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In this episode of The Marketing Factory podcast, host Marissa dives into the critical topic of choosing a marketing agency that delivers results. Drawing on her extensive experience as a founder and award-winning marketer, Marissa discusses the importance of ensuring a good relationship between your team and the marketing agency you select. She emphasizes that it’s essential to consider who in your business will be working with the agency and to ensure they mesh well with the agency's team. Additionally, Marissa shares insights on the significance of selecting an agency based on the location of your target audience. If you've ever had a challenging experience with marketing, you're not alone—this episode aims to equip you with the strategies you need to make informed decisions and achieve impactful results for your business.

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Timestamps:

00:00:00 - Choosing the Right Marketing Agency

00:01:02 - Understanding the Importance of Relationships

00:02:27 - Identifying Your Needs and Specialties

00:05:03 - Evaluating Agency Experience and Success

00:08:35 - The Importance of Location in Marketing

00:10:00 - Trial Periods: Testing the Waters

00:10:41 - What Makes The Marketing Factory Different

00:11:25 - Key Takeaways and Final Thoughts

00:11:56 - Closing Remarks and Call to Action

How to choose a marketing agency that gets results.

This is where you've got to be really mindful if you're looking for a relationship with

marketing, of course. Who is actually going to be working with that agency? Who's going

to be working with that partner? If it's you and you get along really

well with the person, but then the person in your business

who's actually going to be working with that agency is going to be

someone else. You need to make sure that that relationship between

that person and the marketing agent is the same as what you're feeling because

there's nothing worse than you appointing someone and

then going, hey team, you've got to love this person because I do.

The way you should choose an agency based on location is

where your audience is, where your target customer

is. Example. Welcome to The Marketing Factory, where

we don't blend in. I'm Marisa Candy, founder and award-winning

marketer. And for over two decades, I've helped businesses think

differently about their marketing and achieve powerful results. In

this podcast, I'll share proven strategies so that you can

create profitable marketing campaigns that drive real impact.

for your business. Ready to turn clarity into action? Let's

get started. Hey, hey, welcome to the Marketing Factory podcast.

I'm your host, Marisa Candy, and today we are delving

into the episode of how to choose a marketing agency that

gets results. Now, have you had a

bad experience? With marketing, of course. If

you have, then you are not alone. We

have helped a lot of people. who've

had a bad experience in marketing and it's,

you know, it's really a tough one. You're not alone. Whether your

credit card has been hacked in the metaverse, whether

you've paid too much for a website, all

to find out that the website isn't actually a good one.

You are not to know because this is not your specialty. If

you've had a bad experience in marketing, the

percentage of this happening, unfortunately, I'm really ashamed to

say out there, it can be quite high.

But the most important thing to know is you're not alone. You're not

alone. We've helped a lot of people come out from a

bad experience and give them hope again that you

can trust the marketing industry and

you can trust an agency. So today we're going

to talk about how you're going to get the most out of your agency

and how you're going to choose a good one. So you've decided to

bring someone else into your business. Now, bringing a

partner into your business, whether it be marketing, whether it be finance, whether it

be whatever, it is like a marriage. And I do like

using this term. It is like a marriage because it's

a relationship. It's a two way thing. You do have

to be discerning about who you're going to get married to. So

we don't go out and we just go meet someone and go, oh, g'day, how are you? Nice to

meet you. You look good. Hey, you want to get married? You know, that's not

really how we go about getting a partner to work

in our business to make the most of our marketing either. So I'm going

to give you a guide as to a couple of things you need to be mindful of

when you're looking to get a marketing agency or a marketing agent

or just someone really cool and clever in marketing to

look after the marketing for you. So firstly, this

is a partnership. Yep. We said ultimately this is a marriage. So

first thing is the relationship between you

and the other person. So I like to say, what's your gut say? When

you meet someone, there is an instantaneous feeling

that you get from that person. It's either good, bad or neutral, right?

Your gut tells you a lot. And I'm a big believer on energy

and gut, you know, gut, has

to do, has to, should be a part of like a research pillar for me. Your

gut instinct should be there because there's a connection. You're

looking for a connection between you and another person. So

what you're looking for, if your gut's telling you that this is a good

thing, you know, take that into consideration. Don't just go, right, we're

done. Let's go get married. You know, but we

want to actually take it into account. Now, this is where you've

got to be really mindful if you're looking for a relationship. Who

is actually going to be working with that agency? Who's going to be working with

that partner? If it's you and you get along really well with the

person that you meet for that meeting and you go, oh, wow, this is a really great

connection. I really like you. You're really cool. This could

work. This could really work. But then the person in

your business who's actually going to be working with that agency, working

with that marketer, is going to be someone else, not you. you

need to make sure that that relationship between that person and

the marketing agent is the same as what you're feeling. Because

there's nothing worse than you appointing someone and

then going, hey team, you've got to love this person because I

do. That doesn't always happen. So be mindful of

that relationship. When you're looking for a partner in your business, who is

going to be working with them, number one, and do they have

a connection? Do those two people ultimately have a

connection? If it's not you, bring that other person in

to the decision making. Just quickly, if you're a business owner struggling

to see results from your marketing or you're overwhelmed by the

thought of marketing your business, we can help. Book in a call with

my team using the link in the show notes and let's get your brand thriving

without the struggle. Back to the episode. Next thing to check is

what's their specialty? What do you need right now? In

the world of marketing, it's a big world, right? We've got

people that are awesome at digital. We've got people that are awesome

at video. We've got people that are even awesome at podcasting. But

what do you need right now? What does your business need

right now? Do you need a good strategy? Do you

need digital? What is it that you need? So being

really clear is what is you need right now and then going about finding

what their specialty is. Now, this is a little hint. Here's

a little secret as to finding out what their specialty might

be. Look at the founder of that agency.

Look at the business owner. Look at who the top three people

might be and see what they are really good at. is

normally a really great indication. So example, if

you've got someone who is a graphic designer by trade at

the head of an agency, that agency will

typically be really good at branding and identity because

it filters down. They got to then hire people that are strategic marketers

to make them bring them into the business. They got to hire digital marketers.

And I know of myself from being a strategic marketer by

trade, that it takes a long time to determine a

good graphic designer from an average one. But we have

been able to do that now through our vast experience

and time. You want to ask them what is their

experience? Can you show us some examples? If they

can show you some examples of people in your industry as

well, that's really cool. And what they've done for that particular industry.

Now be mindful of this too. If they've got a lot of people in

your industry already, you can only be so creative, right? The creative juices

only sort of lasts for so many different ideas.

So be mindful. If they are only working with people in

your industry, you are going to be getting a

cookie cutter version of someone else might actually be a

competitor of yours in your target market, in your

region and in the area that you specialise in as well. So

be mindful of that. I believe that good marketers can market anything.

It's the foundations of marketing that makes a good marketer really,

really awesome at what they do and that they can market any product

or any service. Ask them if they have anyone that they can call,

if they've got a client that is willing to vouch for them that you can ask questions

to. If you want to know more what

you'll like to deal with or what they like to deal with, ask them

if they have that. Some agencies actually can do that. You want

to know how long they've been operating for. If they've been operating for a really long

time, doesn't mean they're better than someone that's just started because you

might have some real guns out there. And let me tell you, I've come across some

awesome boutique size agencies with really, really

clever, clever people that have gone out and taken a leap of

faith just like you have and starting this business. Yeah. Really

important thing that people often overlook to ask

is where they have had success. And I'm talking about

a location. So the way you should choose

an agency based on location is where

your audience is, where your target customer

is. Example, if you are based in Sydney and

you have got a Sydney cookie shop, Then using

an agency located in Sydney that knows all the nuances of

that city, of the people around that location is

ultimate. The cookie shop owner then wanted to open

a store in Cairns, tropical North Queensland. Welcome, come

up to my neck of the woods. The way in

which the market reacts to marketing, the nuances of

people is different. Why do I know this? Because

I've been in charge of national campaigns and I've seen national

campaigns go to market where head officers think they're

going to get the same result out of Sydney as they will about Cairns. And

it's definitely, definitely not the case. The way you talk to people

in a region is different. But the beautiful thing is this. When

you understand the nuances of Metro and the people in

Metro, it's very easy to apply that to another metropolitan city.

And the same, once you understand the nuances of people in Cairns or

Townsville, you can apply those nuances to what's

responding to people in Geelong or Newcastle. The other

thing you want to do is you want to try them out, right?

Unlike the marriage, you know, we don't want to just dive into marriage. We

want to try you out for you want to be my boyfriend, you want to be my girlfriend kind of

thing first. So you would do you offer a trial. What's

the shortest period of time that we can actually do

business together? Maybe it might be just one campaign. Maybe

it's like, hey, I've got this challenge. Could you help me with that?

Rather than looking at a whole 12-month plan, let's

just test them out, see what they

can do, what they can offer straight off the bat, yeah? Look

out for any red flags. Again, listen to your gut, your

gut instinct. It's your body, it's energy, you're feeling things.

Don't ignore it, okay? I'll come and find you.

Don't ignore your gut. OK, so now we're going to talk about what makes

the marketing factory different. Look, I don't know if there's an industry. Oh,

look, there would be an industry out there that we haven't worked with for

sure. But we've worked with some pretty diverse stuff, you

know, like even down to a dating website that

was particularly built around fetishes. We've worked with

many industries. We know what it takes to

get results and we're not going to pass you off to an

intern, someone who's still learning, we treat your

business like it's ours and we make decisions like

it's ours. Why? Because we're a

small business ourselves. We know what it takes to spend your

money on your marketing. So just to

review, remember, go with your gut. Ask

the right questions. Go back and listen to this again. Ask the right questions.

Trial. Trial. If you're looking for a partner in marketing now

or in the future, go back, listen to this podcast again. And

when you're hiring, we are here when you need. Love to hear from you.

That's the end of this week's show. Look forward to seeing you and speaking to

you again soon. Thanks for tuning into The Marketing Factory. If

today's episode helped bring clarity to your marketing strategy, please

leave a five-star review on Apple Podcasts or Spotify. And

don't forget to subscribe on your favorite platform. Stay

connected with us on the socials at The Marketing Factory or

at The Marketing Factory AUS, and let's keep turning clarity