SHOW NOTES

We’re flipping the script this week.

So often, female entrepreneurs are told to define their big, bold goals — to dream of who they want to be. But when you’re in the messy middle of life and business? That question can feel… heavy, aspirational, and sometimes out of reach.

This week, Wendy and Krystal explore a refreshingly grounding question that offers surprising clarity:

“Who do you NOT want to be?”

In this honest and vulnerable conversation, you’ll hear:

1. Why this “reverse” question works better when you’re stuck, burned out, or unclear
2. The role of boundaries and bravery in aligning with your purpose
3. How painful moments (like being called “ordinary” or “incompetent”) can light a fire for transformation
4. Real examples from Krystal and Wendy’s lives that show how what you reject can lead you to what you truly want
5. Why this mindset shift is foundational to the SAVOUR™️ Method, especially the pillars of alignment, venturing under your own power, and unwinding with self-care

“Sometimes clarity doesn’t come from dreaming big — it comes from saying ‘not that.’” – Wendy

Whether you’re questioning your next move, tired of wearing all the hats, or just feeling misaligned in your business — this episode will meet you where you are.

Tune in and start designing a life and business that’s built on your terms — not expectations.

✨ Want to take this work deeper?

1. Explore the SAVOUR™️ Mastermind Retreat for strategy + soul-aligned space
2. Apply for 2:1 Coaching to move from indecision to intentional action

Meet Your Hosts

We’re Wendy & Krystal—two travel entrepreneurs turned business and marketing coaches. At Serendipitous Rebel, we help female entrepreneurs build aligned, purpose-driven businesses that create more impact and more joy.

On this podcast, we cover it all: from juggling motherhood and entrepreneurship to navigating the ever-changing world of online business.

Connect with Us

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4. LinkedIn
5. Website
6. Blog

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