very interesting.
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You all want to impact people, like you want to help people.
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You don't wanna sell them.
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Sales has this negative connotation of not actually serving people, when
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in fact, when you can go, when you can embrace the fact that the only
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way that you get to serve people is by selling them, and you can figure out the
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correct way to sell people that isn't super disgusting and icky and sleazy,
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you can unlock the ability to impact.
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People that never would've been able to be helped by.
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Yeah, it's interesting, I think about like this sometimes if we're
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so afraid of sales and we're so afraid to have the conversation and
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convert those conversations into paid clients, then someone else is, yeah.
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Certainly there lot of clients out there that have, or a lot of coaches out there
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that are, or people in general, not just coaches in every industry that maybe
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are not as knowledgeable as you are.
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They're not as ethical or as honest as you are.
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Absolutely.
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So I used to talk a lot like this with my loan officers that like, again.
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You have to get good at having those harder conversations because
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if you don't, someone else will.
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Mm-hmm.
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And those people may not be the most honest, ethical people, they may not
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be the most knowledgeable people.
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And that's frustrating when you see someone else getting
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business that you know.
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Doesn't deliver the way you do.
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They don't do, they don't do nearly as good a job.
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They don't care about the clients the way you do.
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But they started sales and I think that should make a lot of people
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angry enough to want to do a good job at learning how to sell.
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I think it should make them excited as well, because the
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opportunity has never been bigger.
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The competition has never been lower to stand out.
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All you need to do is just be an ethical person, low bar.
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Just be ethical and honest and yeah, it is.
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It's an incredibly low bar.
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And that the barrier to entry to get into coaching and to get into this
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space is so low that the standards and skill sets for most people are so low.
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Anyone can slap up a website and call themselves a coach.
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It should be an exciting opportunity for anyone listening to this that
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struggles with sales or wants to make more sales because the opportunity
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has never been bigger because your competition has never been low.
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Isn't that crazy?
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I love that.
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So one of the things you have on your little synopsis that we talked about
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was when you lead with value, clarity, and honesty, you close rate jumps.
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Mm-hmm.
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Let's talk a little bit about how can people feel like.
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They're leading with value, clarity, and honesty.
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So I think, I think when it comes to sales, are we talking about
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the sales equation at this point?
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Okay, perfect.
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I think when it comes to sales like it, it all boils down to value,
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trust, accountability, and belief.
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And having spoken to thousands of coaches and reviewed.
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Literally thousands of sales calls across every single niche
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you could humanly imagine.
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It's always these four kind of commonalities that are exactly why
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people do enroll or don't enroll, and it's these four kind of traits
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that significantly increase the odds that people will purchase.
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And it became so clear over years that I actually created
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like an equation around this.
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So like.
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The odds that you get a sale.
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So sales equals value times, trust times accountability to the power of belief.
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Value is the difference between where people are and where they want to be.
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The further you can extend that gap between where they are and
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where they want to be is the value that you provide in your service.
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If you have a small gap.
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Not much value.
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If you can help people in an astronomical significant way, going
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from zero to $1 a month, not very valuable, zero to a million dollars
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a month, significantly more valuable.
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The more value you create, the more likely they are to want to purchase your program.
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Trust people don't trust you.
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They're not gonna purchase.
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And I think ultimately, especially in the coaching industry, people
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are often pitching things that are just super untrustworthy.
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They don't have the resume to actually be selling what they
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sell, so people don't trust them.
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They are super confused with what they sell.
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Confusion is not trustworthy.
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So I think there's a significant lack of trust for many people.
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I also think that people, I think this is where sales gets
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a really negative connotation.
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People don't hold people accountable in the right way.
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Because I just dunno how to, like, when you get to the end of a sales
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call, there's this fabulous moment when you tell them the price.
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What happens if they say no?
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99.9% of people try to like push them into a decision and force
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them to make a decision, and that's not, we don't like that as humans.
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We're really good at knowing when someone is forcing us to make
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a decision that's in their best interest, not our best interests.
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If you can hold people accountable in the right way,
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people make their own decisions.
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And you have much better clients, you have a much better business.
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Everything scales a lot better.
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And the other side to that coin is that people aren't holding
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people accountable at all.
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Can you explain that?
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Like how in a sales call, would you hold someone accountable
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without pushing them after a no.
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Can you give a of that?
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Yeah.
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The first thing is you clarify, so you clarify your goal.
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The goal is I'm just here to help you make a decision.
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I'm not here to sell you.
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It's cool if you don't.
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If you say no.
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It's all good.
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I, my goal is just to serve you and help you make a decision and if people
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can genuinely believe that you're just there to help them, you are
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already nine 90% of the way there.
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So that's step one A, one B. You want people to do, you really want to clarify
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like, is there anything else going on for this person, like any other
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objections you want to actually make sure and clarify that their desire is to do
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this, so what are their intentions here?
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Then you just wanna understand what's going on for them.
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So you just ask questions to understand why there is this pause.
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'cause people purchase across the board in every industry emotionally, but
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they justify those decisions logically.
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Objections pop up or questions or limiting beliefs or roadblocks pop up when people.
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Haven't quite been able to like logically justify the decision.
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So being able to help them overcome objections really
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just comes from a belief.
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And I think beliefs really is the amplifier here.
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That's why it's to the power of, in the equation, it comes down to
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transmitting the belief that you're just here to serve the person.
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And when people feel like someone is here helping them in their best
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interest, they're significantly more likely to want to purchase your program.
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A lot of calls end in disaster because people are putting people
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off the wrong way and it's why.
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Uh, I don't know if you've been on a sales call, the person seemed
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fabulous and then they never turned up to the follow up call, right?
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Probably because you left them with a really icky feeling
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at the end of the call.
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It's it, why do you not like sales Jean?
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Potentially because you get to the end and it feels icky.
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It doesn't feel nice.
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It feels like you're trying to force people to make a decision that
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they may not necessarily want to.
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If you flip that and be okay with them not joining and just serve them and help
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them make a decision, even if it's not to join, hard to step across the line.
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Yeah, I totally like that because for me, if.
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If you told me there was somebody over there that I had to
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impress, I would be a nightmare.
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If you tell me there's somebody over there that wants to talk to
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me, I'll be all about chatting with them and getting to know them and
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ask them everything under this.
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That's all sales leads, who they are.
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Yeah, sales is just a conversation.
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Yeah, people put this pressure on it that it has to be this thing
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that ends in them giving you money.
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It doesn't have to be like, I haven't got money from every
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person that I've ever spoken to.
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It's funny.
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One of the examples that I like to use is when I had my mortgage company, we
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would've clients that would come in and their credit was at where it needed to
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be, or they needed to save more money.
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So rather than just saying, oh, get your stuff together and come back, we created
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a process to really support them and help them get their credit score up and help
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them to hit their savings goals and just give them the support that they needed.
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One thing that blew my mind about that was the fact that I would get
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referrals from them, like their parents or their friends who would
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come in and get a mortgage from me.
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So they were taking that referral from someone I had not done a loan for.
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Yeah.
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So I never sold him anything or sold her anything other than I was just
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helping and supporting them to get to their goal, which was to buy a house.
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But even though I had not done a transaction with them, they were
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telling their friends and family about us and that we were helping them,
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and we would get business from that.
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So I, that was my, that was kind of an aha moment that you don't necessarily
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have to close someone or sell them something for them to be a raving fan.
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For sure.
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And, and part of what logic was like, these people don't
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even have their act together.
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They don't have their credit.
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They've got bad credit or whatever that looks like, but yet these people
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who have half a million dollar houses are refinancing with us, or they're
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buying their second homes with us.
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So even though you would think that they don't have credibility in the sense
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that financially where they should be, but the fact that we were helping them
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was the credibility, the fact that we were doing something, we were serving
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them, that made us more credible.
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Yeah, yeah, totally.
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You're just depositing goodwill into the marketplace.
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I like to think we lead with is if you think about truly serving
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people, that's the main goal.
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And again, I love how you say it at the end of the goal,
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it's like what's best for you?
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And I'm sure you've had lots of times when people, it's a no right now,
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but they come back later and they buy from you or they refer you Yeah.
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Years later.
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Yeah.
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You never know what someone's going through.
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Yeah, totally.
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And when you flip the goal from the goal is to like to make a sale and you flip
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the goal to just, I'm here to serve.
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Yeah.
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You have a very different feeling towards sales calls and you also
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have a very different reward feedback because you may not make a sale for
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a few days, but if you've had a lot of wonderful conversations where
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people left better than they were.
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A caveat to that, don't coach them on the call.
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Don't solve their problems, but as long as they feel served on the call,
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like it just changes the goal of what you're going into it and how you
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are rewarded from that experience.
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I like that part about don't coach them, don't solve their problem.
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That's gonna be a harder for a lot of us, isn't it?
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Oh, it's the biggest.
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Across the board.
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In sales, yes.
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But like specifically for coaches, that's my bread and butter, who I like to help.
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The biggest challenge they have is just not solving people's problems on the call.
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They blur the lines between this being a sales call and a coaching call.
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And the problem is, I'll love to talk about this.
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The problem is it's probably the biggest disservice you can
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do to your potential clients.
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Because if they get onto a call with you and an hour later you've
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coached them for the entire time and they feel like their problems have
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solved, their challenges are overcome, they're never gonna give you money.
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And no one's lives.
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Yeah.
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No one's lives have been changed through an hour pleasant conversation.
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I know you guys are lovely.
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I'm enjoying this conversation, but like an hour later, my
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life isn't gonna be changed.
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Right.
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That they have to be sold.
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Like they have to join whatever your program is so they can
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actually receive the training.
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So what, how would you coach somebody into not doing that?
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Because you're totally right.
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It's so easy to just fall into, let me, let me tell you how this, what
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you could do In that situation, I feel like, would it be more
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like asking them more questions?
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00:13:54
Yes.
Speaker:
00:13:54
To get them to figure out?
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00:13:56
The second you find yourself talking too much, ask a question.
Speaker:
00:13:59
So the sales call's really broken up into three parts of the discovery
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00:14:02
of the pitch and the close.
Speaker:
00:14:03
The discovery is the beginning of the call.
Speaker:
00:14:05
What are we doing?
Speaker:
00:14:05
We're discovering we have two ears and one mouth for a reason.
Speaker:
00:14:09
Like we need to learn about the person.
Speaker:
00:14:10
We need to learn that they're a good fit for what we do.
Speaker:
00:14:12
We need to learn about their situation, current and desire.
Speaker:
00:14:14
We need to learn that we can help this person.
Speaker:
00:14:16
We need to create more value.
Speaker:
00:14:18
The only way you do that is by asking questions.
Speaker:
00:14:20
This is where people coach because they're asking a few questions.
Speaker:
00:14:23
They hear a challenge they can solve, they solve it, and then
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00:14:27
they ask another question.
Speaker:
00:14:28
They hear another challenge, they solve it.
Speaker:
00:14:30
And then you get to the end of the call and the person that they've
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00:14:33
been talking to is, I'm fixed.
Speaker:
00:14:36
Why would I give you money?
Speaker:
00:14:37
Oh my God.
Speaker:
00:14:37
See?
Speaker:
00:14:37
But I would think people would think, if I can help you solve a problem,
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00:14:41
then you might think better of me.
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00:14:44
Mm-hmm.
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00:14:44
And then you would want to work with me because you can see that I'm a giver.
Speaker:
00:14:48
Totally.
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00:14:49
But if I solve all your problems and you leave at the end in the moment where
Speaker:
00:14:52
you are making a decision whether or not you want to get further help, and I feel
Speaker:
00:14:55
like I'm better, oh, I now have a plan.
Speaker:
00:14:58
I know what to go do on my own.
Speaker:
00:14:59
Why would I give you thousands of dollars to do this when I feel like you've just
Speaker:
00:15:03
given me everything I need to go do this?
Speaker:
00:15:06
So like I get the argument, the psychology behind it just doesn't work.
Speaker:
00:15:10
Well, and also, like you said, in an hour, yes, you can paint a big
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00:15:14
picture for them or you can give them tips or solutions for small things.
Speaker:
00:15:17
But most of us, especially like you talk about high ticket, you're
Speaker:
00:15:21
selling something that's more expensive that has multiple steps.
Speaker:
00:15:24
Yeah.
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00:15:24
And that's something you can't, you can't solve that in an hour.
Speaker:
00:15:27
No, not in the slightest.
Speaker:
00:15:29
You can give them a good feeling.
Speaker:
00:15:31
Right?
Speaker:
00:15:31
They can perceive that they're better.
Speaker:
00:15:33
They'll go away a few weeks later.
Speaker:
00:15:35
Life will get busy.
Speaker:
00:15:36
They'll have had a few fights with their kids.
Speaker:
00:15:38
They'll have changed nothing, and then they'll be back looking for a solution and
Speaker:
00:15:42
they may come back to you or they might just go away and try continue to struggle.
Speaker:
00:15:45
Like the moment might've been missed.
Speaker:
00:15:47
So what do you say to people who get to that point and say how much
Speaker:
00:15:52
their program costs or their whatever costs that they're trying to sell?
Speaker:
00:15:56
And then the argument is.
Speaker:
00:15:58
It is too expensive.
Speaker:
00:15:59
I know.
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00:16:00
I would think as a salesperson you would say you should have
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00:16:03
given them enough value or enough information that wouldn't be an issue.
Speaker:
00:16:06
Mm-hmm.
Speaker:
00:16:06
But what if it is?
Speaker:
00:16:08
Yeah, it comes up all the time.
Speaker:
00:16:09
Financial reasons.
Speaker:
00:16:10
One, that's not even a financial objection.
Speaker:
00:16:12
That's more of an uncertainty based objection around it being more money
Speaker:
00:16:15
than I expected, or it's a lot of money.
Speaker:
00:16:17
The thing that I would say is that it doesn't mean they don't have the money.
Speaker:
00:16:20
That's not even a true financial objection.
Speaker:
00:16:21
You've thrown me a curve ball genie, which I appreciate.
Speaker:
00:16:24
The first thing I'd say is that to overcome that really comes down to
Speaker:
00:16:27
the discovery first and foremost, because it's a lot of money.
Speaker:
00:16:31
Or it's more money than I expected, is really just a lack of value.
Speaker:
00:16:35
So what's the advice?
Speaker:
00:16:36
99 times out of a hundred go deeper in the discovery, create more value.
Speaker:
00:16:40
Really ask questions to uncover the emotions behind what are going on here.
Speaker:
00:16:44
The beliefs, the root belief, like really get to the crux of
Speaker:
00:16:47
what's going on for this person.
Speaker:
00:16:49
So create value.
Speaker:
00:16:50
If you do that 99 times out of a hundred, you probably won't get that objection.
Speaker:
00:16:54
If you do, it won't be that elaborate.
Speaker:
00:16:56
If you do, you just go through a process.
Speaker:
00:16:57
I'm like, my goal is just to help you.
Speaker:
00:16:59
Like aside from it being more than you expected, would you like to do this?
Speaker:
00:17:02
Yes.
Speaker:
00:17:03
Perfect.
Speaker:
00:17:03
Is there anything else coming up for you?
Speaker:
00:17:05
No.
Speaker:
00:17:05
Perfect.
Speaker:
00:17:06
What did you expect it to be?
Speaker:
00:17:08
It's a $5,000 program.
Speaker:
00:17:09
I expected it to be 3000.
Speaker:
00:17:11
Awesome.
Speaker:
00:17:11
Now all we're doing is overcoming a $2,000 objection instead of a $5,000 objection.
Speaker:
00:17:15
A lot easier.
Speaker:
00:17:16
If it was 3000, would you be getting started?
Speaker:
00:17:17
Yeah, definitely.
Speaker:
00:17:18
Okay, perfect.
Speaker:
00:17:19
We can just ask questions to uncover things and learn what the difference
Speaker:
00:17:22
is, and then we can create some sort of logical solution or logical reframe.
Speaker:
00:17:26
The most probably common and easy one is just a payment plan.
Speaker:
00:17:29
Okay.
Speaker:
00:17:29
We can't do the whole thing right now.
Speaker:
00:17:30
Let's spread it out over a couple of months and therefore
Speaker:
00:17:33
we've solved the problem.
Speaker:
00:17:34
Love that.
Speaker:
00:17:34
All right.
Speaker:
00:17:35
Outta curiosity, do you, at the end of a sales call, do you take their
Speaker:
00:17:39
credit card information right there?
Speaker:
00:17:40
Yes.
Speaker:
00:17:41
If they've made the, this is one I struggle with probably because of my
Speaker:
00:17:44
background with compliance and issues.
Speaker:
00:17:46
Security.
Speaker:
00:17:47
Yeah, totally.
Speaker:
00:17:48
Yeah.
Speaker:
00:17:48
Is the fact that we all have devices that are listening and now you're all
Speaker:
00:17:51
of a sudden taking someone's credit card information, so where it's being recorded.
Speaker:
00:17:55
Alexis, in the other room, your phone's right here?
Speaker:
00:17:57
Mm-hmm.
Speaker:
00:17:57
Do you ever have concerns about security and that?
Speaker:
00:17:59
I personally, what I do with my program is I will make them make a, not make them.
Speaker:
00:18:03
That's a horrible thing to say.
Speaker:
00:18:05
They make the decision to move forward on their own on the call.
Speaker:
00:18:09
My job now is to secure the investment because they have made the decision.
Speaker:
00:18:12
If we wait very good chance that something will happen in their life.
Speaker:
00:18:16
This will no longer be a priority.
Speaker:
00:18:17
They will delay, et cetera.
Speaker:
00:18:19
We've all sent out links to people and the person hasn't joined,
Speaker:
00:18:22
and it's a horrible feeling.
Speaker:
00:18:23
We learn that lesson once and then we move on.
Speaker:
00:18:25
Personally, what I've chosen to do with my business is I'm on the call with someone.
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00:18:29
I send them the page to process the investment on their own.
Speaker:
00:18:32
They take care of it on their side.
Speaker:
00:18:34
I don't know any of the information, don't want to know, but they make the decision
Speaker:
00:18:38
and I just sit there in the background and let them know that I'm here, if anything
Speaker:
00:18:41
goes wrong, if they have any questions.
Speaker:
00:18:42
And then once it's processed, I'm gonna set them up and make sure they
Speaker:
00:18:44
know how to be successful here so the call doesn't end the moment that they.
Speaker:
00:18:48
Hey, the call ends like five, 10 minutes after that moment, because
Speaker:
00:18:52
after that moment, I need to set all of the expectations for them moving
Speaker:
00:18:56
forward on how to be an incredible client, how to get incredible results.
Speaker:
00:18:59
I need to set the expectations as what's gonna happen next because
Speaker:
00:19:02
I wanna limit refunds and frankly, I also wanna ask for referrals.
Speaker:
00:19:05
'cause that's a fabulous moment to ask for referrals.
Speaker:
00:19:07
Yeah.
Speaker:
00:19:07
They're happiest when they've just paid.
Speaker:
00:19:09
Isn't that funny?
Speaker:
00:19:09
Yeah.
Speaker:
00:19:10
The best time to ask for a referral is after a significant win or after
Speaker:
00:19:13
a significant moment of excitement.
Speaker:
00:19:15
Like when you've potentially been thinking about getting help for this challenge
Speaker:
00:19:19
that you've been facing and then it's been dominating your mind for maybe years.
Speaker:
00:19:23
That's a pretty exciting moment.
Speaker:
00:19:25
And they more than likely know other people that would love to have this
Speaker:
00:19:28
feeling that they're having right now.
Speaker:
00:19:29
So that's a significant missed opportunity.
Speaker:
00:19:31
That's what you saw us say at the moment.
Speaker:
00:19:32
You asked for referrals in the mortgage businesses when they've signed the
Speaker:
00:19:35
contract and the application's been turned in and they're on a high.
Speaker:
00:19:38
Yeah.
Speaker:
00:19:38
Not after all the processing challenges they go through.
Speaker:
00:19:40
Yeah.
Speaker:
00:19:41
No, but yeah, I would say be compliant though.
Speaker:
00:19:43
There's a lot of un compliance in this industry.
Speaker:
00:19:45
Make sure that you know what you need to do, how to be compliant, et cetera.
Speaker:
00:19:49
But when people make the decisions, let, let, let them make the decision.
Speaker:
00:19:54
You'll lose a lot of sales if you don't capture the investment
Speaker:
00:19:57
when they've made the decision.
Speaker:
00:19:59
I have lost a lot of sales.
Speaker:
00:20:00
Yeah, me too.
Speaker:
00:20:01
Me too.
Speaker:
00:20:01
We've done that.
Speaker:
00:20:02
Yes, for sure.
Speaker:
00:20:03
Yes.
Speaker:
00:20:04
So tell me this, I've heard different stories about the logic behind it, but
Speaker:
00:20:08
do you offer people a hundred percent guarantee or any kind of guarantee?
Speaker:
00:20:12
There's three types of guarantees.
Speaker:
00:20:14
There's a conditional guarantee, an unconditional guarantee,
Speaker:
00:20:16
and then no guarantee.
Speaker:
00:20:17
So an anti guarantee is how I've termed it for myself.
Speaker:
00:20:20
Conditional guarantee is that people get a guarantee as long
Speaker:
00:20:23
as certain conditions are met.
Speaker:
00:20:24
So they turn up to trainings, they do X, Y, Z, whatever that looks like for them.
Speaker:
00:20:29
Unconditional is that they just don't have to do anything and you're just
Speaker:
00:20:32
promised to give them a guarantee for no reason, not my favorite.
Speaker:
00:20:36
The answer guarantee is essentially that you guarantee
Speaker:
00:20:38
that there are no guarantees.
Speaker:
00:20:40
So my personal preferred one and what I would advise most coaching businesses
Speaker:
00:20:44
is to go with an anti guarantee.
Speaker:
00:20:46
Reason being, I think it's the most ethical and authentic
Speaker:
00:20:48
guarantee that there is.
Speaker:
00:20:50
I think it's super powerful when you can say that common sense dictates that there
Speaker:
00:20:54
is no guarantees in life whatsoever.
Speaker:
00:20:56
But I guarantee that if you turn up and do the work and ask questions and don't
Speaker:
00:21:00
quit when it gets hard, that you'll more than likely progress towards your goals.
Speaker:
00:21:06
Not even promising that you'll hit your goals, that you'll make progress.
Speaker:
00:21:09
Progress towards your goals.
Speaker:
00:21:11
As long as you do the things that let's be real, you have to do.
Speaker:
00:21:15
If you do those things in anything in life, odds are that you'll be successful.
Speaker:
00:21:19
So I love that guarantee.
Speaker:
00:21:20
That's the one that I prefer.
Speaker:
00:21:21
I understand a conditional guarantee.
Speaker:
00:21:23
I just know that it also adds complexity to a business.
Speaker:
00:21:26
Yeah.
Speaker:
00:21:27
I think oftentimes when it comes to that guarantee, people
Speaker:
00:21:30
are ridiculous with them.
Speaker:
00:21:31
You must turn up to 100% of calls, right?
Speaker:
00:21:34
Yeah.
Speaker:
00:21:35
But life, you get busy.
Speaker:
00:21:36
Right.
Speaker:
00:21:36
Exactly.
Speaker:
00:21:37
How do you enforce that?
Speaker:
00:21:38
How do you capture that information?
Speaker:
00:21:39
Are you like, taking attendance on every single call?
Speaker:
00:21:41
So, I think conditional guarantees work.
Speaker:
00:21:44
I don't, I'm not a huge fan of unconditional guarantees.
Speaker:
00:21:46
I think they, they pressure people to make decisions in an, in an extrinsic way.
Speaker:
00:21:51
So they're, they're pressuring people to make a decision because they're scared
Speaker:
00:21:54
of missing out of some guarantee, and it removes all of the responsibility
Speaker:
00:21:58
of the client to actually do work.
Speaker:
00:22:00
And it puts all of the risk on the business.
Speaker:
00:22:02
And I think specifically in a coaching environment, I don't think that's
Speaker:
00:22:06
the best way to begin because I think everyone needs to be bought
Speaker:
00:22:10
in to actually be successful.
Speaker:
00:22:12
If you were to join, say, sales Hub, and I was like, look,
Speaker:
00:22:15
you can have your money back.
Speaker:
00:22:16
No, no problem.
Speaker:
00:22:17
No issues whatsoever.
Speaker:
00:22:19
I don't think that's setting you guys up for success because I think
Speaker:
00:22:22
it's beginning the relationship giving you a very easy out.
Speaker:
00:22:25
Anything we wanna learn can build our confidence and build our bank
Speaker:
00:22:28
account is it takes hard work.
Speaker:
00:22:31
Totally.
Speaker:
00:22:31
If it were easy, it's like, it's not an easy button, right?
Speaker:
00:22:34
Push that button.
Speaker:
00:22:35
So I agree with that.
Speaker:
00:22:36
Getting that easy out is like, why bother taking the sales call at all?
Speaker:
00:22:39
Why bother investing?
Speaker:
00:22:40
I think it's a great way to make sales and I think people that are
Speaker:
00:22:42
inexperienced lean on it because it's a very easy way to make sales.
Speaker:
00:22:46
It's a very enticing offer.
Speaker:
00:22:47
I'll give you your money, like just try it and I'll give you
Speaker:
00:22:49
all your money back if it sucks.
Speaker:
00:22:51
And I think.
Speaker:
00:22:52
A lot of the unethical people in this space, or the inexperienced or people
Speaker:
00:22:56
that are selling things that they're not genuine experts at, lean on that.
Speaker:
00:22:59
And I think that's great for them.
Speaker:
00:23:01
I think the people that are actually experts and the people that want a
Speaker:
00:23:04
thriving program with clients that actually go on to be ridiculously
Speaker:
00:23:08
successful should lean more on a conditional guarantee or just have an anti
Speaker:
00:23:13
guarantee where they guarantee nothing.
Speaker:
00:23:16
Love that.
Speaker:
00:23:16
So what do you feel is the right time amount for an average sales call?
Speaker:
00:23:20
An hour.
Speaker:
00:23:21
I, I always leave an hour.
Speaker:
00:23:22
I think that's enough time to cover everything transparently.
Speaker:
00:23:26
If you have less calls, you can always schedule it for an hour, and if nothing's
Speaker:
00:23:29
afterwards, you can keep talking.
Speaker:
00:23:30
There's nothing wrong with it being longer.
Speaker:
00:23:32
If we're breaking up a sales call, 30 minutes roughly would wanna be discovery.
Speaker:
00:23:36
25 to 30 minutes of just learning about them, five to 10 minutes of pitching,
Speaker:
00:23:40
and that leaves about 20 to 25 minutes for objections on for the close.
Speaker:
00:23:44
Yeah, I think when you say objections, people like freeze, right?
Speaker:
00:23:47
'cause that's one of the biggest challenges for people's
Speaker:
00:23:49
overcoming those objections.
Speaker:
00:23:50
If you go into a sales, here's another belief.
Speaker:
00:23:53
Most calls have objections, right?
Speaker:
00:23:55
Life has objections.
Speaker:
00:23:57
Like I think one of the most interesting things that I've learned in this space,
Speaker:
00:23:59
watching coaches sell, is that not, they're all shocked when an objection pops
Speaker:
00:24:03
up, but like literally, probably 90% of people will have some sort of objection.
Speaker:
00:24:09
So why on earth would you be shocked when it comes up?
Speaker:
00:24:12
Right?
Speaker:
00:24:13
And I think when you're selling your own thing, and this has become more
Speaker:
00:24:15
prevalent for me and more noticeable now that I sell my own thing, you get
Speaker:
00:24:19
to the end and someone has an objection.
Speaker:
00:24:21
How dare they don't.
Speaker:
00:24:23
They know how amazing this is.
Speaker:
00:24:26
But I think if you can remove yourself emotionally from the fact that you are
Speaker:
00:24:30
selling your baby, the thing that you've spent like maybe years building an
Speaker:
00:24:33
expertise and years crafting and getting incredible clients' results, like if you
Speaker:
00:24:38
can remove yourself, UNE, emotionally, and just put yourself in their shoes,
Speaker:
00:24:41
it becomes a lot more reasonable that they would have some sort of question
Speaker:
00:24:44
or limiting belief or objection.
Speaker:
00:24:46
But if you can flip the belief to be like.
Speaker:
00:24:48
I expect this to happen.
Speaker:
00:24:50
You handle it very differently.
Speaker:
00:24:51
It's just part of the process.
Speaker:
00:24:52
It is just part of the process.
Speaker:
00:24:54
90% of people are gonna have something if you can get very good at just
Speaker:
00:24:59
helping them make a decision that's in their best interests for themselves.
Speaker:
00:25:04
Like objections become a lot of fun, like at this point.
Speaker:
00:25:07
Now I get it.
Speaker:
00:25:07
My first.
Speaker:
00:25:10
600 to 800 calls.
Speaker:
00:25:12
I didn't even know where to begin with an objection.
Speaker:
00:25:15
What I learned though, was that the better I got at the beginning of the
Speaker:
00:25:17
call and the discovery, the more value I created and the more trustworthy my pitch
Speaker:
00:25:22
became, the less objections that I have.
Speaker:
00:25:24
And now I'm at the point where I've just taken so many calls
Speaker:
00:25:27
and handled every single one that you could possibly imagine.
Speaker:
00:25:29
Like I've had every objection.
Speaker:
00:25:31
Very rarely does something surprise me at this point, but having done that one.
Speaker:
00:25:37
You know when the objection is coming up, when you've done
Speaker:
00:25:39
everything right throughout the call.
Speaker:
00:25:41
So it's not really a surprise when they say that they don't have the money and
Speaker:
00:25:44
you've typically already handled it.
Speaker:
00:25:46
Most of my calls now are objection list, just because I've handled
Speaker:
00:25:49
them all before I get to the end.
Speaker:
00:25:50
Okay.
Speaker:
00:25:51
When they do pop up, it's, oh, this is fun.
Speaker:
00:25:55
Finally, it's like a game.
Speaker:
00:25:57
And when you get into that moment where you're truly connected with someone that
Speaker:
00:26:00
you know you can genuinely serve and is right on the edge of making a life
Speaker:
00:26:05
changing decision, the connectiveness that you feel with someone is incredible.
Speaker:
00:26:09
It's like, it's such an amazing moment to share with someone when
Speaker:
00:26:13
you help them make a huge decision.
Speaker:
00:26:16
Then once they do, you get to see them years later and how their life has
Speaker:
00:26:19
changed or their business has changed, or their relationship has changed, or
Speaker:
00:26:22
just whatever your transformation is.
Speaker:
00:26:24
That is fantastic.
Speaker:
00:26:25
Mra, this has been so amazing.
Speaker:
00:26:27
You have given us my pleasure, so much value and so many good ideas
Speaker:
00:26:31
and thoughts and different ways to turn something around that that
Speaker:
00:26:34
maybe you were scared of or that you don't, that you don't want to happen.
Speaker:
00:26:38
We're so grateful that you were here today, Connor.
Speaker:
00:26:40
So tell us a little bit about, I know there are people listening who are
Speaker:
00:26:43
saying, I need to reach out to him.
Speaker:
00:26:45
I need to.
Speaker:
00:26:45
Find out more about what he does, what's the best way for them to do that?
Speaker:
00:26:49
Go to join sales hub.com and just fill out an application and schedule a call.
Speaker:
00:26:54
Worst case scenario, we have a lovely chat.
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00:26:56
You get to see a sales call being modeled in person.
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00:26:59
Worst case scenario, cancel the application 'cause I can't help.
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00:27:04
That's perfect.
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00:27:04
Nothing.
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00:27:04
Good deal.
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00:27:04
You're gonna stay healthy my friend.
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00:27:05
Stay healthy.
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00:27:06
Yeah.
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00:27:08
That's right.
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00:27:08
Stay healthy.
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00:27:09
Connor Clark, this has been amazing and we will put all your details in
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00:27:12
the show notes below so that people can go right there and fill out the
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00:27:16
application and have a chat with you.
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00:27:18
So thank you so much for joining us today.
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00:27:20
This has been great.
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00:27:21
My pleasure.
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00:27:22
Thank you for having me on.
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00:27:26
Thanks for listening to the six Figure Business Mastery Podcast.
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00:27:29
If you enjoyed listening to this episode and you are ready to leverage video
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00:27:32
marketing on all online platforms, or maybe even start your own video
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00:27:36
podcast, then you need to check out the Done for You and Done with You program
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00:27:40
at the marketing va advantage.com and take your business to the next level.