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The marketing strategy that works in every industry…because people buy with emotion first.

◼️ Why emotion beats features in every buying decision

◼️ How consistency builds trust faster than any tactic

◼️ Why reinforcement shapes customer behaviour more than logic

◼️ The role personality plays in creating attachment

◼️ How community turns customers into loyal advocates

Timestamps:

00:00:00 Introduction

00:00:17 – Why Dog Marketing Works Better Than Most Brands

00:01:26 – The Universal Psychology Behind All Buying Decisions

00:02:20 – Emotion Over Features: What Customers Really Respond To

00:03:53 – Consistency Creates Safety, Safety Creates Trust

00:04:26 – Reinforcing Customer Behaviour Through Rewards

00:05:31 – Why Personality Builds Attachment Faster Than Logic

00:06:24 – Community as a Shortcut to Belonging

00:07:17 – Storytelling and Why It Makes Brands Spread

00:08:08 – The Timeless Principles That Work in Every Industry

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DISCLAIMER

This content is for educational and informational purposes only. Marketing tool effectiveness varies based on your specific business, industry, goals, and implementation. Results and efficiency gains are not guaranteed and depend on proper setup, training, and ongoing optimization. Always research tools thoroughly and test them with your team before full implementation. Consult with marketing professionals for strategies tailored to your specific needs.

So you're scrolling through your phone and suddenly the cutest dog video ever appears. What

are you doing? You're smiling and even without realising it, you've just been influenced. Yep. That

dog just marketed to you better than half of the brands I see out there. And here's where it gets

interesting. These same strategies that get people adopting dogs, buying snacks for dogs, and dressing

dogs in those ridiculous looking raincoats also works on humans. Isn't that wild? So

today we're breaking down the marketing principles that are so universal, so timeless,

so powerful that they work across any industry humans, dogs, tech,

fitness studios, allied health. It doesn't matter because at the end of the day, whether you're

selling dog biscuits or dental implants, you're dealing with the same things emotion, connection

and psychology. Welcome to the marketing factory, where we don't blend in. I'm Marissa Candy, founder

and recipient of Gold Stevie International Business Award, among many others. And for over two

decades, I've helped businesses think differently about their marketing and achieve powerful

results. In this podcast, I'll share proven strategies so that you can create profitable

marketing campaigns that drive real impact for your business. Ready to become impossible to

ignore? Let's get started. Now here's a universal marketing truth nobody likes to admit. We're all

just slightly more sophisticated than golden retrievers. Think about it. We respond to

rewards. We pay attention to what excites us, and we run away from things that look scary or

confusing. We love feeling seen, valued, praised. And honestly, most of

us will follow the person holding the snacks. Or is that just me? And that's why the

foundations of great marketing does simply never change, regardless of your industry. Because

people and dogs all move through the same psychological journey. What is

this? Do I like it? Do I feel safe? Does it solve my problem? Should I commit? That's

it. Same journey. Different packaging. Now here's something dog brands understand better than most

human brands. Emotion wins every single time. Why

do dog food commercials show slow motion dogs running through grass,

tongues out, ears flapping? Why? Because it's not about the kibble. It's about the feeling.

And that's the part businesses get wrong. They talk about the features, the logic, the specs.

Meanwhile, dog brains are out there creating cinematic masterpieces about

companionship, loyalty, and unconditional love. And if you

are in a boring industry, listen closely. Emotion is your shortcut to

memorability. Plumbers. Relief lawyers, safety, gyms,

pride, accountants, peace of mind. Dog groomers, transformation and confidence.

Yes, dogs can have confidence too. So let's explore what makes you trustworthy. And if you have a dog

nearby, ask them. Because dogs thrive on routine, right? What do they like? Same walk

time, same feeding schedule, same tone of voice. Same human coming home at 5 p.m. ish.

It builds trust. And guess what? Customers are the same, humans are the same. And in marketing,

consistency creates certainty. Your audience should always know what your brand looks like,

what it sounds like, what you stand for, what experience they're going to get, and what problem

you solve at every touchpoint. And if it feels different, you can. Your customer's

brain just goes, hmm, something feels off alert, alert.

Because consistency equals safety. Safety equals trust, and trust

equals sales. So let's start by rewarding the behaviour you want. And this is literally how we

train dogs right. Sit. Get a treat. Stay. Treat. Not eating the

mailman. Big treat. Same principle works in marketing. Humans respond to

reinforcement to you. Join the mailing list. Discount. You visited five times.

Loyalty reward. You referred a friend. Gift. You left a review bonus

entry. So remember this. Reinforce the behaviours you want and people like perfectly

incentivised Labradors will repeat them just quickly. If you're a business owner struggling to

see results from your marketing, or you're overwhelmed by the thought of marketing your

business, we can help booking a call with my team using the link in the show notes. And let's get

your brand thriving without the struggle. Now back to the episode. The key for multi location brands

is make your reward system easy and universal. So once you nail it, start thinking about

this. Personality is the shortcut to customer attachment. People don't

connect with businesses. They connect with tone, voice, quirks, attitude, playfulness,

warmth. Why do dog brands continue to nail this? Because they don't overthink

it. Meanwhile, human brands are out there riding like they've swallowed a corporate policy

document. And if your marketing sounds like we strive to deliver unparalleled customer centric

solutions. Guess what? No one cares. Not even the dog. So if you want emotional

attachment, show your personality. Dog brands do it. Starbucks does it. Domino's

does it. This isn't just a nice to have, it's a differentiator. Now let me move to what can

make your brand even stronger. So if you've ever seen a dog at a dog park at 7

a.m.? You know this community builds belonging. Dog owners don't just buy the products. They join

tribes, brands that do this well do these things. They host events. They create spaces for digital

or real ones. They celebrate their customers. They encourage user generated content and make their

audience feel like the insiders that they're part of the team. It doesn't matter what industry

you're in, your customers. They want to be part of something. From fitness studios to cafes, from vet

clinics to SaaS platforms, shared identity with your customers is powerful. And

now my final strategy that I want to share that will make everything spread faster.

Storytelling. Every dog adopted from a shelter has a story.

Every brand that grows quickly also has a story. Humans and dogs

both respond to narrative. It's how we make sense of this world. Your story might include things

like why you started, what problem you were bothered enough to fix.

What moment changed everything for you? How your customer's lives are improving.

You get it right. Keep going. Keep thinking of that because good stories spread. Great stories

sell. And here's the simple truth. Whether you're marketing to humans, dog owners, or

multi location franchisees, the same strategy applies. Tap into emotion.

Stay consistent. Reward behaviours. Build that community. Show your

personality and tell better stories. Because these principles, they're not new. They've

worked for centuries, long before social media, AI, or even paid ads. Because

psychology doesn't change. Only the platforms do. And at the end of the day, great marketing isn't

about complexity. It's about understanding what makes people move, makes them want to interact.

And applying it with intention, creativity, and consistency really

does build trust and helps you build a brand that your customers are going to love. The way the dog

owners love their dogs and you want to know more. You know where we are right here at the Marketing

Factory. Give us a call. Reach out, DM our page. Take some action. So whether your

customers walk on two legs or for the right strategy works across every industry.

See you next episode. Thanks for tuning into the Marketing Factory. If today's episode helped bring

clarity to your marketing strategy, please leave a five star review on Apple Podcast or Spotify, and

don't forget to subscribe on your favourite platform. Stay connected with us on the socials at

the Marketing Factory or at the Marketing Factory US, and let's keep turning clarity into action.