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Marketing without the hype - why we need a back to basics approach – MAF298

Episode 298 • 27th April 2023 • Marketing and Finance (MAF) Podcast • Roger Edwards interviews great people from Marketing and the world of Finance

Marketing without the hype - why we need a back to basics approach – MAF298

Is our marketing activity annoying our customers? Is the hype surrounding the latest digital toys making obsessed with digital tactics at the expense of customer focus?

Maybe it’s time to rediscover the full marketing picture, including customer research, product development, pricing, and promotion. How to develop a deep understanding of customers and their needs, and articulate a clear, standout offer that is simple and easy to understand.

Welcome to the 298 Marketing and Finance podcast and another short sharp episode in the 2023 Simply Marketing Series.

What you’ll hear about in this episode:

The hype surrounding The Metaverse, ChatGPT and AI
The benefits of digital marketing tools but also
the consequences
Do we obsess over tactics at the expense of strategy?
Three areas to focus our attention
Rediscovering the full marketing mix

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

How you can grow your business using content marketing and social media
How you can keep your Marketing strategy and communications simple
Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk

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00:37:13

MPAF23 - Chris Hitchens on Platform People and Military Business Lessons

00:39:22

MPAF22 – Michelle Hoskin on Striving for WOW and Operational Excellence

00:47:11

MPAF21 – Caroline Hawkins on Critical Illness Cover and Business Protection

00:39:39

MPAF20 – Andrew Gething on Changing Protection Underwriting

00:35:25

MPAF19 - John Bloomfield on Effectve Marketing for Small Adviser Firms

00:36:30

MPAF18 – Phil Billingham on Compliance and the Future of Financial Advice

00:34:12

MPAF17 – Rhys Williams on Using Clear Language in Financial Services

00:38:20

MPAF16 – Paul Avis on Auto Enrolment for Group Income Protection

00:39:45

MPAF15 – Martin Bamford on Baby Boomer Advice and Creating Standout Content

00:30:52

MPAF14 – Pete Matthew on using Audio and Video to Drive Adviser Leads

00:43:55

MPAF13 – Phil Young on Adviser Lounge and Writing Great Content

00:35:13

MPAF12 - Phil Jeynes on Partial Payments and Serious Illness Cover

00:36:18

MPAF11 - Jeremy Chadwick on Group Optical Health Benefits and Vision Care

00:32:15

MPAF10 – Peter Le Beau on the Seven Families Initiative for Income Protection

00:38:36

MPAF9 - Andy Lopata on Effective Networking and Referrals

00:38:06

MPAF8 - Simon Ryan talks Online Marketing for Advisers

00:36:47

MPAF7 - Lynda Cox on Medical Professionals and Niche Product Development

00:34:37

MPAF6 - Derek Bradley on Panacea Adviser and Online Communities

00:33:59

MPAF5 - Phil Knight on PMI, Podcasting and Social Media

00:38:23

MPAF4 - Edmund Tirbutt on Financial Media Case Studies and Storytelling

00:36:09

MPAF3 - Alan Lakey on Critical Illness Cover

00:30:53

MPAF2 - Pete Chadborn on Adviser Business Models

00:37:56

MPAF1 - Lucian Camp on Financial Services Advertising

00:37:54