What if your best strategic thinking partner wasn’t on your payroll, but sitting right in your pocket?
In this episode of The Auto Repair Marketing Podcast, Brian Walker sits down with Hallie Wasinger to unpack what she learned at the MAICON (Marketing AI Conference). But don’t let the name fool you, this conversation goes way beyond marketing. Hallie breaks down how AI is reshaping not just how we create content, but how we think, from operations to service efficiency to scaling personalized experiences for clients.
This one’s packed with golden nuggets: the power of high-performance prompting, using ChatGPT as a strategic thinking partner, the CRIT method to get better AI outputs, and why voice AI is the underrated tool no one’s talking about yet (spoiler: your robot can now talk back). Oh, and yes, AI can help you be a better Bible scholar or diagnose complex repair issues. Wild, right?
You’ll also hear how Shop Marketing Pros is already implementing layered AI tools to deliver smarter, more personalized content at scale, without sacrificing the human touch that makes their work special.
This episode is a must-listen for any shop owner who wants to stay ahead of the curve, avoid getting left behind, and start using AI the right way, as a tool, not a replacement.
Listen now to hear why it’s time to start talking to your robot and how it can help you fill those bays.
Show Notes with Timestamps
Introduction and Sponsor Acknowledgments (00:00:10) Brian introduces the episode, guest Hallie Wasinger, and thanks sponsors.
Overview of the Marketing AI Conference (MACON) (00:01:15) Hallie describes the MACON event, its scale, and the industries represented.
AI in Marketing and Business Operations (00:02:12) Discussion on AI’s broad impact, not just in marketing but across industries.
AI Resources and Influencers (00:02:36) Brian recommends the Artificial Intelligence Show podcast and Paul Roetzer.
First Impressions and High-Performance Prompting (00:03:20) Hallie shares her initial conference experience and the importance of effective AI prompting.
Environmental Impact of AI and Prompting Efficiency (00:04:59) Brian discusses AI’s environmental costs and how better prompting reduces resource use.
Operational Efficiency and Prompt Libraries (00:07:20) Hallie explains creating, saving, and sharing high-performance prompts for team efficiency.
Voice AI as a Strategic Thinking Partner (00:10:52) Hallie introduces using voice AI and ChatGPT as a brainstorming and problem-solving partner.
Beyond Search: AI for Strategic and Personal Use (00:13:49) Brian and Hallie discuss using AI for deep thinking, business, and personal growth.
Layering AI Tools and Choosing the Right LLM (00:19:05) Hallie explains testing and layering multiple AI tools for different business needs.
The CRIT Framework for Strategic Prompting (00:21:54) Hallie introduces the CRIT (Context, Role, Interview, Task) method for better AI outputs.
Human-First Approach and AI Limitations (00:26:03) Discussion on keeping humans central, using AI for efficiency, and current AI limitations.
AI’s Impact on Client Services and Personalization (00:30:07) Hallie details how AI improves efficiency and output quality while maintaining personalized client service.
Layering AI for Automation and Research (00:32:56) Examples of using AI for call listening, Google Ads auditing, and advanced SEO research.
Long-Term Vision: Efficiency, Scale, and Team Impact (00:35:33) Hallie shares the future outlook for AI in their agency, including efficiency and scaling services.
AI, Employment, and the Future of Work (00:37:14) Brian discusses AI’s effect on hiring, universal basic income, and the necessity of AI adoption.
Value of AI Conferences for All Industries (00:40:18) Hallie emphasizes the universal value of AI conferences, even for auto repair shop owners.
Final Thoughts and Podcast Wrap-Up (00:41:36) Closing remarks, encouragement to use AI, and information about the podcast network app.
This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.
AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
