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In this episode of The Marketing Factory, host Marisa Candy shares her proven strategies for achieving viral success on LinkedIn. With an impressive reach of 2 million people and 4 million impressions in just 90 days, Marisa emphasizes the importance of engagement and consistency in driving visibility. She outlines essential steps for crafting a successful content strategy, including defining your purpose, understanding your target audience, and maintaining a clear plan.

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Timestamps:

00:00:00 - Introduction

00:00:31 - Welcome to The Marketing Factory

00:00:53 - Overview of Viral Success

00:01:14 - Importance of a Written Strategy

00:01:56 - Understanding Your Target Audience

00:02:28 - Quality Over Quantity

00:02:39 - Consistency and Long-Term Effort

00:03:11 - Leveraging Your Knowledge

00:03:53 - Researching Content Before Posting

00:04:35 - Creating Data-Driven Content

00:05:06 - Tracking and Doubling Down on Successful Topics

00:05:27 - Marketing Help and Call to Action

00:05:48 - Engaging and Growing Your Audience

00:06:19 - Building Authority and Trust Through Consistency

00:07:02 - Engaging with Comments and Connections

Let's go into the next element is how we went viral and

how we achieved this great success on LinkedIn. Now,

engagement drives visibility. Reply, ask

questions, keep the conversation going, okay? The

more comments on your post, LinkedIn shows it to more people. Be

consistent, be consistent on the one platform or those

platforms you choose. And the other thing is... Welcome to

The Marketing Factory, where we don't blend in. I'm Marisa Candy,

founder and award-winning marketer. And for over two decades, I've

helped businesses think differently about their marketing and achieve powerful

results. In this podcast, I'll share proven strategies so

that you can create profitable marketing campaigns that drive real

impact, for your business. Ready to turn clarity into action?

Let's get started. Today, we're breaking down exactly what

happened when I went viral on LinkedIn, reaching

2 million people who can believe it, generating 4 million

impressions in just 90 days. Now, let me tell you

this, it wasn't an accident, okay? We used

a clear strategy, and in this episode, we'll share what

we did so you can do it too. Are you ready? Are

you ready? Let's dive in. Okay, the number one thing that

you've got to do when you head online, when you have

a camera in front of you, like I am feeling right now, before

you start posting any content, you all start on

a new mission, you've got to have a written down strategy or plan.

And this is what I want you to include in it, okay? Number one,

why are you doing this? What outcome are you looking for? Who

is this content for? We need to know

why you are doing this. People need to understand why

you're doing it and you've got to make sure that it's how they even

want to receive it, okay? So, think about your target audience.

Think about who they are. Think about the sort of

mediums that they are actually engaging on.

And remember that people will listen for longer on

topics about themselves, about self-improvement, about

life, right? But potentially less

time on business topics such as marketing. Even though we

make marketing fun right here at the Marketing Factory Podcast, people's

attention span into business topics aren't as

long as self-improvement. So just remember that when you're

planning out your content styles, okay? Because you

want to keep people's attention. Now, I like

to always say you go with quality over quantity, okay?

This could be the difference between you going viral or not. So

pay attention to a strategy, all right? Let's go into the next

element is how we went viral and how we achieved this great

success on LinkedIn. Now, people might think

and seeing what we achieved or hear what we achieved and think, oh,

you just blew up overnight, okay? But the reality is

we've been doing this for a really long time. I like to say that we're

a 20-year overnight success, okay? The

reality is this, guys. It took years of

consistent effort. Virality is not

just about one lucky post, okay? It's the result of

momentum, build-up over time, consistency, all

right? And here's a lesson for you. Here's a lesson for you, the listener, the

viewer. you are potentially sitting on an absolute goldmine.

If you are tuning in to this podcast and you are learning,

you're wanting to improve your marketing in your business, that

goldmine that you're sitting on is your knowledge, okay? So

what I want you to do is stay consistent even when you

don't see immediate results. Every post, every

comment, every interaction adds up over time, alright?

So keep consistent even though you don't see things straight away,

alright? It just might be around the corner. Keep going. Alright, next

thing I want you to do is really research the content. Before

posting, we studied what works. We analysed top performing

posts in our industry And we identified some patterns, some

topics, some engagement triggers, all right? It's

not just about pushing out content that you think is

good. It's about pushing out content that has

the best chance of success. So here's a lesson for

you. Look at what's performing well in your niche

before you post and find things that people already

care about and then engage with them. All right, let's

move on to the next topic. We want to create content in

response to data. All right. So we went and

analyzed some engagement metrics to see what topics performed

best. And then what do we do? Double down on those topics,

baby. Okay. Double down. Again, we're creating

content based on what people want. This isn't guessing because

what's guessing? Guessing is gambling. We don't want

to gamble in business and we don't want to gamble in our marketing.

There's no reason to. The stats are there. The tools are

there. Okay. So we want to create more of what is

already resonating with your potential new

customers or audience. So here's a lesson. Track what's working.

Don't just post randomly. Look at the likes, shares,

the comments and identify these hot top performing topics.

They're out there. Like not everything you post is going to

be a winner. Just quickly, if you're a business owner struggling to

see results from your marketing or you're overwhelmed by the thought

of marketing your business, we can help. Book in a call with my

team using the link in the show notes and let's get your brand thriving

without the struggle. Now, back to the episode. But there are some winners

in there. So really double down on that. If people

like it, if people are sharing it, if people reposting it, take note

of that and then go, hmm, that's interesting. Maybe

we'll expand on that next time. And hence, we're here. We're

recording this episode. It's not our first one. It's one of many

and many more to come. And we'll keep doubling down on

the content that you want. So keep giving us

feedback and keep engaging. Now, on that message of engagement,

this is the next message for you. Engage and grow your

audience. OK. I just didn't appear and post once

and then go away and thought, Thank gosh, that's done.

Tick that off the bucket list. Always wanted to do a podcast with

one episode. Said no one, ever. We showed up

every single week, even when engagement wasn't huge

at first. And over time, this consistency has

built authority and trust. People say, how do I build authority and

trust? Be consistent. Be consistent on the one platform or

those platforms you choose, all right? And the other

thing is, you've got to take some responsibility for this now. You've

generated, you're starting this conversation, now take some responsibility." And

I replied to every single comment. Yes, I did. If

you got a comment, you got one from me. And did

it take time? Of course it did. Of course it did. But

was it worth it? Well, we're doing this podcast episode saying that

we went viral on LinkedIn, so the answer is obvious. Yes,

it did. On top of that, we did other things, OK?

We understood the platform. We sent hundreds, yes,

that's right, hundreds of new connection requests every

single month to people who were in our target audience,

OK? We started conversations with people. We

commented on other people's posts, even DM'd people who

we thought might be engaged to want to know more about our content. This

boosted our reach. Why? Because LinkedIn loves

that. Understanding the algorithm of that actual

platform. LinkedIn favoured posts that have active discussions

on them, right? So more people just organically ended up seeing it. Now,

I need to let you know, a lot of people think, oh, well, we could achieve that as

well. We could achieve those numbers with a bit of an ad

boost. Well, this is all organic. This is all

organic reach. We didn't pay $1 for any

of the engagement, any of the impressions, any of

the connections that we got, it was all organic. Does

that impress you? Hopefully it does because you can do

it too. This ain't rocket science, okay? It's just following

all these lessons in this strategy that I'm talking to you about.

So the lesson for you is this. Engagement drives visibility.

Reply, ask questions, keep the conversation going,

okay? And yeah, we're gonna talk about probably negative

comments in other podcasts that are upcoming and how to handle

that and how to respond. So stay tuned to this podcast, right?

We aren't just a one silver bullet solution. We've

got answers to many questions and I'd love you to keep

connected. So what's the lesson for you? The more comments

on your post, LinkedIn shows it to more people. That's

it. The more people that like it, the more people react with

it. All of that adds to you

being viral or not. Here's another little tip for you. It's always

great to have a little small group, a small audience,

you know, around you and listen to their feedback. So I'm

in a networking group of some really cool professionals and

business owners. So I ask their feedback all the time,

okay? And I get feedback from people who can

be honest with me. Not just tell me, Marissa, everything you do

is awesome. Even though we all want to hear that, right? We all want to

hear that. But what we need is honesty. What

we need is people being real with us. Because it's the only

way that we can improve, okay? Because what gets

measured gets managed. The only way we can improve is

by managing what we're putting out there, okay? Make

sure that people that you're actually trying to reach are not just your friends. Make sure

that this small focus group are people that

you could actually see as your future customers. All

right? So don't just assume that everything's great just because you keep posting.

Really listen and ask, why? Why are you saying that

resonated with you? What was the reason of that? Was it the way

the message was delivered? Was it the great animations

that went on to help understand the message? That's what we get a lot. OK.

So what is it? So don't just guess. Again, don't

guess what your audience wants. Actively engage with them.

Listen to their feedback. Ask your followers what they like

about your content. Be brave and what they want

to see more of. Use that feedback to shape future

posts and encourage your audience to ask questions. Sometimes

people are afraid. So show up everywhere. We didn't just

use LinkedIn. We went on every platform that we were a part of, okay,

and we understand the nuances of every platform. What can you

do? If you've got email lists, use them. Blogs, Reels,

Carousels, keep iterating, keep evolving. We

didn't stop at one viral post that has now reached, let me

tell you, 1.4 million impressions on that one post alone

and keeps growing. We kept refining our approach. Some

things that worked early we stopped. The beauty of

live podcasting, you get it. So some things that

worked early we stopped and some things we adapted. So lesson for

you, the algorithm constantly is changing. Keep

experimenting, keep learning, keep adjusting your strategy

over time and you too could

go viral on LinkedIn and maybe any other platform. So

there you have it. Exactly how we went viral on LinkedIn,

generating 2 million people and over 4 million impressions.

If you want to know more, send me a message on this platform. And until then.

Talk soon. Thanks for tuning into The Marketing Factory. If today's

episode helped bring clarity to your marketing strategy, please leave

a five-star review on Apple Podcasts or Spotify. And

don't forget to subscribe on your favorite platform. Stay

connected with us on the socials at The Marketing Factory or

at The Marketing Factory AUS and let's keep turning clarity