Listen to the latest episode of The Marketing Factory

0:00: The new year has started.

0:01: You're staring at your marketing dashboard, your inbox is overflowing, social media looks like a spaghetti explosion, and your team's juggling campaigns like circus performers, and you think there's just gotta be a better way.

0:14: Well, guess what?

0:15: There is.

0:16: Today, we're gonna talk about the 5 marketing tools and areas that can make you up to 40% more efficient.

0:24: Who wants to save time?

0:26: Who wants to improve consistency, and, and help focus on the stuff that actually grows your business?

0:34: I do.

0:35: So whether you're running a single location or a multi-location empire, these tools will turn your marketing chaos into a smooth, well-oiled machine, and yes, I've personally tested these across client campaigns, so you're getting the insider scoop here.

0:52: Welcome to the marketing factory, where we don't blend in.

0:55: I'm Marissa Candy, founder and recipient of Gold Stevie International.

0:59: Business Award, among many others, and for over two decades, I've helped businesses think differently about their marketing and achieve powerful results.

1:08: In this podcast, I'll share proven strategies so that you can create profitable marketing campaigns that drive real impact for your business.

1:17: Ready to become impossible to ignore?

1:19: Let's get started.

1:21: Before we dive in, let's be real.

1:23: Marketing isn't just posting some pretty content, it's planning campaigns, testing headlines, replying to comments, creating reports, the list goes on and on.

1:34: But marketing without the right tools right now is trying to build IKEA furniture with your bare hands and zero instructions.

1:41: You'll probably get it done, but you'll have a few extra screws, some bruised knuckles, and a wobbly bookshelf.

1:48: So remember tools don't replace creativity, they amplify it.

1:54: They give your team the power to work smarter, not harder.

1:59: So the first tool we're going to explore now is some AI powered content creation.

2:05: So, a lot of us are using AI already, right?

2:08: You might be using it, it's, it's your new secret weapon.

2:11: It's a robot sous chef for marketing.

2:14: Things like chat GPT Gemini, Rock, they help draft social posts, emails, ad copy, and even video scripts.

2:23: Notion can help bring your team together, brainstorm all yours.

2:27: Ideas, keep it all in one place, summarize some campaign insights, and Sara AI can help with content optimization, headline testing.

2:37: Imagine reducing a 3 hour content writing session down to like 90 minutes without losing the creativity.

2:46: Think of it, you've got your sous chef preparing all your ingredients perfectly, chopping everything perfectly, or you can focus on plating the dish beautifully.

2:56: And here's your pro tip, keep your brand voice front and center.

3:01: AI should assist this, not replace your personality, alright?

3:07: We don't want every business out there sounding the same, sounding robotic, and really importantly not sounding like you.

3:15: Now the second tool we're gonna explore is marketing automation platforms.

3:19: Automation is the holy grail of marketing efficiency.

3:24: You can use other things, and I'm sure you are, and I'd love to hear from you.

3:28: We're gonna talk about things like active campaign for your automated email sequences and lead nurturing.

3:35: We use Techmatics at the marketing factory.

3:39: Give a call to Sarah Cordner, top chick.

3:43: She will sort you out.

3:44: Techmatics is an incredibly powerful system.

3:48: It allows you to segment audiences, trigger campaigns, make them personalized.

3:53: You wanna automate your workflow tasks across all your apps.

m of elves wrapping gifts for: 1000

4:04: Without them, you are doing all the repetitive work manually.

4:09: Now, one of my mentors said to me, a few years ago when I was just, you know, really learning to rebuild and scale in this new world that we are currently operating in, and they said, Brissa, you got an assistant, and I at the time, I said no, well they said if you don't have an assistant, guess what, you are the assistant.

4:29: I always the same.

4:30: So imagine saving 30-40% of your time on repetitive tasks.

4:35: I don't know about you, but it's not everyone's dream to work on repetitive tasks unless you're one of those people.

4:42: It's also can free up your time to focus on your strategy and cre creativity, and let's face it, we often put these things last, because we're so consumed by all the repetitive tasks that just have to get done, OK?

4:57: Just quickly, if you're a business owner struggling to see results from your marketing or you're, Overwhelmed by the thought of marketing your business, we can help.

5:05: Book in a call with my team using the link in the show notes and let's get your brand thriving without the struggle.

5:11: Now, back to the episode.

5:13: So now look, let's look at some customer data platforms, and we all know this, if you're marketing without knowing who your audience is, It's just like throwing spaghetti at the wall and hoping that it will stick, much like what my children do when they have their cooking at home.

5:31: And here are some examples.

5:32: So, Salesforce, it's powerful, that's a big guy, right?

5:36: Anyway, if you're using Salesforce, it can unify your customer data across all your marketing touchpoints.

5:44: Clavio for e-commerce ready segmentation, built from real-time purchase and behavior insights.

5:49: Even our the old MailChimp, you checked out MailChimp lately?

5:52: You know, it's got a customer journey builder in it, you can track subscriber behavior and deliver some personalized campaigns.

5:59: Like, so, imagine being a detective with a fully mapped out crime board, except instead of chasing criminals, you're uncovering customer insights.

6:09: They tell you exactly what they're gonna do next.

6:12: You can expect 25 to 35% better targeting here, which means what, less wasted budget, and even more revenue per campaign then.

6:21: So when your data lives in one place and it actually talks to each other, that's gold.

6:28: So now, let's talk about analytics and dashboard tools, because what if you can't measure it, you can't improve it.

6:37: You don't know what's going on.

6:39: So, imagine driving a car without a speedometer or a GPS.

6:43: Sure you're moving, but where exactly?

6:47: So here are some examples.

6:49: You should have Google Analytics 4 installed on your website.

6:53: It's gonna measure all your performance insights that you're gonna need.

6:56: Wanna get more technical, let's go to Super metrics to pull from data from multiple platforms into one dashboard and Funnel IO, there's others out there for centralized automated reporting, and you can expect efficiency boost of around 20-25% here.

7:12: Faster reporting, more insights, smarter campaign decisions ultimately at the end of the day.

7:18: And now, my favorite topic, I love a good collaboration, so project management tools.

7:26: It's really a solo act, right?

7:29: Teams are juggling, you've got multiple people working across multiple things at the same time.

7:33: How do you manage all of that?

7:35: How do you manage deadlines?

7:37: How do you, where do you put all your assets?

7:39: How do you get, ensure that you've got approvals that you need from a department, from clients, it's a lot, so without a tool to help you here, You, your marketing team is like a brand where everyone's playing a different song, it could be chaotic, it's out of sync and exhausting to listen to.

7:57: So here are some examples for you that can help with project management.

8:03: We rely on Trello.

8:05: For Campaign planning, content calendars, asset storage, it does everything for us and it's great across our, our space and our clients' space.

8:16: Metrocool can manage your workflow, approvals and timelines for social media.

8:20: It makes things so much easier.

8:23: And we use stream time for our task assignments and team accountability.

8:27: We, they do time recording so we know what time people are spending on what projects, so that we can actually work out job profitability at the end of the day because we're all in this business to make money.

8:40: There's no point if labor is your biggest cost in business, if you're not tracking time, then you're leaving some money fly out the back door that you could probably tighten up on.

8:52: Now all of these tools are gonna deliver us around 30% faster project execution.

8:58: It's gonna reduce your back and forth emails, my God, I get literally hundreds of emails a day.

9:05: It's hard, and when you are communicating with someone, chasing approvals, things can get lost and missed.

9:12: Why?

9:13: We're human, we're gonna make mistakes.

9:15: Your team are human as well, sorry to tell you, and they're gonna make mistakes too.

9:18: So using these tools, In the new year, we'll get, it's gonna help you bring things back on track for you, regain some more efficiency in how you run your business.

9:32: Now, are you ready for the bonus tip?

9:34: Integrate everything.

9:37: And that's where the real magic is.

9:39: It's like building that ultimate pizza, dough, sauce, cheese, toppings, oven.

9:45: If all parts aren't aligned, you will end up with a sad, flat pizza.

9:52: Align the tools and you get perfect repeatable results.

9:57: Now, here's your key takeaways.

: 10:00

10:03: AI and automation equals more time for creativity.

: 10:08

10:21: Integration equals a smooth, efficient marketing engine.

: 10:26

10:31: I want you to pick one of these tools this week and ask yourself, how can I save hours and improve the results we're currently getting, and compare your results.

: 10:42

11:13: Deliver better customer experiences, right, customer first, what can we do better, what can we do differently, how can some tools help, and, of course, if you want some help, you want a full audit of your marketing stack, you want help imple implementing some new tools, you want a strategy to make it all work together for your business, not just what you just saw on a video online, because someone, Else is doing it and you're thinking, well, how the heck do I integrate this in my business, we can help.

: 11:47

11:48: Jump on it now.

: 11:49

11:59: Because remember, marketing tools don't just make life easier, they make your business smarter, faster, and at the end of the day, what we all want is more profit, and that, my friend, is your competitive advantage.

: 12:12

12:14: If today's episode helped bring clarity to your market.

: 12:16

12:24: Stay connected with us on the socials at the Marketing Factory or at the Marketing Factory AS and let's keep turning clarity into action.

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