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57 - Unlocking Total Rewards Strategies with Visier’s Sean Luitjens
Episode 5716th January 2025 • The HR Tech Spotlight • Deanna Shimota
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The spotlight in this episode is shining on Visier Total Rewards. This solution allows teams to analyze the full scope of their total rewards program: salaries, hourly pay, bonuses, share grants, and more – giving companies the visibility needed in order to control workforce costs, ensure compliance, and solve pay-related challenges.

Joining us on this episode to chat about Visier Total Rewards is general manager, Sean Luitjens.

Learn more about Visier Total Rewards.

Connect with Sean Luitjens on LinkedIn.

Think you'd be a great guest on the show? Apply here.

Want to learn more about our work at GrowthMode Marketing? Check out the website.

This podcast is brought to you by GrowthMode Marketing.

Transcripts

Deanna Shimota:

Welcome to The HR Tech Spotlight Podcast.

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I'm Deanna Shimota, CEO

of GrowthMode Marketing.

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The HR technology market is crowded

and we know it can be hard to find

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the best software solutions for your

business in the sea of sameness.

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On this podcast, we shine a spotlight

on some of the best up and coming

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technology options out there.

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Check it out if you are interested

in learning about new innovative

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solutions available in the market.

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And if you are with an HR tech company

and interested in being considered

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for a guest spot, stay tuned for

details at the end of the show.

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Good day, listeners!

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The spotlight in this episode is

shining on Visier Total Rewards.

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This solution allows teams to analyze the

full scope of their Total Rewards program.

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Salaries, hourly pay, bonuses, share

grants, and more, giving companies the

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visibility needed to In order to control

workforce costs, ensure compliance

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and solve pay related challenges.

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Here to chat about Visier Total Rewards

is general manager, Sean Lutyens.

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Sean, it's so great to

catch up with you today.

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Sean Luitjens: Nice to catch up with you.

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And obviously someone who writes

English better than me wrote that.

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That's very well read.

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And someone in marketing

should be very happy.

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Deanna Shimota: I can't

take full credit for that.

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Seeing as I took some of it

off the Visier website, right?

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But thanks for joining me.

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You and I have had a few chats and you

have a really interesting role in Visier.

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Obviously Visier is a fairly good sized

company, but your team operates, you In a

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different mode than a lot of the company,

you're more entrepreneurial, right?

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Sean Luitjens: We are.

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Visier as it's grown has what our

CEO calls a flywheel strategy.

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And so they've got the core business.

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And as they test out new businesses

or incubate new businesses, or

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as we should say, put them in

GrowthMode, try to figure things out.

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Yeah.

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Which they put them off to the side

and what's called the flywheel.

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And that flywheel basically is

an experiment to see which part

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of that business works well,

do we get the messaging right?

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What's our ICP?

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And so you're not disrupting

the rest of the business as

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you go and figure things out.

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So in essence, it's like having a

startup with one backer that's pretty,

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pretty close to you and looking over

you, but so it's a little bit of

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a tweener, but , basically it's a

startup inside of a mature company.

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Deanna Shimota: Yeah, that's really cool.

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So tell us a little bit about your

background in the HR tech space.

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Sean Luitjens: Oh man it's always

a little worrisome because it

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goes back to last millennium.

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I've been around talent acquisition

expatriation, compensation, benefits

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with a number of players, almost

always some type of startup or fix

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it and leave it type of situation.

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I come from Dev.

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So I've been on the dev side

almost all around software.

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The one thing I haven't done has

been a practitioner in house.

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And I usually joke that I haven't done

that because that job looks like it sucks.

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You have to work with people and do

everything else versus slinging code

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and, helping build cool products,

but that's the way we help them.

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But Yeah been around, a lot

of stuff since last millennium.

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And then landed at Visier a year

and change ago as they wanted

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to start up this flywheel.

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Deanna Shimota: So let's talk a bit about

what Visier Total Rewards actually does.

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Sean Luitjens: Okay.

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To start with Visier if you think about

people analytics, putting all your data

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in there and looking at it analytically

across the whole spectrum of what humans

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do and how you operate your company

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That's where Visier plays they usually

have the nine box or the four box

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or whatever we call it, where the

cool kids are in the top, right?

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And the less cool kids

are in the bottom left.

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Visier is always the top company there

the reason that's important is they've

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grown to a lot of direct clients.

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And then actually where Visier

is embedded into partners, we

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have over 70, 000 clients now.

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Yeah.

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What's really cool with that.

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And the reason that's important besides

sounding good for Visier is they started

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looking at where, else can we use this

data to help businesses drive decisions?

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So if you think about having

all these analytics inside of a

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company, that's great, but then

how do I start to drive decisions?

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And so one of the areas was in the total

reward space, specifically benchmarking,

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because they sit on obviously 70,

000 Companies worth the data millions

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and millions of records of employees

and their compensation and where they

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are in the structure as well as then.

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What's the number 1 way to implement

decisions and drive people's behavior?

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And that's with pay.

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They wanted to start and do an experiment

to start a flywheel around comp

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benchmarking and compensation planning

by which you run the merit cycle.

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Yeah.

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And doing it analytically driven.

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And then the cool part would be blue

skies, rainbows, and unicorns, right?

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Being able to take and look at a

comp planning cycle and say we had

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a theory on what we wanted to do.

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So a lot of people talking like the

merit matrix I want to pay people who

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are lower performers, less money, higher

performers, more money based on where

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they are in the compensation range.

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And we have a philosophy on how

much spread we want to create there.

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Were we right?

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Yeah.

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Like most companies don't look back

and say, analytically we did it.

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They're like, Oh, thank God we were

done with the comp planning process.

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That sucks.

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It's no fun.

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And then they basically come back

around to it nine or 10 months later

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to do it again, because it's painful.

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We were looking at it at

Visier saying can we do that?

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And then can we go back

and say what worked?

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What didn't work?

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Did people who were low

performers, we gave them zero.

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What happened?

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The goal is usually you

want them to leave, right?

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Or did they just become

crappier performers?

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What happened?

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Did high performers

paid high in the range?

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Did they do what we wanted them to do?

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Or if we paid them less because they're

high in the range, did they leave?

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Because we didn't want them to do that.

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So really leveraging analytics

into something that's actionable.

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Which is a long winded answer.

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Deanna Shimota: No, that's really good,

and I think you've touched on this a bit

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already but let's dig a bit deeper into

what are the big challenges or problems

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that you see facing teams where total

rewards would be a great fit for them?

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Sean Luitjens: Yeah, so I think Kind of

the soapbox I get on is get greedy now.

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So in the past either the tools weren't

mature enough or the number one player

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in comp planning with decisions is Excel.

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And so depending on how adept you were

at pivot tables or VB script or how

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great you were with Excel that drove

your compensation planning philosophy.

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Because I had to send out spreadsheets

concatenate spreadsheets back.

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And then if I want to check things

like pay equity did I make equitable

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decisions when I gave managers discretion?

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Did they the usual old school,

did they give their old?

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The guys they played golf with on

the weekend, more money than the

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people who are actually affecting

their business and high performers.

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Can I make sure there's equity checks?

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That was all really difficult to do.

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And so I think the ability for

companies to have a more well thought

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out pay philosophy driven and tied

to the business performance, like

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what's driving the business and

use their money for merit better.

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The example I give is

accountants a lot of times.

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So if I'm making widgets.

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Instead of giving everybody in the

company a 4 percent raise because

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that's what we have, I might give

the accounting department a 2 percent

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raise because I want to give in

the widgets a process manufacturing

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or process engineers more money.

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But at the same token, if I'm a

public accounting firm, accountants

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are the lifeblood of my business.

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I want to give them more money, right?

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And someone else get less money.

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And you have the ability to

bifurcate all that spend out and be

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much smarter with your spends now.

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And that's really what

we're helping companies do.

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Anybody in the space.

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There's a lot of players in the space.

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Really trying to help companies maximize

their spend because the merit budgets.

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are tough, right?

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If every year you have to spend

4%, it's a it's an annual growth.

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It's a compounded annual

growth rate on your people.

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And so how do you maximize

that spend equitably?

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Deanna Shimota: So it's really

making companies more strategic

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about how they pay people.

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Sean Luitjens: Yeah.

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And I've joked with some of the comp

and the business owners, like in the

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past, again you could fall back and

say we have to give everyone the same,

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or we can't be too strategic and split

them out and treat people differently

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or departments differently or locations

differently because it's too hard.

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And actually now it's not too hard.

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Now you have to start thinking

strategically or have the ability to

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think strategically and say, how do

I actually look at every business?

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and tie them together.

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And then analytically the business,

the thing with people analytics

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it may be a misconception is it's

just the people data, but it's

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also the data that goes with you.

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And coming from development, I'll use

story points the way that developers

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measure a lot of how much effort they do.

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You could tie story points to it.

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You could tie to compensation.

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If you worked at a convenience store,

number of gallons of gasoline, Revenue,

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profit, number of bags of Cheetos last

quarter, if that was the special you

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wanted to push, all that data can now be

ingested in from an analytic standpoint in

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a company to say, how are we treating our

high performers and how do we drive the

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business forward and what are the metrics

that help our business move forward?

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And then, of course the flywheel

is spun up around now that we

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know all that stuff, how do we pay

accordingly and reward accordingly?

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Deanna Shimota: Yeah, I can see where

this type of information could be really

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powerful and keeping your best people

and the people that are most influential

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on the success of the business, right?

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Because so many companies,

it is just here's the flat

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4%, 3%, whatever they decide.

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Here's the dollar amount we can invest,

and it, doesn't seem like it often gets

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divvied up in the way it should, because

some people probably do deserve more,

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or they're way behind pay, but they're

one of your top performers, right?

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It's gotta be more than a,

percentage that you look at.

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Sean Luitjens: I think you create that

merit matrix, and I think managers,

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two for companies because people

forget like it's a very personal thing

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doling this out at the end of the day.

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So it's always nice on paper to say

we're going to pay high performers

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high in the range, less than high

performers, low in the range.

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And we're going to pay low

performers wherever they are

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in the range, less money.

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That's all great on paper.

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Yeah, that's fine.

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But when you go to a high performer and

you're like, Hey, Deanna, you're amazing.

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And I know we pay you great, but

because we pay you great, doesn't

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matter that you're amazing.

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You're getting less money.

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And with pay transparency, you're going

to have to be able to explain that.

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And I think managers will like that

because right now there's a black

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box that says You're going to be like

thanks, but that was less than last year.

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What the hell is that about?

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And now you can say actually based

on where you are in the range,

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the position, your score, the way

that your short term incentives

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are built out, here's your number.

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It's mathematic because at the other

end of the spectrum, you have this weird

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stuff where if someone's not a one,

they're a two and you're like, Deanna.

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Hey.

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Marginal year.

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Like here's enough money to cover part

of the Netflix increase next year.

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That's a really hard discussion.

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And then the human and human

resources is people forget you

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got to then go back to work.

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After I had that discussion with

you, I have to work with you again.

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So it's not like I get to drop that

bomb and then see in 364 days, like I

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got to start working with you the next

couple of days so I think having that

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explanation and validity behind how you

do it and making sure, I think people

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want to know they're paid equitably.

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So the other piece would be, hey, men and

women, because gender is the big one right

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now, is men and women work paid equitably.

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We have a system that checks to make

sure that people were doled out based on

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performance and it's equal pay for equal

work, irregardless of all the reasons that

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people have been paid unfairly before.

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Deanna Shimota: Oh my gosh, it's so

fascinating, just this whole topic, right?

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How would you say Total Rewards is

different from the other solutions

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that are out there in the market?

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Sean Luitjens: we're addressing

it from the analytics side.

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The foundation of our

tool is all analytics.

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We're trying to basically give

the administrators of the tool

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all the analytics to basically

split that out inside of a

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company and say, I want to give.

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More money to accounting, less money to

accounting, more money to this region,

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create a very intricate merit matrix

if you wanted to, to the deciles, you

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can go crazy on a merit matrix and

then somehow be able to translate that

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compensation nerd dumb into letting

managers who have to do this once a

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year, maybe twice a year who aren't

from compensation, be able to say, now

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I need to give this out to my team.

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This is the suggested allocation.

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Here's some things I want

to make it different.

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The example I use there is I don't think

there should be a lot of discretion

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personally with managers, but some, so if

you and I both are very good employees,

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I'm going to give myself credit here.

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I'm, sure you're great.

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I'm great Deanna.

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And you and I are the same and we're

similar, but the manager decides that,

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Hey, Deanna is much more of a team player.

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Sean is a pain to work with.

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And so I want to shift some money around,

give them a little bit of discretion.

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But one of the quotes I really liked

from someone was unbridled management

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discretion is the enemy of pay equity.

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And so you've got to balance

discretion with that, but you want

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to make that easy for the term.

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And so we've come at it from

the UX standpoint for managers.

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Yeah.

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And employees first and say the manager

experience of being able to give the

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money out, understand where it's at and

the manager of managers experience, being

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able to look at my teams that's first and

foremost, and it's analytically driven.

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That's about as much

sales as I'll probably do.

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Deanna Shimota: I know Total Rewards

within Visiers is relatively new in the

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grand scheme of the company as a whole.

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What type of impact have you

seen organizations have as you're

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implementing this and working with them?

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Sean Luitjens: A couple of things.

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So Visiers had Total

Rewards for a long time.

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They've had a suite in there, so you

could do budgeted comp versus actual comp.

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You could do some things.

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The Total Rewards business is an

expansion of that to push that into

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the merit or comp planning cycle.

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The annual pay increase

cycle or semi annual.

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So the impact we've seen is a company's

being able to make that a little

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smoother, be able to , have a pay

philosophy where they want to be.

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And I guess getting away from Visier,

I would say what it's allowing and

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forcing back to the prior point is

companies being able to say, where

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do I want to be and then do I have

the data, put that data in, and then

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I can use the tooling to get there.

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I usually quote because

obviously I'm a little bit of

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a hippie, so really well read.

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I'm going to quote Cheshire

Cat from Alice in Wonderland.

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If you don't know where you're

going, all roads will lead you there.

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And so again, what's really cool

is seeing companies that had a

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fairly simplistic compensation

planning philosophy be able to create

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something really intricate to really

drive and tie it to the business

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with all the business analytics,

and then be able to have managers.

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Use the tool in a much faster

method and communicate with what's

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given to them inside the tools

and pay letters that reflect what

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would happen in the discussion.

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And so creating a holistic process that's

analytic driven, it's cool to see not

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to nerd out from a comp standpoint and

actually allowing some of the compensation

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and companies that are dealing with

compensation, live out their dreams.

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We'll call it Hey, I've always wanted

to be able to have a more complex

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thing that aligns to the business, but

it was too freaking hard with Excel.

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And now we can do that.

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Deanna Shimota: So what type of

companies would you say are the

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perfect fit for this solution?

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Sean Luitjens: We, struggle a

little bit with the company size,

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but I'd say 500 employees or more.

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And it's based on complexity.

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If you have to send out a bunch of

spreadsheets, there's issues with security

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and there's issues with some other things.

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But to be fair Microsoft Excel is

still the Leading compensation planning

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software provider because the price

is right for Excel and Google docs.

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It's hard to beat free.

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And at some point if I've got few enough

spreadsheets, I don't have huge spans

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of control inside of a small, mid sized

company to make these analytic decisions,

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I can look at it on one big monitor

and, see if there's equity it's there.

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But if you're complex, you're distributed

and you start to get to that size

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where, I really want to create a pay

philosophy that's differentiated.

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It's equitable for equal pay in the

right bands across multiple locations or

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countries, geographies, different roles.

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I want to make sure that's done

equitably and I want to have managers

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of managers and be able to roll that

up and administrator money down.

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That's where you start

to see the complexity.

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Come from there.

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And that includes companies who want

to do base pay, short term incentives,

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long term incentives anything you

would do in your kind of annual cycle

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whatever your, rewards program entails.

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Deanna Shimota: Sure.

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So what would you say is the biggest

hesitation or obstacle that you see

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companies have as they're thinking

about a solution like total rewards?

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Sean Luitjens: I think for professionals,

it's what's your return on investment.

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And this will sound

horrible in, some ways.

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Comp professionals have been

remarkably creative in solving

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these problems by throwing their

efforts, their skills at Excel.

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If you ever want to figure out something

in Excel, call someone in compensation,

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it's amazing their Excel skills.

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And then the amount of time that they'll

put in to work around these things.

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So the time savings piece

doesn't always fly for ROI.

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And you probably know this too.

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If they're in compensation, they're

like, Hey, you chose compensation.

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Or compensation chose you, whatever case

it may be, however you got to your career.

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And so during the comp cycle you

give up three weekends of your life.

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That's just part of being in this role.

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So the ROI, that's been the

hardest thing is companies saying

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I want to get out of Excel's free.

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So you have to somehow go up to

the head of HR to the CFO and

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say, I want to buy software.

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And if it's just to make my

life easier, that's not it.

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I think it's where you

hit on a little bit earlier.

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I want to retain my people.

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I want to reward the best

people with the best.

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I want to make sure we're

equitably doing this.

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The thing with merit matrices is it

helps solve pay equity over time.

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Because if you've underpaid women

over time, they're lower in the range.

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People lower in the range of more funds,

you can do pay equity, set asides,

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you can do set asides for departments.

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You can handle all these

complexities to make sure that

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we're treating the best people.

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The best the people in the middle

and our underperformers aren't

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taking money away from other places.

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You can start to look at things

like actual versus budgeted.

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Did the good people leave?

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Was our thesis right when we

basically created a pay philosophy

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and between that and the security

issues and allowing managers to do

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this in a way that's simpler and

they can understand that's where I

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think you have to hang your head on.

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And I would say there's our solution

or anybody else's if you're looking at

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technology like this, that saves you time.

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I think you've got to tie

it to business results.

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Otherwise, it sounds awful,

but, CFO doesn't give a shit if

364

:

you're in comp and you have to

spend three weekends doing this.

365

:

So it's how can I really

help the business?

366

:

And the CFO, the way you hit

them is Hey, you're giving me 4%.

367

:

I can make that 4

percent go a lot further.

368

:

I can make sure that we don't have

retention issues, the high performer

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:

stay that costs us this much money.

370

:

To train or get people up to

speed, linking all that stuff

371

:

together is really important.

372

:

And that's the holistic people

analytics view of looking at

373

:

everything, not in a silo.,

374

:

but holistically.

375

:

Deanna Shimota: Yeah, that makes sense.

376

:

Because the reality is

there's ripple effects, right?

377

:

To being more strategic about your comp

and suddenly, like the turnover rate

378

:

for your best performing employees.

379

:

It's lower, they're staying longer.

380

:

They're getting promoted to bigger

positions because they're happy.

381

:

Sean Luitjens: Yeah.

382

:

And I tell you from an HR standpoint, get

greedy with what you're trying to measure.

383

:

I used to get greedy a lot.

384

:

The example I'll use is

how is talent acquisition?

385

:

It's not even a total rewards thing.

386

:

How are they measured?

387

:

Talent acquisition is usually

measured on time to fill a

388

:

number of requisitions filled.

389

:

Is that really great for

your long term business?

390

:

If you think about how I

want to measure a recruiter.

391

:

over a period of time, an internal

recruiter or a recruiting partner.

392

:

If you have a third party

firm, how long did they stay?

393

:

How much revenue did they drive?

394

:

What was turnover of those people?

395

:

6, 12, 18, 36 months down the

road did they get promoted?

396

:

That's all on the table now.

397

:

So really start thinking

like what are the drivers?

398

:

And in the past, it would

have been unrealistic, right?

399

:

like, how do I find that data?

400

:

How do I pull it from an HRS?

401

:

How do I analyze all that data, those

analytics and where they came from?

402

:

No way, in Excel from four

or five different systems.

403

:

But now there are systems that you

can look at your people analytics and

404

:

The real premise of people analytics

platforms is the ability to pull in

405

:

data from multiple sources, normalize

it and allow you to ask crazy complex

406

:

questions and get an answer back that

you're like, Oh my gosh, actually from

407

:

this recruiter, the average length of 10

years, so they fill less recs per year.

408

:

So you might think, Oh, they're a

really crappy recruiter, but actually

409

:

when they fill recs, like they stay.

410

:

Deanna Shimota: That's a really good

example to demonstrate that it's more

411

:

than just the numbers you can easily find.

412

:

Sean Luitjens: Yeah.

413

:

And again, I don't think it

was ever anyone's intention to

414

:

hide behind the numbers.

415

:

I'm sure somebody was . I'm a little bit

of a hippie finding the good in everybody.

416

:

I think to your point, it was like,

Those were the numbers I could get.

417

:

I was in control of talent acquisition.

418

:

I could tell how long it

took me to fill a job.

419

:

I could tell how many

recs I did every year.

420

:

Then I had to go find from multiple

HRAS systems the system of record, the

421

:

payroll record, the business systems

records and pull all that data 10

422

:

years ago 15 years ago, no chance.

423

:

And now, actually, sure.

424

:

Not a problem.

425

:

You get a platform that normalizes it all.

426

:

You can ask those questions

and be like, actually.

427

:

This is the new metric for us to beat.

428

:

It's not time to fill.

429

:

You might actually find out any

time that we filled a rec in

430

:

under 20 days, they never stayed.

431

:

Like we got in a hurry

and we just couldn't fill.

432

:

So actually we need to have a, process

and it takes us this period of time,

433

:

they stay in their great employees.

434

:

Again, you have to have the analytics

to be able to look at that though.

435

:

Deanna Shimota: Yeah, most definitely.

436

:

So what is the future vision

for Visier Total Rewards?

437

:

Sean Luitjens: It's hard to do

in a graphic, but if you think

438

:

about all these siloed processes

inside of compensation technology.

439

:

In my little world where you've got

data and you organize the data and

440

:

you create grades and you do pay

and then all these little processes

441

:

almost making them all integrated.

442

:

And it's all an ongoing process.

443

:

That's analytically driven.

444

:

The world's changing so fast right now.

445

:

If you think about , when I got out of

school, people say to jobs 15 years,

446

:

then it was 7 years and now it's 3

years and you can't act at the same

447

:

speed that you had before and if you

think about even just pay cycles, like

448

:

our pay cycles, doing one pay cycle

a year, then might be what you want.

449

:

But if you want to do two

or four, you can do that.

450

:

Because if you think about someone who

used to work somewhere seven years,

451

:

they would get seven increases, right?

452

:

Yeah, someone's only working

somewhere three years now, you only

453

:

get three times to make it correct.

454

:

So you've just got to

be able to go faster.

455

:

And I think for us, the vision is Can

we allow you both the administration

456

:

and the managers and the employees

to make analytical decisions based

457

:

on align to the business and do that

really quickly and timely with not a

458

:

lot of lift making the data side easy.

459

:

So I know it's a little bit , blue skies,

rainbows, unicorns, but I think we're

460

:

getting pretty close to that pot of gold

at the end of giving them that and again,

461

:

so jokingly I've said, I think now.

462

:

Companies in HR need to figure out like,

how creative can I be with my program?

463

:

What is really driving our business

and get greedy and look for tools

464

:

that can actually deliver that.

465

:

Deanna Shimota: Yeah.

466

:

So what final thoughts do you

want to leave our audience with?

467

:

Sean Luitjens: The thing I usually

leave people with is there's a

468

:

lot of great technology out there

469

:

that, you can go at.

470

:

And there's several different

providers even in our space

471

:

alone, there's several places.

472

:

So really take a step back and figure

out what's driving your business.

473

:

From the human standpoint, the

people side, what are the things

474

:

you would like to measure?

475

:

What are the goals you need?

476

:

What people, things have to happen

for your business to be successful.

477

:

And then back into what data

do I need to figure that out?

478

:

Because all of the tools are tool

people, analytics do you have the data?

479

:

Where does the data have to come from?

480

:

And then go pick your tool, which I

know pains me to say sometimes Deanna,

481

:

because I'm on the software side.

482

:

So when I tell you the third thing you

should do is look at software, it's

483

:

a little bit painful, but I actually

think figure out where you want to be

484

:

first, because there's a lot of people

telling you what you think you should be.

485

:

But every business is unique.

486

:

What drives that business?

487

:

The data you need, and then go find

the tool that can deliver on the,

488

:

things you want with the data you have.

489

:

Deanna Shimota: That is great advice.

490

:

So where can our listeners go to

learn more about Visier Total Rewards?

491

:

Sean Luitjens: So you just

head to Visier, V I S I E R.

492

:

com.

493

:

You can tool around the solutions, you can

tool around wherever and, figure it out.

494

:

And I'm always happy to chat.

495

:

Obviously, I get a little

fired up about this stuff.

496

:

I'm always happy to chat

with people where they're at.

497

:

I think It's amazing to me how

different everybody's program is because

498

:

everybody's different is different

and everybody's business is different.

499

:

Their philosophy is different.

500

:

Their analytics and their

total rewards requirements are

501

:

different for each business.

502

:

Deanna Shimota: Great.

503

:

I will be sure to include the

link in the show notes so our

504

:

listeners can check it out.

505

:

And last but not least, thanks so much for

joining me on the HR Tech Spotlight, Sean.

506

:

Sean Luitjens: Yeah, this was great.

507

:

Thanks for having me.

508

:

Deanna Shimota: Thanks for listening

to this episode of the HR Tech

509

:

Spotlight Podcast, where we showcase

some of the best up and coming HR

510

:

technology options in the market.

511

:

If you are an HR tech company leader

who would like to be considered for

512

:

a guest spot on this program, please

contact me via growthmodemarketing.

513

:

com or reach out to me,

Deanna Shimoda on LinkedIn.

514

:

And if you found this show informative,

subscribe, connect with us on

515

:

social media and leave a review.

516

:

This is Deanna with Growth

Mode Marketing signing off.

517

:

Thanks for listening.

518

:

We hope you'll tune in again next time.

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