Last Minute Prep for Black Friday Sales in Your Business
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Ready to tap into the billions of dollars exchanging hands this Black Friday? In this episode of Unjaded, Vickie Dickson shares how you can seize the moment, even if you’re short on time or ideas. Whether you’re a seasoned entrepreneur or just starting out, Vickie offers actionable steps to create Black Friday offers that build awareness, grow your marketing skills, and boost your revenue. Get ready to stop overthinking and start profiting!
Before we get started… I love hearing from you! 💙 Is this episode inspiring you? Did you get an insane take away? Know someone who would also love it? Take a screenshot and tag @vickie.dickson on your IG story and I’ll shout you out!
In this episode, you will hear:
- Why Black Friday is an ideal time to showcase your offers, regardless of where you are in your business journey.
- Strategies to create irresistible deals, from bundles to pre-sales, that resonate with your audience.
- How to leverage polls, stories, and behind-the-scenes content to engage your audience and drive sales.
- Creative ways to use existing content, like courses or ebooks, to generate revenue without starting from scratch.
- Why it’s crucial to act now—even imperfectly—to grow as a marketer and build momentum in your business.
Black Friday isn’t just a sales event; it’s a powerful opportunity to build awareness and marketing muscle. Even if you’re feeling hesitant, Vickie encourages you to take the leap, test the waters, and learn through the process. Remember, every effort you make now will set you up for greater success down the road. Let’s make this Black Friday your most profitable one yet!
Links Mentioned in the Episode:
- Join Vickie's Black Friday early bird list → https://vickiedickson.kit.com/blackfridayearlybird
- send me a voice message
***** Have a question for me? *****
Send it here (audio) and you might hear your question answered live on the show!
************ https://www.speakpipe.com/vickiedickson ****************
Links You’ll Need:
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Life is gonna kick you around. Stay Unjaded! ✌️
💙 Vickie
Episode Transcript
Let's talk about Black Friday and how you can get your hands on some of the money that is floating around in North America, especially during the next couple of weeks. Okay, so Black Friday, of course, the best time to plan your Black Friday sale was at least a month ago, if not more. And the second best time to plan it is now. Black Friday is coming up in just a couple of weeks and there is a lot of money that changes hands. I should have looked up that statistic. It's billions of dollars that change hands on Black Friday. And I don't know about where you live, but where I live, Black Friday starts earlier and earlier and earlier every year. And I don't mean that it's gone from 5am to 1am I mean that it starts like November 1st.
So you probably have already been hearing lots about different people's Black Friday offers. I hope you've been hearing about mine. If you follow me anywhere besides the podcast, then hopefully you have gotten on my early bird Black Friday list because I have been planning it for a long time. Mine is a big celebration. It is a whole week. I think I've got six different deals, a deal of the day for six days. And if you don't have that in you right now, that's okay. But it doesn't mean necessarily that you should sit it out.
So if Black Friday is calling to you and you're a little bit scared, then I'm going to encourage you to do it anyway. Okay? If it's not there for you at all, if it's like, no, ick, that is not my thing, then don't do it, that's totally okay. But if the only reason you're not doing it is because you're thinking, oh, I don't know if I've got it in me to do all the work. I don't know if anybody's going to buy anything. What if this happens? What if that happens? What if the other thing happens? If that's why you're not doing Black Friday, then I'm going to kick your ass and tell you you gotta do Black Friday. Okay? Even if nobody buys your offer, you will have created a lot of awareness around said offer. You will have created a lot of awareness around your business. That's why I love all of these promotions, not just Black Friday, but anytime there is any kind of where the whole society is helping you to market, I think that you should take advantage of that because it also grows your skill as a marketer.
And spoiler alert, if you have your own Business. If you are an entrepreneur, then you are also a marketer by default. You're going to have to be because nobody else is going to market your business for you. So let's take advantage of the kind of hoopla that's around Black Friday and get something going for you. So here we are today. What's today? November 18th. As you're listening to this, so you've got about 11 days to plan something. I'm going to give you some ideas and then you get to work and I'm going to put my speak pipe in the show notes for you and I want to hear from you that you've started on this.
You can actually send me a voice message and say, hey, I'm doing this thing for Black Friday. I want to hear from you. So start now in your stories. Get in your social media stories and start to pull people. Ask them what they want. Would you rather this or that? If you could have this for your child, would you go for it? What would make this a no brainer for you? Would you rather $50 off or a bonus? I don't know. Like it depends on your niche. But just start asking questions in your story.
Start doing polls and asking questions and showing behind the scenes stuff. Show people that you're working on a Black Friday deal. Bring them with you on the journey. That's what your stories are for. Your stories make you human to your followers. Your stories let people see that there's actually a person behind the personal brand. Do you see how that works? And then look at the offers that you have that you've already created. Maybe you've got some recordings that you could turn into a masterclass with very little or no editing and sell them.
Even if you're selling for 27 or 97, it doesn't matter. Maybe you've got different bits and pieces of things that you could put together and make a bundle out of them. Maybe you are just starting out and you know what? You have time to be in the room with people. Well, get in the room with people. Give them a reason to get in the room with you. You are going to get so good at your craft when you are actually face to face with people. So let's say that you offer coaching of some sort. Maybe you could do a bogo.
Buy one, get one. Maybe somebody could buy three hours of coaching and they could get three hours free. Maybe you could do Voxer coaching. That's one of my offers. I love Voxer coaching. You can coach on Voxer, which is like a walkie talkie style app all day long or for two hours or four hours or whatever it is that you want. If you do any kind of readings, you could do some sort of a reading at a discount price. You could do a pre recorded reading.
If you don't want to be in the room with people, you could say, you know what, just send me the info that I need and I will send you my insights in a little MP3 or MP4 that you can listen back to. What else could you do? Maybe you have some ebooks. You know, you could even run a series of deals on different ebooks that you've created and they're already created, so you can even blow them out, right? Say they Normally sell for 27, you can do them for $7 or you can do the bundle for 27. People are looking for really pretty deep discounts on Black Friday. It doesn't mean that everything has to be discounted. The last thing that I want you to discount deeply his time in the room with you. Unless you're just starting out. If you're just starting out and you need the practice and you need to develop your coaching muscles and you need to develop your customer service muscles and your sales muscles and all of those muscles that you're going to need in your business, then consider something where it's time in the room with you that's at, you know, one of those bogo deals or something like that.
Whatever feels right for you. Obviously I'm not the boss of you, but if you're a seasoned coach, a seasoned entrepreneur, you've been doing this for a while and you're already at capacity, then the last thing that you're going to do is give a sale on time in the room with you. Or if you do want to do it. What I have done is I have limited the amount of spaces that I have available. And that's something that's really important as well. There's all kinds of ways we can create scarcity, right? Scarcity isn't just about a sale price. Scarcity can be that there's a limited time offer, that there are limited spaces available, that it is at a discount, that it's going away. There could be an offer in your business that you're actually.
This is something that I meant to do with my health program. I have a health program that used to sell for $1,800 and I always mean to bring it back and blow it out for like 497 or something like that. So you might have something like that as well, you may have pivoted in your business, and you may have old courses and things that you could completely blow out at a killer sale price. They're sitting there, they're not making you any money the way that they are. Right? And they can help somebody. That's what we have to remember, right? They can help somebody. Okay, my favorite thing, I'm just going to unpack this with you really quickly before we close out this episode. My favorite thing to do is to sell something before I've created it.
And you can do that, too in your business. So if you have been dreaming of running some sort of a program or a course, the last thing that I want you to do is toil away for months and months and months. This is November. You'll be thinking, okay, by the time I have it all created, it's going to be February, maybe the end of January. I can get it done, and then I can start to sell it. And it's going to be April before you're bringing money in. What if we flip that on its head? What if instead of creating it first, you sold it on Black Friday, you did a presale and you bring people into a beta and you have them create it on the ground with you. You sell it at a cheaper price than you will your fully created thing, but you get to respond to the needs of the group, which is really, really important because you may be thinking of creating this course or program and you could completely miss the mark Now, I hope you don't, but most of us do at least once miss the mark completely, and then we've spent all of this time creating something that sits on a shelf and doesn't sell.
So I would much rather you do a pre sale on it now. Do a beta launch on it now. Black Friday is perfect for that. Sell a few seats. Doesn't matter if you sell three seats or 10 seats or one seat, you're going to go through it. And then by the end of this period of time, whatever it is that you decide that this course or program is going to be, you have something created that you can then offer over and over and over and over again in your business. That is gold, my friend. So this episode is just meant to be kind of a little boot for you to say, okay, get going, get going.
There's a lot of money changing hands on Black Friday, and some of it might as well be yours. Remember to send me a message in my speak pipe and let me know what you're doing or let me know that you're doing something, for the love of God, do something in your business, please, for Black Friday. And I'll also put the link there for my early bird list. So when you're on the early bird list and you make a purchase over the week of Black Friday, I've got six different deals for you. You get something extra. I don't know what that is yet because I'm going to create it as I go along. I am practicing what I preach here and you get to know about the deal of the day at 12:01am and it gets released to the public at 5am so you have got five hours to buy it because many of my offers are limited time because they are time in the room with me. So there you have it.
Let's do this Black Friday up right and have fun with it. Have some fun promoting your business and making people aware of all the goodness that you offer.
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