Shownotes
There is a thought most podcasters are quietly carrying around in their head right now, and it is costing them so much business they do not even realize is on the table. The thought is this: my podcast is for my community. My podcast is for the people who already know me. And that my friend, is only half the truth. Anyone with the Apple Podcast app or Spotify or an internet connection at all can hit play on your show right now today, and until you start designing your podcast for that person too, you are leaving the biggest job your podcast can do completely on the table.
This episode is for the podcaster who has been recording every single episode for the people who already know them, and has never thought about what a complete stranger actually sees when they find the show at 11pm on Apple. I'm walking you through what your podcast is doing as a lead magnet whether you designed it to or not, the two modes every podcast needs to be running in at the same time, a full firefighter case study showing exactly what designing for both jobs looks like in practice, and the five tactical shifts to make on your next episode to start doing both at once.
In This Episode You'll Learn:
- The thought most podcasters are quietly carrying about who their podcast is for (and the half of the truth that is quietly costing them business)
- The two modes every single podcast episode needs to be running in at the same time (and why most podcasters think they have to pick one)
- Why a perfect fit stranger who finds your podcast at 11pm tonight is leaving even when she loves the content
- A full firefighter case study showing exactly what designing one episode for two completely different listeners looks like in practice
- The five tactical shifts to make on your next episode so it pulls strangers in and nurtures your community without doing any extra work
- Why this is not a one and done audit task (and the new question to ask yourself before you record any episode from here on out)
Related Podcast Episode:
I reference the dormant podcast story (the show I stopped publishing 19 months ago that still pulled in 38 listens in a single day) and the four ways strangers find your old episodes. If you have not heard that one yet, listen here: Why Strangers Are Still Listening To Your Old Podcast Episodes
Want to know exactly where your podcast is losing clients? Take the FREE Podcast to Clients Audit and get your PERSONALIZED report in less than 10 minutes! → https://podcastaudit.app/
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