Should you start with a $29 masterclass, a $300 course, or something even more high-end?
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When you're creating a digital product, the price and the way you package your knowledge go hand in hand. But there isn't one "right" price point or funnel you have to follow - and you definitely don't need to create five different offers just because someone told you that's how a digital product business is supposed to work.
In this episode of the Savvy Offer Hub Podcast, we're talking about low-ticket versus high-ticket products, how different offers can fit into a typical customer journey, and how to decide what makes the most sense for your business and your audience.
From freebies and $7 tripwires to courses, coaching programs, and high-end offers, we'll look at the different ways you can package what you know - and why starting smaller can sometimes be the smartest way to get your product business moving.
Inside this episode, we're covering:
What a typical digital product funnel looks like
How freebies, tripwires, upsells, and high-ticket offers can work together
When it makes sense to start with a low-ticket offer
Why low-ticket products can be easier and faster to create and sell
How lower-priced offers can help your audience get to know and trust you
Why you don't always need a low-ticket offer before selling a higher-priced product
How to think about your audience's budget and buying behaviour
Why the digital product landscape is shifting towards smaller, more specific offers
When a high-ticket product might actually be the better choice
Whether you're creating your very first digital product or looking at your existing offers and wondering if your pricing and product journey still make sense, this episode will help you think through your options without getting stuck following someone else's formula.
Because there really isn't one perfect funnel, price point, or product strategy. The right approach depends on your offer, your audience, and what you actually want to build.
