In this episode, Wendy and Krystal highlight the importance of validating your offer before spending time, money, and energy on a product or service that may not be aligned with your personal goals—or your audience’s needs. They discuss setting a clear vision for your business (including the profit you need to make), researching your target market, and understanding whether your offer is truly scalable and sustainable. You’ll learn why upfront self-awareness, market insight, and thoughtful planning can save you from wasted resources and help you create a business model that’s both profitable and fulfilling.

Key Takeaways:

• Know Your Goals: Determine how much money you need to make and how much time/energy you can realistically invest.
• Align Your Strengths & Values: The best offers fit both your personal aspirations and your audience’s actual demands.
• Run the Numbers: Pricing, scalability, and sustainability are crucial factors—avoid underpricing or over-delivering in ways that drain you.
• Embrace Curiosity: Approach new ideas with a “testing” mindset instead of fear or shame. This way, you’ll spot winning offers faster—and pivot when needed.

Ready to delve deeper into building a business that lets you truly savor life? Join the waitlist for our private podcast, the Savour Podcast, where we continue the conversation and share exclusive insights. Visit serendipitousrebel.com/savourpodcast to sign up now!

Resources:

Are you feeling a little lost as a business owner? Whether its help with marketing strategy, funnels, funnel tech or just getting over the overwhelm of everything you need to do, Savour Coaching is the answer. Let us help you navigate the journey of online business. Check out Savour Coaching Today at https://serendipitousrebel.com/savourcoaching

Interested in our private Savour Podcast? For more real conversations between Wendy and Krystal check out the Savour Podcast launching this spring. Sign up for the waitlist at https://serendipitousrebel.com/savourpodcast.com

Meet your podcast hosts:

We are Wendy and Krystal - two travel entrepreneurs turned business and marketing coaches, respectively. We help female entrepreneurs create the life they want and build an aligned business to make more impact in the world. We do this through various programs that help female coaches and consultants launch masterminds, achieve short term goals in their businesses through private coaching, and help grow their community and establish themselves as thought leaders.

Our podcast covers all the issues we face as female entrepreneurs - from juggling our multiple roles as mothers and business owners to the ever changing landscape of online business.

Connect with us:

Instagram: https://www.instagram.com/serendipitousrebel

Facebook: https://www.facebook.com/serendipitousrebel

YouTube: https://www.youtube.com/serendipitousrebel

LinkedIn: https://www.linkedin.com/company/serendipitous-rebel/

Website: https://serendipitousrebel.com

Blog: https://serendiptousrebel.com/blog

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