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Overcoming Burnout and Stress & Workplace Wellness Strategies // Anisa Crespo
Episode 116 • 6th October 2025 • Six Figure Business Mastery • Kirsten Graham & Jeanne Willson
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In this powerful episode, Anisa Crespo joins hosts Kirsten Graham and Jeanne Willson to share proven approaches for overcoming burnout and stress while building a thriving business. If you have ever struggled with exhaustion or overwhelm, this conversation will give you tools to create balance, resilience, and sustainable success.

You will learn practical workplace wellness strategies, the importance of addressing mental health in business, and how simple mindfulness practices for entrepreneurs can reduce stress and improve focus. Anisa explains how resilience and self-care can be integrated into your daily routine and why preventing workplace exhaustion is essential for long-term health. You will also hear effective stress management techniques, work-life balance tips, and ways to strengthen emotional well-being at work. The discussion highlights how to build sustainable businesses, cope with overwhelm, and achieve productivity without burnout.

This episode discusses powerful wellness practices to help you achieve greater success in both business and life. If you are ready to protect your energy, improve your well-being, and grow your business with balance, this conversation is for you.

Helpful Links:

Million Dollar Mom

The Marketing VA Advantage 

Six Figure Business Coaching 

Mastering Online Marketing for Entrepreneurs

Double Your Income with a Marketing VA, even on a tight budget

Transcripts

Speaker:

welcome to the 6 figure Business Mastery podcast

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where every week Kirsten and Genie

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dive into the essential topics to fuel your business

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growth from copywriting to course creation

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mindset to video marketing

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they've got you covered

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tune in for expert guest interviews on all things

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marketing and business

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and learn how to work on your business

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not just in it so

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get ready to unlock your business potential

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and take it to the next level

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so welcome to our episode

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we are thrilled to have you here today

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and we are excited to have Anissa Crespo

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she is co founder of the Million Dollar Mom Society

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and I can't wait to hear more about that

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so welcome to the show Anissa

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it's lovely to have you thank you so much

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I'm excited to share with your audience

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well how did your journey begin

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how did you and your partner come up with this business

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and yes tell us a little bit about your

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just your experience and how it all came together

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yeah so

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million Dollar Mom Society

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started out as a Facebook group

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and I started my journey into entrepreneurship in 2020

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when I had just given birth to my twins

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and things were weird during Covid

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and I I had a great steady job at the time

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but didn't know if we would ever leave the house again

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so I figured

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I would learn how to make some money from home

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so I kind of dove into digital marketing

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and a bunch of different things

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nothing really tangible

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but I did a lot of side hustle kind of stuff

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and then in 2022

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my husband and I moved from New Jersey to Florida

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we started a business in real estate investing

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I did great with that

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but even though we were making great money from it

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it's like my cup wasn't being filled

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and the same thing was happening in my job

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I had been in a male dominated industry

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for over 10 years and it just wasn't serving me anymore

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and at that time my daughter had come to me and said

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Mommy how come you don't love us anymore

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and I was like oh

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my goodness of course

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this is not true but to her

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it was and

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you know

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I was putting in 18 hour days trying to balance the job

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the business the family

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all the things women have to do

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and I was like well

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something has to go I'll be damned if it's my business

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so I quit my six figure job

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and shortly thereafter I met my business partner online

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neither one of us were looking for a partner

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we were just kind of following along with each other

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and our company

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was founded on the principle of collaboration

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over competition

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so we were both serving moms in the business world

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and we decided to come together

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and build an absolute empire

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and that is what we did

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and that's how a million Dollar Mom Society was born

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and we grew our Facebook group from 200 people to

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I think a year later we're at a little over 16,000

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that's amazing out of curiosity

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what part of Florida are you in

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I am in the Orlando area I'm in Sarasota

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how nice yeah

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nice to not have winters Summer's a little crazy hot

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but love not having winters

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I'll take August in Florida over February in New Jersey

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every day yes

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yes well

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I love that so did you and your husband

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when you started your real estate investing business

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you still had your job then

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yes I did

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wow that's a lot

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real estate investing is very time consuming

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it was yes

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so because Genie and I are partners

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we always love to hear about how partnerships

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come together so I

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I think it's so cool that you guys met online

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do you meet much in person

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because I'm in Florida and Genie is in Virginia

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but we knew each other when I was in Virginia

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so how has that worked out for you guys

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getting to know each other online

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and then becoming business partners

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yeah so

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we actually were in business for quite a bit of time

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before we ever met in person

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and we were very successful

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we hit six figures in six months

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and that was before we ever even met in person

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she lives in LA so we see each other a handful of time

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the very first time we met is an interesting story

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we're actually in Miami filming for our TV show

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and the directors were like

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you just met yesterday that's not possible

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the synergy it's just amazing

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and we have this dynamic between us

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it was a very a divine alignment really

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we're both very blessed wow

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and you also have a TV show

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we do we do

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okay and do you guys always film it in Miami

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or do you film it from home now or

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so the show that we filmed in Miami is called

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Legacy Makers we have an episode on that show

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and that is out on Amazon Prime

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and Apple TV and a few other platforms

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and the producers of that show loved our mission

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and our vision and what we do to help moms in business

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and they reached out to us

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and offered our own docu series

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so that is called the Million Dollar Room

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and what we are doing is hosting a very luxurious

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in person

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mastermind style retreat in Laguna Beach in November

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and the whole thing's gonna be

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filmed for our docu series

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so we're really excited about that

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congratulations that is absolutely amazing

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thank you great synergy

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you're bringing all these great opportunities to you

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that's awesome well

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tell us how do you help the moms that you work with

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so we're really visibility strategist primarily

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but we also have a very holistic approach to success

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because it's not just how do I make money online

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it's mindset and spirituality

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and health and wellness and everything like that

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so in our coaching programs

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we help women through all pillars

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of what it takes to be a successful entrepreneur

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but our bread and butter is really No. 1

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the lead generation because we did start out with

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our first offer ever was growing Facebook groups

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and grew and monetized them

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and then we also help with getting visible

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so I I like to say going from unseen to unforgettable

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and that's really what we did in the past 12 months

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to go from just being a startup business

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to women online with a couple of side hustles

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to now doing consistent six figure months

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that's fantastic I love that

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now are you also helping them for visibility

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create Facebook groups is that your

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your strategy

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so Facebook Groups is one of the strategies

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so we do help them with that

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we also have a magazine that comes out every quarter

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so they're submitting articles and ads

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inside of the magazine

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we have books that we publish that are anthology books

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where they're contributing chapters

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and then we're marketing them very heavily

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and then we also have our podcast

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so we we have women guest on our podcast

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and that's another way to get visible

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and then of course

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the big one is the live event in November

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where they will be visible on TV

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amazing that is absolutely awesome

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and I love your mission like to

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to help them holistically

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to be there for everything that they

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because you don't think about it

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but as a business owner if you get up feeling crappy

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your day is not gonna go well

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or if you're stressed out about balancing family

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and everything else so

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I think it's great that you're looking at that

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holistically yes amazing

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well let's see here

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what were some of the things we were gonna talk about

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we're gonna talk about how people

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entrepreneurs can get clear on their story

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can feel like they're putting out there

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marketing that's in their own voice

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and how can they find what some might say is

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is what's unique about them

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yeah so your unique value proposition

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of course is super important

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and I think that most women

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overlook the power of their story

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because they think it has to be like

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very dramatic or picture perfect

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and it it just doesn't

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it has to be real and it has to be yours

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like for example

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I've overcome a lot of trauma in my life

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it's one of the things that LED me to have this

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spiritual awakening

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when I was deciding to quit my job and help women

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I had no idea how I was going to do that

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or what I was going to do

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but I knew what my y was so

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we always talk about focusing on the y and not the how

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and we like to say the how is none of our business

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because when it's mission driven

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the universe will support it

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so and of course

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we back it with business strategy as well

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it's not we're not just waving fairy dust here

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but just showing up authentically online

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and I think clarity on your voice and in your values

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like for example

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my core values are faith family health

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wealth and freedom

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every decision I make in my life is surrounded

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around that and based by those values

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and if it's out of alignment

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then I just want no parts of it

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and it's really all about how your why

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has helped shape your business and your brand

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I actually just had a a client call with a woman who

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her mission is to help moms that are grieving

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because she had lost a child very young

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and that's her mission

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and that's part of her storytelling

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and that's what she's sharing with her community

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so I think it's really important to

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just show up and talk about your why

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most of the time yeah

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I love that because it

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always seems like people are talking about their rags

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to riches story

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and like you said it doesn't always have to be that way

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it can be something a little calmer

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and something that feels more real

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and one of our clients always says

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clarity equals velocity

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so the clearer you can get on your goals

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your pillars

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the faster you can you can get to where you wanna go

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absolutely and I think that confidence is important too

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and confidence comes from clarity

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and not like credentials and some of the other things

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that we might think is important

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I had somebody a client telling me like

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I have to get a certification before I can go do this

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and I'm like why you already have experience in it

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you don't need to be certified to help somebody

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she's like oh

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I never thought of it that way

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so yeah a lot of the certification programs

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I think puts them in a box that doesn't feel like them

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and then that that actually delays

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their growth in starting their business

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because again they're trying to follow some framework

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that may not have anything

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to do with their experience in that field

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and how they've delivered

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results to people in the past

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so sometimes I think that can actually be detrimental

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I agree yeah

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so let's talk a little bit about what

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what kind of platforms

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do you talk about in your groups

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and with your clients to help them

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grow and get more visible and more credibility

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so less is more and getting seen in the right places

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is much more important than getting seen everywhere

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so I'll just give you an example

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like I went to an event

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we're very intentional about the rooms

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that we put ourselves in

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whether that's online or in person

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we do a lot of live events

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we do a lot of virtual events

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and we're we're just very cognizant of

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of which ones they are

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because even though it might be a big

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large event are your people there

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that's what you really have to find out

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and I attended an event in April

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and that event alone

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we converted like six figures from that alone

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and it was because we were in the right room

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so getting in the right room is so critical

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I can't stress it enough getting yourself on podcasts

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pitching yourself to magazines

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the TV show is something a little extra

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that's not necessarily for everyone

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but the reach

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of this TV show is going to be a billion people

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so that just helps us expand our reach

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for our mission in the world

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and getting visible is really it

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if nobody knows who you are

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nobody can buy what you have to offer

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yeah it's so true

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and I think sometimes as women

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we hold ourselves back because we don't know

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if we have the right things to say

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or do we look the right way

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I know when we're helping our clients

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either start a YouTube channel or a podcast

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that's always a concern

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who am I to think that I can do this

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and so

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I'm sure you coach your clients a lot around the fear

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of imposter syndrome and things like that as well

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oh yes yeah

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everybody goes through it at some point and another

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and every time we level up

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we continue to go through it at at a new level

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so it's important to talk about

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how we can work through that

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and it's an important distinction between

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feeling like you're in flow

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versus something that you're scared of

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cause sometimes it's hard to distinguish those two

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it is for me personally

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I am very much a person that needs to be in flow state

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in order to just function properly and be happy

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like at around this time

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when I had this spiritual awakening

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I just made this decision

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that I was only gonna do things that make me happy

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and so having a job of course was not one of them haha

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but yeah it's like

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when you're forcing

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and you're constantly pushing and going against

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the grain

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often times we have been there in our business

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and we have to like take a step back

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and sometimes we have to slow down to speed up and say

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like okay

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this is not working what actually feels good to us

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so that we can now open the floodgates

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and it it's great to have a partner to do that with

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yep wholeheartedly agree

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yeah and it's really funny

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because when Jeannie and I started our first podcast

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you know you're starting a podcast

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you're like okay

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well you kind of see how it goes right

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we fell in love with it I'm like

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I'm so excited that we get to talk to people like you

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because every time we do a podcast interview

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we learn so many things

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we come away with a new collaboration partner

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we come away with a new referral partner

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or somebody who becomes a client of ours

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or we become a client of theirs

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or we find out we're going to be at the same event soon

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and we get to meet in person

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so I think it's

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when you are doing something that feels really good

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and you're excited to get up and do

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it

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does make a very big difference in how your day goes

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oh 100%

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I agree

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podcasting is one of the best ways to get yourself

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not only visible not only clients

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but just building relationships

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because that's what it's really all about

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and after Covid like

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women have opportunities to have businesses

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all over the world

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doing business with people from different countries

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and zoom has given us that opportunity

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so while there's nothing like a face to face

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in person live event zoom is the very next best thing

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and when you get to have a

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warm conversation with somebody

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there's nothing like it so yeah

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I totally agree in fact

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I just had a podcast recording before this

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and she's English but she was in Thailand

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and so it's 10 o'clock at night there

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it's 11 o'clock in the morning here

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and 5 six years ago that wouldn't have happened

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so I love it it's beautiful

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yeah it's funny

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you're in Orlando so hopefully

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maybe I'll see you at podcast

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if you think that your people are in that room

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and yes

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so last year I ended up meeting one of our clients

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she had been a client for four or five years

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and we knew her really well

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became friends with her

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and it was so crazy meeting her in person

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here I am like

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I've never met her

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and I'm picking her up at the airport in Orlando

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but it didn't feel any different

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like it didn't feel any different than

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as if I were picking up Genie at the airport

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because you do people so well

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and I think what's interesting about podcasting is

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that you really connected a deeper level

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because again

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we're getting to know you and your motivation

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and we know your pillars now

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and I think it's so so powerful

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and I would love to see more women

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in the podcasting space

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less than 7% of people who start podcast

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are still podcasting after two years

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and so in podcasting for a while

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there was a very male dominated space

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so we're excited to work with people like you

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to bring more female voices to the market

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yes absolutely

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and I'm excited to be one of them

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yes well

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how can people get in touch with you if they are a mom

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you mostly work with moms right

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yeah we

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we work with moms but we work with all women really

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we can help anybody

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so the best way to reach out to me is a DM on Facebook

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or you can just go to our website

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million dollar mom.org

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that's how you can join our Facebook group

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and see all the things

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you can see the info on the upcoming event and TV show

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and follow along on our journey

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and see if you wanna work with us

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different ways we can help you get visible

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we're that's what we do

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love it that's fantastic

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but I wanted to talk about

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you help your clients

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turn their expertise into an offer

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and brand that attracts opportunities

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tell us a little bit about

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how you can help them do that

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yeah

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so one of our offers is called Irresistible Offer Suite

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and a lot of like I was saying before

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a lot of women think that

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they need all these different certifications

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or they need to be some crazy expert to help people

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and it's just not true

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you really only have to be one step ahead of somebody

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to help them with something

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and everybody's a coach

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in one way or another like if you're a mom

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you're a coach if you're helping people all the time

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we're constantly helping people

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so what we like to do is

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somebody's feeling stuck on what they want to offer

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we like to ask them what do you do for people

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now that feels very natural to you

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but people come to you like

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whether that's cooking or relationship advice

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or fitness advice or something that you enjoy

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that lights you up

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but maybe other people don't like it so much

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maybe it's tech stuff

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and then that it can be your first offer

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because now you have knowledge

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you have expertise

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and you should be paid for your value

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because a lot of people think

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especially

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when it's something that comes so very easy to them

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that like

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automatically everybody just should be that way

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like for example I am very organized

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I'm a very very detail oriented organized person

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and for a long time

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I just assumed that the whole world was

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and then after being in the business world

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for quite a bit of time

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I realized that that's not the case haha

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and actually most people are quite the opposite

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but that is a service that I I don't offer

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but I totally could if if I wanted to

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because it's something that comes very naturally to me

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it's not something that I

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I have to force to do

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and it's very valuable to other people

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that's perfect yeah

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to to follow up on what you're already great at

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and it's interesting because I think in this economy

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you can bring your skills to the table

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and really serve people and help them

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and again it's it doesn't always have to be huge

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it's sometimes something super simple

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I know we bought things that weren't complex

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but we got so much out of the courses

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or the programs by getting involved

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and it's just so much easier

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and a lot more fun to have a guide

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through learning something new yeah

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and Natasha and I have invested tens

505

:

and tens of thousands of dollars into courses

506

:

and coaching and a lot of times

507

:

it's not like some people think like okay

508

:

they have this very big expectation

509

:

of what they're gonna get out of the program

510

:

and we don't like to go in with expectations

511

:

we kind of do our do diligence

512

:

research the person the community

513

:

and a lot of times we're

514

:

we're signing up for coaching programs

515

:

just to have that that access to their community

516

:

because we know that our people are in it

517

:

and you can grab little things from

518

:

from all these different series of educational courses

519

:

and coaching programs that you take

520

:

and really build a powerful business

521

:

it's what we have done

522

:

and the power of proximity is everything

523

:

oh I love that I want to quote that one for you

524

:

that's awesome

525

:

it's so true too whether it's proximity

526

:

in a group or on a zoom call or in person

527

:

I used to always joke that

528

:

most business owners

529

:

don't want to see themselves as salespeople

530

:

but we have to sell something to be a business owner

531

:

and sales is a contact sport

532

:

you have to come in contact with your ideal clients

533

:

in order to actually have conversations

534

:

and find out if it's a good fit

535

:

and if you can truly help them

536

:

for sure and sales is to me is just relationships

537

:

I mean I love sales

538

:

and so many women are scared of it

539

:

because they've got these issues with

540

:

surrounding money and not wanting to ask for the sale

541

:

and just so many different things

542

:

and we break through a lot of that with our clients

543

:

as well because you are providing a service

544

:

and you're very valuable

545

:

and you deserve to be paid for it

546

:

absolutely I love that

547

:

all of that so

548

:

the best place for people to find you is to DM

549

:

you on Facebook or

550

:

I'll bet

551

:

if they searched for million Dollar Mom Society

552

:

they would quite easily find all of your platforms

553

:

absolutely so thank you so much for joining us today

554

:

Anissa this has been fantastic

555

:

so many great tips and information

556

:

and we're excited that you joined us today

557

:

so thank you thank you

558

:

thanks for listening to the 6 figure

559

:

Business Mastery podcast

560

:

if you enjoyed listening to this episode

561

:

and you are ready to leverage video marketing

562

:

on all online platforms

563

:

or maybe even start your own video podcast

564

:

then you need to check out the done for you

565

:

and done with you program at the marketing VA

566

:

advantage.com and take your business to the next level

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