SHOW NOTES
What if success didn’t require exhaustion?
In this powerful conversation, Wendy sits down with business coach Michelle Vroom to unpack how she built — and sustained — a six-figure business working just 20 hours a week while raising three children.
But this isn’t a conversation about hustle hacks or productivity tricks.
It’s about clarity.
Michelle shares what most women in business don’t hear enough: consistency doesn’t come from doing more — it comes from doing what matters most. She breaks down how she shifted from done-for-you services to a scalable group model, how she focuses on marketing in just 60 minutes a day, and why most entrepreneurs don’t actually need a new strategy… they need to work the one they already chose.
If you’re feeling overwhelmed by:
- Too many marketing tactics
- Pressure to be on every platform
- Inconsistent income months
- Guilt around not working “enough”
- A business model that feels heavier than it should
This episode will feel like a deep exhale.
You’ll learn:
- Why audience growth is not the same as revenue growth
- How to evaluate whether your strategy is actually “not working”
- The difference between short-term and long-term marketing efforts
- Why over-serving clients can quietly sabotage your income
- What predictable revenue really looks like
- How to build demand instead of chasing attention
One of the most powerful moments? When Michelle says:
“Success right now looks like a calm nervous system.”
For so many women — especially in midlife — success is evolving. It’s no longer about empire-building at all costs. It’s about sustainability, impact, and designing a business that supports your life.
If this conversation resonates, consider joining us at the SAVOUR™️ Mastermind Retreat, where we create space to simplify your strategy and realign your business with your lifestyle.
Or explore our 2:1 Personalized Coaching, where you receive focused, hands-on clarity and accountability — without the noise.
Your business should feel powerful and peaceful.
About Michelle Vroom
Michelle Vroom is a business coach who helps moms grow profitable businesses without working around the clock. She built a multi six-figure business working just 20 hours a week while raising three boys, and now she teaches women how to cut through marketing noise, focus on what actually converts, and create consistent, predictable income.
She is the founder of the Market Like a Boss community and host of the Market Like a Boss podcast. Michelle specializes in helping coaches, consultants, and service providers transition into scalable group programs while maintaining deep client relationships and high-value results.
Her mission is bold and clear: help more women become 20-hour-a-week breadwinners — in control of their income and their time.
Connect with Michelle
🌐 Join her community: Market Like a Boss (Facebook Group)
🎙 Podcast: Market Like a Boss
📩 Website: michellevroom.com
📸 Instagram: @michellevroom
If you loved this episode, share it with another woman who needs permission to simplify.
And remember — you don’t need more tactics.
You need clarity, focus, and alignment.
Meet Your Hosts
We’re Wendy & Krystal—two travel entrepreneurs turned business and marketing coaches. At Serendipitous Rebel, we help female entrepreneurs build aligned, purpose-driven businesses that create more impact and more joy.
On this podcast, we cover it all: from juggling motherhood and entrepreneurship to navigating the ever-changing world of online business.
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