Shownotes
If I were starting my podcast over today, I wouldn’t burn everything down before starting or assume I got it wrong... but I would do a few things very differently. In this episode, I’m sharing what clarity has taught me after nearly four years of podcasting, managing shows, and building podcasts intentionally for business growth.
This conversation is for you if you’re brand new, thinking about starting a podcast soon, or a few years in and wondering why things feel slightly off. I’m breaking down the foundational shifts I’d focus on first, not the tech or trends, but the pieces that actually make a podcast sustainable, aligned, and supportive of your business long-term.
Questions answered in this episode:
- What should I focus on first when starting a podcast for my business?
- How do I get clear on who my podcast is really for?
- Why is talking to one specific listener better than talking to an audience?
- What does it mean to build a podcast around a listener journey instead of random content?
- How should podcast episodes guide listeners instead of just educating them?
- What is a listener journey and why does it matter for podcast growth?
- When should I focus on backend systems like funnels and links for my podcast?
- Why don’t podcast funnels work without trust?
- How can I design a clear path for listeners without overcomplicating my systems?
- Is it normal for a podcast to evolve as your business grows?
- Do I need to rebrand or start over if my podcast feels misaligned?
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