🎙️ You Are the Brand: Positioning Yourself for Success with David Roman 5/1 Reflector Human Design.
In this episode of Unjaded, Vickie Dickson sits down with David Roman of Genius Positioning—an artist, marketing strategist, and 5/1 Reflector—to explore how your Human Design can guide deeper, more authentic brand positioning. Together, they unpack what it truly means to build a personal brand, why so many online branding strategies fall short, and how to position yourself in a crowded coaching space without falling into burnout or cookie-cutter marketing.
David shares his journey from discovering Human Design during the pandemic to building a unique consulting process that fuses strategy, self-awareness, and soul. Whether you're a coach looking to stand out, or a service provider wanting to magnetize dream clients without compromising your energy, this conversation is a must-listen.
What We Cover in This Episode:
🌟 David Roman’s journey from discovering Human Design to embracing life as a 5/1 Reflector and his business strategy that fits his design.
🎨 Why traditional branding (fonts, colours, photos) is no longer enough for personal brands
🧠The four-part Genius Positioning Framework David uses to align brand, business, and design
👤 Why YOU are the brand—and what that actually means for coaches and service providers
đź“Š The power of data: how asking your clients the right questions reveals your true market position
🧠Creating a world around your brand that builds trust and connection
🎯 Why niching down doesn’t limit you—it clarifies your magnetism
🌀 Reflector wisdom: learning to work in seasons, adapting to change, and honouring inconsistency
🎤 Podcasting by design: Vickie’s approach vs. David’s, and how both work when aligned to energy
Quotes to Live by:
“You don’t want your brand to be at the mercy of other people’s assumptions.” – David Roman
“People buy you—not your fonts, not your colours. You are the niche.” – Vickie Dickson
“The biggest transformation your clients get shouldn't be a surprise. It should be expected.” – David Roman
Resources
🔗 Download David’s Free Genius Positioning Resource – for experienced coaches ready to scale without burning out: yourgenius.co
Be sure to follow and leave a review on your favourite podcast platform. Want more conversations like this? Head to vickiedickson.com or connect with Vickie on Instagram @vickie.dickson.
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119.119. Reclaiming the Leading Role in Your Life | Guest Yong Pratt | 4/6 Emotional Projector | Founder: Illuminating You Productions
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118.118. STOP Doing This in Your Posts ➡️ START Doing This!
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117.117. 4 Steps to Create Your Content Plan for 2025
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116.116. The Synergy of Numerology & Human Design: 2025 Edition
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115.115. Self Discovery Practice Using Your Human Design & Life Experience
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114.114. How to Create an Aligned Offer Using Your Human Design
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113.113. Hot Seat Human Design | Jen Vertanen 6/2 Emotional Manifesting Generator
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112.112. How to Build a Brand That Matters
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111.111. How to Market as a 2nd Line | 5th Line Profile in Human Design | Human Design Profile in Business & Marketing
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110.110. My Dirty Little Secret | What it Takes to Build a Multi-6 Figure Business
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109.109. Last Minute Prep for Black Friday Sales in Your Business
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108.108. 100% Clarity on Your Message, Lead Magnet, Offer, and Website
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107.107. How Long Do I Need to Wait to Make Decisions If I'm an Emotional Authority?
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106.106. How to Start a Podcast | Podcasting Tips | Adam Schaeuble Podcasting Business School
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105.105. How to Deal with Pressure in Your Business | Root Centre Human Design | Listener Question
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104.104. What Does Response Feel Like as a Human Design Generator | Manifesting Generator | Listener Question
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103.103. Your Content Needs These Ingredients to Get You HIRED | Recap of Our 3 Day LIVE Event
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102.102. Day 30 | 3 Things to Consider When Purchasing a Course or Coaching Program | Listener Question
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101.101. Day 29 Daily Drop | How to Use IG and Facebook Stories to Grow Your Brand
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100.100. Day 28 Daily Drop | How to Know When You've Reached a New Level in Business
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99.99. Day 27 Daily Drop | The 4 Types of Content You've Been Told to Post That Won't Get you Hired & What to do Instead
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98.98. Day 26 Daily Drop | The Worst Content Strategy I've ever heard
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97.97. Day 25 Daily Drop | Anniversary Episode | Unjaded is ONE Today!
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98.96. Day 24 Daily Drop | The Hidden Money in Your Human Design
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95.95. Day 23 Daily Drop | Goal Setting vs Human Design Strategy | Listener Question | Cat Matson 6/2 Manifesting Generator
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94.94. Day 22 Daily Drop | Are you Making it Hard for People to Hire You?
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93.93. Day 21 Daily Drop | Your Inspirational Content Won't Get you Hired! | Listener Question
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92.92. Day 20 Daily Drop | How to Repurpose Content Without Making it a Full Time Job | Listener Question
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91.91. Day 19 Daily Drop | Are You Standing in Your Power?
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90.90. Day 18 Daily Drop | How to Launch Your Next Offer Without Overwhelm
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89.89. Day 17 Daily Drop | Mini Human Design Reading | Caroline De Posada | Host of Bliss'n Up Podcast
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88.88. Day 16 Daily Drop | How to Start a Podcast | Group Episode | How to Come Up With Ideas for What to Say on Your Podcast, How to Niche Your Podcast, and More
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87.87. Day 15 Daily Drop | Case Study | Creating Content that Gets you Hired with 2/4 Emotional MG
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86.86. Day 14 Daily Drop | Can You Hold Your Expansion? How Many Instagram Followers Do You Need?
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85.85. Day 13 Daily Drop | Stop Using Your Human Design as an Excuse in Your Business.
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84.84. Day 12 Daily Drop | Go and Do The Thing Already!
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83.83. Day 11 Daily Drop | 6 Tips for Showing Up on Social Media
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82.82. Day 10 Daily Drop | The Importance of Focusing on SEO in Your Content
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81.81. Day 9 Daily Drop | How to Use Your Human Design Profile to Create Content that Gets You Hired
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80.80. Day 8 Daily Drop | Your Mercury is Your Message & Other Half Truths | Listener Question | Human Design
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79.79. Day 7 Daily Drop | The Phrase That Keeps You Stuck and What to Say Instead
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78.78. Day 6 Daily Drop | It Takes More Than Money Mindset to Build Your Business
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77.77. Day 5 Daily Drop | You're Invited to Create Content With Me - It's FREE!
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76.76. Day 4 Daily Drop | Do I Need to Share my Personal Life Online to Be Successful in Business?
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75.75. Day 3 Daily Drop | How to Create Content Consistently
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74.74. Day 2 Daily Drop | How to Write Better Emails, Blogs, Podcast Episodes | Speaking Coach Laurie Ann Murabito on her Experience in Content by Design
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73.73. Day 1 Daily Drop | Human Design | Business | Content Creation
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72.72. What is Human Design Circuitry & How to Use it in Business
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71.71. Who Are You Speaking to in Your Content? | Jen Vertanen 6/2 Emotional Manifesting Generator
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70.70. Failed Launch? 3 Mistakes You're Making when Launching Offers in your Business
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69.69. Content Creation for a 6/2 Manifesting Generator with Guest Sarah Mertzlufft - Microdosing Guide
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68.68. Human Design and Emotional Authority: Casey Mariott's Reflector Perspective
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67.67. Stop Doing this 1 Thing if you want More Paying Clients in your Business
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66.66. Add These 2 Words to your Online Message to Convert More Clients
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65.65. How to Grow your Audience Online - How to Grow your Audience on Social Media - How to Grow your Email List
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64.64. Niching Down Hot Seat with Tara Shaw | 4/6 Emotional Generator | Loose Grip Coaching
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63.63. What is Not Self Theme in Human Design? Listener Question
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62.62. How to Market your Coaching Business While Honouring your Human Design
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61.61. How to Create a Lead Magnet that Works
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60.60. Human Design in Relationships with Kathy Gleason | As I Live & Grieve
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59.59. Midlife Crisis Meets Human Design with Projector Bernie Borges of Midlife Fulfilled Podcast
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58.58. Can Human Design Help You Find Purpose | My Pivotal Moment
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57.57. Understanding the Emotional Wave in Human Design
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56.56. Human Design Hot Seat | 3/5 Emotional Manifesting Generator | Heather Reeves Yoga
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55.55. Can You Build a Business Without Social Media?
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54.54. Stop Creating Blogs, Posts, Episodes, & Emails That Don't Bring You Paying Clients
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53.53. Create Content That Brings You Paying Clients in Just 8 Weeks | Meg Dolan of Sacred Sparkle
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52.52. How to Create Proposals, Posts, Blogs, etc. Using Your Human Design | Andrea Slate 2/4 Manifesting Generator & Empath
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51.51. Human Design for Business Q & A
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50.50. Day 5 of 5 - Create Content using your Human Design | Workshop Week
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49.49. Day 4 of 5 - Create Content using your Human Design | Workshop Week
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48.48. Day 3 of 5 - Create Content using your Human Design | Workshop Week
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47.47. Day 2 of 5 - Create Content using your Human Design | Workshop Week
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46.46. Day 1 of 5 - Create Content using your Human Design | Workshop Week
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45.45. Should You Build a 6 Figure Business This Year?
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44.44. What does it really take to build a 6 figure business in 2024?
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43.43. Consistently Create Content without Burning Out
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42.42. Invitations, Recognition, and Energetic Guidance for Projectors | Guest Juliana Christine
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41.41. Reverse Ageism in Corporate, Sober Curiosity, & a Saturn Return | Meg Dolan
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40.40. Can you use your Human Design to decide on a Niche?
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39.39. How I built my Business back to 6 Figures by Aligning with my Human Design
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38.38. How Your Human Design Affects Your Health
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37.37. The Cry for Authenticity in Business
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36.36. Is It Time For You to Tap Out?
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35.35. Numerology Meets Human Design - Harness the Energy of 8
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34.34. Smash 2024 Without Breaking Your Life
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33.33. Unpacking the Lessons of 2023
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32.32. 12 Days of Human Design Series Day 12 [2/4 Emotional Manifesting Generator]
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31.31. 12 Days of Human Design Series - Day 11 [1/3 Manifesting Generator - Empath]
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30.30. 12 Days of Human Design Series Day 10 [3/6 Emotional Manifestor]
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29.29. 12 Days of Human Design Series Day 9 [6/2 Manifesting Generator with a Defined Will]
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28.28. 12 Days of Human Design Series Day 8 [4/6 Generator & Empath]
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27.27. 12 Days of Human Design Series Day 7 [2/4 Manifesting Generator & Empath]
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26.26. 12 Days of Human Design Series Day 6 [3/5 Emotional Manifesting Generator]
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25.25. 12 Days of Human Design Series Day 5 [2/4 Emotional Manifesting Generator]
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24.24. 12 Days of Human Design Series Day 4 [4/6 Manifesting Generator]
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23.23. 12 Days of Human Design Series Day 3 [2/4 Emotional Generator]
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22.22. 12 Days of Human Design Series Day 2 [5/1 Generator, Empath, and HSP]
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21.21. 12 Days of Human Design Series Day 1 [3/5 Emotional Manifesting Generator]
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20.20. 12 Days of Human Design Series Intro - It's All About the Nuances
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19.19. Navigating the Holidays, Human Design Style
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18.18. Your Human Design Type Isn't the Whole Story
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17.17. The Design of a Writer - Stephen King's Voice
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16.16. 3 Human Design Hacks for Content Creation
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15.15. Human Design 101 - Terminology
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14.14. How to Use AI In Your Business Without It Stealing Your Voice
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13.13. Mini Reading with Brooke, a 2/4 Emotional Mani-Gen, Entrepreneur, Parent and Partner
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12.12. Your Key to Creativity, Self-Care and Aligned Decision Making | Human Design Authority
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11.11. Human Design Cheat Sheet
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10.10. A Deep Dive with a Magical Manifestor
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8.8. Unlocking Your Voice | A Casual Conversation | Laurie Ann Murabito Speaking Coach | Host of The In Demand Podcast
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7.7. Deep Dive Part II: Projector Blueprint | A look at Kendra’s chart
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6.6. A deep dive with an empowered Projector | Kendra Woods
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5.5. Human Design Projector: The invitation starts with YOU
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3.3. The Magnetic Generator: Attracting Synchronicities
