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Why Niching Isn’t Limiting — It’s Liberating: How Beth Bubik Built a Thriving Business with Purpose
Episode 2222nd January 2026 • Serendipitous Rebel Podcast • Business and Marketing Coaches for Entrepreneurs | Serendipitous Rebel, LLC
00:00:00 00:56:36

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If you’ve ever felt like narrowing your niche would limit your potential, this episode will change your mind. Beth Bubik, founder of Delay and Pray and The Catholic Fasting Coach, shares how choosing a deeply specific niche (Catholic women seeking spiritual weight loss through fasting) skyrocketed her clarity, confidence, and impact.

We unpack the bravery it takes to niche down, why broad marketing often leads to burnout, and how marketing can become an act of service when it’s rooted in purpose. Beth shares her journey from corporate sales to spiritual coaching, and how she grew her business by going all-in on her faith and her unique blend of biology, neurology, and theology.

If you’ve been spinning your wheels with vague messaging or are afraid that going narrow will box you in — this is your sign to double down on alignment.

✨ Want strategy, support, and soul-aligned momentum? Learn more about the SAVOUR Mastermind Retreat or our 2:1 Personalized Business Coaching


Meet Your Hosts

We’re Wendy & Krystal—two travel entrepreneurs turned business and marketing coaches. At Serendipitous Rebel, we help female entrepreneurs build aligned, purpose-driven businesses that create more impact and more joy.

On this podcast, we cover it all: from juggling motherhood and entrepreneurship to navigating the ever-changing world of online business.

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