Luxury is changing - from what consumers value to where growth is coming from, who gets to define luxury and how AI is reshaping discovery. So what should luxury professionals actually be paying attention to?

In this solo episode of Luxe Consumer IQ, host Emilia Simonin unpacks some of the key ideas behind Luxe Renaissance, co-authored by Eric Briones and Anaïs Duquenne, and connects them with wider consumer and market intelligence to examine four major shifts shaping the future of luxury:

• Price, perceived value and the return to fair value
• Transformative luxury, wellness and longevity
• Post-Western luxury and the rise of new centres of cultural authority
• AI, agentic commerce and the changing luxury discovery journey

The episode explores what these shifts could mean for luxury brands — from changing sources of competition and consumer spending to new growth opportunities — and how luxury professionals can turn market intelligence into better strategic decisions.

If you work in luxury, premium, marketing, insights or strategy, this is a practical guide to understanding some of the forces reshaping the industry — and what they could mean for your work.

(00:00) Unpacking the big shifts in luxury

(04:15) Re-evaluating value and restoring brand aura

(07:23) Transformative luxury, wellness, and longevity

(13:10) Post-Western luxury and the rise of local powerhouses

(17:39) Commercial AI and agentic commerce

(22:15) The expanding definition of the luxury premium

(22:45) Introducing Luxe Insights Academy

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Get the book - Luxe Renaissance:

https://www.dunod.com/entreprise-et-economie/luxe-renaissance-6-voies-pour-transformer-luxe

Episode 23 with Altiant ' What High-Net-Worth Consumers Actually Want from Luxury Brands'

https://open.spotify.com/episode/7kjNpQQzO8fA0ihpWL1Iph?si=ce918a30148142ea

Episode 20: 'How Luxury Brands Drive Revenue Growth Without Destroying Desire'

https://open.spotify.com/episode/5yOmss6jV768sFgqiTV7wb?si=0f0f8253a2744655

Episode 17: 'How to Use AI in Luxury Marketing Without Losing the Brand

https://open.spotify.com/episode/65yuVBC8vkUN37lBX0cosy?si=99b7bafd2f36417f