Artwork for podcast The Breakthrough Message Show
The Viral Lesson That Changed How I Show Up Online
Episode 17420th November 2025 • The Breakthrough Message Show • Fabi Paolini
00:00:00 00:12:24

Share Episode

Shownotes

After years of trying to make TikTok “work,” I finally went viral—but not with content about messaging, business, or marketing. It happened when I spoke Spanish and shared my personal story. This unexpected moment cracked something open for me about what actually connects with people—and how much of my true voice I had been holding back.

In this episode, I share:

  • Why “valuable” content alone won’t build connection or visibility in today’s AI-saturated space
  • The big difference between Fabi, the brand strategist, and Fabiana, the person
  • What going viral in Spanish taught me about authenticity, personality, and virality
  • How your personal story is the foundation of your brand positioning (and your Angle of Mastery™)
  • Why human content is outperforming polished, AI-generated scripts

If you feel like your content is solid but still not converting or creating connection, this episode will unlock the reason why.

✨ BOOK your 15-min Brand Message Assessment → https://brandmessagesession.com

🎥 Watch on YouTube + Subscribe → [YouTube Channel]

📱 Follow @fabipaolini on Instagram, TikTok, LinkedIn & Facebook

Links

Chapters

Video

More from YouTube

More Episodes
174. The Viral Lesson That Changed How I Show Up Online
00:12:24
173. The Truth About Getting More Leads, Clients, and Visibility
00:09:43
172. How I Diversified My Lead Sources and Built a More Stable Coaching Business
00:13:09
171. How to Use AI to Create Content That Actually Sells
00:10:58
170. How to Close the Articulation Gap and Clearly Communicate Your Value as an Expert
00:11:37
169. Why Old Marketing Stops Working (And How to Break Through the Ceiling)
00:10:07
168. Building Trust and Demand in the World of AI: Why Human Connection Is Your Competitive Advantage
00:11:37
167. AI and the Future of Buyer Behavior: How to Position Yourself as AI-Enhanced, Not AI-Dependent
00:12:25
166. How Rachel Pedersen Built an 8-Figure Social Media Business
00:27:11
165. How to Use AI to Develop Your Messaging (Without Losing Your Soul)
00:13:26
164. 5 Messaging Diagnostics to Fix What’s Keeping You Stuck
00:09:48
163. Why You Need Your Message BEFORE You Build Your Business
00:11:19
162. Position Yourself as the Expert Power Buyers Want
00:07:29
161. How I Doubled My Income in 6 Months Without Hustling
00:11:51
160. Why Your Executive Success Isn’t Translating to Expert Positioning
00:11:26
159. The Death of 'Adding Value' Content (And What Actually Converts)
00:09:30
158. How I Consistently Enroll $25K Clients Without a Huge Audience
00:11:49
157. Why Your Coaching Business Isn’t Attracting High Ticket Clients (Despite Amazing Results)
00:12:45
156. How to Create a Unique Selling Proposition That Increases High Ticket Sales
00:12:23
155. Master High Ticket Sales: Clarify Your Message When You Solve Many Problems
00:13:05
154. How a 15-Minute Audit Can Skyrocket Your High Ticket Coaching Sales
00:14:25
153. Why Your Content Might Feel Off and How to Fix It!
00:12:20
152. The REAL Reason Your Posts Aren't Converting to High-Ticket Sales!
00:10:41
151. Stop Attracting the Wrong Clients | Use Problem Grounding to Sell High-Ticket Offers
00:11:42
150. Urgency Marketing Tips: The 4 Levels of Urgency That Make or Break Your Sales
00:10:19
149. Why I Left Facebook After 9 Years For LinkedIn And What Happened Next
00:14:04
148. 3 MASSIVE Mistakes Making Your High Ticket Offer Invisible
00:09:31
147. 5 Mistakes Keeping Your Coaching Business From High Ticket Sales (And How to Fix Them!)
00:10:46
146. How to Effortlessly Sell Your High Ticket Offer
00:11:13
145. The Art of Building a Premium Client Base
00:12:38
144. The 3-Step Process to 60% Conversion Rate on High-Ticket Sales
00:11:18
143. 3 Messaging Mistakes That Repel Premium Coaching Clients (and What to Do Instead)
00:10:37
142. The Hidden Strategy to Convince People to Buy Your High-Ticket Coaching Offer
00:09:57
141. The #1 Reason Your Coaching Business Isn’t Scaling to High-Ticket Sales
00:10:40
140. 61% Close Rate: How I Sell High-Ticket Coaching Without Pressure
00:11:31
139. The Truth About Urgency: How to Sell High-Ticket Offers Without Pressure
00:10:41
138. The Truth About High-Ticket Sales: What No One Tells You About Building a Coaching Business
00:10:25
137. From Zero to High-Ticket Sales: Build a Premium Brand with Clarity and Confidence
00:10:40
136. Increase High Ticket Sales: Transform Your Offer into a Need-to-Have
00:08:58
135. Business Growth Framework for 2025: Simplify, Trust, and Succeed
00:08:33
134. 2025 Coaching Business Success: Perfect Your Brand Message to Attract Premium Clients
00:10:17
133. 3 Core Pillars to Attract Power Buyers and Transform Your Coaching Business
00:10:30
132. The 5 Shifts You Need to Make in Your Coaching Business for 2025
00:07:42
131. Why Your Marketing Isn't Working: The Missing Ingredient for Your Coaching Business
00:09:05
130. The Secret to Attracting Ideal Coaching Clients: Understanding Power Buyers
00:10:20
129. The Internal Shift That Transformed My Coaching Business
00:14:58
128. Mastering Marketing for Coaches: Shift Beliefs and Boost Sales
00:12:31
127. From Generic to Magnetic: Attracting Your Ideal Clients
00:14:49
126. The Secret to Engaging Multiple Audiences: Messaging for Coaches
00:08:18
125. From 2K to 40K IG Followers in Days: Christina's Executive Coaching Messaging Shift
00:19:55
124. 3 Hacks to Stop Attracting Broke Leads
00:08:47
123. The Downfall of Bro Marketing: What’s Next?
00:14:34
122. Why Group Coaching Program Might Not Be the Answer
00:12:15
121. 3 Keys to Attracting $20K-$30K Clients for Your Coaching Business
00:16:55
120. From Freebie Seekers to Ready-To-Invest Clients as a Relationship Coach: Emma's Journey
00:28:51
119. 119. How to Consistently Attract High-Quality Leads as a High-Ticket Coach
00:13:05
117. 118. Overcoming Imposter Syndrome as a High-Ticket Coach
00:15:15
116. 117. Reframing how you view content creation
00:10:14
115. 116. Growing your business through challenging moments
00:11:25
114. 115. More FREE value is growing my business (here's how)
00:13:27
113. 114. Making money during the summer
00:17:29
112. 113. How to find your own message
00:15:39
111. 112. What it REALLY takes to build success
00:10:17
112. 111. How to get your message to build demand
00:13:29
110. 110. Explaining what you do as an expert that knows too much
00:10:04
109. 109. Navigating changes in the online coaching space
00:15:34
108. 108. How to turn your high-ticket message into marketing that sells
00:15:48
107. 107. How to get people to sell themselves into your offer
00:16:35
106. 106. How To Speak To Your Audiences' Problem Effectively
00:11:18
105. 105. How to Attract High-Ticket Clients As A Life Coach
00:12:35
104. 104. Creating a Breakthrough Brand Message
00:19:29
103. 103. Behind-The-Scenes Breakthrough Brand
00:17:39
102. 102. How to create demand for your services as a high-ticket coach
00:15:05
101. 101. Don't Make These 5 Messaging Mistakes If You Want More Clients
00:18:35
100. 100. How to Create Content That Converts Into High-Ticket Clients
00:12:33
99. 099. 5 Strategies to attract high-ticket clients
00:19:25
98. 098. Getting high-quality leads through Facebook Ads
00:16:41
97. 097. How to STOP feeling salesy when selling high-ticket offers
00:14:38
96. 096. Why is my marketing strategy not working anymore?
00:22:02
95. 095. How to Overcome Objections Through Your Content
00:20:01
94. 094. How I'd Make $10k-$20k Per Month As An Online Coach If I Was Starting Over
00:39:37
93. 093. Crafting Your Unique Brand Messaging Strategy to Stand Out in a Saturated Market"
00:27:35
92. 092. How to get your clients more results
00:36:58
91. 091. Do I have a messaging issue in my business?
00:30:31
90. 090. How to *practically* eliminate no shows
00:27:34
89. 089. How to speak to buyers so you make more coaching sales with ease
00:20:14
88. 088. Explaining what you do when you have more than 1 outcome
00:17:17
87. 087. Share your price BEFORE the sales call
00:20:01
86. 086. How to position an intangible outcome without confusing your audience
00:17:15
85. 085. 5 Secrets To Grow Your Business in 2024
00:20:28
84. 084. What gets premium buyers to buy?
00:26:09
83. 083. Creating demand for your evergreen offers
00:36:29
82. 082. My BIGGEST lessons from 2023
00:24:16
81. 081. 2024 Marketing Predictions for Online Coaching
00:27:00
80. 080. Make $10k-$20k before the year is over
00:28:38
79. 079. The TRUE reason why you haven't reached your next level in business
00:22:07
78. 078. What you need to know about CHARGING PREMIUM (that no one talks about)
00:28:28
77. 077. Our ENTIRE system for generating weekly $4k-$30k sales
00:27:40
76. 076. How we hit a 60% close rate on sales calls
00:32:23
75. 075. How to leverage your Angle of Mastery™️ to attract and enroll premium clients
00:17:28
74. 074. How we made $50K+ from ONE Facebook Post
00:22:52
73. 073. The 5 Most Common Coaching Pitfalls
00:39:00
72. Ep. 072 How to create demand for your evergreen offer
00:36:29
71. Ep. 071 Getting your creative mojo back
00:25:53
70. Ep. 070 How to stand out in a saturated niche
00:18:41
69. Ep. 069 Creating a personal brand with Tonya McKenzie
00:25:49
68. Ep. 068 What to do when you experience an income dip
00:21:23
67. Ep. 067 Building a successful Amazon business with Kristin Ostrander
00:27:20
66. Ep. 066 How to expand your capacity to receive clients (without overbooking yourself)
00:23:52
65. Ep. 065 The power of Storytelling with Danny Brassell
00:37:18
64. Ep. 064 How we made $88k in 1 week without launching
00:21:55
63. Ep. 063 How listening makes you a better leader with Brigitta Hoeferle
00:27:14
62. Ep. 062 How to stop attracting lurkers & start attracting buyers
00:18:38
61. Ep. 061 The power of Messaging with April Pertuis
00:32:50
60. Ep. 060 Determining your own definition of success with Victoria Pelletier
00:21:54
59. EP. 059 3 reasons why you aren't signing more clients
00:18:39
58. EP. 058 Developing a new brand category with Ryan Alford
00:28:16
57. Ep. 057 The little known-secrets behind a high-converting webinar
00:10:11
56. Ep. 056 Positive polarity with Dave Molenda
00:21:59
55. Ep. 055 The fastest hack to multiple 6-figure success
00:10:11
54. Ep. 054 Sharing your story with Nancy Erickson
00:21:43
53. Ep. 053 How to sound different from everyone else in your market
00:10:44
52. Ep. 052 Become the go-to authority with Jaclyn Mellone
00:34:26
51. Ep. 051 How to work less and make more money
00:09:50
50. Ep. 050 Getting specific with your messaging with Marisa Corcoran
00:32:23
49. Ep. 049 How to proote your business in a few hours each week
00:13:37
48. Ep. 048 Embracing your value with Tony Leonard
00:22:39
47. Ep. 047 The best marketing strategy for online coaches
00:11:33
46. Ep. 046 Delivering high value with Ryan Weiss
00:20:16
45. Ep. 045 The Customer Journey I use to attract premium clients on evergreen
00:11:41
44. Ep. 44 Small changes for big financial impact with Pam Jordan
00:22:18
43. Ep. 043 How to attract clients and build an audience when you are a complete unknown
00:11:32
42. Ep. 042 Reverse-engineer success with Fabienne Fredrickson
00:30:51
41. Ep. 041 Attracting YOUR ideal audience comes down to this
00:07:50
40. Ep. 040 Smart investing with Chris Prefontaine
00:23:10
39. Ep. 039 Re-writing your own definition of success
00:10:14
38. Ep. 038 Peripheral Thinking with Paul Daniels
00:31:33
37. Ep. 037 How to get more people to want to buy even before you’ve pitched
00:09:29
36. Ep. 036 Building a world for your brand to thrive with Adora Winquist
00:27:22
35. Ep. 035 Email marketing secrets
00:11:06
34. Ep. 034 Professional Problem-solving with Danielle Levy
00:15:48
33. Ep. 033 The three most important questions to attract premium clients
00:07:49
32. Ep. 032 Creating a great company culture with Josh Levin
00:26:17
31. Ep. 031 This messaging mistake cost me a LOT of money
00:12:19
30. Ep. 030 Building a unique offer with Elizabeth Pampalone
00:23:29
29. Ep. 029 How to fill your calendar with sales calls
00:13:20
28. Ep. 028 The power of critical thinking with Dr. Steven
00:26:01
27. Ep. 027 The truth behind attracting premium high-quality leads
00:12:12
28. Ep. 026 Niching down with Galen Wood
00:27:16
26. Ep. 025 Getting over impostor syndrome
00:12:42
25. Ep. 024 Building brand consistency with Paige Arnof-Fenn
00:24:21
24. Ep. 023 The secret to how I create so much content
00:13:26
23. Ep. 022 Scaling your business to seven figures with Ron Reich
00:37:39
22. Ep. 021 The biggest shift to our $100k month
00:12:06
21. Ep. 020 How to create passive income with Alex Meierhoefer
00:24:02
20. Ep. 019 Why you aren't attracting more clients in your business
00:08:24
19. Ep. 018 Building consistency for success with Daniel Bauer
00:29:25
18. Ep. 017 The Surprising things I did to double and triple my business
00:12:28
17. Ep. 016 Using Quizzes to Grow Your Business with Linda Sidhu
00:21:17
16. Ep. 015 Where my clients are getting clients from
00:12:45
15. Ep. 014 Turn your expertise in a book with Cindy Childress
00:21:00
14. Ep. 013 Scaling Your 1:1 Business
00:12:04
13. Ep. 012 Bridging the Gap with Sheri Michelle
00:26:53
12. Ep. 011 How I organize my schedule for multiple 5 figure months as a mom of 3
00:14:33
11. Ep. 011 Success Mindset with Jenna Faith
00:22:54
10. Ep. 010 The REAL key to building success in your business
00:13:50
9. Ep. 009 Human Design and Branding with Danielle Laura
00:20:52
8. Ep. 008 My EXACT content formula for multiple 5 & 6 figure months
00:12:36
7. Ep. 007 Creating a new paradigm with Merel and Keith Kriegsman
00:26:45
6. Ep. 006 How to increase webinar conversions & catapult your business
00:14:31
5. Ep. 005 Embodying your truth with Sasha Lipskaia
00:36:00
4. Ep. 004 Are you repelling premium clients?
00:12:36
3. Ep. 003 Permission to Offend with Rachel Luna
00:29:48
2. Ep. 002 I made over $60k from one podcast episode
00:13:30
1. Ep. 001 Overcoming burnout with Ollie Matthews
00:20:30
1. trailer Ep. 000 Welcome to The Breakthrough Brand Show
00:07:35