Artwork for podcast The Marketing Factory
#003 - 20 Years of Expert Marketing Advice in 10 Minutes! πŸš€πŸ“ˆ
30th October 2024 β€’ The Marketing Factory β€’ Marissa Candy
00:00:00 00:10:57

Share Episode

Shownotes

In this episode of The Marketing Factory podcast, host Marissa Candy shares 20 years of expert marketing advice in just 10 minutes. She emphasizes the importance of understanding your core purpose as a business. Marisa argues that effective marketing goes beyond simply selling a product or service; it's about delivering confidence and value to your customers. She discusses the pitfalls of cutting marketing budgets and the necessity of believing in the value of your marketing efforts. Tune in for Marisa's top tips on creating impactful marketing campaigns that truly resonate with your audience. Whether you're a seasoned marketer or just starting out, this episode is packed with insights to help you think differently about your marketing strategies.

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

Timestamps:

00:00:00 - Introduction

00:01:14 - The Importance of Planning

00:02:49 - The Value of Marketing Investment

00:03:32 - Know Your Audience

00:04:14 - The Power of Regular Engagement

00:07:29 - Staying True to Your Brand

00:08:22 - Recognizing Milestones Beyond Sales

00:09:35 - Continuous Learning: Evolving as a Leader

Transcripts

Speaker:

You're actually delivering and selling confidence, so make sure

Speaker:

you understand your core purpose and what you're actually delivering.

Speaker:

It really bugs me when people go, oh, we're going to

Speaker:

cut the marketing budget. People only cut things that they don't actually

Speaker:

believe gives value or creates an outcome. I know

Speaker:

it's really appealing to try to go and be on

Speaker:

every single platform that exists, but let me tell you something.

Speaker:

Welcome to The Marketing Factory, where we don't blend in. I'm

Speaker:

Marisa Candy, founder and award-winning marketer. And for

Speaker:

over two decades, I've helped businesses think differently about their

Speaker:

marketing and achieve powerful results. In this podcast, I'll

Speaker:

share proven strategies so that you can create profitable marketing

Speaker:

campaigns that drive real impact. for your business. Ready

Speaker:

to turn clarity into action? Let's get started. Hey, hey,

Speaker:

and welcome to the Marketing Factory podcast. I'm your host,

Speaker:

Marissa Candy. And in this episode, we're going to be

Speaker:

talking about 20 years of expert marketing advice

Speaker:

in 10 minutes. How am I going to do it? Let's go. The count has

Speaker:

already started. I'm going to give you 10 top tips. We're going to

Speaker:

focus on them for about a minute each. So if you need to come back and

Speaker:

recap this podcast or listen again, please feel free. Number

Speaker:

one at the top, the most important thing to do with your marketing is

Speaker:

understand your core purpose. Understand why you exist,

Speaker:

why your business exists. This is really important.

Speaker:

Let's just relate it to a story. If you're a hairdresser, are

Speaker:

you selling haircuts? Is that it? If you're a barber, are you just doing

Speaker:

a beard shave? Or, what happens if

Speaker:

you didn't exist? What do people have to do? We have to

Speaker:

go around and cut our own hair, right? So understanding your

Speaker:

core purpose, you're actually delivering and selling confidence. So

Speaker:

make sure you understand your core purpose and what you're actually

Speaker:

delivering. Number two, strategy first always.

Speaker:

We need to know what we're doing and how we're going to get there. I'll

Speaker:

talk about this a lot throughout the podcast, right? When you listen to

Speaker:

me, you'll know that I'm a big, big believer in

Speaker:

strategy first. And I'm going to share with you some crazy numbers

Speaker:

in future episodes about strategy. We really need to

Speaker:

be thinking about how you're going to

Speaker:

achieve these outcomes, how you're going to get there. Have a plan,

Speaker:

right? Imagine trying to get from one destination

Speaker:

to the next without maps, trying to do it the first time.

Speaker:

And a lot of times in business, we're doing things for the first time. We're

Speaker:

getting to our first hundred customers. We're getting to our first milestone of

Speaker:

revenue. We want to have a strategy. of

Speaker:

how we're going to get there. Get the team all on board and

Speaker:

boom, let's go. Number three, let's be results driven,

Speaker:

okay? It really bugs me when people go,

Speaker:

oh, you know, I can't afford marketing or we're going to cut the marketing budget.

Speaker:

People only cut things that they don't actually believe gives

Speaker:

value or creates an outcome. So

Speaker:

if we're results driven and we know that for every dollar that we intend

Speaker:

to invest into marketing, we're going to see a return from then, hey, happy

Speaker:

days. Let's go to the finance department and ask for more money

Speaker:

in our marketing budget. So if we are results driven on every

Speaker:

single dollar that we spend on our marketing actually produces

Speaker:

a return, then, hey, that can really change our

Speaker:

view and our impact on business. Number four, know

Speaker:

your audience. Now, I don't want people to blanket this.

Speaker:

Please don't blanket your target audience into one main

Speaker:

group. There are potentially several groups that are

Speaker:

buying from you and that need your business. And

Speaker:

the way you actually speak to them can be different. OK, so

Speaker:

the way that you might speak to one group is very different to

Speaker:

how you speak to another group. They've got different pain points. They've got

Speaker:

different goals. So make sure you know your audience and

Speaker:

you're actually then tailoring your message and tailoring your marketing

Speaker:

to appeal to each of them. Marketing segmentation, we

Speaker:

can talk about that in the future. Don't have time for it in this episode, but

Speaker:

we will touch on it later. Number five, consistency builds

Speaker:

trust. Now, I know it's really appealing

Speaker:

to try to go and be on every single platform that

Speaker:

exists, okay? You want to try this, you want to try

Speaker:

that, and I really applaud you for giving things a red hot

Speaker:

go. But let me tell you something. How many days do

Speaker:

you want to be in business for and operating? Every day? Great.

Speaker:

Then your potential audience and your potential customers need

Speaker:

to see you operating every day. They're only going to know that

Speaker:

you exist if you are built and you are there every

Speaker:

single day on that platform. So I like to give an advice that

Speaker:

stick to two platforms and do two things really

Speaker:

well. nail it, okay? Nail it and then

Speaker:

go and add something else on another arm in your marketing. But

Speaker:

nail those two things first because when you go somewhere

Speaker:

and you're somewhere and you're doing something for a couple of months or a week or two, then you disappear. It's

Speaker:

like, hey man, where did they go? It's like, so again, consistency

Speaker:

builds trust. People need to see you. They

Speaker:

need to see you there often. You keep showing up.

Speaker:

You're like the best employee that keeps turning up and

Speaker:

showing up and giving them what they are expecting, and

Speaker:

that builds trust. Just quickly, if you're a business owner

Speaker:

struggling to see results from your marketing, or you're overwhelmed by

Speaker:

the thought of marketing your business, we can help. Book in a

Speaker:

call with my team using the link in the show notes, and let's get your

Speaker:

brand thriving without the struggle. Now, back to the episode. Number

Speaker:

six, we need to stay agile and adaptable. Things change.

Speaker:

Life changes. Business changes. People

Speaker:

change within it. So if we expect

Speaker:

to go through this business that you started and nothing's going

Speaker:

to change, then that's unrealistic, right? A great leader,

Speaker:

a great marketer can be agile and adaptable to

Speaker:

change because change itself is an

Speaker:

opportunity because something's changing form, right? It's changing

Speaker:

form. So a great marketer will actually see the

Speaker:

opportunity and change and go with it. But if we go through life

Speaker:

and thinking nothing's going to change, Everything's going to remain. And

Speaker:

if anything goes wrong, the sky is falling. The

Speaker:

sky is falling. Chicken little. Oh, my God. OK, so

Speaker:

we need to be agile and adaptable. A big one, if you want to grow,

Speaker:

if you want to grow, number seven is collaborate. Don't

Speaker:

be afraid to collaborate. And you know where the best collaborations happen?

Speaker:

With people that you think might be, in fact, your competitor when they're

Speaker:

not. They actually are there to add amazing

Speaker:

value. Here's some tips on collaborating that

Speaker:

you'll be able to go away and apply now. Think about your business. Think about who

Speaker:

you do business with, number one. And if you go

Speaker:

after the same target audience as another business, perfect

Speaker:

collaboration. Just like, let's give an example of

Speaker:

us. We love talking to business owners. We

Speaker:

love helping people with their marketing. So anyone

Speaker:

else, whether it be Anyone else

Speaker:

that talks to business owners to try to get a result for

Speaker:

a business owner like accountants would be a great collaboration and

Speaker:

a great partner for us. Number eight, really important

Speaker:

is to stay true to your brand. Be authentic.

Speaker:

What's that old saying? Everyone else is taken, so you may as well be

Speaker:

you, right? Trust is built through authenticity.

Speaker:

You might be able to hold up some sort of facade, And maybe

Speaker:

you think this energy of mine will only be here for a couple of episodes, but it's not. Unfortunately,

Speaker:

this is me. Or fortunately, in fact. Your difference is

Speaker:

your superpower. And we can talk about this in future episodes as

Speaker:

well. But stay true to your brand. Look

Speaker:

at all the big brands of our time and

Speaker:

how they've stayed true to who they are. One of the great ones

Speaker:

out there is Apple. Apple know who they are. They know

Speaker:

what business they're in. They're here to connect you and they

Speaker:

are here to embrace you with all the leading power of technology and

Speaker:

being a visionary, giving us things before we even know

Speaker:

that we need them. So stay true to who you are and

Speaker:

stay true to what your business does. Nine, we

Speaker:

need to celebrate and measure success beyond sales

Speaker:

alone. This is really important, guys, especially if

Speaker:

you are in a startup stage. The

Speaker:

big successes might not be there yet, but there's all

Speaker:

these little micro moments along the way that you have to celebrate and

Speaker:

not just for you, but for your team if you have one.

Speaker:

If you've got people, bring them with you along the ride. Look,

Speaker:

in our office, we have known to be having bells, musical

Speaker:

instruments. We come in and someone comes back for a meeting and

Speaker:

they're pumped. And we want to share that. We want to share

Speaker:

that. You know, like, if you believe in universal energy

Speaker:

or not, I do. I think that we're all pieces

Speaker:

of energy that's walking around in this skin and we have a

Speaker:

vibration. When we move, we vibrate and that's where

Speaker:

this law of attraction, this magnetic force, we attract

Speaker:

what we give. So again, if you can share those

Speaker:

celebrations through your team and not keep them bundled up into one

Speaker:

person or yourself, celebrate along

Speaker:

the way because it's all about enjoying this journey and

Speaker:

having fun. And the last point that I'm going to leave you with

Speaker:

is to keep learning and evolving. As the

Speaker:

busy business owner, who's actually conducting your annual

Speaker:

review? What KPIs are you giving yourself? When

Speaker:

was the last time you invested in

Speaker:

your own development? So don't think of it as

Speaker:

being selfish. Think of it as a great investment, because

Speaker:

if you invest in yourself, you are going to be the best

Speaker:

leader. You are going to be the best at what you do. And

Speaker:

let me be honest with you, as someone that has gone on a very steep

Speaker:

steep professional and personal learning journey as

Speaker:

of late, the rewards go far beyond

Speaker:

business. They exude into your personal life and

Speaker:

it really brings a lot of meaning to your work and

Speaker:

to your purpose here. So I hope these tips have been helpful.

Speaker:

To recap, love you to give me some feedback on what you've

Speaker:

learned, what you've loved. And again, look forward to speaking with

Speaker:

you again soon in the next episode of The Marketing Factory

Speaker:

Podcast. Stay cool. Thanks for tuning into The

Speaker:

Marketing Factory. If today's episode helped bring clarity to

Speaker:

your marketing strategy, please leave a five-star review on

Speaker:

Apple Podcasts or Spotify. And don't forget to subscribe on

Speaker:

your favorite platform. Stay connected with us on the socials

Speaker:

at The Marketing Factory or at The Marketing Factory AUS

Links

Chapters

Video

More from YouTube