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The state of play for women in business
Episode 10 • 18th March 2025 • Breaking with Tradition • Catalyst, Inc.
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Welcome to Season 1, episode 10 of Breaking with Tradition, Catalyst’s podcast that explores trends and ideas that will impact the future of the global workplace. This episode marks the end of our first season and is called The state of play for women in business.

In 2025 so far, conversations about workplace culture are increasingly shaped by debates over leadership styles and gender dynamics. Some argue that corporate culture needs to re-embrace so-called "masculine energy," while others advocate for a more inclusive approach.

But what does this mean for women in the workplace today?

In this season finale, host Victoria Kuketz sits down with Emma Hinchliffe, reporter for Fortune’s Most Powerful Women daily newsletter, to discuss the current landscape for women at work. They'll explore the rise of women in leadership—including the record-breaking number of women Fortune 500 CEOs— and highlight some of the most influential people Emma has profiled in recent months. Plus, they’ll examine promising trends in women’s sports and business, and what these shifts signal for the future of the workplace.

Join us for an insightful conversation on the challenges, victories, and next steps for women in the workforce.

The views expressed by our guest are their own and do not necessarily reflect those of Catalyst. 

Host and guests 

 

Victoria Kuketz, Director, Corporate Engagement, Canada, Catalyst 

LinkedIn profile 

 

Emma Hinchliffe, Senior Writer, Fortune and Co-chair, Fortune Most Powerful Women 

Emma Hinchliffe is a senior writer at Fortune, where she covers women in business and gender issues across business, politics, and culture. Emma is the author of Most Powerful Women Daily (formerly the Broadsheet), Fortune’s daily newsletter for and about the women leading the business world. She is a co-chair of Fortune’s Most Powerful Women Summit, where she’s interviewed everyone from Fortune 500 CEOs and US politicians to Hollywood stars, and previously co-chaired Fortune’s MPW Next Gen Summit and the Fortune/US Department of State Global Women’s Mentoring Partnership. Her work, which includes magazine features with subjects ranging from Meta and CVS Health to Canva and the WNBA, has been honored by the Silurians Press Club. Before joining Fortune, she worked as a reporter for Mashable and the Houston Chronicle. She is a graduate of Georgetown University and lives in Brooklyn, NY.

LinkedIn profile 

In this episode 

  • 1:48 | Tell us about yourself! Emma talks about her work at Fortune and its longtime commitment to featuring women in business. 
  • 3:10 | The comeback of “masculine energy?” 2025 started off with a surprising cultural shift—Emma and Victoria break it down. 
  • 6:42 | Women leaders hit record high. Is the recent uptick in women leading Fortune 500 companies a trend or anomaly? 
  • 9:10 | A positive trend for 2025: women’s sports. This fast-growing, high-impact audience is a big opportunity for brands. 
  • 12:29 | The leading women in business. Emma breaks down some of her favorite profiles on influential women, including Savannah James and Emma Bates. 
  • 17:17 | How does Fortune break with tradition? Emma talks about the impactful history of the Most Powerful Women community. 

Favorite moments

  • 4:09 | Emma: When I think about “masculine energy,” it’s a pretty narrow definition of masculinity—This idea of aggression and bringing aggression into the workplace. I think we’ve seen a lot of positive depictions of masculinity over the past several years, whether it’s supportive spouses supporting their partners in their career, supportive fathers, or just men supporting women around them who they have no familial relationship to at all. 
  • 9:15 | Emma: Well, sports has been a really interesting place over the past few years, because as a lot of folks have pointed out, while the legal landscape has changed, the research around what consumers want has not... It's an audience where you get a bang for your buck. The price tags on these spots and team sponsorships are still much, much lower than in men's sports, but they have really significant outcomes for businesses depending on what their business goals are. It is an area that is fast-growing and has a lot of potential for businesses. 
  • 10:24 | Victoria: Women's sports is a space where women can recognize the opportunity to step up, support one another, and invest their dollars, intention, time, and attention into these initiatives. 
  • 11:10 | Emma: When you're looking at the influencer landscape and influencer marketing, female athletes are the most effective category of influencer, bar none. They move product like no one else... And that's something about the respect that people have for female athletes. They know that they're up against challenges. And so, people really trust what these female athletes have to say, which is a huge opportunity for brands. 
  • 14:36 | Victoria: In our modern day, we often define ourselves by what we do between 9 and 5, when in reality, our identities are so much more. And despite our progress, we still tend to undervalue the role that women who create successful homes play in our corporate spheres as well. 

Transcripts

Speaker:

Hi.

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:

I'm your host,

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Victoria

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Kuketz.

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And today,

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we're here

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to bring you

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the season

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finale

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of Breaking

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with Tradition.

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We want to

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thank you for

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joining us

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this past

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season,

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as we've

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explored stories

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and best

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practices

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with

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trailblazers

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across industry

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and around

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the world.

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Today,

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I'm excited

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to bring

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Emma Hinchliffe

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into

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conversation,

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who is

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a renowned

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journalist

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with Fortune

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magazine

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and the

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brilliant

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mind

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behind the MPW

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daily

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newsletter.

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Emma has

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a unique

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vantage point

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when it comes

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to the world's

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most powerful

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women,

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their stories,

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their

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inspirations

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and their

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challenges.

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So today,

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we'll explore

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all of this

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and get a sense

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of Emma's vision

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for the rest

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of the year

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as well.

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So with that,

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I'd like to say

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hi Emma,

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and welcome

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to Breaking

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with Tradition.

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Hi, Victoria,

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thank you

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so much

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for having me.

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It's such

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a pleasure

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to have you

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here.

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And honestly,

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reading through

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the profiles

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of all the

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incredible

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leaders

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that you

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write about

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is just

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really

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inspirational,

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especially in

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a moment

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like this.

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So to really dig

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into it,

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I'd love it

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if you could

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tell us

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a little bit

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about yourself,

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what you do

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for Fortune

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and what really

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initially

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inspired

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this work.

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Thank you

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so much.

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So I'm

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a senior writer

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at Fortune,

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which means I'm

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a journalist.

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I do all

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kinds of

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content,

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whether that's

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writing

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longform

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profiles

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for our

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magazine. Right.

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Interviewing

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people

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on the stages

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of

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our conferences

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or writing

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our daily

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newsletter

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that you

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mentioned MPW

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were most

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powerful.

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I mean, daily,

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which was

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formerly known

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as The

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Broadsheet.

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And this work

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all feeds

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back into this

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franchise

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that Fortune

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launched

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more than 25

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years ago,

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called the

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most powerful,

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called

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Most Powerful

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Women,

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which really

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elevated

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and covered

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the women

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who were leading

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in business.

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A lot

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has changed

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in the past

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25 years

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in terms of

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where women

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are leading,

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the types of roles

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they're in

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and the types

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of stories

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there are

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to tell.

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But, you know,

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Fortune's

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commitment

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in that time

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to cover

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these women,

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just as we cover

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any other

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business story,

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not in a way

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that is

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totally soft

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or just kind of

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solely

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inspirational,

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although there

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are often

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inspirational

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stories, but,

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you know,

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as true

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business stories

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with the respect

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that they

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deserve.

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So, it's

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been an honor

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to be part

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of that over

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the past

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several years.

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It's so great

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to hear about

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and really

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about the

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evolution

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as well,

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especially

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because I think

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what we're in

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right now

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is a rather

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unique moment.

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So what we know

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is that so

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far in 2025,

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it seems like

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the news cycle

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is dominated by

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what some

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might be calling

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a comeback

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or pendulum

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swing of

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“masculine

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energy.”

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And so

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I'm wondering

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if we can

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really explore

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this a

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little bit

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within

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the context

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of your work.

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What do you think

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about

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this moment,

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and

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how does it bode

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for women

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in the

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workplace?

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Yeah, well,

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some might

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call it that,

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or maybe Mark

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Zuckerberg might

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call it that.

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I think he's

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the one who

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coined

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that term.

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And, you know,

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that wasn't

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how I expected

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to start 2025,

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which might have

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been naive

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of me.

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But, you know,

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the extent

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of this kind

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of feeling

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of a cultural

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shift we're

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in had

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caught me

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a little bit off

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guard,

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if I'm

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being honest

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about that.

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And,

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you know, so

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and I think

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it's really

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interesting,

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especially to

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use that term,

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“masculine

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energy,”

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you know,

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specifically,

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Mark Zuckerberg

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said at

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the beginning

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of this year

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that there

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hasn't

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been enough

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masculine energy

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in the

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workforce,

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which

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I think for

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anyone

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who studies

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the stats

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or just

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looks around

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major companies,

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I think we

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all know it's

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not quite

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the case.

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As much as women

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have made

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progress

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over the past

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25 years,

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as we've

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talked about,

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men still

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run something

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like 89%

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of Fortune

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:

500 companies

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and hold

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many leadership

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positions

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throughout those

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as well.

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And I think

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masculine

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:

energy, it's

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also a

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pretty narrow

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definition

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of masculinity.

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I think

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if you listen

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to what

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Zuckerberg said,

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he's kind of

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talking about

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this idea

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of aggression

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and bringing

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aggression

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into the

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workplace.

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And I think

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we've seen a lot

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of positive

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depictions

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of masculinity

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over the past

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several years,

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whether it's

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supportive

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spouses

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supporting

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their partners

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in their career,

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supportive

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fathers,

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or just men

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supporting women

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around them

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who they have

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no familial

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relationship

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to at all.

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So to

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bring

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to say that

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we've been

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missing

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masculine energy

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this year,

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I think

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really narrows

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our view of men

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and is

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kind of betrays

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a

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misunderstanding

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of what's

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actually

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happening in

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the workplace

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right now.

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I think

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you raise

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an interesting

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point.

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And Catalyst

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actually does

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:

a lot of work

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around

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gender

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partnership

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and what

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that sort of

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mutually

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supportive

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behavior can

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look like.

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And I think

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that's something

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we really have

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to explore

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further.

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Some of the research

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that we do

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is really

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around,

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:

like what

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:

you were

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talking about,

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sort of

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the positive

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:

expressions

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:

of masculinity,

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:

but then

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the ones

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that also

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really don't

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serve anyone

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at all.

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:

And this is

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really around

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:

the idea of

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masculine

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:

expectation

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and what we know

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for sure

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:

as a masculine

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:

expectation

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:

in, in

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:

the workplace

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:

is high

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:

men,

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:

psychological

434

:

well-being

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:

and safety

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:

at work

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:

is actually

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quite low.

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:

And in terms

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:

of our research,

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this really

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:

shows up

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:

on pressure

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around men

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to be stoic,

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to be risk

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:

taking,

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:

to be

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:

overly dominant

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:

and to be

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:

competitive,

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:

which are

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:

really kind of

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exhausting

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:

emotions

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:

to sort

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:

of postures

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to be taking.

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And our data

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really shows

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that 69% of men

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experience low

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:

psychological

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:

well-being

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:

when masculine

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:

expectation

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:

is high

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:

and 34%

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:

of men

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:

experience

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:

high workplace

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:

withdrawal.

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:

So, for example,

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neglecting

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:

tasks,

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:

being late

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for work,

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:

and making

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:

excuses

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to get out of

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:

work as well

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:

when that

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:

masculine

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:

expectation is

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:

at its highest.

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:

So that's why,

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:

you know,

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:

what we know

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is that

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creating truly

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:

inclusive

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:

workplace

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:

cultures is

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critical

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:

for everyone,

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and we really

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need to create

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that space

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in amongst

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the kind of

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:

cultural

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:

atmosphere

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:

at the

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:

moment for

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:

the allowance

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of authentic

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:

expression

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:

of masculinity

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:

that embody

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:

a range

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of human

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characteristics

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and emotions.

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And so

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ultimately,

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what I mean

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by that

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and other,

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in other

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words, is,

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you know,

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how can we

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continue

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to create

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:

workplaces

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where everyone

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can fully

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:

and

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authentically

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be themselves

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and not just,

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you know,

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the lip service

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:

that sometimes

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:

we see? But,

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:

moving along,

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:

so I wanted to

538

:

recenter

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:

our conversation

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:

back to women

541

:

in leadership

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:

and to some

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:

of your work.

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:

So back

545

:

in January,

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:

you reported

547

:

some really

548

:

promising

549

:

statistics

550

:

around the

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:

share of women

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:

running Fortune

553

:

500 companies,

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:

hitting a record

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:

high of 11.6%.

556

:

So here,

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Catalyst,

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:

we've been

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:

tracking

560

:

that progress

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:

for years.

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:

And, you know,

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:

we recognize

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:

that this is

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a bright spot

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in an otherwise

567

:

slow area

568

:

of progress.

569

:

And I think

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:

since

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:

those stats

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:

have come out,

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:

we've actually

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:

just seen

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:

the number drop

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:

slightly

577

:

as well.

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:

So I'm

579

:

just wondering,

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:

do

581

:

you think that

582

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we'll continue

583

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to see this

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:

trend rise

585

:

this year

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:

or what

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:

are you

588

:

projecting for

589

:

the year ahead?

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:

Yeah,

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:

it was

592

:

really

593

:

interesting

594

:

to see the

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:

number

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:

of Fortune

597

:

500 companies,

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:

led by

599

:

female CEOs

600

:

hit a record

601

:

high at

602

:

the beginning

603

:

of this year,

604

:

especially

605

:

when we're

606

:

talking

607

:

about this

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:

cultural context,

609

:

in which

610

:

we're not seeing

611

:

an environment

612

:

that seems like

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:

it would

614

:

foster women

615

:

making

616

:

additional

617

:

progress

618

:

in leadership.

619

:

But I think

620

:

when you look

621

:

at the numbers,

622

:

some of this

623

:

kind of seems

624

:

to be a fluke.

625

:

As you

626

:

mentioned,

627

:

some of

628

:

the numbers

629

:

are down.

630

:

And we knew that

631

:

when we reported

632

:

that stat,

633

:

for instance,

634

:

a,

635

:

a few Fortune

636

:

500 CEOs

637

:

were still in

638

:

their positions

639

:

at the beginning

640

:

of this year,

641

:

but had

642

:

already

643

:

announced

644

:

their retirements.

645

:

And so

646

:

we knew that

647

:

that number

648

:

was going

649

:

to go down.

650

:

There were a

651

:

few surprise

652

:

new CEOs

653

:

like Kecia Steelman,

654

:

who became

655

:

the CEO

656

:

of Ulta Beauty

657

:

at the beginning

658

:

of this year.

659

:

But ultimately,

660

:

I think

661

:

11.6% is

662

:

still

663

:

pretty close

664

:

to this 10%

665

:

hurdle

666

:

that we've

667

:

been stuck

668

:

at over

669

:

the past

670

:

several years.

671

:

And it doesn't

672

:

seem that

673

:

there's

674

:

been really

675

:

any significant

676

:

change.

677

:

That means

678

:

that we would,

679

:

you know,

680

:

keep zooming on

681

:

past this 11.6%.

682

:

You know,

683

:

I don't see us

684

:

getting close

685

:

to 20% or 30%,

686

:

which I think

687

:

is a benchmark.

688

:

A lot of people

689

:

are looking at

690

:

any time

691

:

in the near

692

:

future,

693

:

especially if

694

:

we return

695

:

to the

696

:

conversation

697

:

about the state

698

:

of DEI

699

:

right now.

700

:

You know,

701

:

some of

702

:

these efforts

703

:

that have

704

:

really been key

705

:

to promoting

706

:

that next

707

:

generation

708

:

of leaders

709

:

and making sure

710

:

that they

711

:

are ready

712

:

for those

713

:

top jobs.

714

:

Some of those

715

:

seem in jeopardy

716

:

at the moment,

717

:

so it

718

:

doesn't seem

719

:

especially

720

:

promising

721

:

for making

722

:

progress

723

:

on that number.

724

:

I think

725

:

that you're

726

:

right to

727

:

sort of indicate

728

:

that the

729

:

cultural

730

:

environment

731

:

does seemingly

732

:

make it

733

:

more difficult

734

:

for us

735

:

to advance

736

:

those numbers,

737

:

but I also see

738

:

a lot

739

:

of opportunity

740

:

in your

741

:

newsletter

742

:

and in some of

743

:

the profiles

744

:

that you

745

:

put forward.

746

:

I particularly

747

:

appreciated

748

:

that 2025 was

749

:

maybe a year

750

:

where women

751

:

in operations

752

:

could rise.

753

:

And I

754

:

also think

755

:

the piece

756

:

that you wrote

757

:

about

758

:

women in sports

759

:

equity

760

:

is particularly

761

:

interesting,

762

:

too.

763

:

And so

764

:

I'm wondering

765

:

if you can

766

:

tell us

767

:

a little bit

768

:

about some

769

:

of these

770

:

more positive

771

:

trends

772

:

and where you do

773

:

see

774

:

opportunities.

775

:

Yeah.

776

:

Well, sports

777

:

has been

778

:

a really

779

:

interesting

780

:

place

781

:

over the past

782

:

few years,

783

:

I think,

784

:

because as

785

:

a lot of folks

786

:

have

787

:

pointed out,

788

:

while

789

:

the legal

790

:

landscape

791

:

has changed,

792

:

the

793

:

research around

794

:

what consumers

795

:

want has

796

:

not changed.

797

:

And so

798

:

when you look

799

:

at the

800

:

sports space,

801

:

you're

802

:

really talking

803

:

about sponsors,

804

:

brand

805

:

advertisers

806

:

that are trying

807

:

to reach

808

:

the sports fan

809

:

and the

810

:

sports consumer.

811

:

They still know

812

:

that through

813

:

women's sports,

814

:

they're reaching

815

:

an audience

816

:

that is hard

817

:

to reach

818

:

elsewhere.

819

:

It's a

820

:

more diverse

821

:

audience

822

:

when you're

823

:

talking about,

824

:

you know, just

825

:

reaching

826

:

customers who

827

:

their other

828

:

advertising

829

:

is not

830

:

getting to you.

831

:

And it's

832

:

also an audience

833

:

that's pretty

834

:

savvy tech,

835

:

savvy

836

:

technologically

837

:

speaking,

838

:

because they've

839

:

had to

840

:

find games

841

:

playing on

842

:

platforms.

843

:

They can't just

844

:

turn on ESPN

845

:

and their

846

:

favorite team

847

:

is there.

848

:

They've had

849

:

to really know

850

:

what they're

851

:

doing

852

:

and do

853

:

their research.

854

:

It's also

855

:

an audience

856

:

we get

857

:

like a bang

858

:

for your buck.

859

:

You know,

860

:

the price tags

861

:

on these spots

862

:

and these team

863

:

sponsorships

864

:

are still much,

865

:

much lower

866

:

than in

867

:

men's sports.

868

:

But they have

869

:

a really,

870

:

really

871

:

significant

872

:

outcomes

873

:

for businesses

874

:

depending

875

:

on what

876

:

their business

877

:

goals are.

878

:

But it is

879

:

an area

880

:

that is fast

881

:

growing and

882

:

has a lot

883

:

of potential

884

:

for businesses.

885

:

And I think to

886

:

your point,

887

:

this is areas

888

:

where women

889

:

can really

890

:

clearly

891

:

understand that

892

:

this is

893

:

where we

894

:

can step up

895

:

and support

896

:

one another

897

:

and really

898

:

put our dollars,

899

:

our intention,

900

:

our time

901

:

and attention,

902

:

behind these

903

:

kinds

904

:

of initiatives

905

:

as well.

906

:

I read a

907

:

really

908

:

interesting

909

:

data point

910

:

the other day

911

:

that

912

:

97% of women

913

:

in this

914

:

who have made

915

:

it to

916

:

the C-suite

917

:

used to be

918

:

athletes

919

:

themselves.

920

:

And so

921

:

I feel like

922

:

that's such

923

:

an interesting

924

:

idea in terms

925

:

of pipeline.

926

:

And so I'm

927

:

just wondering

928

:

if there's

929

:

any other

930

:

kind of like

931

:

data points

932

:

or stories

933

:

around this

934

:

women in sports

935

:

equity piece

936

:

that are,

937

:

you know,

938

:

lighting you up

939

:

at the moment?

940

:

Yeah, that's

941

:

a great one.

942

:

I think,

943

:

you know,

944

:

everyone knows

945

:

that sports

946

:

develop

947

:

leadership

948

:

potential.

949

:

It teaches you

950

:

how to work

951

:

with a team.

952

:

It teaches you

953

:

how to be

954

:

a leader.

955

:

And those are

956

:

skills

957

:

that you know

958

:

are crucial

959

:

for business.

960

:

As we all know,

961

:

another stat

962

:

that stands out

963

:

to me

964

:

is a study

965

:

that found that

966

:

when you're

967

:

looking

968

:

at the

969

:

influencer

970

:

landscape

971

:

and so

972

:

influencer

973

:

marketing,

974

:

female athletes

975

:

are the

976

:

most effective

977

:

category

978

:

of influencer,

979

:

bar none.

980

:

They move

981

:

product

982

:

like no one

983

:

else.

984

:

Their fans

985

:

are really,

986

:

really devoted

987

:

to them

988

:

and are

989

:

more likely

990

:

to trust them

991

:

and listen to

992

:

what they say,

993

:

as opposed to

994

:

a general

995

:

lifestyle

996

:

influencer or

997

:

male athlete.

998

:

And that's

999

:

something about

:

00:11:33,291 --> 00:11:33,833

the respect

:

00:11:33,833 --> 00:11:34,625

that people have

:

00:11:34,625 --> 00:11:35,291

for female

:

00:11:35,291 --> 00:11:35,708

athletes.

:

00:11:35,708 --> 00:11:36,583

They know that

:

00:11:36,583 --> 00:11:37,083

they're up

:

00:11:37,083 --> 00:11:37,416

against

:

00:11:37,416 --> 00:11:38,083

challenges.

:

00:11:38,083 --> 00:11:38,708

They know that

:

00:11:38,708 --> 00:11:39,166

they don't

:

00:11:39,166 --> 00:11:39,541

get paid

:

00:11:39,541 --> 00:11:40,625

as well as

:

00:11:40,625 --> 00:11:41,041

their male

:

00:11:41,041 --> 00:11:41,666

counterparts.

:

00:11:41,666 --> 00:11:42,208

And so people

:

00:11:42,208 --> 00:11:43,000

really trust

:

00:11:43,000 --> 00:11:43,333

what these

:

00:11:43,333 --> 00:11:43,958

female athletes

:

00:11:43,958 --> 00:11:44,500

have to say,

:

00:11:44,500 --> 00:11:44,875

which is a

:

00:11:44,875 --> 00:11:45,666

huge opportunity

:

00:11:45,666 --> 00:11:46,541

for brands.

:

00:11:46,541 --> 00:11:46,750

This is

:

00:11:46,750 --> 00:11:47,375

very exciting.

:

00:11:47,375 --> 00:11:47,875

And actually,

:

00:11:47,875 --> 00:11:48,125

at our

:

00:11:48,125 --> 00:11:48,916

recent Catalyst

:

00:11:48,916 --> 00:11:49,291

Honours

:

00:11:49,291 --> 00:11:49,958

Conference,

:

00:11:49,958 --> 00:11:50,333

we had our

:

00:11:50,333 --> 00:11:50,833

keynote

:

00:11:50,833 --> 00:11:51,416

around women

:

00:11:51,416 --> 00:11:51,875

in sports

:

00:11:51,875 --> 00:11:52,583

equity,

:

00:11:52,583 --> 00:11:53,000

and we were

:

00:11:53,000 --> 00:11:53,625

so lucky

:

00:11:53,625 --> 00:11:54,250

to be able

:

00:11:54,250 --> 00:11:55,375

to have the

:

00:11:55,375 --> 00:11:56,458

WNBA's leader

:

00:11:56,458 --> 00:11:56,833

for the

:

00:11:56,833 --> 00:11:57,833

Toronto Temple

:

00:11:57,833 --> 00:11:58,333

join us.

:

00:11:58,333 --> 00:11:59,375

Teresa Resch,

:

00:11:59,375 --> 00:12:00,041

as well as

:

00:12:00,041 --> 00:12:00,583

Sarah Nurse

:

00:12:00,583 --> 00:12:00,791

from PWHL.

:

00:12:02,083 --> 00:12:02,500

So for

:

00:12:02,500 --> 00:12:02,750

us, it

:

00:12:02,750 --> 00:12:03,208

was really

:

00:12:03,208 --> 00:12:03,708

powerful

:

00:12:03,708 --> 00:12:04,000

to bring

:

00:12:04,000 --> 00:12:04,541

together

:

00:12:04,541 --> 00:12:05,041

a corporate

:

00:12:05,041 --> 00:12:05,375

leader

:

00:12:05,375 --> 00:12:05,875

as well as

:

00:12:05,875 --> 00:12:06,458

an athlete

:

00:12:06,458 --> 00:12:07,000

to really kind

:

00:12:07,000 --> 00:12:07,791

of flesh out

:

00:12:07,791 --> 00:12:08,500

that capital

:

00:12:08,500 --> 00:12:08,916

flows

:

00:12:08,916 --> 00:12:10,250

women's sports

:

00:12:10,250 --> 00:12:10,625

and really

:

00:12:10,625 --> 00:12:11,458

the powerful

:

00:12:11,458 --> 00:12:11,958

potential

:

00:12:11,958 --> 00:12:12,375

for growth

:

00:12:12,375 --> 00:12:13,083

in that area.

:

00:12:13,083 --> 00:12:13,958

And what I think

:

00:12:13,958 --> 00:12:14,541

is particularly

:

00:12:14,541 --> 00:12:15,625

striking to me

:

00:12:15,625 --> 00:12:15,916

is what

:

00:12:15,916 --> 00:12:16,500

you just said

:

00:12:16,500 --> 00:12:16,833

about

:

00:12:16,833 --> 00:12:17,666

the opportunity

:

00:12:17,666 --> 00:12:18,208

to gain

:

00:12:18,208 --> 00:12:19,041

like greater

:

00:12:19,041 --> 00:12:19,708

pay equity

:

00:12:19,708 --> 00:12:20,083

in women's

:

00:12:20,083 --> 00:12:20,500

sports

:

00:12:20,500 --> 00:12:21,166

by leveraging

:

00:12:21,166 --> 00:12:21,583

those kinds

:

00:12:21,583 --> 00:12:22,541

of sponsorships

:

00:12:22,541 --> 00:12:23,666

and sort of fan

:

00:12:23,666 --> 00:12:24,333

base

:

00:12:24,333 --> 00:12:25,333

areas as well.

:

00:12:25,333 --> 00:12:25,958

So thanks

:

00:12:25,958 --> 00:12:26,458

for telling us

:

00:12:26,458 --> 00:12:28,000

about that.

:

00:12:28,000 --> 00:12:28,291

You know,

:

00:12:28,291 --> 00:12:28,833

when I think

:

00:12:28,833 --> 00:12:29,875

about the power

:

00:12:29,875 --> 00:12:30,583

of this kind

:

00:12:30,583 --> 00:12:31,458

of storytelling

:

00:12:31,458 --> 00:12:31,833

and some of

:

00:12:31,833 --> 00:12:32,583

the profiles

:

00:12:32,583 --> 00:12:32,833

that you

:

00:12:32,833 --> 00:12:34,000

bring together,

:

00:12:34,000 --> 00:12:34,875

I think that

:

00:12:34,875 --> 00:12:36,166

there's such,

:

00:12:36,166 --> 00:12:36,333

you know,

:

00:12:36,333 --> 00:12:36,666

there's such

:

00:12:36,666 --> 00:12:37,208

a powerful

:

00:12:37,208 --> 00:12:37,958

opportunity

:

00:12:37,958 --> 00:12:39,041

for inspiration

:

00:12:39,041 --> 00:12:40,125

and really

:

00:12:40,125 --> 00:12:40,833

finding our

:

00:12:40,833 --> 00:12:41,500

path of

:

00:12:41,500 --> 00:12:41,916

how we're going

:

00:12:41,916 --> 00:12:42,625

to navigate

:

00:12:42,625 --> 00:12:43,333

through some of

:

00:12:43,333 --> 00:12:44,416

what feels to be

:

00:12:44,416 --> 00:12:45,208

a heavier

:

00:12:45,208 --> 00:12:46,416

or less

:

00:12:46,416 --> 00:12:47,000

inspirational

:

00:12:47,000 --> 00:12:47,583

environment.

:

00:12:47,583 --> 00:12:48,250

And so I'm

:

00:12:48,250 --> 00:12:48,958

just wondering

:

00:12:48,958 --> 00:12:49,333

if you can

:

00:12:49,333 --> 00:12:49,833

tell us

:

00:12:49,833 --> 00:12:50,541

a little bit

:

00:12:50,541 --> 00:12:51,166

about some

:

00:12:51,166 --> 00:12:51,916

other exciting

:

00:12:51,916 --> 00:12:52,583

profiles

:

00:12:52,583 --> 00:12:53,333

of women

:

00:12:53,333 --> 00:12:53,958

in business

:

00:12:53,958 --> 00:12:54,458

and across

:

00:12:54,458 --> 00:12:55,000

industry

:

00:12:55,000 --> 00:12:55,333

that have

:

00:12:55,333 --> 00:12:55,875

really kind of

:

00:12:55,875 --> 00:12:56,500

stayed with you

:

00:12:56,500 --> 00:12:57,833

this year?

:

00:12:57,833 --> 00:12:58,916

Of course.

:

00:12:58,916 --> 00:12:59,250

A few

:

00:12:59,250 --> 00:13:00,166

that stand out

:

00:13:00,166 --> 00:13:01,541

are, speaking

:

00:13:01,541 --> 00:13:02,083

of sports,

:

00:13:02,083 --> 00:13:03,083

I'll start here.

:

00:13:04,208 --> 00:13:04,666

Late last

:

00:13:04,666 --> 00:13:04,958

year, I had

:

00:13:04,958 --> 00:13:05,583

the opportunity

:

00:13:05,583 --> 00:13:06,250

to speak with

:

00:13:06,250 --> 00:13:07,166

Savannah James,

:

00:13:07,166 --> 00:13:07,958

who is known

:

00:13:07,958 --> 00:13:08,583

for being

:

00:13:08,583 --> 00:13:09,000

married to

:

00:13:09,000 --> 00:13:09,875

LeBron James.

:

00:13:09,875 --> 00:13:10,833

And that's

:

00:13:10,833 --> 00:13:11,541

something that

:

00:13:11,541 --> 00:13:12,208

we spoke about

:

00:13:12,208 --> 00:13:14,041

because she has

:

00:13:14,041 --> 00:13:14,875

really

:

00:13:14,875 --> 00:13:15,291

come into

:

00:13:15,291 --> 00:13:15,791

the public eye

:

00:13:15,791 --> 00:13:16,458

more of the past

:

00:13:16,458 --> 00:13:16,916

few years.

:

00:13:16,916 --> 00:13:17,291

For years,

:

00:13:17,291 --> 00:13:17,875

she was very

:

00:13:17,875 --> 00:13:18,458

uncomfortable

:

00:13:18,458 --> 00:13:19,166

with it.

:

00:13:19,166 --> 00:13:20,583

And she has kind

:

00:13:20,583 --> 00:13:21,166

of navigated

:

00:13:21,166 --> 00:13:22,000

these feelings

:

00:13:22,000 --> 00:13:23,166

of insecurity

:

00:13:23,166 --> 00:13:23,500

around

:

00:13:23,500 --> 00:13:24,458

feeling like,

:

00:13:24,458 --> 00:13:24,791

you know,

:

00:13:24,791 --> 00:13:25,375

she didn't

:

00:13:25,375 --> 00:13:26,250

have a fancy

:

00:13:26,250 --> 00:13:26,625

title

:

00:13:26,625 --> 00:13:27,333

of her own,

:

00:13:27,333 --> 00:13:27,791

that she didn't

:

00:13:27,791 --> 00:13:28,791

have a career

:

00:13:28,791 --> 00:13:29,166

that she

:

00:13:29,166 --> 00:13:30,458

really felt like

:

00:13:30,458 --> 00:13:31,208

was respected

:

00:13:31,208 --> 00:13:31,416

by the

:

00:13:31,416 --> 00:13:31,833

outside world.

:

00:13:31,833 --> 00:13:32,500

She focused on

:

00:13:32,500 --> 00:13:33,250

her family life

:

00:13:33,250 --> 00:13:34,125

and on raising

:

00:13:34,125 --> 00:13:34,833

her children.

:

00:13:34,833 --> 00:13:35,541

And so

:

00:13:35,541 --> 00:13:36,208

she has founded

:

00:13:36,208 --> 00:13:36,875

an organization

:

00:13:36,875 --> 00:13:37,125

called

:

00:13:37,125 --> 00:13:37,625

Let It Break

:

00:13:37,625 --> 00:13:38,708

that aims to

:

00:13:38,708 --> 00:13:39,291

bring women

:

00:13:39,291 --> 00:13:40,833

together to

:

00:13:40,833 --> 00:13:41,500

kind of in

:

00:13:41,500 --> 00:13:42,208

that same way

:

00:13:42,208 --> 00:13:42,750

that we've often

:

00:13:42,750 --> 00:13:43,458

seen in women's

:

00:13:43,458 --> 00:13:43,833

networking

:

00:13:43,833 --> 00:13:44,333

spaces,

:

00:13:44,333 --> 00:13:44,500

you know,

:

00:13:44,500 --> 00:13:44,791

similar

:

00:13:44,791 --> 00:13:45,333

to Catalyst,

:

00:13:45,333 --> 00:13:46,333

but more focused

:

00:13:46,333 --> 00:13:47,166

on who you are

:

00:13:47,166 --> 00:13:47,791

as a person,

:

00:13:47,791 --> 00:13:48,375

less focused

:

00:13:48,375 --> 00:13:48,833

on career

:

00:13:48,833 --> 00:13:49,208

and kind of

:

00:13:49,208 --> 00:13:49,541

leaving

:

00:13:49,541 --> 00:13:50,000

the title

:

00:13:50,000 --> 00:13:51,041

at the door.

:

00:13:51,041 --> 00:13:51,541

And I found that

:

00:13:51,541 --> 00:13:51,791

to be

:

00:13:51,791 --> 00:13:52,125

a really

:

00:13:52,125 --> 00:13:52,541

interesting

:

00:13:52,541 --> 00:13:53,375

perspective,

:

00:13:53,375 --> 00:13:53,791

especially

:

00:13:53,791 --> 00:13:54,208

because,

:

00:13:54,208 --> 00:13:54,500

you know,

:

00:13:54,500 --> 00:13:54,916

most people

:

00:13:54,916 --> 00:13:55,833

from the outside

:

00:13:55,833 --> 00:13:56,291

looking at

:

00:13:56,291 --> 00:13:56,708

Savannah

:

00:13:56,708 --> 00:13:57,125

probably

:

00:13:57,125 --> 00:13:58,041

think that,

:

00:13:58,041 --> 00:13:58,416

you know,

:

00:13:58,416 --> 00:13:58,916

she has an

:

00:13:58,916 --> 00:13:59,500

amazing life

:

00:13:59,500 --> 00:13:59,750

and she's

:

00:13:59,750 --> 00:14:00,208

accomplished

:

00:14:00,208 --> 00:14:00,875

so much.

:

00:14:00,875 --> 00:14:02,166

And,

:

00:14:02,166 --> 00:14:03,125

people really

:

00:14:03,125 --> 00:14:03,666

would not

:

00:14:03,666 --> 00:14:04,416

expect her

:

00:14:04,416 --> 00:14:04,750

to have

:

00:14:04,750 --> 00:14:05,375

that kind

:

00:14:05,375 --> 00:14:05,916

of insecurity

:

00:14:05,916 --> 00:14:06,583

that she shared

:

00:14:06,583 --> 00:14:06,833

with me

:

00:14:06,833 --> 00:14:07,541

in that piece.

:

00:14:07,541 --> 00:14:08,375

And so

:

00:14:08,375 --> 00:14:08,666

I think it

:

00:14:08,666 --> 00:14:09,125

was really

:

00:14:09,125 --> 00:14:09,708

a reminder

:

00:14:09,708 --> 00:14:10,208

that, you know,

:

00:14:10,208 --> 00:14:10,833

everyone

:

00:14:10,833 --> 00:14:11,833

is navigating

:

00:14:11,833 --> 00:14:12,333

their own

:

00:14:12,333 --> 00:14:13,250

complex feelings

:

00:14:13,250 --> 00:14:13,958

about life

:

00:14:13,958 --> 00:14:14,916

and career

:

00:14:14,916 --> 00:14:15,125

and

:

00:14:15,125 --> 00:14:15,833

self-confidence

:

00:14:15,833 --> 00:14:16,791

and self-worth.

:

00:14:16,791 --> 00:14:18,250

And also,

:

00:14:18,250 --> 00:14:18,708

personally,

:

00:14:18,708 --> 00:14:18,958

I just

:

00:14:18,958 --> 00:14:20,291

appreciated,

:

00:14:20,291 --> 00:14:20,541

hearing

:

00:14:20,541 --> 00:14:21,125

about her work,

:

00:14:21,125 --> 00:14:21,500

developing

:

00:14:21,500 --> 00:14:22,208

an organization

:

00:14:22,208 --> 00:14:22,958

that is not

:

00:14:22,958 --> 00:14:23,583

fully focused

:

00:14:23,583 --> 00:14:24,041

on career

:

00:14:24,041 --> 00:14:24,333

because I

:

00:14:24,333 --> 00:14:24,875

think, you

:

00:14:24,875 --> 00:14:25,250

know, women's

:

00:14:25,250 --> 00:14:25,458

career

:

00:14:25,458 --> 00:14:25,875

opportunity

:

00:14:25,875 --> 00:14:26,416

is obviously

:

00:14:26,416 --> 00:14:27,041

so important.

:

00:14:27,041 --> 00:14:28,083

But of course,

:

00:14:28,083 --> 00:14:28,666

we all have

:

00:14:28,666 --> 00:14:29,208

more than that

:

00:14:29,208 --> 00:14:29,833

to ourselves.

:

00:14:29,833 --> 00:14:30,500

And so it's nice

:

00:14:30,500 --> 00:14:31,083

to have a place

:

00:14:31,083 --> 00:14:31,958

where that's not

:

00:14:31,958 --> 00:14:32,583

the only thing

:

00:14:32,583 --> 00:14:32,875

that we're

:

00:14:32,875 --> 00:14:33,500

focused on.

:

00:14:33,500 --> 00:14:34,208

I particularly

:

00:14:34,208 --> 00:14:34,750

appreciate

:

00:14:34,750 --> 00:14:34,958

that

:

00:14:34,958 --> 00:14:35,708

vulnerability,

:

00:14:35,708 --> 00:14:36,166

especially

:

00:14:36,166 --> 00:14:37,291

because I think

:

00:14:37,291 --> 00:14:38,166

in our

:

00:14:38,166 --> 00:14:38,833

modern day,

:

00:14:38,833 --> 00:14:39,458

we really do

:

00:14:39,458 --> 00:14:40,333

define ourselves

:

00:14:40,333 --> 00:14:41,458

by what we do

:

00:14:41,458 --> 00:14:42,041

between 9

:

00:14:42,041 --> 00:14:42,583

and 5,

:

00:14:42,583 --> 00:14:43,000

when really

:

00:14:43,000 --> 00:14:43,791

our identities

:

00:14:43,791 --> 00:14:44,125

are so

:

00:14:44,125 --> 00:14:45,041

much more.

:

00:14:45,041 --> 00:14:45,500

And also,

:

00:14:45,500 --> 00:14:45,875

I think,

:

00:14:45,875 --> 00:14:46,208

you know,

:

00:14:46,208 --> 00:14:47,750

as much as we

:

00:14:47,750 --> 00:14:48,458

want to think

:

00:14:48,458 --> 00:14:48,833

we do,

:

00:14:48,833 --> 00:14:49,333

we still

:

00:14:49,333 --> 00:14:49,750

continue

:

00:14:49,750 --> 00:14:50,708

to undervalue

:

00:14:50,708 --> 00:14:51,791

the role that,

:

00:14:51,791 --> 00:14:52,416

you know, women

:

00:14:52,416 --> 00:14:53,333

who kind of make

:

00:14:53,333 --> 00:14:53,750

the home

:

00:14:53,750 --> 00:14:55,500

successful, play

:

00:14:55,500 --> 00:14:56,375

in our,

:

00:14:56,375 --> 00:14:56,666

in our

:

00:14:56,666 --> 00:14:57,083

corporate

:

00:14:57,083 --> 00:14:57,958

spheres as well,

:

00:14:57,958 --> 00:14:58,416

because at the

:

00:14:58,416 --> 00:14:59,291

end of the day,

:

00:14:59,291 --> 00:14:59,750

that's one

:

00:14:59,750 --> 00:14:59,916

of the

:

00:14:59,916 --> 00:15:00,500

most important

:

00:15:00,500 --> 00:15:00,791

roles

:

00:15:00,791 --> 00:15:01,333

themselves,

:

00:15:01,333 --> 00:15:01,625

right?

:

00:15:02,666 --> 00:15:02,833

Yeah.

:

00:15:02,833 --> 00:15:03,333

And a lot of

:

00:15:03,333 --> 00:15:04,458

people are

:

00:15:04,458 --> 00:15:05,166

doing all of the

:

00:15:05,166 --> 00:15:05,708

above at all

:

00:15:05,708 --> 00:15:07,625

times. Exactly.

:

00:15:07,625 --> 00:15:08,166

Everything

:

00:15:08,166 --> 00:15:08,583

and more.

:

00:15:08,583 --> 00:15:08,958

It's it's

:

00:15:08,958 --> 00:15:09,208

quite

:

00:15:09,208 --> 00:15:10,333

incredible.

:

00:15:10,333 --> 00:15:11,000

And then I think

:

00:15:11,000 --> 00:15:11,666

about the way

:

00:15:11,666 --> 00:15:12,333

the personal

:

00:15:12,333 --> 00:15:12,791

can actually

:

00:15:12,791 --> 00:15:13,750

flow into

:

00:15:13,750 --> 00:15:14,375

and inspire

:

00:15:14,375 --> 00:15:15,125

the professional

:

00:15:15,125 --> 00:15:15,833

as well.

:

00:15:15,833 --> 00:15:16,541

One profile

:

00:15:16,541 --> 00:15:17,083

that really

:

00:15:17,083 --> 00:15:18,750

inspired me was

:

00:15:18,750 --> 00:15:19,166

when you

:

00:15:19,166 --> 00:15:19,833

interviewed Emma

:

00:15:19,833 --> 00:15:20,333

Bates

:

00:15:20,333 --> 00:15:20,750

about the

:

00:15:20,750 --> 00:15:21,541

new Diem

:

00:15:21,541 --> 00:15:22,250

social media

:

00:15:22,250 --> 00:15:23,625

app, which,

:

00:15:23,625 --> 00:15:24,208

correct me

:

00:15:24,208 --> 00:15:24,916

if I'm wrong or

:

00:15:24,916 --> 00:15:25,916

expand on it,

:

00:15:25,916 --> 00:15:26,333

which really

:

00:15:26,333 --> 00:15:26,791

tackles

:

00:15:26,791 --> 00:15:27,250

the problem

:

00:15:27,250 --> 00:15:27,958

of search

:

00:15:27,958 --> 00:15:28,708

engine bias

:

00:15:28,708 --> 00:15:29,916

when results can

:

00:15:29,916 --> 00:15:30,666

sort of produce

:

00:15:30,666 --> 00:15:31,125

default

:

00:15:31,125 --> 00:15:31,500

male

:

00:15:31,500 --> 00:15:32,916

information.

:

00:15:32,916 --> 00:15:33,375

I wonder if you

:

00:15:33,375 --> 00:15:33,791

can tell us

:

00:15:33,791 --> 00:15:34,041

a little

:

00:15:34,041 --> 00:15:34,375

bit more

:

00:15:34,375 --> 00:15:34,958

about that one,

:

00:15:34,958 --> 00:15:35,416

because that

:

00:15:35,416 --> 00:15:36,041

was a really

:

00:15:36,041 --> 00:15:37,416

great story.

:

00:15:37,416 --> 00:15:37,791

Thank you

:

00:15:37,791 --> 00:15:39,041

so much. Yeah.

:

00:15:39,041 --> 00:15:39,791

As a fellow,

:

00:15:39,791 --> 00:15:40,750

Emma is

:

00:15:40,750 --> 00:15:41,083

building

:

00:15:41,083 --> 00:15:41,416

a really

:

00:15:41,416 --> 00:15:41,875

interesting

:

00:15:41,875 --> 00:15:42,333

company

:

00:15:42,333 --> 00:15:42,958

called Diem

:

00:15:42,958 --> 00:15:43,916

that is kind

:

00:15:43,916 --> 00:15:44,000

of

:

00:15:44,000 --> 00:15:45,125

a combination

:

00:15:45,125 --> 00:15:45,750

search engine

:

00:15:45,750 --> 00:15:46,208

and social

:

00:15:46,208 --> 00:15:46,791

platform.

:

00:15:46,791 --> 00:15:47,500

When I use it

:

00:15:47,500 --> 00:15:48,583

just as a user,

:

00:15:48,583 --> 00:15:49,208

it reminds me

:

00:15:49,208 --> 00:15:49,666

the most

:

00:15:49,666 --> 00:15:50,291

of Reddit

:

00:15:50,291 --> 00:15:50,791

in that it's

:

00:15:50,791 --> 00:15:51,458

very community

:

00:15:51,458 --> 00:15:52,041

driven,

:

00:15:52,041 --> 00:15:52,916

and it's

:

00:15:52,916 --> 00:15:53,708

about asking

:

00:15:53,708 --> 00:15:54,291

the questions

:

00:15:54,291 --> 00:15:54,791

that, you know,

:

00:15:54,791 --> 00:15:54,916

you're

:

00:15:54,916 --> 00:15:55,375

not really

:

00:15:55,375 --> 00:15:55,958

getting

:

00:15:55,958 --> 00:15:56,333

the right

:

00:15:56,333 --> 00:15:57,000

answers to

:

00:15:57,000 --> 00:15:57,500

or the answers

:

00:15:57,500 --> 00:15:57,958

you want

:

00:15:57,958 --> 00:15:58,541

on Google

:

00:15:58,541 --> 00:16:00,083

or on ChatGPT.

:

00:16:00,083 --> 00:16:01,125

So, you know,

:

00:16:01,125 --> 00:16:02,166

you'll see,

:

00:16:02,166 --> 00:16:02,541

it's geared

:

00:16:02,541 --> 00:16:03,541

toward women.

:

00:16:03,541 --> 00:16:04,083

And you'll see

:

00:16:04,083 --> 00:16:04,541

women on there

:

00:16:04,541 --> 00:16:05,208

talking about

:

00:16:05,208 --> 00:16:06,250

things like,

:

00:16:06,250 --> 00:16:06,583

you know,

:

00:16:06,583 --> 00:16:07,833

everything from

:

00:16:07,833 --> 00:16:08,875

going on Ozempic

:

00:16:08,875 --> 00:16:09,166

or where

:

00:16:09,166 --> 00:16:09,791

to get plastic

:

00:16:09,791 --> 00:16:11,375

surgery done to

:

00:16:11,375 --> 00:16:11,875

can I ask

:

00:16:11,875 --> 00:16:12,416

my boyfriend

:

00:16:12,416 --> 00:16:12,666

to get

:

00:16:12,666 --> 00:16:13,375

a vasectomy,

:

00:16:13,375 --> 00:16:14,083

birth control,

:

00:16:14,083 --> 00:16:14,291

how to

:

00:16:14,291 --> 00:16:15,458

access abortion.

:

00:16:15,458 --> 00:16:16,083

So it's really

:

00:16:16,083 --> 00:16:16,416

just those

:

00:16:16,416 --> 00:16:17,083

most personal

:

00:16:17,083 --> 00:16:17,625

questions

:

00:16:17,625 --> 00:16:18,083

that most

:

00:16:18,083 --> 00:16:18,541

honest

:

00:16:18,541 --> 00:16:19,833

community,

:

00:16:19,833 --> 00:16:20,500

the founder,

:

00:16:20,500 --> 00:16:20,708

Emma,

:

00:16:20,708 --> 00:16:21,375

kind of kind

:

00:16:21,375 --> 00:16:21,833

of describes

:

00:16:21,833 --> 00:16:22,458

it as bringing

:

00:16:22,458 --> 00:16:23,166

your group chat

:

00:16:23,166 --> 00:16:24,000

on to

:

00:16:24,000 --> 00:16:24,625

a social

:

00:16:24,625 --> 00:16:25,208

platform

:

00:16:25,208 --> 00:16:25,958

and I think

:

00:16:25,958 --> 00:16:26,666

it has become

:

00:16:26,666 --> 00:16:27,041

even more

:

00:16:27,041 --> 00:16:27,500

relevant

:

00:16:27,500 --> 00:16:28,250

in this moment

:

00:16:28,250 --> 00:16:28,583

when we're

:

00:16:28,583 --> 00:16:29,250

seeing social

:

00:16:29,250 --> 00:16:30,125

platforms

:

00:16:30,125 --> 00:16:31,333

make changes

:

00:16:31,333 --> 00:16:32,291

in this,

:

00:16:32,291 --> 00:16:33,083

new political

:

00:16:33,083 --> 00:16:33,458

era.

:

00:16:33,458 --> 00:16:34,041

We're seeing

:

00:16:34,041 --> 00:16:34,541

platforms

:

00:16:34,541 --> 00:16:35,083

adjust their

:

00:16:35,083 --> 00:16:35,583

free speech

:

00:16:35,583 --> 00:16:37,291

policies.

:

00:16:37,291 --> 00:16:37,625

You know, we're

:

00:16:37,625 --> 00:16:38,250

seeing worries

:

00:16:38,250 --> 00:16:39,250

about user data

:

00:16:39,250 --> 00:16:40,583

and as related

:

00:16:40,583 --> 00:16:40,875

to

:

00:16:40,875 --> 00:16:41,583

criminalization

:

00:16:41,583 --> 00:16:42,250

of abortion

:

00:16:42,250 --> 00:16:43,166

and all of

:

00:16:43,166 --> 00:16:43,583

these kinds

:

00:16:43,583 --> 00:16:44,083

of things.

:

00:16:44,083 --> 00:16:44,750

And so to have

:

00:16:44,750 --> 00:16:45,166

a platform

:

00:16:45,166 --> 00:16:45,458

out there

:

00:16:45,458 --> 00:16:46,333

that's obviously

:

00:16:46,333 --> 00:16:46,875

still much,

:

00:16:46,875 --> 00:16:47,708

much smaller

:

00:16:47,708 --> 00:16:48,250

than your

:

00:16:48,250 --> 00:16:48,666

mainstream

:

00:16:48,666 --> 00:16:49,000

social

:

00:16:49,000 --> 00:16:50,083

platforms, but

:

00:16:50,083 --> 00:16:51,041

is being built

:

00:16:51,041 --> 00:16:51,583

with an eye

:

00:16:51,583 --> 00:16:51,958

toward

:

00:16:51,958 --> 00:16:52,333

preserving

:

00:16:52,333 --> 00:16:52,958

privacy

:

00:16:52,958 --> 00:16:53,916

and ensuring

:

00:16:53,916 --> 00:16:54,458

that there is

:

00:16:54,458 --> 00:16:55,125

a safe space

:

00:16:55,125 --> 00:16:55,833

on the internet

:

00:16:55,833 --> 00:16:56,500

for women,

:

00:16:56,500 --> 00:16:56,916

no matter

:

00:16:56,916 --> 00:16:57,500

what happens

:

00:16:57,500 --> 00:16:57,833

with all

:

00:16:57,833 --> 00:16:58,083

of these

:

00:16:58,083 --> 00:16:58,750

mainstream

:

00:16:58,750 --> 00:16:59,291

platforms

:

00:16:59,291 --> 00:16:59,708

that are kind of

:

00:16:59,708 --> 00:17:00,041

caught up

:

00:17:00,041 --> 00:17:00,208

in the

:

00:17:00,208 --> 00:17:01,625

political winds,

:

00:17:01,625 --> 00:17:02,083

it's definitely

:

00:17:02,083 --> 00:17:03,666

really powerful.

:

00:17:03,666 --> 00:17:03,875

Yeah,

:

00:17:03,875 --> 00:17:04,333

I think it's

:

00:17:04,333 --> 00:17:04,791

absolutely

:

00:17:04,791 --> 00:17:05,375

pivotal

:

00:17:05,375 --> 00:17:05,875

to be able

:

00:17:05,875 --> 00:17:06,333

to make

:

00:17:06,333 --> 00:17:06,833

and model

:

00:17:06,833 --> 00:17:07,541

a safe space

:

00:17:07,541 --> 00:17:08,250

on the internet.

:

00:17:08,250 --> 00:17:08,708

That seems

:

00:17:08,708 --> 00:17:09,208

to be few

:

00:17:09,208 --> 00:17:10,333

and far between.

:

00:17:10,333 --> 00:17:11,083

So, I'm

:

00:17:11,083 --> 00:17:11,625

really excited

:

00:17:11,625 --> 00:17:12,541

for our audience

:

00:17:12,541 --> 00:17:12,875

to be able

:

00:17:12,875 --> 00:17:13,250

to check

:

00:17:13,250 --> 00:17:13,541

that out

:

00:17:13,541 --> 00:17:14,166

some more.

:

00:17:14,166 --> 00:17:14,916

Okay, so Emma,

:

00:17:14,916 --> 00:17:15,416

my final

:

00:17:15,416 --> 00:17:16,083

question for you

:

00:17:16,083 --> 00:17:17,041

today is

:

00:17:17,041 --> 00:17:18,583

really around

:

00:17:18,583 --> 00:17:19,625

our culture here

:

00:17:19,625 --> 00:17:20,333

at Catalyst.

:

00:17:20,333 --> 00:17:21,291

And, you know,

:

00:17:21,291 --> 00:17:22,083

our podcast

:

00:17:22,083 --> 00:17:22,541

is called

:

00:17:22,541 --> 00:17:23,000

Breaking with

:

00:17:23,000 --> 00:17:23,583

Tradition,

:

00:17:23,583 --> 00:17:24,458

which is a nod

:

00:17:24,458 --> 00:17:25,541

to our founder,

:

00:17:25,541 --> 00:17:26,291

Felice Schwartz,

:

00:17:26,291 --> 00:17:26,583

who was a

:

00:17:26,583 --> 00:17:26,833

non

:

00:17:26,833 --> 00:17:27,583

traditionalist

:

00:17:27,583 --> 00:17:28,083

who found

:

00:17:28,083 --> 00:17:28,250

this

:

00:17:28,250 --> 00:17:29,333

organization

:

00:17:29,333 --> 00:17:30,125

just one woman

:

00:17:30,125 --> 00:17:30,666

at a desk

:

00:17:30,666 --> 00:17:31,583

advocating for,

:

00:17:31,583 --> 00:17:31,833

you know,

:

00:17:31,833 --> 00:17:32,500

better careers

:

00:17:32,500 --> 00:17:32,875

and better

:

00:17:32,875 --> 00:17:33,291

futures

:

00:17:33,291 --> 00:17:34,208

for women.

:

00:17:34,208 --> 00:17:35,083

So I'm wondering

:

00:17:35,083 --> 00:17:35,500

if you can

:

00:17:35,500 --> 00:17:35,833

tell us

:

00:17:35,833 --> 00:17:36,583

about a moment

:

00:17:36,583 --> 00:17:37,208

when you broke

:

00:17:37,208 --> 00:17:37,750

with tradition

:

00:17:37,750 --> 00:17:38,916

at work.

:

00:17:38,916 --> 00:17:39,541

Yeah.

:

00:17:39,541 --> 00:17:40,208

Reflecting on

:

00:17:40,208 --> 00:17:40,833

this question,

:

00:17:40,833 --> 00:17:41,291

I think

:

00:17:41,291 --> 00:17:41,500

there are

:

00:17:41,500 --> 00:17:41,875

all kinds

:

00:17:41,875 --> 00:17:41,958

of

:

00:17:41,958 --> 00:17:42,458

little moments,

:

00:17:42,458 --> 00:17:42,833

but the one

:

00:17:42,833 --> 00:17:43,333

that stands out

:

00:17:43,333 --> 00:17:43,625

to me

:

00:17:43,625 --> 00:17:44,250

is not something

:

00:17:44,250 --> 00:17:44,791

that I did

:

00:17:44,791 --> 00:17:45,666

personally,

:

00:17:45,666 --> 00:17:46,083

but something

:

00:17:46,083 --> 00:17:46,500

that happened

:

00:17:46,500 --> 00:17:46,958

before

:

00:17:46,958 --> 00:17:47,333

I arrived

:

00:17:47,333 --> 00:17:47,833

at Fortune

:

00:17:47,833 --> 00:17:48,041

and which

:

00:17:48,041 --> 00:17:49,583

was when

:

00:17:49,583 --> 00:17:50,125

this media

:

00:17:50,125 --> 00:17:50,833

organization

:

00:17:50,833 --> 00:17:51,250

launched

:

00:17:51,250 --> 00:17:51,541

the Most

:

00:17:51,541 --> 00:17:52,125

Powerful Women

:

00:17:52,125 --> 00:17:52,750

franchise,

:

00:17:52,750 --> 00:17:53,541

which was

:

00:17:53,541 --> 00:17:54,708

in the mid 90s.

:

00:17:54,708 --> 00:17:55,291

And, you know,

:

00:17:55,291 --> 00:17:55,708

I think now

:

00:17:55,708 --> 00:17:56,250

we look around

:

00:17:56,250 --> 00:17:56,708

and there are so

:

00:17:56,708 --> 00:17:56,958

many

:

00:17:56,958 --> 00:17:57,666

organizations

:

00:17:57,666 --> 00:17:58,291

developed

:

00:17:58,291 --> 00:17:58,666

devoted

:

00:17:58,666 --> 00:17:59,375

to supporting

:

00:17:59,375 --> 00:17:59,625

women

:

00:17:59,625 --> 00:18:00,333

in all kinds

:

00:18:00,333 --> 00:18:01,208

of ways,

:

00:18:01,208 --> 00:18:01,625

but

:

00:18:01,625 --> 00:18:02,083

especially

:

00:18:02,083 --> 00:18:02,208

in the

:

00:18:02,208 --> 00:18:02,500

business

:

00:18:02,500 --> 00:18:02,875

landscape.

:

00:18:02,875 --> 00:18:03,250

This was

:

00:18:03,250 --> 00:18:03,791

not common

:

00:18:03,791 --> 00:18:04,708

at the time

:

00:18:04,708 --> 00:18:05,416

when Fortune

:

00:18:05,416 --> 00:18:05,916

made the first

:

00:18:05,916 --> 00:18:06,416

Most Powerful

:

00:18:06,416 --> 00:18:06,875

Women list.

:

00:18:06,875 --> 00:18:07,250

There were only

:

00:18:07,250 --> 00:18:08,375

two CEOs on it

:

00:18:08,375 --> 00:18:08,750

because

:

00:18:08,750 --> 00:18:08,958

there were

:

00:18:08,958 --> 00:18:09,791

only two female

:

00:18:09,791 --> 00:18:10,875

CEOs running

:

00:18:10,875 --> 00:18:11,500

businesses

:

00:18:11,500 --> 00:18:11,958

that were

:

00:18:11,958 --> 00:18:12,708

relevant

:

00:18:12,708 --> 00:18:13,208

to Fortune

:

00:18:13,208 --> 00:18:13,875

at the time.

:

00:18:13,875 --> 00:18:14,916

And so

:

00:18:14,916 --> 00:18:16,000

it really

:

00:18:16,000 --> 00:18:17,041

shook things up.

:

00:18:17,041 --> 00:18:17,666

My former

:

00:18:17,666 --> 00:18:17,958

colleague,

:

00:18:17,958 --> 00:18:18,625

Patty Sellers

:

00:18:18,625 --> 00:18:18,916

is known

:

00:18:18,916 --> 00:18:19,625

as the founder

:

00:18:19,625 --> 00:18:19,833

of the

:

00:18:19,833 --> 00:18:20,333

Most Powerful

:

00:18:20,333 --> 00:18:21,208

Women community.

:

00:18:21,208 --> 00:18:22,750

And she and

:

00:18:22,750 --> 00:18:23,125

our other

:

00:18:23,125 --> 00:18:23,500

colleagues

:

00:18:23,500 --> 00:18:24,166

at Fortune

:

00:18:24,166 --> 00:18:25,416

really took

:

00:18:25,416 --> 00:18:26,250

a bold leap

:

00:18:26,250 --> 00:18:26,583

and broke

:

00:18:26,583 --> 00:18:27,291

with tradition

:

00:18:27,291 --> 00:18:28,083

to say

:

00:18:28,083 --> 00:18:29,416

that women

:

00:18:29,416 --> 00:18:30,166

in business

:

00:18:30,166 --> 00:18:30,583

is something

:

00:18:30,583 --> 00:18:31,041

we need to be

:

00:18:31,041 --> 00:18:31,333

paying

:

00:18:31,333 --> 00:18:32,041

attention to,

:

00:18:32,041 --> 00:18:32,666

and they clearly

:

00:18:32,666 --> 00:18:33,166

kicked off

:

00:18:33,166 --> 00:18:33,333

this

:

00:18:33,333 --> 00:18:34,000

marketplace.

:

00:18:34,000 --> 00:18:34,625

There's now

:

00:18:34,625 --> 00:18:35,708

so many other

:

00:18:35,708 --> 00:18:36,291

organizations

:

00:18:36,291 --> 00:18:36,708

out there

:

00:18:36,708 --> 00:18:37,125

that are

:

00:18:37,125 --> 00:18:38,000

conveners

:

00:18:38,000 --> 00:18:38,875

and you know,

:

00:18:38,875 --> 00:18:39,416

that cover

:

00:18:39,416 --> 00:18:39,666

women

:

00:18:39,666 --> 00:18:40,250

in business.

:

00:18:40,250 --> 00:18:41,000

And, you know,

:

00:18:41,000 --> 00:18:41,458

that is all

:

00:18:41,458 --> 00:18:41,916

thanks to

:

00:18:41,916 --> 00:18:42,166

the work

:

00:18:42,166 --> 00:18:42,458

they did

:

00:18:42,458 --> 00:18:43,333

in the 90s.

:

00:18:43,333 --> 00:18:43,833

That is so

:

00:18:43,833 --> 00:18:44,708

powerful to hear

:

00:18:44,708 --> 00:18:45,166

and to really

:

00:18:45,166 --> 00:18:46,000

show that

:

00:18:46,000 --> 00:18:46,541

though we

:

00:18:46,541 --> 00:18:47,083

sometimes

:

00:18:47,083 --> 00:18:47,708

think progress

:

00:18:47,708 --> 00:18:48,333

is slow

:

00:18:48,333 --> 00:18:48,791

and really,

:

00:18:48,791 --> 00:18:49,000

really

:

00:18:49,000 --> 00:18:49,750

difficult,

:

00:18:49,750 --> 00:18:50,208

that it really

:

00:18:50,208 --> 00:18:51,125

can start with 1

:

00:18:51,125 --> 00:18:51,750

or 2 people

:

00:18:51,750 --> 00:18:52,416

and become this

:

00:18:52,416 --> 00:18:53,000

like global

:

00:18:53,000 --> 00:18:54,125

groundswell.

:

00:18:54,125 --> 00:18:54,833

So thank you

:

00:18:54,833 --> 00:18:55,750

for such a

:

00:18:55,750 --> 00:18:56,500

great discussion

:

00:18:56,500 --> 00:18:56,875

today

:

00:18:56,875 --> 00:18:57,500

and for coming

:

00:18:57,500 --> 00:18:57,875

on the show

:

00:18:57,875 --> 00:18:58,750

with us.

:

00:18:58,750 --> 00:18:59,375

And also,

:

00:18:59,375 --> 00:18:59,916

I want to thank

:

00:18:59,916 --> 00:19:00,583

our listeners

:

00:19:00,583 --> 00:19:01,166

for tuning in

:

00:19:01,166 --> 00:19:01,625

to Breaking

:

00:19:01,625 --> 00:19:02,333

with Tradition

:

00:19:02,333 --> 00:19:03,416

this first season

:

00:19:03,416 --> 00:19:04,416

that we've had,

:

00:19:04,416 --> 00:19:05,000

and that

:

00:19:05,000 --> 00:19:05,416

we'll see you

:

00:19:05,416 --> 00:19:06,458

in the next one.

:

00:19:06,458 --> 00:19:07,541

So on behalf

:

00:19:07,541 --> 00:19:08,791

of myself,

:

00:19:08,791 --> 00:19:09,625

my co-hosts

:

00:19:09,625 --> 00:19:10,541

Aaron and Lucy

:

00:19:10,541 --> 00:19:11,166

and the rest of

:

00:19:11,166 --> 00:19:11,750

the Catalyst

:

00:19:11,750 --> 00:19:12,375

team,

:

00:19:12,375 --> 00:19:12,875

I want to say

:

00:19:12,875 --> 00:19:13,166

thank you

:

00:19:13,166 --> 00:19:13,750

to Eva.

:

00:19:13,750 --> 00:19:14,291

I want to say

:

00:19:14,291 --> 00:19:14,666

thank you

:

00:19:14,666 --> 00:19:14,916

to our

:

00:19:14,916 --> 00:19:15,416

amazing

:

00:19:15,416 --> 00:19:16,416

listeners

:

00:19:16,416 --> 00:19:17,125

and for this

:

00:19:17,125 --> 00:19:17,833

really amazing

:

00:19:17,833 --> 00:19:18,458

first season

:

00:19:18,458 --> 00:19:18,958

we've had.

:

00:19:18,958 --> 00:19:19,750

And honestly,

:

00:19:19,750 --> 00:19:20,166

we can't wait

:

00:19:20,166 --> 00:19:20,500

until the

:

00:19:20,500 --> 00:19:21,750

next one.

:

00:19:21,750 --> 00:19:22,000

Thank you

:

00:19:22,000 --> 00:19:23,000

for having me.

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