Small business bookkeeping can become overwhelming, especially when you're managing hundreds of transactions, cash flow, pricing, and business growth.

In this episode, Nadine Schippers shares her experience with outsourced bookkeeping, bookkeeping for small business, and finding the right bookkeeping virtual assistant. She explains how virtual bookkeeping services helped reduce her bookkeeping stress, improve financial visibility, and prepare her business for future success.

Learn about small business bookkeeping services, outsourcing bookkeeping, and how to outsource bookkeeping while building a stronger financial foundation.

Helpful Links:

Nd Print by Design LLC

Connect with Nadine

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What happens when a business owner who once dreaded bookkeeping says her

stress level dropped from 100 to zero?

I'm excited to introduce to you our next guest.

Her name is Nadine Schippers.

Her company is ND Print By Design, and she's gonna talk about just that.

So welcome to the show, Nadine.

It's lovely to have you.

Nadine, tell us a little bit about what you do and why you're so passionate

about helping business owners

Gosh, where do I want to start?

What we do, my husband and I have a, a small print shop

here in Sarasota, Florida.

And what we do is we help local owners and businesses with their

marketing tools to help them succeed.

A lot of the owners, they don't know what they don't know,

and

that would be to start with is the graphics themselves.

We find that we've helped out a lot of distressed owners with

a lot of different things, and they're so very appreciative of it.

And when they, when we're able to help in the way that we do,

that makes us very happy, truly.

We get all excited about that is how that we can help them, and we take each and

every project on as though it's our own.

So I've been told several different times is when I have a conversation

or a meeting, I make them feel like they're the only ones in the

room, that they're our only clients because at that moment they are.

From the beginning to end, that is the only client, and we're gonna make

sure that whatever it is that they need or they need help with, we're

there for them to support them 100%.

And so that's what makes us excited.

We've been doing

this a little over 40 years.

My husband a little bit longer than I. He's been, been in the commercial end

of the printing more so than the apparel to begin with for a good 30 years.

And when we came down here to Florida about 20 years ago, my mother and

her husband had been doing that silk screen printing on material rather

than the paper that we're used to.

And they asked if we wanna maybe get involved with doing a little bit of this

and a little bit of that, and we're like, "We'll stick to what we've got going on.

We have quite a bit to offer already." But though as the years have passed, we got

a little bit more intrigued by it because there's a big demand for that sort of

thing, whether it's corporate apparel or events, T-shirts, whatever it might be.

Not… A- and with the trade shows, the big format stuff.

A lot of people have a heck of a time sourcing that out or knowing where to go

because they, they find it online, you don't know what you're buying really.

But when you have somebody like Dan and I- And have been doing it so long, and

with our great resources and our attention to detail and how much we truly care

about what it is that we're producing, it's … We decided to go ahead and add

that service to it, and believe it or not, we're actually doing more of the apparel

than we are the commercial, which is actually a lot, a heck of a lot better,

because we have all these different types of materials and different types of

methods and there's so much more to learn.

It just added this whole new catalog of, of things that we get to, to learn.

It's very intriguing.

So we really enjoy it.

So Nadine, I can speak to the fact that you've done business cards for us,

and I think you've done pens for us.

But I also know people that you've done their apparel for different events.

You've done banners for them.

You've done full displays, which you can actually ship someone el- somewhere else.

If one, someone's doing a big conference somewhere, you work with them on the

design of their banners and everything that they want, and then you ship it to

wherever the event's gonna take place.

So I love the fact that you've always helped that, that person

who just needed business cards all the way up to the person who wanted

uniforms and full event material.

And so I guess there's never a boring day in what you do, is there?

Never, never.

It's, every day is something new.

I, I jump out of bed every day because I just absolutely love what we do.

I just absolutely love it.

It's so intriguing.

That's so awesome.

So what are some of the frustrations you have had within your business as far as…

Because you have, I've been to your shop.

You have a lot of equipment.

You have, you offer so many different things with so many different prices.

What has that journey been like for you?

A

lot of

times it can

be overwhelming.

I mean, although a challenge is what you make it into what it is, right?

So each challenge or each day is a new day, a new challenge, and that's what

makes it every day beautiful, right?

When we do run into a challenge, I actually myself- I like it because I'm

learning from each thing that I do.

I always, if there's an issue, there's never gonna be an excuse.

There's always gonna be a solution.

"Okay, we can't do it this way, but here are a few different solutions.

We can do it this way to achieve the same results within the, the timeframe

needed." Sometimes it does involve, too, the pricing might be a little

bit different, but it is what it is.

So that's a little challenging at times.

Other things that have been a little frustrating is when it

comes from the commercial end of it all into a smaller setting.

My husband and I walked away working for somebody and the drama

of all that about five years ago.

And the first few years were very difficult, challenging, just to, to

establish your clientele, your base.

And then from there, then you're dealing with other things.

Then you've got the cash flow, and how do you price things?

The economy, things are changing.

So all those things, it can be a little bit much.

But you just, you deal with one thing at a time, get through it, and again,

the next, each day's a new day.

And so it's gonna be a beautiful day.

Depends on the attitude you take, right?

And then how- The attitude.

That's amazing.

Yeah.

The attitude is everything.

Well, I love that you brought up the economy and things

are changing and pricing.

You came to work with us because of bookkeeping.

I know most business owners do not enjoy bookkeeping, and you have a lot more

bookkeeping than a lot of people because you're pricing different, different

services out or different items out and figuring out your cost and your

profit margins and all of that, and then you have a lot of transactions.

And so were you one of those people who love doing their own bookkeeping, or are

you like most of us and you hated it?

Oh, absolutely not.

I was in sales all my life, so I would just, that invoice would come

across my desk and I would rip it.

Yeah.

Okay.

I thought I had nothing to do with, anything to do with finances.

So when we walked into this five years ago-

It was like, "Oh my goodness, what am I gonna do?"

So I tried to do it

for six months on my own, and

then hired somebody to do it.

Although, with what we do, like you had mentioned, we offer so

many different things and we have so many different transactions,

as we have a very big clientele.

So it was a little overwhelming for the original person that I had hired,

and that's when I approached you and asked a little bit more about the

program that you had, as I had heard so many wonderful things about what

you did and how you help people.

And everybody… I just, I really liked the feedback I was getting.

So with that, you had given me enough information for me to do my own research

and ask a few of my own people as far as resources, ref- references and things

like that, and nothing but good feedback.

So I decided to join the program, and that was… I don't know, it feels like

it's, it, we're going on two years.

But to begin with, it was, it's wonderful.

Although, u- unfortunately, that particular person, our communication

wasn't in, at the level that I needed because I am so green

to the financial part of this.

Hey, it's Jeanne.

I got a quick question for you.

What if the fastest way to make more money wasn't finding more customers, but

keeping more of what you already earn?

If that got your attention, we'd love you to join us for our free

masterclass at lessmathmoremoney.com.

That's lessmathmoremoney.com.

We look forward to seeing you there.

Now, back to the show.

This part of the business that unfortunately we didn't work out.

But with that and me being upset, literally on a Friday, Monday,

you, you already had a solution.

You already had something in your pocket, and that's worked out beautifully for us.

Yeah, I think it's interesting because we've been outsourcing for 17, 18 years

now, a long time, and when we placed virtual assistants with clients, no matter

if it's marketing virtual assistants or bookkeeping virtual assistants,

they're all very skilled, but like you said, it was a communication issue.

That's why we always offer to replace a virtual assistant within

60 days because, again, it, sometimes it's just not the right fit.

The communication isn't there.

And I'm so glad you let me know.

But I wanna circle back because when, right before you started working with

me, I do know that your husband had some concerns, 'cause the bookkeeper you

had was local before, but your husband had some concerns about security and

safety with outsourcing it overseas.

So, uh, can you tell us a little bit about that and is

he feeling safe and secure now?

Again, you don't know what you don't know, right?

And you just, you… We didn't know how it really works as we're not as savvy

tech- with the technical everything, the-

It,

the security of the internet, this, that, and the other.

So even to this day, we do have a little bit of concerns, although

being that we're in the program that we're in with well-vested people

such as yourself, you and Jeanne,

it- the comfort level,

our anxiety went from, say, 100 to down to the 20 because we know that you have

taken it upon yourselves to make it secure for us so that we're at ease, not only

with the security, but with the training and the people that you're vesting.

So things have gotten a lot better.

We feel a lot better.

And the two people that we had worked with, they seem to be very thoughtful in

regards to security and how things are shared, and that is very much appreciated.

So we feel very good today about what it is that we're doing.

Awesome.

So you have your bookkeeper, and I know we had talked about in the beginning,

one of your goals was not just to have the bookkeeping done so you didn't feel

so overwhelmed and, you know, you could manage cash flow, but you were also hoping

to have someone who could eventually help you with invoices and really help

you a little bit more in the business.

Do you feel like you've got the right person as you continue to grow together?

I can't tell you how How grateful we are that you listened to what it is

that we needed because we, you had, you and Jeanne found that perfect person.

We were looking for an analyst.

We were looking for somebody to dig in.

They, to tell us the things that we didn't know, to help us with pricing,

to help us with the category and the subcategories and everything

it is that we, that we didn't know how to achieve or how to get there.

And we were looking for

somebody to budget, does forecasting, somebody to do

help with a lot of the,

to

do the CRM with the projects and things like that to set us up for the future.

We're not quite there, but we needed the right person to break it down line by

line and put it in there the right way.

So now I get these, and oh finally, after five years, I'm

getting reports every week.

And not only am I getting reports, she's taking the time to walk

through every single item.

It is the most beautiful thing I've ever seen.

We can see where we're making our money.

We can see where we're not.

It's just delightful.

We are so ecstatically happy.

You have no idea.

Kirsten, Jeanne, we thank you so very much from the bottom of our hearts.

Thank you.

Jeanne, I'm so happy for you and, and one of the things we talk about is we forget

because we don't enjoy bookkeeping, we forget that someone else's superpower.

And it's amazing when you bring someone onto your team, and

that's what they're brilliant at.

And she loves getting up every day, just like you love getting up and

serving your clients with the creativity and the design and helping them pick

out the right, you know, hats or shirts or pens or whatever they need.

She gets up every day excited to review your profit and loss with you and your

balance sheet, and to look at your numbers and figure out how you can improve.

And that really is the magic of working with someone who, again,

has a superpower we don't have.

And so I love that for you.

I do too, and she acts, I feel like I'm her only customer.

I want her ma- she makes me feel like I make my customers feel.

That is exactly what we need and exactly what I need.

I'm not the easiest person to work with, and I have a lot, or a lot of

transactions, a lot of, "Why didn't you do this, do that?" Whatever it might be.

Where this, this new gal, she actually is thinking outside the box.

She's not asking every single question every single time, the

same thing over and over again.

She's actually taking inventory of the answers she's getting, and

she's thinking through it before both not bothering me, but before

bothering me about this or that.

And before you know it, my list went from, say, seven pages, she's

at two pages because she's smart.

She anticipates.

She's just, she's, she's a winner.

Oh, I love that.

I love that.

And I'm excited to have her continue to grow in her role with you and

your company, and that is so amazing.

So for anyone out there who is maybe thinking about Love Your Profit

bookkeeping, but maybe they're a little nervous, what would you say to them?

Because I know in the, again, outsourcing is different for small businesses.

Big corporations have been doing it for years, and, but smaller businesses, we

still struggle with it a little bit.

So if someone's listening to this, when it comes to outsourcing,

what would you tell them?

What I would tell them is I went from a stress factor of literally getting

hives, and finances just is very stressful, to absolutely nothing.

I don't even think about it anymore.

I know she's got my back.

Mm-hmm.

I know that the documentations and what she's doing is facts, not just

assumptions or after I reconcile this or that, and whatever the deal might be.

What she's all-inclusive, so her outline, her way of, her details, her just

literally everything is, it makes me feel comfortable with her, first of all.

Secondly, my financial stress is from harder to zero.

That's what I would tell somebody.

And I would also tell them is that your, you and Jeanne, the program

that you guys run, your, your program is set up so well and it's so finely

tuned that you've done all that you needed to do in the beginning.

You're here to serve, to help people like me.

You know, this is sort of why I am with all these frustrated business

owners of the marketing tools.

I would tell them that you guys are absolutely amazing to work with.

I would also tell them that the customer service, the resolution, the

people that you have under, invested in, whom it is that you work with and

for, is, uh, well thought through.

It's very solid business.

I would recommend a heck of a lot of people to you two.

Absolutely.

All day long, every day.

You guys are great.

Uh-huh.

Thank you so much.

And

It's interesting because I know you use more bookkeeping…

I really appreciate that.

You use more bookkeeping hours than a lot of people.

I think you're around 20 a month.

So I ran the numbers based on what you paid a past bookkeeper

and then what you pay now.

The savings is a little over $13,000 a year.

So that's huge for you.

People don't realize, again, some of our clients only have four or five

hours of bookkeeping a month, so obviously the savings isn't as great.

But for someone, like you said, that has so many transactions,

that's a huge saving.

Saving over $1,000 a month on bookkeeping for a small

business makes a big difference.

Have you noticed that impact in your business yet?

Not as of yet because there was a little catching up to do, not

only with the second one, but then we had the, this, this last one.

And it literally, it didn't take her very long.

Not like the… It didn't take very long, but I would, after getting through

all the work through and with the taxes from last year, unfortunately I don't

feel it yet, but I am anticipating once everything settles in the next month or

two, from what I see and the invoices I'm, the hours that she's putting in

now that everything is in place, I can see that there's gonna be an impact on

that, that end, that, that part of it.

We're very grateful for that, as we all are.

Every penny counts.

Oh, yeah.

Can you imagine what it would've cost you if you had stayed with the local

bookkeeper to do all that catch-up?

Oh, no.

No, no, I, I already imagine.

I got quotes.

I already know I saved quite a heck of a lot due, thanks to you two.

Absolutely.

Yeah, we love helping people save money, and I think as the economy changes,

it's every penny counts, so we just wanna make sure all of our clients

are making as much money as possible, writing off all of their expenses

so they're not overpaying in taxes.

And then I love the fact that you said your stress level went from 100 to zero,

because that's what it's really all about.

That's how you can enjoy your business, when you don't have that stress of

all that bookkeeping and the chaos.

And I know going into tax season for 2026, you're 100 per- gonna be 100% ready.

Yeah.

Can you imagine what that's gonna feel like to not file an extension and

not have that hanging over your head?

Oh, I don't know if you know what that means.

Because extension after extension.

So yes, it'll be still wonderful.

I can't even imagine.

That's one of our goals.

We wanna be the extension killer.

No more extensions required.

Get those taxes filed and move on with your business next year, so

I love it.

Thank you very much.

Thank you very much, right?

Yes.

One more thing is I'm just real excited about all of the write-offs, the things

that nobody has really bothered to, to talk about, whether it's the mileage.

There's a lot more that we can do.

And so not only that is we're setting the business up for us now to, for

this moment, but we need to set ourselves up for the future, whether

that's our legacy, whether that's our retirement, or maybe for our kids.

Our books need to look good.

You know who's gonna wanna buy a business if it, they, they're half, half-assed?

True.

True.

Said it.

Well, really, I'm doing a fellowship, and it's about business, and

that's what we're talking about, is

reselling a business, setting yourself up for success, and I have never

felt so good about being set up for success.

So from here, from actually d- when it was about six months ago and on, we're golden.

That's how I feel.

I feel like we're gonna be very successful.

It's gonna be just a beautiful thing.

I love it.

I love that you're thinking about selling the business and m- not right

now, but setting it up so in the future if you wanted to sell it as part of

your retirement or if your kids wanted to come in and take over, they would

know what their salary would look like and what the business is doing and what

it could do for them and their family.

That is amazing.

Nadine, we are gonna put your information in the show notes below, so if anybody

needs hats or T-shirts or pens or business cards, you can reach out to Nadine.

She can work with people anywhere.

Not, you don't have to be in Florida.

She can take great care of you.

So Nadine, thank you so much for joining us today, and thank you for sharing,

honestly just sharing how things have gone because not everything always

goes perfectly from the beginning.

But knowing that you now have all that stress off of you and you can start

thinking about the bigger picture of selling the business or passing

it along makes me so happy for you.

Thank you.

Thank you both, you and Jeanne.

I, we really do appreciate you both.

Thanks for listening to the Six Figure Business Mastery Podcast.

If you enjoyed listening to this episode and you are ready to leverage

video marketing on all online platforms or maybe even start your own video

podcast, then you need to check out the Done For You and Done With You program

at themarketingvaadvantage.com and take your business to the next level.