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Data to Drama: Creating a Great Story with J. Walker Smith (Part 1)
Episode 456th November 2025 • Insights & Innovators Podcast from MRII • The Greenbook Podcast Network
00:00:00 00:29:19

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Want your audience to remember your big idea? Join Zontziry 'Z' Johnson as she speaks with J. Walker Smith, Chief Knowledge Officer at Kantar, on the 'Insights and Innovators' podcast. Smith shares his expertise on the art and science of storytelling with data, including why many research presentations are forgettable and how to ensure your key point sticks. Get tips on creating impactful headlines, structuring your story, and understanding the importance of focusing on one central idea to make your presentations truly memorable.Chapters

00:00 Introduction and Welcome

00:35 Meet J. Walker Smith

01:17 The Art of Storytelling with Data

04:32 Engaging Different Audiences

12:56 Crafting Memorable Headlines

16:35 Structuring Your Presentation

22:04 The Perfect One-Slide Presentation

26:02 Conclusion and Farewell

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

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Learn more about MRII → https://mrii.org/

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