How do luxury brands turn raw data into meaningful action? In this episode of Luxe Consumer IQ, we reveal how leading luxury brands move beyond intuition using layered consumer insights to refine brand strategy, elevate customer experience, and drive growth.

Explore the five essential layers of luxury consumer insight: behavioural, shopper experience, cultural, category/market, and brand perception. Discover how to connect these layers to build powerful narratives that guide decision-making and set your luxury brand apart.

Inside this episode:

1. Where actionable insights originate in luxury brands (from retail, CRM, leadership, and more)
2. The five key types of consumer insights every luxury marketer needs to understand
3. How to craft compelling data-driven stories that influence strategy and brand positioning
4. A step-by-step formula for transforming data into strategic action
5. How to avoid data overload and focus on what truly matters for luxury business growth
6. Real-world examples of insight-driven decisions in the luxury sector

Whether you’re a luxury marketing manager, brand strategist, or aspiring professional, this episode delivers practical frameworks for leveraging consumer insights to enhance desirability and drive results.

Subscribe for more expert content on luxury marketing, brand management, and consumer behaviour.

CHAPTER MARKERS:

00:00 Introduction

00:58 Understanding Insight in Luxury

02:25 The Five Layers of Consumer Insight

05:07 Framework for Actionable Insights

08:00 Storytelling in Luxury Marketing

09:30 Practical Application in Retail

13:48 Final Thoughts and Next Episode Preview

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