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#038 - Why Organic Social Media Is Your Marketing Goldmine! 🌱 πŸ“ˆ
Episode 38 β€’ 2nd July 2025 β€’ The Marketing Factory β€’ Marissa Candy
00:00:00 00:09:20

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In this episode of The Marketing Factory, host Marisa Candy emphasizes the importance of organic social media content as a critical component of modern marketing strategies. Marisa illustrates how social media feeds serve as the first impression for potential customers, highlighting that people trust genuine voices over traditional ads. She discusses the pitfalls brands face when they neglect organic content, comparing it to awkwardly promoting oneself at a dinner party with ads. The episode provides a comprehensive breakdown of organic social strategies, covering why they matter, what types of content to post, behaviors to avoid, and methods to measure effectiveness.

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Timestamps:

00:00:00 - Introduction

00:00:31 - Welcome to The Marketing Factory

00:00:52 - The Importance of Organic Social Media

00:01:46 - Defining Organic Social Media

00:02:50 - Why Organic Social Media Still Matters

00:04:16 - Effective Organic Social Media Strategies

00:05:30 - Content Ideas for Organic Posts

00:06:13 - Measuring Success in Organic Social Media

00:07:07 - Common Pitfalls to Avoid

00:08:02 - Localizing Your Content

00:08:12 - The Long-Term Value of Organic Social Media

00:08:45 - Final Takeaways and Closing Remarks

Transcripts

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In today's world, your social media feed is your first

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impression. Before they hit your website, people check your Insta.

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Before they call, they scroll your TikTok. Think of your

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feed as your shop front. If a new customer lands there, what

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do they see? People don't trust ads, they trust people. Organic

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content shows your voice, your values, your vibe, and

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it's where people get to know the real you. Here's where people mess

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it up. Inconsistent. Welcome to the Marketing Factory, where we

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don't blend in. I'm Marisa Candy, founder and award-winning marketer.

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And for over two decades, I've helped businesses think differently about

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their marketing and achieve powerful results. In this podcast,

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I'll share proven strategies so that you can create profitable marketing

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campaigns that drive real impact, for your business. Ready

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to turn clarity into action? Let's get started. Imagine rocking

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up to a dinner party and talking about yourself, loudly,

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with paid ads pinned to your jacket. If that sounds

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awkward, that's exactly what most brands are doing when

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they ignore organic social. Today, we're flipping the

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script. Paid ads, absolutely. They

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get results, fast ones. But if you're not backing that

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up with organic content, that builds trust, shows

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personality, and gives your audience a reason to stick

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around. You're leaving money, relationships, and

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most importantly, that long-term brand equity on

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the table. So in this episode, I'm giving you the full organic

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social strategy breakdown. We're going to talk about why it matters, what

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to post, what to stop doing and how to actually

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measure if it's working. So whether you're running a

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bricks and mortar business in Brisbane or a startup in Sydney,

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this one's for you. Let's get into it. So what

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even is organic social media anyway? Let's break it

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down. Organic social media is everything you

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post on your social platforms without paying to

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boost it. So we're talking posts, stories, reels,

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live, polls, even the weird comments your receptionist accidentally

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left on your competitor's post. Don't worry, we've all

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been there. The point is, this is where your brand lives

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and breathes every day. While paid is

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for reach, organic is for relationship. And

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here's the reality. People don't trust ads. They

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trust people. Organic content shows your voice, your

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values, your vibe. And it's where people get

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to know the real you, not the filtered version your ad

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budget built. Especially here in Australia, where

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we can sniff out inauthenticity from a mile away.

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That genuine connection is what gets people clicking, sticking,

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and eventually buying. So, let's

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talk about why organic still matters. Yes, I know it's

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2025, but let's talk about those benefits. Organic content is

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not just free marketing. It's strategic. It's

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powerful. Because here we go, it builds an

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authentic brand presence. Think of your feed as

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your shop front. If a new customer lands there, what do

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they see? If it's just product promotions, they'll

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bounce. But if they see your people, your values, your

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culture, now we're talking. It creates an always on

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presence. Even when you're not running ads, your brand

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is still alive. Posting regularly shows that you're active,

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relevant, and you know, still in business. It

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supports the full customer journey. Your organic

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content should educate, entertain, reassure and

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reward. It's like a digital concierge guiding people

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from the first impression into loyal customers. And

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in today's world, your social media feed is your

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first impression. Before they hit your website, people

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check your Insta. Before they call, they scroll your

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TikTok. If your feed is dusty, inconsistent or

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worse, non-existent. You're losing customers before you

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even knew they were looking. A great organic

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strategy says, hey, we're here, we're active, and we've

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got something worth sticking around for. And that makes

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your paid campaigns way more effective as well.

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So what are we going to actually post? What are we going to do with all

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this posting without losing your mind? Now this

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is where people freeze. What do I post every week?

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I've got some good news for you. I've got a formula and I'm going to share it

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with you now. Let's mix and match from a

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couple of these categories. I want you to find something that is relevant to

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you, that's comfortable for you. You know, don't try to

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copy what another business isn't doing if it doesn't feel authentically

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you. Behind the scenes, people love seeing how

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the sausage is made, figuratively or literally. Share

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customer wins, real stories, not just polished testimonials.

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They love educational content. Any tips, industry

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myths, frequently asked questions, be useful,

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help them out. Put together and get

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together some user-generated content, the UGC.

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If your customers are tagging you, show it off, share

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it on your stories. And of course, timely updates,

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local events like public holidays or yes, state

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of origin. Let me be blunt, boring brands don't get

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followed. Your organic feed isn't a catalogue. It's

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a conversation. Show your team. Share your wins.

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Educate your audience. React to what's happening locally. And

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please, don't just post happy Friday with

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a stock photo of a coffee cup. That's not content. That's

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digital white noise. Give people a reason to stop scrolling.

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Make it human. Make it real. Make it you. Use

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a content calendar. Stay consistent and remember, Done

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is better than perfect. Showing up matters

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more than nailing every caption. All

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right, now we're gonna move on and talk about how to measure success and

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avoid the common pitfalls, because now it's time to

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talk metrics, because organic success doesn't always

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scream in your notifications. You need to track

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these things, engagement rates, through your likes, comments,

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and shares, reach and impressions, follower growth,

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click-throughs to your website, and most

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importantly, what are people saying back to you? And yes, you

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can track this with Instagram Insights, Facebook, Business

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Suite, or some other tools like Metricool or Sprout. Now

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here's where people mess it up. Inconsistent posting.

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Ghosting your audience. Overselling. Even

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if a post sounds like an ad, you'll be ignored. Ignoring

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your DMs. Customer service lives in your

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inbox. You've got to get back to them. You've got to get back to them quickly. Okay.

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If you can't, find someone else in your business or outsource it

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so you can. Chasing trends with no strategy. That's a

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dance that not might fit your law firm. Okay. And

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posting the same thing everywhere. I

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know it's very tempting, but In 2025, your

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comments section is your new customer service desk.

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If someone asks you a question and you don't answer, it's the same

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as ignoring them in store. And if someone complains, don't

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delete. This is your chance to show your character. The

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brands winning on social aren't the loudest. They're the most responsive. So

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be human, be helpful. That's what builds loyalty.

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And hey, don't forget, keep it local. Australian

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spelling, Australian time zones, cultural references. Yes,

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it all adds up. And yes, it does make a difference. It

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shows you real and not just repurposing content from a

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U.S. marketing agency's dusty Dropbox. So

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here is the takeaway. Organic social might

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not give you that instant dopamine hit like paid ads,

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but it builds something way more valuable. Brand

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trust, community, and long-term loyalty. It's

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your digital handshake, your shopfront, your

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story. And in a noisy online world, that

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kind of connection is rare and priceless. So

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keep showing up, keep it real, mix up your

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content, track your progress, And most of all,

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talk to your audience like people, not data. We'd

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love to see what you're building online. And if you need help

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with a strategy that connects and converts and keeps customers

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coming back, you know where to find us. Bye for now. Thanks

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for tuning into The Marketing Factory. If today's episode helped

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bring clarity to your marketing strategy, please leave a five-star

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review on Apple Podcasts or Spotify. And don't forget to

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subscribe on your favorite platform. Stay connected with us

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on the socials at The Marketing Factory or at

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The Marketing Factory AUS, and let's keep turning clarity

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