In this episode, my good friend Gagan—an absolute beast when it comes to content, community-building, and helping real estate agents actually get clients through social media—joins me to talk about what really moves the needle in this business (spoiler: it’s not just listings or cold calls).

Gagan shares how he built a media brand from scratch, why being yourself online is your biggest asset, and how agents can stop chasing leads and start attracting them.

Here are some key takeaways from this episode:

👉 Your social media shouldn’t be all real estate, all the time—people connect with you, not just your listings.

👉 The “Plus One” rule can change your business—combine real estate with something personal to stand out and stay memorable.

👉 Millions of views and thousands of leads are possible—Gagan breaks down how he did it with content that actually connects.

👉 Systems and VAs can help you scale without losing authenticity—you don’t have to do it all, just do what only you can do.

👉 You are the niche—own who you are, and the right people will find you.

Remember: it’s not about going viral—it’s about getting visible. Start showing up as you, and watch what happens.