Artwork for podcast Keep Optimising
Content Marketing: How to Build a Winning Content Calendar with Abby Wood, The Content Lab
Episode 23120th November 2024 • Keep Optimising • Chloe Thomas
00:00:00 00:29:32

Share Episode

Chapters

Video

More from YouTube

More Episodes
231. Content Marketing: How to Build a Winning Content Calendar with Abby Wood, The Content Lab
00:29:32
230. Content Marketing: Mapping Content to the Customer Journey with Hannah Brady, Connective3
00:33:24
229. Content Marketing: Why You Need a Multiplatform Approach with James Carson, Publishing Strategy
00:37:07
228. Attribution: Strategies for Optimising Google Ads Performance in a Cookieless World with Ian Lewis, Launch
00:38:24
227. Attribution: Creating a Customer-Centered Privacy Strategy with Siobhan Solberg, Raze
00:38:56
226. Attribution: Revamping Your Attribution Strategy with Luke Carthy
00:42:33
225. Attribution: How First-Party Cookies Grow your Sales with Yiqi Wu, Aimerce
00:32:40
224. Attribution: Building the Perfect Analytics Stack with JJ Reynolds, Vision Labs
00:33:27
223. 10 Black Friday Top Tips 2024 including Affiliate Marketing, Attribution, and Inventory Management
00:35:39
222. Q4 Updates: Key Updates and Best Practices in SEO with Alex Moss, Yoast
00:33:16
221. Q4 Updates: Strategies to Leverage the Secondhand Market with Zoe Rowswell, Tern Eco
00:36:46
220. Q4 Updates: Optimising Opportunities in the Post-Purchase Stage with Hamish McKay, Order Editing
00:35:22
219. TikTok: Affiliate Marketing and Viral Growth Strategies with Noah Tucker, Social Snowball
00:33:55
218. TikTok: Optimising the Power of Creative, Creators, and Community with Gisela Benini, Genie Goals
00:30:09
217. TikTok: Creating Live Selling Experiences that Convert with Dawn Chubai, Live Selling School
00:43:57
216. TikTok: Building a Winning TikTok Sales Strategy with Ashley Wright, Social Tale
00:35:48
215. Offline Marketing: Using TV Ads To Scale Your eCommerce Brand with Danielle Gipps, Revenue Growth Agency
00:36:12
214. Offline Marketing: New Data & Attribution Strategies for eCommerce Brands with Jo Young, UniFida
00:31:14
213. Offline Marketing: How Personalized Unboxing Boosts Engagement and Sales with Doug Franklin, Penny Black
00:29:49
212. Offline Marketing: How to Maximise Catalogue Impact for Higher Conversions with Anna Wilson, Go Direct Marketing
00:34:46
211. Offline Marketing: How to Scale Your Offline Marketing & Maximise ROI with Nicky Lomax
00:37:27
210. Advertising: How to Balance Your Ad Channels for Maximum ROI with Wesley Hartley, Leaf
00:37:34
209. Advertising: Podcast Ads Are Your New Secret Weapon to Increase Sales with Tom Webster, Sounds Profitable
00:32:27
208. Advertising: Must-Know Google Ads Updates & Winning Strategies in 2024 with Becky Hopkin and Jonny Hyams, Digital Gearbox
00:33:15
207. Advertising: Elevating & Optimising Your Meta Ads with Jon Loomer
00:38:11
206. Omnichannel: B2B eCommerce Strategies and Pitfalls to Avoid with Alex Weston, SparkLayer B2B
00:33:25
205. Omnichannel: Connected Commerce Strategies for Better Customer Journeys with Ben Lang, Shopify
00:32:44
204. Omnichannel: The 5-Step Process to Finding Your Perfect Marketplace with Jamie Lee
00:34:17
203. Omnichannel: Tips for Cross Border Expansion to Achieve eCommerce Growth with Paul Walker, Global-e
00:25:35
202. Omnichannel: Harnessing Physical Retail for eCommerce Success with Oliver Banks, OB&Co
00:30:02
201. SEO: Link Building Tips for SEO with Rosa Mitchell, connective3
00:42:55
200. SEO: Technical Foundations create big wins with Brad Houldsworth and Matt Henton from Moss
00:38:00
199. SEO: YouTube SEO Strategies for Long-Term Channel Growth with Louise Knight, Navigate Video
00:38:32
198. SEO: Crafting Unique and Helpful Content for your eCommerce store with Yoast's Carolyn Shelby
00:32:43
197. Email: 2024 Deliverability Update aka how to get into the Inbox with Emilia & Ali, Intuit Mailchimp
00:28:23
196. Email: List Growth Sales Strategies with Hannah Spicer
00:27:14
195. Email: Making the most of your ESP Software Tools with Daniel Budai
00:28:46
194. Email: AB Tests for Email Marketing Success with Bridget Poston
00:34:05
193. Storytelling: Creating Captivating Product Stories with Aimee Lopez, Copy Unleashed
00:37:09
192. Storytelling: How to Create your Perfect Top-of-Funnel Video Ad with Danielle Gipps
00:39:08
191. Storytelling: Building Great Customer Experience at every stage of the Customer Journey with Ben Afia
00:35:42
190. Storytelling: Elevating Customer Acquisition Through the Art of Storytelling with Andy Donaldson, Revenue Growth Agency
00:34:09
189. Affiliates: Structuring the Perfect Affiliate Offers with Thomas McMahon, ClickBank
00:41:02
188. Affiliates: How Affiliate Marketing Can Elevate Premium Brand Performance with Red Barrington, Red Star Digital
00:34:57
187. Affiliates: Tips for Diversifying Your Affiliate Program with Rick Magennis, Bearcat Media
00:34:28
186. Affiliates: Simple Strategies to Make Affiliate Marketing Work for You with Rachel Said, Genie Goals
00:37:57
185. Affiliates: Why Affiliate Marketing is a Key Strategy for eCommerce Brands in 2024 with Chikay Lo, Lo Digital
00:34:39
184. Content: Optimising User-Generated Content for eCommerce Marketing Success with Jameela Ghann, Fera
00:29:36
183. Content: Navigating the Social Commerce Landscape with Sophie Frères, LiSA
00:36:05
182. Content: The Intersection of Behavioural Science and eCommerce Strategies with Dr. Thilo Pfrang, Behamics
00:37:43
181. Content: SEO & Blogging with Generative AI. Katrina McKinnon, CopySmiths.com
00:37:17
180. TikTok: TikTok Shop Affliates 101 with Amelia Tranter, FordeBaker
00:33:34
179. TikTok: Should you be doing TikTok Ads? with Sam Thompsett, Genie Goals
00:30:05
178. TikTok: 4 Ways to Grow your TikTok Shop Sales with Caitlin Cotter, Unsociable
00:35:47
177. TikTok: From Ops to Sales with TikTok Shop with Derric Haynie, Pipe17
00:42:14
176. TikTok: Case Study: How Aisle3 have used it to grow sales with Thomas J Vosper
00:45:43
175. Organic Social: Which Social Media Platform should you post on? with Carolyn Zick, Bad Axe Enterprises
00:32:44
174. Organic Social: Creating a Content Calendar for High Growth with Susan Moeller, Tailwind
00:38:21
173. Organic Social: A 7-figure Brand’s Social Media Strategy with Sheets and Giggles' Colin McIntosh
00:40:16
172. Organic Social: How do you achieve high growth one-to-one social proof? with Mark Yeramian, Moast
00:33:04
171. Black Friday Top Tips 2023 including TikTok Shop, SMS, and Loyalty Programs
00:36:38
170. Peak Season: How to use Generative AI to create better content with Jon Ricketts, Writerly and EKOM
00:36:03
169. Peak Season: From Discounts to Bundles – Profitable Promotions 101 with Rosie Bailey, Nibble
00:36:20
168. Peak Season: Time to set your Analytics Strategy with Manuel Montanari, Mapp Digital
00:39:14
167. Digital Advertising: Create a Competition-Beating Ad Strategy with Rob Harrison-Plastow
00:39:10
166. Digital Advertising: Reddit Advertising 101 with Izzy Morris from Vodafone
00:36:01
165. Digital Advertising: Boost Sales with Pinterest Ads with Helen Johnson, Remix Marketing
00:35:19
164. Digital Advertising: The Apple iOS17 update... with Helga and Wesley from Leaf
00:37:49
163. Digital Advertising: TikTok ads overview with Ben Muir from Unsociable
00:41:47
162. Community: The Do's and Don'ts of Community Building with Lottie Unwin
00:35:04
161. Community: Just using your Email Marketing to build Community with Katie Skelton
00:30:22
160. Community: How Look Fabulous Forever use their Facebook Group with Janis Thomas
00:35:45
159. Community: Exponential Growth from Word-of-Mouth with Victoria Murden
00:34:19
158. Facebook Ads: Lookalikes and Creative Optimisation with Jessie Healy
00:32:46
157. Facebook Ads: How to Grow Your Mailing List with Laura Hanlon
00:32:12
156. Facebook Ads: The AI Tools That Bring Results with Jonny Hyams from Digital Gearbox
00:34:06
155. Facebook Ads: The Advantage of Advantage+ Shopping Campaigns with Aggie Meroni
00:39:34
154. Offline: The 100% Open Rate with Unboxing Experiences with Dru Carpenter
00:39:56
153. Offline: Your Product Sample Strategy with Natalie Betts
00:36:35
152. Offline: Product Packaging as Marketing Tool with Lindsay Quan
00:39:31
151. Offline: New Customer Acquisition via Direct Mail with Dylan Jenkins
00:38:59
150. Offline: Programmatic Direct Mail with Dan Dunn, PaperPlanes
00:39:39
149. SEO: The 3 Must-Do eCommerce SEO Audits with Silvia Martin
00:29:32
148. SEO: Process Driven vs Outside of the Box Strategies with Rob Stanbury
00:39:56
147. SEO: Master Your Website Migration with Montserrat Cano
00:32:30
146. SEO: The Zero Waste 101 of Content Marketing with Krissie Claire
00:27:39
145. Email Marketing: Maximise Your 2023 Email Performance with Komal Helyer
00:34:29
144. Email Marketing: Stop the Weekly Newsletters with Emil Kristensen
00:37:35
143. SMS Marketing: The Key to Success with SMS with Kerri McDonald
00:32:55
142. Email Marketing: Lazy Email Marketing with Gabe Macaluso, Omnisend
00:39:56
141. Email Marketing: High Converting Flows for Luxury Brands with Hannah Spicer
00:36:56
140. Attribution: AI Media Buying with Triple Whale's Rabah Rahil
00:40:40
139. Attribution: The Art and Science of Testing with Jo Davis
00:33:08
138. Attribution: Is GA4 all you need? with Jill Quick
00:40:53
137. Attribution: Customer Journey Based Attribution with Jo Young
00:27:13
136. Google Ads Bidding Strategies Explained with Jonny Hyams
00:35:03
135. Google Ads The Changes to Google Keywords Ads in 2023 with Imogen Collins
00:35:43
134. Google Ads 3 Ways to Improve Keywords ROAS with Audience Targeting
00:35:58
133. Google Ads YouTube Ads, the time is now! With Charlotte Sheridan
00:32:11
132. Google Ads Google Shopping Campaigns in 2023 with Nick Trueman
00:35:00
131. Content Marketing: Create your Blog Creation Checklist to deliver eCommerce Growth
00:30:00
130. Content Marketing: eCommerce Growth via Podcast Guesting
00:29:22
129. Content Marketing: Add Big Picture Content Marketing to your DTC marketing plan
00:33:02
128. Content Marketing: Interaction + Trust = eCommerce Growth with Omar Zenhom
00:34:52
127. Customer Experience How great Customer Service improves all your Marketing Results
00:38:32
126. Customer Experience on your Product Pages with Adam Pearce
00:37:14
125. Customer Experience: Generate eCommerce Growth by improving your website copy
00:39:06
124. Customer Experience in DTC Delivery with The Postal Hub Podcast's Ian Kerr
00:33:52
123. Customer Experience in your Email Marketing Automations with Greg Zakowicz from omnisend
00:46:09
122. TikTok Organic 101 DTC Marketing with Cal Devine
00:30:54
121. TikTok Advertising 101 with expert Sven Muchow
00:36:00
120. TikTok Influencer Marketing with Kristen Wiley from Statusphere
00:33:01
119. TikTok What are TikTok "Creators" and how can you utilise them? With Danny Desatnik from #paid
00:37:26
118. eCommerce Marketing Experts' Black Friday Tips inc SEO, Email, and Facebook Ads
00:25:55
117. Marketplaces: 5 Ways to Improve Your Amazon Product Pages Conversion Rate with Tom Baker
00:38:07
116. Marketplaces: 3 Ways to Improve your Amazon Seller and Vendor Profits with Martin Heubel
00:39:26
115. Marketplaces: Using niche marketplaces to grow new customer acquisition
00:36:41
114. 5 Ways to maintain eCommerce Growth in the "Recession" with Kunle Campbell from 2x eCommerce
00:38:46
113. Perfecting your "Recession" DTC Marketing Plan with Ian Hammersley
00:35:07
112. Pricing - key to your eCommerce Growth with Burc Tanir, the eCommerce Pricing Guy
00:32:56
111. GA4 everything you need to know for DTC Marketing with Dan Coleman
00:55:56
110. Shopify Editions Update - how will it help your eCommerce Growth? with Honest eCommerce
00:40:40
109. Sales Driving Partnerships... with Influencer Marketing
00:34:54
108. Sales Driving Partnerships... with Affiliate Marketing
00:39:36
107. Sales Driving Partnerships... with your Customers
00:29:20
106. Sales Driving Partnerships... with other eCommerce stores
00:32:46
105. Facebook Ads: Facebook Ad types 101, plus which to use in eCommerce with Becky Hopkin
00:38:55
104. Facebook Ads: The 4 UGC Ads you should be using right now with Antoine Gagne from J7 Media
00:37:54
103. Facebook Ads: The latest Video and Graphics tips with Ben Ryder from Nest
00:37:56
102. Facebook Ads: Creating the perfect Founder Story Ad with Colby Flood
00:29:00
101. Facebook Ads: Understanding your Customer's WHY is core to your success
00:34:34
100. You Asked, Chloe's answering - it's our epic 100th Episode
00:53:40
99. SEO: Why you should fix your CRO before you work on your SEO with Luke Carthy
00:40:44
98. SEO: Protecting and Repairing your Online Reputation with Justin Seibert
00:30:52
97. SEO: Discover the top Link Building Strategy for eCommerce in 2022 with Brandon Leibowitz
00:29:03
96. Email Marketing: Customer-First Data for Customer Retention with Klaviyo's Gemma Banks
00:29:40
95. Email Marketing: The Email Content Trends you need to know with Pure360's Komal Helyer
00:33:42
94. Email Marketing: Using Pinterest to Grow your Email List with Laura Rike
00:31:04
93. Email Marketing: How to use Quizzes to increase your email list (and sales!)
00:35:38
92. Google Ads: Google Shopping Campaigns - what's working now?
00:37:02
91. Google Ads: Keyword Search Campaigns - what's working now?
00:39:32
90. Google Ads: Bestselling author Andy Splichal talks "Make Each Click Count"
00:29:11
89. Google Ads: The Time for Automation is NOW! With Zeze Peters
00:31:52
88. Google Ads: Building the Ultimate Conversion Funnel with Laura Hogan
00:32:47
87. Offline Marketing: Profitable Customer Acquisition with Off The Page Ads
00:32:04
86. Offline Marketing: 4 Things to Make Your F2F Selling Events Successful with Sue Monhait
00:36:23
85. Offline Marketing: Mail Order Catalogues with David Lockwood from The Tapestry Agency
00:42:58
84. Offline Marketing: Personalised Direct Mail with Charlotte Pearce from Inkpact
00:36:47
83. Email Marketing: Scale your DTC Marketing impact with Lifecycle Marketing with Josh Chin
00:42:21
82. Facebook Ads: Essential Actions for eCommerce Growth with Antoine Gagné
00:37:04
81. SMS Marketing for eCommerce Growth with Elena from SMS Bump
00:31:15
80. Email Marketing: List Growth, Quizzes, and Zero Party Data with Ben Parr
00:32:01
79. Content Marketing: Interactive Content, TikTok, and the Attention Economy
00:43:25
78. Content Marketing: UGC Masterclass in Customer Reviews
00:40:20
77. Content Marketing: Purpose Driven Marketing - how do you shout with confidence? 077 Content Marketing: Purpose Driven Marketing - how do you shout with confidence?
00:28:33
76. Content Marketing: Video Marketing with bestselling author Jon Mowat
00:30:24
75. Content Marketing: Crafting Product Pages that Convert
00:38:01
74. Influencer Marketing: What can we learn from Affiliate Marketing? with Rick Magennis
00:36:32
73. Influencer Marketing: How to find the right Influencers with Jenny Tsai from Wearisma
00:30:33
72. Influencer Marketing: Podcast Advertising with Heather Osgood from True Native Media
00:34:18
71. Influencer Marketing: What's working right now with Cody Wittick from Kynship
00:30:22
70. Loyalty: Discover how your Brand Perception is central to your customer loyalty levels
00:29:15
69. Loyalty: Building TRUE Customer Loyalty with consumer psychologist Michael R Solomon
00:32:02
68. Loyalty: Incentivising your loyal customers to refer new customers with ReferralCandy's Raúl Galera
00:36:01
67. Loyalty: Building a great Loyalty Program with Fiona Stevens from Loyalty Lion
00:26:57
66. Black Friday 2021 - 7 eCommerce Experts Share their Top Tips for Success
00:35:25
65. Social Media: Brilliant Content Repurposing Tips with Susan Moeller from Tailwind
00:40:19
64. Social Media: Increase Engagement with the Perfect Content Playbook
00:35:35
63. Social Media: 6 Steps to Fast Track your Instagram Growth
00:32:31
62. Social Media: Streamlining your workflows to increase ROI
00:31:33
61. Google Ads: YouTube Ads for DTC Marketing - should you be testing them?
00:35:37
60. New Marketing: Livestream eCommerce - how to use it to create online sales events
00:36:22
59. New Marketing: Improve all your marketing with a One Click Checkout
00:32:54
58. New Marketing: TikTok for eCommerce with the Sugatan team
00:41:46
57. Marketplaces: FIVE things you must get right for a successful launch
00:40:26
56. Marketplaces: How to use Amazon to 2x your DTC eCommerce Sales
00:36:03
55. Marketplaces: Why you should NOT also be selling on marketplaces with aisle3's Thomas J Vosper
00:33:35
54. Marketplaces: Why you should also be selling on Amazon and eBay with Chris Dawson from Tamebay
00:34:07
53. SEO: How to use SEO to beat all those new competitors! with Nick Truman from Spec Digital
00:43:17
52. SEO: Blue Ocean Blogging Strategy with Adam Bastock
00:33:35
51. SEO: Shifting our thinking from Keywords to Entities with Dixon Jones from inLinks.net
00:39:03
50. SEO: Perfecting your faceted navigation with Luke Carthy
00:33:34
49. SEO: Taking Competitor Analysis beyond Benchmarking with Diana Richardson from SEMRush
00:33:45
48. Google Ads: Keyword Search Campaigns. How to maximise your performance with Justin Seibert
00:38:47
47. Google Ads: Shopping Campaigns - the latest tactics for success with Richard Hill
00:37:39
46. Google Ads: Why you should try Display Ads and how to make it work with Becky Hopkin
00:35:26
45. Google Ads: How to get started with Mike Rhodes author of the no. 1 Google Ads book
00:44:11
44. Affiliate Marketing: How to get started with Arlen Robinson from OSI Affiliate Software
00:44:38
43. Affiliate Marketing: How to find new Affiliates with Chris Tradgett from Publisher Discovery
00:39:54
42. Affiliate Marketing: How to Drive Full Price Sales with Ami Spencer from Webgains
00:33:59
41. Affiliate Marketing: How to revive your existing Affiliate Account with Rick Magennis
00:32:34
40. SMS Marketing - should you? how do you? with Corinne Watson from Postscript
00:30:07
39. Email Marketing: Email Segmentation to improve your Facebook Ads results with Kunle Campbell
00:32:40
38. Email Marketing: List Growth Tips for your DTC Marketing plan with Gabe Macaluso from Omnisend
00:36:38
37. Email Marketing: Automate eCommerce Growth with the perfect Welcome Campaign with Val Geisler
00:41:31
36. Email Marketing: Perfect Post Purchase Campaigns with 'the Klaviyo girl' Jessica Totillo Coster
00:35:27
35. Facebook Ads: Ultimate Copy, Offer and Audience Strategy with Neil Shoney
00:45:19
34. Facebook Ads: Exploring the cutting edge Dark Posts strategy with John Hagan
00:37:04
33. Facebook Ads: What Video Ads to create and how to improve results with Lauren Schwartz
00:34:46
32. Facebook Ads: Images that work NOW, and how to keep them working with RJ Talyor
00:34:55
31. Marketing Foundations: Storytelling the why, the how, the what with Chloe Thomas
00:39:42
30. Marketing Foundations: Analytics. Getting the data you need to Keep Optimising with Luke Carthy
00:42:09
29. Marketing Foundations: Your Team, how to work remotely successfully with Shauna Moran
00:44:00
28. Marketing Foundations: The Right Tech Stack with eCommerce Tech's Derric Haynie
00:42:04
27. Content Marketing: User Generated Content how make it work for you with Joanna Steele
00:33:25
26. Content Marketing: How design fits into your content strategy with Shayne Tilley from 99designs
00:42:23
25. Content Marketing: What does a modern PR strategy look like? with Mark Hook
00:35:11
24. Content Marketing: Outreach and Digital PR tips with Spark Toro's Rand Fishkin
00:43:00
23. Content Marketing: Blogging - how to make it work for you with Fynn Glover of Matcha
00:37:34
22. Social Media: Instagram - what you should do with Chloe Alysse from Tailwind
00:42:37
21. Social Media: How to get your Customers raving about you on social with Dan Gingiss
00:35:00
20. Social Media: How to use Nano Influencers to grow your sales with Neal Schaffer
00:41:38
19. Social Media: What's the Point of Social Media with Matt Edmundson
00:39:23
18. Advertising: Explore the Blue Ocean of Pinterest Ads with Elle McCann
00:32:42
17. Advertising: Creative that SELLS on Facebook and Instagram Ads with Kevin Urrutia
00:35:56
16. Advertising: The Essential Facebook Ad Strategies for Q4 success with Sarah Geoffrion
00:39:54
15. Advertising: Google Shopping Campaign Tips with Mark Hammersley
00:46:13
14. Black Friday/Cyber Monday - 9 eCommerce Experts Share their Top Tips for Success
00:34:26
13. Using Live Chat and Customer service to improve conversion rates with Gorgias' Lucas Walker
00:33:46
12. Improve your Homepage, Navigation & Category Pages with Mogens Møller
00:47:03
11. Getting your customer personas right is rocket fuel for conversion rates with Lucy Bloomfield
00:44:24
10. How Better Onsite Search can up your conversion rates with Ian Scarr from Klevu
00:35:16
9. SEO: Free Google Shopping traffic (and Buy on Google news) with Justin Seibert
00:36:51
8. SEO: Everything you need to know about Dynamic Rendering with Geoff Atkinson
00:31:42
7. SEO: How to target Long Tail Keywords with your Category Pages with Kristina Azarenko
00:47:56
6. SEO: Luke Carthy explains Technical SEO 101
00:40:34
5. Email Marketing: Marketing Automation tips with Unofficial Shopify Podcast's Kurt Elster
00:35:56
4. Email Marketing: Increase your Email Sign ups with Kate Barrett
00:42:34
3. Email Marketing: DTC Marketing Tips from Klaviyo
00:37:15
2. Email Marketing: Segmentation Tips for eCommerce Growth inc Preference Centres
00:37:33
1. Email Marketing: Chad S White author of 'Email Marketing Rules'
00:51:15
Welcome to the Keep Optimising Marketing Podcast
00:08:56
trailer About The Keep Optimising Marketing Podcast
00:01:54