Ivy Diodonet, co-founder of Jivy Juice, elucidates the essence of her cold-pressed juice enterprise, emphasizing the commitment to providing all-natural, unadulterated beverages devoid of sugars and artificial ingredients. In our discourse, Ivy articulately describes how she and her husband, Jay, embarked on this entrepreneurial venture, driven by their passion for healthy living and juicing. The conversation delves into their operational strategies, revealing how they engage with their clientele through various events and social media platforms, rather than conventional storefronts. Ivy also highlights the impending rebranding efforts, which are set to elevate their product presentation and online presence. Ultimately, this episode underscores the significance of authenticity and innovation in the burgeoning health beverage industry. The podcast features an insightful conversation with Ivy Diodonet, co-founder of Jivy Juice, a purveyor of exquisite cold-pressed juices crafted from the finest natural ingredients. Ivy elucidates the ethos behind Jivy Juice, emphasizing their commitment to purity; their beverages are devoid of added sugars, artificial additives, or any form of synthetic sweeteners, thereby embodying a philosophy that prioritizes health and well-being. The discussion delves into the genesis of Jivy Juice, tracing its roots to Ivy and her husband’s shared passion for juicing, cultivated over several years. Their journey began as a home-based endeavor, which rapidly evolved into a burgeoning business, fueled by a desire to meet the increasing consumer demand for wholesome, nutritious beverages. Ivy articulates the importance of sourcing fresh produce and maintaining high standards of quality, which remain at the forefront of their operations. Ivy further discusses the operational dynamics of their business, which currently thrives through participation in various community events throughout Charlotte and even extends to Florida. Their strategic approach to marketing and distribution relies heavily on social media platforms, including Instagram and TikTok, where they engage with their audience and expand their reach. The conversation also touches upon the challenges faced by Jivy Juice, particularly during large-scale events where demand surges necessitating extensive juicing sessions. Ivy candidly shares insights into the organization of their production processes, including the division of labor within the partnership, and the invaluable support they receive from family members. This dialogue provides a comprehensive understanding of the entrepreneurial spirit driving Jivy Juice and highlights the couple's aspirations for future growth, including potential expansion into a food truck model.

Takeaways:

• Ivy Diodonet and her husband founded Jivy Juice to provide healthy, cold-pressed juices.
• The company focuses on using fresh fruits and vegetables without any additives or sugars.
• They sell their products through various events in Charlotte and online social platforms.
• Jivy Juice is currently evolving its branding with new labels and a website launch.
• Their business model emphasizes direct customer engagement through social media channels.
• Ivy and her husband manage their operations without any external employees, relying on each other's strengths.

All right, this is the Charlotte business podcast booth.

We're at the Charlotte Business Owners networking event here in uptown Charlotte to hop in.

They got a wide assortment of beer here.

I've been partaking.

You've been drinking beer?

No, not at all.

No.

Okay.

All right.

This interview, by the way, is brought to you by podcast Titans, where they specialize in helping you turn conversations into content and content into cash.

Going beyond social media and taking your brand to YouTube.

Visit podcasts.com I'm joined right now by the lovely Ivy.

Yes, Ivy.

Ivy.

What are you doing here, Ivy?

So my husband and I, we own JV Juice.

It's a cold press juice company.

We make all natural, cold pressed juices, all fresh fruits and vegetables, no sugars, no additives, no sweeteners, none of that nasty stuff.

Okay, what's nasty stuff?

All the.

The fake things that they put in juices, the sugary stuff, the things that we don't want.

You know, we.

We should want nice, healthy things.

And that's what JV Juice is all about.

Jivy.

Yes.

Okay.

Where that name come from?

Well, I'm.

He's Jay and I'm Ivy, and together we're JB Juice.

Okay.

You guys have a brick and mortar.

We do not.

Okay.

Working on that though, right?

No, not really.

That's not a goal.

No, we don't want a brick and mortar.

We would love a, like, food truck type of thing.

Okay.

Okay.

So how are you guys selling your product?

So now we do many events throughout Charlotte.

We also do events in Florida, but the events we do here, we do Charlotte Vegfest, we do events at the mall, at Crunch Fitness, we do mobile deliveries.

I mean, you name it, we do it.

Okay, how did this business come to fruition?

Like, where did it come from?

Yeah, so my husband and I have been together for seven years, but he's been a vegetarian and juicing for over 14 years.

Wait, that big guy right there, what kind of vegetables?

He eats all the veggies.

He eat all of them too.

All the veggies?

Yeah.

So that big guy right there.

So he's been a vegetarian and he's been juicing for, like I said, over 14 years.

And together we started juicing about seven years.

And.

Yeah, one day not too long ago last year, as a matter of fact, I said, babe, you know, let's.

Let's do something.

Let's give the people what they want and what they need.

And we did it.

I came home one day from work and I said, oh, I have an order.

He Said, what do you mean?

I said, yeah, we have, like, about 30, 40 bottles we need to make.

And so I pushed them.

And here we are.

Y' all producing this in your home?

Yes.

Okay.

How are you?

How are people finding you guys?

Social.

So we have Instagram and TikTok and Facebook.

JV Juice website.

Like, so our website should be coming up.

It should be up and running by May 1st.

Okay.

What challenges are you guys dealing with in your business right now?

Because every business deals with challenges.

Oh, absolutely.

Sometimes our orders are too big.

So we are juicing throughout two or three days at a time, especially when we have these big events.

Like I said earlier, the Charlotte Veg Fest was one of the biggest events we had recently.

Well, that was the Junior.

The bigger one was in October.

But when it's big events like that, we juice a whole lot.

Like, three days of juicing because we want our juices to be all natural, so.

Wow.

So is it just you guys?

You guys have any other employees?

No, he's my employee.

Oh, he's your.

Okay.

Yeah, I know how that works.

I'm not even gonna ask.

So you guys have different roles within the business?

Like, he.

Does he do something better than you, or you do something better than him.

Or something, you know, so we both juice, and sometimes I feel like bottling and labeling, and sometimes I'll do that while he juices, or sometimes I'm like, no, I want to ju.

And we just switch.

But he's pretty good with the, like.

Let's say one of our drinks is Incredible Hulk.

It's our green juice.

It has spinach in it.

He's really good putting that in the juicer, and it doesn't clog up anything like that.

So I let him do that.

So you guys, like, tell me about the process.

You guys had to find somebody or someone getting labeling and stuff, like packaging.

Okay.

So I gotta give a big shout out to my big sister Eileen, because she does all our labels.

But like I said, May 1st, we'll be rebranding, so we'll have new labels and all that.

But before this whole rebrand, we had my sister, so she just.

Her canva.

Her doing her thing online, and she did all our labels.

She printed them.

She even labeled about 250 or more bottles at once for us.

That way we just juice bottle it and we don't have to worry about the labeling.

So.

Yeah, so my sister really is the one who helped us out.

How long have you guys been in business?

Since last July.

Last July.

Yeah.

And I'M sure you guys set a goal.

Are you guys for this year, how do you guys look trend 10 wise, are you trending towards your goal?

Oh, absolutely.

Okay.

Yes.

That's, that's good.

Yeah.

So we, one of our goals was to have to be able to.

For our customers to be able to purchase via our website because right now is everything.

So calling me, texting me and things like that or via social media.

So listen, May 1, before our year mark, we will definitely have our website.

What was I about there?

Oh, so is this a full time thing for you guys?

It is for both of you guys?

Yes.

Oh, that's amazing.

That's amazing.

We put our love and passion and everything we have into our business.

What about capital?

Do you guys have to take out a loan?

No, no.

We started without our funds and just our credit was good enough and we opened up some credit cards and boom, here we are.

So you guys have a YouTube channel?

We do not.

No.

No.

What are y' all waiting for someone.

To help with that?

I don't know, I never really.

We did have a old co worker of ours who said he was going to help us with that and he hasn't helped us with that.

So.

So what's the next.

Okay, so you guys are rebranding.

Yes.

New website coming and all that.

New website, new labels, new juice names.

Okay, so you guys are changing the look.

Yes.

Anything operational changing within the company?

No, keeping everything.

If it's working, you're just gonna keep it the same.

If it ain't broke, don't fix it.

That's right.

So what's the next milestone?

A juice truck?

Yeah.

Like a food truck type of thing.

Yeah.

So what do you guys see as a reasonable timeline for acquiring it?

Probably next year.

Next year?

Yeah.

Another year hopefully.

So I'll probably put you guys on the calendar.

I'm reach out in a year and be like, hey, I need that truck.

Pull up, pull up.

But in the meantime we can pull up with some juices.

Okay.

Yeah, still.

Still.

You still pull up?

Yeah.

Beside looking at camera, tell people how they can find you guys, how they get in touch, how to get some of that juice.

Okay.

You can follow us on Facebook at J Juice or, or and Instagram and tick tock at jb Underscore Jew.

So that's J I V Y underscore J U I C E.

Thank you so much.

Thank you.