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Amie Stankiste on investing in effective marketing within financial services
Episode 103rd November 2021 • B2B Marketing Needs Don Draper • True
00:00:00 00:22:34

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Amie Stankiste is responsible for building and executing the global marketing strategy for S&P Global Market Intelligence, now a $2 billion+ business within a highly competitive industry.

Amie leads an award-winning team of 80 marketing professionals focused on driving growth, through generating quality leads and converting them into a sales pipeline.

We discuss:

  1. How ESG plays a role in communications and brand building
  2. Merging two globally recognised brands
  3. Her view on 'Big Impact" campaigns and how they can be used
  4. The importance of emotional messaging in FS marketing

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