In this episode, Marissa reacts to the AI tools, trends and viral content shaping the future of marketing right now. From AI marketers that claim to replace entire teams, to hyper‑realistic AI product videos, to the rise of AI influencers predicted to dominate the next decade, she breaks down what’s real, what’s hype, and what business owners actually need to pay attention to.

You’ll learn how to use AI without losing your brand voice, why human oversight still matters, how to avoid sounding “AI‑generated”, and the mindset shifts leaders need to stay competitive as the landscape evolves. If you’ve been overwhelmed, sceptical, or unsure where to start with AI, this episode gives you the clarity and confidence to use it as an advantage, not a threat.

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Timestamps:

00:00:00 - Introduction

00:01:00 - The Rise of AI Tools: Head AI

00:02:26 - The Importance of Brand Voice and Naming

00:03:30 - AI: Enhancer, Not Replacer

00:05:01 - The Evolution of AI Content Creation

00:06:23 - Embracing AI for Competitive Advantage

00:07:01 - Improving AI-Generated Content

00:09:13 - The Future of AI Influencers

00:10:25 - Creating AI Characters for Your Brand

This is not a real product. It's not a real brand. And this is

This entire tutorial was made with AI. AI is just continuing

to get better and better and even more realistic. If

you are not using AI in your business this

year, right now, you're literally falling behind.

But guess who is using it? I can tell you right now, your competitors will be.

You've got to jump on this train. Welcome to the Marketing Factory, where

we don't blend in. I'm Marisa Candy, founder and recipient

of Gold Stevie International Business Award, among many

others. And for over two decades, I've helped businesses think

differently about their marketing and achieve powerful results.

In this podcast, I'll share proven strategies so that you

can create profitable marketing campaigns that drive real

impact for your business. Ready to become impossible to

ignore? Let's get started. What's been happening in the

world of social media? What's been dominating on our

screens? Today, we're going to be looking into the

content that is currently out there being watched

by you, being watched by your friends, what people are

talking about at barbecues. And today, we're going

to not only watch them, but we're going to get my reactions to

these videos and hopefully make some commentary around them

to what's happening right now in today's market and

how you business owner, the leader can actually

This AI just replaced an entire marketing team. It's

called Head AI and it's the world's first AI marketer.

You just upload your website and Head analyzes your brand voice

automatically. It creates ad campaigns, writes high converting

scripts, finds influencers in your niche and even handles

the outreach. It doesn't just create ads either, it manages

your entire ad account on autopilot. While you

sleep, Head is optimising campaigns, testing new creatives and

even scaling what works. The AI maps out complete marketing

strategies with target audiences most businesses never

consider. This isn't just another AI tool, it's like hiring

a CMO, growth marketer and influencer specialist all

at once. Companies using HEAD have actually generated over

500 million in revenue through its automated campaigns. So

Wow. Has anyone heard of HEAD? Have you heard of HEAD? I

haven't actually come across this one. There is literally thousands

of apps and AI integrations, new

incomes to market coming in every single

day, I would assume. Trying to go through them all and actually quantify

which one's a good one, would be a full-time job. Now, let's

comment on this one. Firstly, the name. I'm seeing

more and more single-name businesses, single-name apps

coming out to market right now, more than ever. Back

when we used to throw a name, a word, you know, and

write an adjective, you know, try to find something similar. One word,

why? Because it's easy to remember. It's simple. It's

easy to spell as well. So, all of these things contribute to

something memorable. Now, let's talk about the app and the features itself.

Incredible. What this app is actually promising looks

like, sounds like, it could replace me. It could replace

my job. It could replace a team. But

does AI really intend to do that?

Is AI actually out there to take your job, my

job? It's really a question and the more people I talk to

about this, the more differences of opinion that's

out there. My opinion is this, AI isn't

to replace humans. AI is to

enhance humans and so making us

more efficient in our day and I can only talk for ourselves and

we've got episodes throughout this podcast that actually can give

you percentage increases in your efficiency simply by using

more AI in your day to day. Enhancing

optimising your experiences. And at the end of the day, AI

is there to deliver a better result. Again,

remember the AI human

circle, our sandwich of AI, human, AI,

human. You must touch AI content. Don't push anything

that AI gives you straight to market. Check it first

for its integrity and bring a little bit of your brand flavour into

it. But these tools are going to keep coming. They're going to keep

appearing. And keep looking for them. Keep an open mind. AI

is not here to take your job. It's just going to make it better. Now, let's

What if I told you that this is not a real product? It's

Yes. Wow. Check out the quality on that. We've come

This entire tutorial was made with AI, because as much as

we'd love to recreate this in real life, the truth is we all

need content. Four websites, four socials. But our posts have

average lifespans of three to four days, while our products are

So why not work with... Wow, look at those, look at the hand. One of the most challenging

things that we're experiencing with AI generation at

the moment is creating hands. And you might see when you're scrolling through

some stock libraries, people with six fingers and things like

that. It's because AI have struggled to generate that. Let's keep going.

Use your branding. Use your product. Build something that is truly

Wow, we've come so far in such a short amount

of time. AI is just continuing to get better and

better and even more realistic. If you are

not using AI in your business this

year, right now, you're literally falling behind.

But guess who is using it? I can tell you right now, your competitors will be.

You've got to jump on this train. I still hear of businesses not

using it because they're frightened of it. They're scared of it. You

know, some people in marketing think that it's actually going to take their role. It's not going

to take your role. It's going to make it better. It's going to help you compete. It's

going to help you be different. It's going to be the winners in the future are

going to be the people who adopt AI and the ones

that actually extend it and enhance it further

and better than their competitors. They're the ones that are going to win, in my

opinion. This is brilliant. Go and explore some AI tools for

yourself that you might be able to leverage for your industry and

your business. Hope that was helpful. We're

gonna roll into the next video, see what the team's got in store for me.

Let's go. Just quickly, if you're a business owner struggling

to see results from your marketing or you're overwhelmed by the

thought of marketing your business, we can help. Book in a call with

my team using the link in the show notes and let's get your brand thriving

You can tell when something's written by AI, right? It just feels off. Well, here's

exactly how to fix that. Add this one line inside your chat GPT. First,

click on settings, then personalization, then custom instructions. Under

the box that says what traits should chat GPT have, I want you to enter this

prompt. Write like a real human. Be professional but natural like you're explaining

something to a smart friend over coffee. Avoid buzzwords, corporate jargon, and

em dashes. Never sound like a press release. Be clear, direct, conversational,

And remember in there, if I can just add, you could also add your

own tone, add your own voice, add your own personality. I

love to add humour. I love to

add some analogies. I love to add these things. You can add all of

these things into AI prompts as well, because you want to make it be like you.

Remember, you do not want AI to be generating a response that

it's generating for your competitor. Because why? Because it's

So why does this matter? Because people can smell the AI. Words

like seamless, or delve, or game changing, or

Using em dashes, they scream fake robot, not authentic connection.

And if you want the full list of words that I've banned so that my content sounds

Yeah. This is another example as to why you have

to get involved after AI gives you a response. Remember,

it's just giving you a response. You've got to tweak it. You've got to massage it.

You've got to make it your own, yeah? This is all this is doing. But

what this is doing is making your job better.

Instead of having to fill in a prompt every single time

you go to write the same repetitious task, this

is actually going to be saving you some time. And we all know this, right? To save

time, what are we going to do? We're going to batch our work. We're

not just going to create one blog. We're not just going to create one newsletter. We're

going to do a few of them at a time and we're going to be more efficient because

our mind's in that zone and we can pump out all of these jobs and

actually create some really good content while we're in that headspace. Okay.

That was a good one. I like that team. That was good. Excellent. AI, AI, AI.

Wow. It's everywhere. It's like

six, seven. That's what my kids are saying to me at the moment, six, seven. I

Next reel, let's roll. I'm obsessed with AI influencers. I think influencer

marketing is a monster. And I think just as it's getting into its heyday, I

see the next thing that's going to disrupt it, which is I'm predicting that

the combination of what Disney does, right? Intellectual property, Snow

White, The Lion King, Cinderella, and what influencers do. Alex,

our old Mr. Beast is going to come into one. Fake people, AI people,

are going to be some of the biggest influencers in the world in 10 years. And companies and

humans are going to own those people. And it's going to be huge. There'll be more AI influencers

than there are humans, meaning attempted AI influencers. In 10, 15 years,

there'll probably be way more than 8 billion AI humans all

trying to become influencers to monetize the way influencers do. And

Wow. Were we talking about this five years ago? We

were talking about this one year ago. How

quickly? is AI coming in? It's rapid. Gary Vee,

he has been a predictor of a lot of future trends.

He's a futurist in marketing. He's done so many great things.

He's a man that I definitely listen to and definitely take

on board what he's suggesting. He's made some very bold statements about

what's going to be happening in the future of jobs, in

the future of AI. This is definitely something worth exploring.

If you're sitting on the couch and wondering if you could start a side hustle, this

could be it. This could be what you're going in and doing. Creating an AI

character that's got a really strong personality, a really

strong intent of who they are. Remember

that all the foundations of AI characters, if

you're looking to create one for your business, still stands. Apply

that same strategy, that methodology to it. And if

you are looking to onboard an AI personality,

an influencer for your brand, Make sure that you

know and they are very clear on who they are, what they

stand for, who they're going to align with. Because the last thing that

you want is for your brand to be associated with an AI that's suddenly

working, one for a competitor or one for a brand or industry that

you want no association with. So, go out there. Have

an open mind about AI. Play with it. Have a

try of it. Even if it frightens you, have

a go. We have to do things that scare us sometimes. because that's how

we actually go forward and grow. Hope you've enjoyed

this episode. This is our opportunity to comment on

what's going on out there, what you're seeing. We'd love to hear from

you. If you've got any particular topics, you've seen any

reels that you would love me to comment on, I can

even bring, you know, get the team's thoughts. Make sure you reach

out, drop us a DM. I'm Marisa Candy from The Marketing Factory.

It's been great fun on this episode today. and I'll see

you in the next episode. Bye for now. Thanks for tuning into

The Marketing Factory. If today's episode helped bring clarity to

your marketing strategy, please leave a five-star review on

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at The Marketing Factory or at The Marketing Factory AUS,