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#10 Vision in Business: A Musky Thing?
Episode 1020th February 2023 • Shoot the SHFT • Jason Vana and Steph Egger
00:00:00 00:23:29

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Are vision and purpose true assets and guiding stars?

Or are they reserved for the elite, the exuberant, the dreamer?

In this final episode of Shoot The Shift season 1, we discuss vision in business and what it can do for you and your business, no matter how big or small.

Thanks for tuning into season 1! We hope you enjoyed it!

Feel free to leave us some feedback in the comments section.

And reach out via email to let us know what you’d like us to talk about in a potential upcoming season!

Episode Outline:

  • 00:42: Did SHFT start with clarity?
  • 06:20: Some important questions you should answer
  • 10:45: How purpose drives us
  • 14:11: Removing uncertainty matters to us
  • 18:54: What drives Jason
  • 19:59: Purpose and vision: a Musky thing or not?
  • 21:40: How to work well together

About your hosts:

Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!

Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.

Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth.  

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