Welcome to Episode 8 of Season 2 of Misadventures in Marketing: When Nobody Cares. In this episode Peter and Steve discuss the latest tech news, Canva's product launch and how we use their AI tools, and the evolving role of PR in tech marketing in the age of AI. While large business and tech media outlets still command traffic and trust, and earned media and SEO remain valuable, the ROI of traditional PR is increasingly being questioned. The media landscape has become more fragmented and competitive. Marketers face lots of heavy lifting getting media coverage and then the question becomes: Was it all worth it? Will anybody care about your story? Your product? Your company? Earned media can get your company or a new product launch noticed, and SEO still matters, but the ROI is growing in doubt. Bypassing traditional outlets and going straight to your social media followers with a barrage of media-rich content is gaining in its ability to better influence, build brand, and draw leads. At the end of the day, authenticity still rules and the core question is: what method best delivers authenticity for your brand in today's landscape? The answer may not involve as much PR as we once assumed.
About Misadventures In Marketing
The American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional GTM executive in tech, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues.
Listen: https://mim.captivate.fm/
Facebook: https://www.facebook.com/AMASanFrancisco/
X: https://x.com/AMASanFrancisco
Instagram: https://www.instagram.com/amasanfrancisco
LinkedIn: https://www.linkedin.com/company/amasf/
Hosts: Peter Farago and Steve Haney
Marketing: Ian Robinson-Lambert
Editing: Lorenzo Fernandez-Kopec, Marisa Gabriela Ramos (Peakbound Studios), and Brian Douglas
Consulting Producer: JulieAnn Bornales
Content Producer: Rinita Datta
We'd also like to thank our sponsor Workbox for their support of Misadventures in Marketing.
