Heidi:
00:00:00
I think that's a really key point is not settling of like, I
Heidi:
00:00:04
know the right person's out here.
Heidi:
00:00:06
I just need to find it.
Heidi:
00:00:08
So that makes it even more important to make it so obvious that I am the
Heidi:
00:00:14
right person for fill in the blank that when they see you they're like, yes,
Heidi:
00:00:18
this is exactly what I was looking for.
Becca:
00:00:23
I'm Becca Pountney, Wedding Business Marketing Expert,
Becca:
00:00:25
Speaker and Blogger, and you're listening to the Wedding Pros
Becca:
00:00:28
Who Are Ready to Grow podcast.
Becca:
00:00:30
I'm here to share with you actionable tips, strategies, and real life
Becca:
00:00:34
examples to help you take your wedding business to the next level.
Becca:
00:00:37
If you are an ambitious wedding business owner that wants to take your passion
Becca:
00:00:41
and use it to build a profitable, sustainable business, doing what you
Becca:
00:00:45
love, then you're in the right place.
Becca:
00:00:47
Let's get going with today's episode.
Becca:
00:00:50
Today, I'm welcoming Heidi Thompson back to the podcast.
Becca:
00:00:53
Heidi is a wedding business coach, marketing strategist,
Becca:
00:00:56
and bestselling author.
Becca:
00:00:57
Not only that, but she's also the founder of the Bookmore Weddings
Becca:
00:01:00
Virtual Summit, which I'm going to be speaking again this summer.
Becca:
00:01:04
Today, we're going to be chatting all about how to get the most out of her free
Becca:
00:01:07
summits, as well as geeking out about some marketing practices along the way too.
Becca:
00:01:11
It's going to be a fun one.
Becca:
00:01:12
Heidi, welcome to the podcast.
Heidi:
00:01:14
Hey, thank you so much for having me back.
Heidi:
00:01:16
I'm excited to dig into this with you.
Becca:
00:01:19
It's such a pleasure and I had a little look back to find out when you last
Becca:
00:01:23
came on the podcast and I couldn't believe that it was August 2022, so a whole
Becca:
00:01:27
two years ago and it was only episode 23 and this right now is episode 122.
Heidi:
00:01:33
Oh wow, someone's been busy.
Becca:
00:01:35
Yeah, absolutely, and do you want to know a little secret?
Becca:
00:01:38
Do you want to know how I found that information so easily?
Becca:
00:01:42
So I have this new thing on my website that I'm very excited about, which I keep
Becca:
00:01:45
telling everyone about called BeccaBot.
Becca:
00:01:47
And BeccaBot lives on the corner of my website.
Becca:
00:01:49
It's like a little speech bubble.
Becca:
00:01:51
Anyone listening can go and use it.
Becca:
00:01:52
And you can just click it open and it says, Hey, I'm Becca, ask me a question.
Becca:
00:01:56
And I said, when was Heidi on my podcast?
Becca:
00:01:59
And it came up, it told me the episode number, it gave me the link to listen,
Becca:
00:02:02
and it told me what we spoke about.
Becca:
00:02:04
And I was like, yes, Becca Bot, you've done all the work for me.
Heidi:
00:02:07
That is so cool.
Heidi:
00:02:08
I need to know more about how you've put this together because that is
Heidi:
00:02:11
such a handy thing to have, especially when you have so much content.
Becca:
00:02:14
Yeah, it's so awesome.
Becca:
00:02:16
You do need to go and check out if you're listening to this, go check out Becca Bot.
Becca:
00:02:18
It's on my website on any page.
Becca:
00:02:19
Go to the bottom right hand corner, ask me some questions, but you can ask anything.
Becca:
00:02:23
So you can say, Becca, have you ever done a podcast about Pinterest?
Becca:
00:02:27
Or have you ever done a podcast about Wedding MBA?
Becca:
00:02:29
And it will tell you the podcast episode number and give you the
Becca:
00:02:31
direct link to listen to it.
Becca:
00:02:33
So if you're a listener and you want to find a podcast about something specific in
Becca:
00:02:36
Becca's world, that is the tool for you.
Becca:
00:02:38
But it gave me the useful information today, Heidi, that It was exactly two
Becca:
00:02:42
years ago since you're on my podcast, so it's such a pleasure to have you back.
Becca:
00:02:46
Now, a little bit like Becca Bot, a lot has shifted in the last two
Becca:
00:02:49
years and both of us work in the world of marketing and marketing has
Becca:
00:02:53
shifted a lot in the last two years.
Becca:
00:02:55
So I thought, let's start by talking about two years on.
Becca:
00:02:59
What are we seeing or what are you seeing specifically in the world
Becca:
00:03:02
of wedding pros is working right now from a marketing perspective?
Heidi:
00:03:07
Ooh, I think the biggest thing that I've seen, and it's so funny because we
Heidi:
00:03:14
were just on a call talking about this, is we got away with a lot two years ago.
Heidi:
00:03:20
We didn't have to try as hard, we didn't have to be strategic because there
Heidi:
00:03:24
was such a pent up demand post COVID.
Heidi:
00:03:29
So it was a lot easier for people to attract and book clients.
Heidi:
00:03:35
What I'm seeing now is The people who are struggling are usually ones
Heidi:
00:03:41
that don't have a strategy behind their marketing and they don't have
Heidi:
00:03:47
a very clear way of standing out.
Heidi:
00:03:50
I'm seeing a lot of people who, you know, when I look at their
Heidi:
00:03:53
website, if I could copy and paste something onto their competitor's
Heidi:
00:03:58
website and nobody would buy it.
Heidi:
00:03:59
know the difference, your potential clients are having that struggle
Heidi:
00:04:05
telling you apart as well.
Heidi:
00:04:07
And then it comes down to a pricing issue because there's nothing to compare
Heidi:
00:04:13
you on when there's like 10 planners or 10 photographers that all kind
Heidi:
00:04:20
of seem the same and no one's really standing out as the go to for anyone.
Becca:
00:04:25
A hundred percent agree with you.
Becca:
00:04:26
And I think again, like you said, we got away with it in COVID because there were
Becca:
00:04:30
so many people looking to book and all of these new people coming into the market
Becca:
00:04:34
and there was enough work for everyone.
Becca:
00:04:36
But as that is getting back to more of a normal picture, yes, there's still
Becca:
00:04:39
work for everyone, but actually you do need to start putting in the work.
Becca:
00:04:42
You need to think of your own ideas.
Becca:
00:04:43
You can't keep looking left and right at what your competitors are doing.
Becca:
00:04:46
You've got to find those ways to set yourselves apart.
Becca:
00:04:49
So what about from a couple perspective?
Becca:
00:04:50
What do you think shifted over the last couple of years
Becca:
00:04:53
from the couple's perspective?
Becca:
00:04:54
Do we think they're looking for something different from our vendors?
Heidi:
00:04:57
I think part of what they're looking for in their research process
Heidi:
00:05:03
is more in depth than previous.
Heidi:
00:05:06
So what we're seeing right now, especially with Gen Z is a propensity to dig more
Heidi:
00:05:13
into reviews, dig more into, you know, how can I find out more about this business as
Heidi:
00:05:22
opposed to just diving right in, whether it's, you know, they've heard stories
Heidi:
00:05:27
or whether this is just like a general inclination of buying behavior for this
Heidi:
00:05:35
generation, which it certainly seems to be across a lot of different sectors.
Heidi:
00:05:40
We need to keep that in mind that, you know, they're doing a lot more research.
Heidi:
00:05:47
I've definitely heard too that In the past, if you got a referral, that was
Heidi:
00:05:52
pretty much a done deal, and now what a lot of people are seeing is you get
Heidi:
00:05:56
a referral and you still need to sell to them, you still need to convince
Heidi:
00:06:01
them that you are the right person for them, or not, if you're not the
Heidi:
00:06:06
right person, then you're not the right person, but it's not enough to just get
Heidi:
00:06:12
the referral, They also need to be able to go to your website, you know, go to
Heidi:
00:06:18
wherever you have a presence online and be able to learn more about you and why
Heidi:
00:06:24
they should work with you specifically.
Heidi:
00:06:26
I feel like referrals are much more of a jumping off point whereas they
Heidi:
00:06:30
were a like full spectrum start to finish for previous generations.
Heidi:
00:06:36
So those are a few things.
Becca:
00:06:38
That's so true.
Becca:
00:06:39
I actually have a really live example of that.
Becca:
00:06:40
So recently there was a couple that I knew locally who were getting married and they
Becca:
00:06:44
just came to me and said, Becca, have you got any photographers you can recommend?
Becca:
00:06:48
So I recommended two or three photographers, which they said
Becca:
00:06:51
were inside their budget point and kind of the style they wanted.
Becca:
00:06:54
And I sent them over.
Becca:
00:06:55
And in my head, great, one of these three photographers is going to get the booking.
Becca:
00:06:59
And they came back to me.
Becca:
00:07:01
Well, actually, I didn't hear anything.
Becca:
00:07:01
And I kind of followed it up with them.
Becca:
00:07:03
They came back to me and they said, Oh, we went in a totally different direction
Becca:
00:07:06
and just found someone on Google.
Becca:
00:07:07
And I was like, what?
Becca:
00:07:09
Why didn't you go with one of my recommendations?
Becca:
00:07:11
And it really blew my mind that they would rather go with someone
Becca:
00:07:14
that they had not had recommended.
Becca:
00:07:15
They never worked with before based purely on their online presence, rather than
Becca:
00:07:21
over a tried and trusted recommendation.
Becca:
00:07:23
So that's.
Becca:
00:07:23
Definitely happening.
Heidi:
00:07:25
Yeah.
Heidi:
00:07:25
And it's not to say that those weren't good recommendations.
Heidi:
00:07:28
It's just like you threw the ball and the business owner didn't catch it.
Heidi:
00:07:33
Like they didn't do their part of, okay, when this person gets to my
Heidi:
00:07:38
website, to wherever online, where you have a presence, they need
Heidi:
00:07:44
to see like, Oh, Becca was right.
Heidi:
00:07:46
Like this is the perfect fit for me.
Heidi:
00:07:48
And if they don't see that.
Heidi:
00:07:50
you know, they're probably not going to take action, which
Heidi:
00:07:53
is a shock to a lot of us.
Becca:
00:07:54
Yeah, it was a shock to me.
Becca:
00:07:55
And I think as well, I reassured the business owner, because I
Becca:
00:07:58
think actually sometimes it's, they couldn't have done any more.
Becca:
00:08:01
Like, so, cause they're like, but I got back to them really fast and
Becca:
00:08:03
I've got this and I've got that.
Becca:
00:08:04
I'm like, well, maybe it was just like, they just went in a
Becca:
00:08:07
different direction that day.
Becca:
00:08:08
Like some days I'm hungry, I eat a McDonald's, some days I'm
Becca:
00:08:11
hungry, I eat a Burger King.
Becca:
00:08:13
There's no reason why it just goes in a different direction.
Becca:
00:08:16
And I think sometimes as business owners, we're so worried about not
Becca:
00:08:19
doing enough that actually sometimes it's just down to couple's choice.
Becca:
00:08:23
And also couples are really knowledgeable and they're willing to do that research
Becca:
00:08:27
and they know that there's lots of choices out there and therefore they
Becca:
00:08:30
can find that perfect person for them.
Becca:
00:08:32
They don't need to settle on someone else.
Heidi:
00:08:35
I think that's a really key point, is not settling, of like, I know the right
Heidi:
00:08:40
person's out here, I just need to find it.
Heidi:
00:08:42
So that makes it even more important to make it so obvious that I am the
Heidi:
00:08:49
right person for fill in the blank, that when they see you, they're like, yes,
Heidi:
00:08:53
this is exactly what I was looking for.
Becca:
00:08:55
Yeah, 100%.
Becca:
00:08:56
Now, I know that we agree on quite a lot of things, and one of the things
Becca:
00:08:59
we both definitely agree on, and you touched on it earlier, is that slashing
Becca:
00:09:03
your prices or trying to be the cheapest is not the best way to get the work.
Becca:
00:09:07
So You know, what do you think then is a good way instead of thinking I'm
Becca:
00:09:11
not standing out from my competitors.
Becca:
00:09:13
I'm just going to be cheap than everyone else.
Becca:
00:09:15
What is a good way aside from pricing that we can actually
Becca:
00:09:17
stand out in our crowded market?
Heidi:
00:09:20
Yeah.
Heidi:
00:09:21
So, and I'll be speaking about this at the summit, but the way that I really
Heidi:
00:09:25
walk people through this is we need to figure out what your person wants.
Heidi:
00:09:32
We need to figure out what's going on in their head.
Heidi:
00:09:35
Not things we can guess at, what is the actual problem?
Heidi:
00:09:39
that they want solved by hiring you.
Heidi:
00:09:42
What result is it that they want and why is it important to them?
Heidi:
00:09:46
Because we all have different psychological drivers for why we do
Heidi:
00:09:50
things, but unless you understand those things, you can't then come out
Heidi:
00:09:56
in your marketing and say, hey, is this the thing you're looking for?
Heidi:
00:10:01
I have the perfect solution to it.
Heidi:
00:10:03
So that's really what I like people to think about when I.
Heidi:
00:10:07
When I say standing out, that's what I mean.
Heidi:
00:10:09
I don't necessarily mean like do the opposite of what everybody is doing.
Heidi:
00:10:15
You might, that might be something you want to do.
Heidi:
00:10:17
You might want to look different.
Heidi:
00:10:19
You might want to have a different design, a different aesthetic, or it's something
Heidi:
00:10:25
more internal that you're speaking to.
Heidi:
00:10:28
You know, the problems that we want solved are all Very different.
Heidi:
00:10:33
Like the reason why I buy a painkiller isn't because I want a painkiller.
Heidi:
00:10:38
It's because I have cramps, because I broke my foot, because I have a migraine.
Heidi:
00:10:45
Like those are three different reasons.
Heidi:
00:10:48
why I would make the same decision.
Heidi:
00:10:51
So we can't just guess at that.
Heidi:
00:10:54
And you know, if you're running a painkiller company, come out
Heidi:
00:10:57
with this ad about migraines.
Heidi:
00:10:59
If none of your people have migraines and your painkiller doesn't work well
Heidi:
00:11:02
on that, it's not going to connect.
Heidi:
00:11:04
So it's really about connecting to the problem that your person actually
Heidi:
00:11:10
wants you to solve and then molding your marketing to show them that you
Heidi:
00:11:16
have the solution to that problem.
Becca:
00:11:19
Amazing.
Becca:
00:11:19
And you're going to be talking more about that topic, I believe, at your summit.
Becca:
00:11:23
So for anyone who's not heard of your summit before, the
Becca:
00:11:26
Bookmore Wedding Summit, tell us how long has it been going?
Becca:
00:11:29
What's it all about?
Heidi:
00:11:30
This is the seventh time I've run it.
Heidi:
00:11:33
I love it.
Heidi:
00:11:34
It is one of my favorite things I get to do.
Heidi:
00:11:37
It is a five day online conference for wedding professionals specifically
Heidi:
00:11:43
who want to book more of the clients that they really love to work with.
Heidi:
00:11:49
Even when things are feeling slow, even when it feels like, Oh, we can't just,
Heidi:
00:11:54
we can't do it in the market right now.
Heidi:
00:11:57
We can, and we're going to get into specifically how to do that
Heidi:
00:12:01
during the summit with over 30 speakers who are speaking about
Heidi:
00:12:06
all different facets of this.
Heidi:
00:12:07
So you can lit.
Heidi:
00:12:08
I love it.
Heidi:
00:12:09
It isgoing to work for you, what you're going to take from it and
Heidi:
00:12:13
implement it so that you can actually.
Heidi:
00:12:16
go into the rest of 2024 and into the 2025 engagement season, having
Heidi:
00:12:23
a marketing strategy for what you're going to do to attract and
Heidi:
00:12:28
book more of those ideal clients.
Becca:
00:12:30
Amazing.
Becca:
00:12:30
And remind me of the dates of this year's summit for anyone
Becca:
00:12:32
who's listening in real time.
Becca:
00:12:34
It is August 19th.
Becca:
00:12:36
through the 23rd.
Becca:
00:12:37
Amazing and I will be putting all of the links and my affiliate link for the
Becca:
00:12:41
summit inside the show notes so do go and grab those if you're looking for it.
Becca:
00:12:44
You might even be able to find it in BeckerBot, you never know,
Becca:
00:12:47
depends on how well the AI tool is working when you get to it.
Becca:
00:12:51
Now I love promoting your summit whenever I'm part of it and one of the reasons
Becca:
00:12:54
I love to promote it is because it's so easy to promote because it's free, right?
Becca:
00:12:59
It's free for people to sign up, it's free for people to listen to my session and all
Becca:
00:13:02
of those other sessions that the speakers are doing, but one of the pushbacks.
Becca:
00:13:06
I always get and it winds me up when I'm ever promoting something
Becca:
00:13:09
for free, whether it's something I'm doing or something someone else
Becca:
00:13:12
is doing is, well, why is it free?
Becca:
00:13:14
What's the catch?
Becca:
00:13:15
What are you trying to do?
Becca:
00:13:16
What are you trying to sell me?
Becca:
00:13:17
What, why is it actually free?
Becca:
00:13:18
Is it actually going to be any good?
Becca:
00:13:19
Is it going to be rubbish?
Becca:
00:13:20
Is it going to be just people trying to sell me stuff?
Becca:
00:13:22
So Heidi, tell people, why did you make the decision to do it for free?
Becca:
00:13:27
And what do you say to the people that say that kind of stuff?
Heidi:
00:13:30
So.
Heidi:
00:13:31
The way this model works is it is free to attend and you get access to
Heidi:
00:13:38
each day's presentations for 24 hours.
Heidi:
00:13:42
Now if you want lifetime access to the presentations, if you want access to the
Heidi:
00:13:46
VIP sessions, if you want access to almost three thousand dollars worth of bonuses
Heidi:
00:13:51
that the speakers have contributed, if you want access to everything in a podcast
Heidi:
00:13:56
feed that you can listen to forever and ever, you You have to upgrade to
Heidi:
00:14:01
one of the upgrades we have available.
Heidi:
00:14:03
And typically I would say about 15 percent ish of people decide to upgrade to that.
Heidi:
00:14:11
And that is what makes this sustainable for us to give free
Heidi:
00:14:16
access to everybody on a limited.
Heidi:
00:14:19
capacity in a limited window, but still make it super accessible.
Heidi:
00:14:23
And for that reason, we get attendees from all six inhabited
Heidi:
00:14:28
continents, which is amazing.
Heidi:
00:14:30
And I love that we have that reach and that accessibility, but there is
Heidi:
00:14:35
that option to take it a step further.
Heidi:
00:14:37
If you would like to do that, you don't have to do that.
Heidi:
00:14:41
A lot of people do a lot of people don't.
Heidi:
00:14:44
It's One of those things that you get to make that decision for yourself.
Heidi:
00:14:49
And you're still going to get a ton out of it either way.
Heidi:
00:14:53
So that's how the event makes money.
Heidi:
00:14:57
It's also one of those things that because all of us are coming together,
Heidi:
00:15:03
you know, you have 30 different groups of people, audiences that allow us
Heidi:
00:15:08
to bring people together, that for us as educators, We get leads from this.
Heidi:
00:15:16
We get people who say, you know what, I really loved your
Heidi:
00:15:20
presentation, Becca, I think I want to work with you in xyz capacity.
Heidi:
00:15:26
So that's how it functions as like a feasible model for it to like exist
Heidi:
00:15:33
and not just be this free thing that is full of pitches, is full of just
Heidi:
00:15:39
like, you know, getting you into a timeshare presentation and trying
Heidi:
00:15:42
to sell to you for eight hours.
Heidi:
00:15:43
You know, we don't want to create that kind of an experience.
Heidi:
00:15:47
So this is the way we structure it so that we can give really solid education and
Heidi:
00:15:52
still make a big component of it free.
Becca:
00:15:56
Yeah, so helpful.
Becca:
00:15:56
And I think it's really helpful for us to just talk about that and
Becca:
00:15:58
be transparent about it as well.
Becca:
00:16:00
And I think that's the big thing is it's your choice.
Becca:
00:16:02
So if you're listening to this and you want to come along to the Summit,
Becca:
00:16:05
I highly recommend you sign up to it, even if you just watch one session.
Becca:
00:16:09
You don't have to pay for anything.
Becca:
00:16:11
I've signed up to Summits before and I've done the free option and I've
Becca:
00:16:14
set aside time in those 24 hours and I've watched loads of stuff.
Becca:
00:16:17
I've signed up to other summits before when I knew that I wasn't going to have
Becca:
00:16:20
the time to digest the information.
Becca:
00:16:22
And therefore I paid the upgrade so that I can get those back.
Becca:
00:16:26
But the important thing is if you are going to decide to pay the upgrade,
Becca:
00:16:29
like with everything I always say, make sure you then use it because
Becca:
00:16:33
it's only valuable to your business.
Becca:
00:16:34
If you buy the upgrade, if you then do put in some time in a couple of
Becca:
00:16:38
weeks to listen to the presentations or to go through the resources and
Becca:
00:16:42
make sure you're making the it.
Becca:
00:16:43
Otherwise, if you just.
Becca:
00:16:44
throw money at something and never look at it, it's not going
Becca:
00:16:46
to move your business forward.
Becca:
00:16:48
So absolutely take advantage of either the free or the upgraded
Becca:
00:16:52
version because there's going to be so much great stuff in there.
Becca:
00:16:54
And I know because I've listened to the presentations in Heidi summits before,
Becca:
00:16:57
you're going to get loads of great value.
Becca:
00:16:59
Definitely.
Becca:
00:17:00
So don't feel like people are just there to sell to you
Becca:
00:17:02
because they absolutely are not.
Becca:
00:17:05
So, if someone's thinking of signing up then, Heidi, if someone signs up to
Becca:
00:17:09
the Summit, either on the free or the paid version, how would you recommend
Becca:
00:17:13
that they throw themselves into it?
Becca:
00:17:14
How does someone get the most out of being part of one of your events?
Heidi:
00:17:18
The way I always approach education, especially when I have like
Heidi:
00:17:23
a huge array of things to choose from in my own business, I look at what would
Heidi:
00:17:30
have the biggest impact for me right now.
Heidi:
00:17:33
Because sometimes we see things and we're interested in it and it's
Heidi:
00:17:36
like, okay, realistically, I can't take action on that for like a year.
Heidi:
00:17:40
And that's probably not the best use of your time right now.
Heidi:
00:17:45
Get the upgrade, come back to it in a year when you're able to take action on it.
Heidi:
00:17:51
But I'm a big fan of prioritizing things that will make the biggest impact for you.
Heidi:
00:17:57
So I would look at what are you struggling with in particular.
Heidi:
00:18:02
In your business, and then I would look at the presentations
Heidi:
00:18:05
as Okay, how can these fill gaps?
Heidi:
00:18:08
How can these fill holes?
Heidi:
00:18:09
How can these help me solve some of these problems?
Heidi:
00:18:14
Because you're going to get a much better return on investment either
Heidi:
00:18:17
of your money or of your time or both if you're prioritizing things
Heidi:
00:18:23
that are going to get you results.
Heidi:
00:18:26
So like we have a wide array of things that we're covering during
Heidi:
00:18:30
the summit, but there will inevitably be things that you're like, Yeah,
Heidi:
00:18:35
realistically, can I, can I implement that by the end of the year?
Heidi:
00:18:39
Okay.
Heidi:
00:18:40
No, it's probably not the best use of your time.
Heidi:
00:18:44
I would say at least during the week of the summit.
Heidi:
00:18:46
And even if you have the upgrade, I still recommend approaching it in that way
Heidi:
00:18:51
because during the week of the summit, you're able to ask the speakers questions.
Heidi:
00:18:56
You're able to have conversations with them and join our speaker
Heidi:
00:19:00
panels and get clarification.
Heidi:
00:19:02
So, Personally, the way I would suggest approaching it is what's
Heidi:
00:19:07
going to have the biggest impact so that you can get results.
Becca:
00:19:10
Yeah, 100%.
Becca:
00:19:11
And making the most of those additional opportunities for
Becca:
00:19:13
networking and asking the questions.
Becca:
00:19:15
I always think the people that put in the most to these events are
Becca:
00:19:18
the people that get out the most.
Becca:
00:19:19
Because if you're asking your questions, I know because I've been
Becca:
00:19:22
on speaker panels before, when people ask really in depth questions, we'll
Becca:
00:19:25
give them really in depth answers.
Becca:
00:19:27
And they can get like a real nugget of information specifically for their
Becca:
00:19:30
business, that they would normally maybe have to work one to one with
Becca:
00:19:33
someone to get that kind of answer.
Becca:
00:19:35
And so if you are the person showing up live and being brave enough to put
Becca:
00:19:38
those questions forward, then you're absolutely going to get the most out
Becca:
00:19:41
of all those incredible educators who are there live and giving up
Becca:
00:19:44
their time for the week as well.
Becca:
00:19:47
I would love, Heidi, if you know any, have you got any success stories?
Becca:
00:19:51
So obviously you've been doing this summit now for kind of seven years.
Becca:
00:19:54
Have you got any stories of people that maybe have come along to a
Becca:
00:19:57
summit or listened to And then change something in their business.
Heidi:
00:20:00
Oh my God.
Heidi:
00:20:01
So many.
Heidi:
00:20:02
We've had some where people have implemented things during
Heidi:
00:20:06
the week and booked a client.
Heidi:
00:20:08
Like, I wouldn't expect that.
Heidi:
00:20:11
I, it shocked me to see.
Heidi:
00:20:14
But typically, you know, we see people walk away from it and go and implement
Heidi:
00:20:20
the things that they typically neglect.
Heidi:
00:20:23
Which are, especially for the summit, things related to.
Heidi:
00:20:27
Your marketing, things related to your sales, things that can
Heidi:
00:20:31
really move the needle in your business and make a huge impact.
Heidi:
00:20:35
So it doesn't take a ton of implementation to get results.
Heidi:
00:20:39
Like I said, we've had people who are like, Oh, okay, that's an
Heidi:
00:20:43
interesting way of following up.
Heidi:
00:20:45
I'm going to go follow up with this lead that I have.
Heidi:
00:20:47
And then, hey guys, they booked.
Heidi:
00:20:51
It's the best thing ever to get to see and it really is just a matter of taking
Heidi:
00:20:56
the information you need, not just like what sounds necessarily interesting.
Heidi:
00:21:02
I'm not saying don't follow your interest, but we all have limited time
Heidi:
00:21:05
here and then it's actually implement it.
Heidi:
00:21:08
And we do see people, there have been many, many summits where we've
Heidi:
00:21:12
seen people go implement something and book a client that week.
Becca:
00:21:16
I love that.
Becca:
00:21:17
And sometimes we're scared of changing things, even
Becca:
00:21:20
though we know they're broken.
Becca:
00:21:21
And I always say, well, try it once, like try that different technique for following
Becca:
00:21:24
up on the next client and see if it makes a difference and then try it again.
Becca:
00:21:28
And then you can do it.
Becca:
00:21:29
Compare it to your old way and see if it works.
Becca:
00:21:31
But if nothing changes, nothing changes.
Becca:
00:21:33
So there's going to be a ton of new information that's going
Becca:
00:21:36
to come out of the summit.
Becca:
00:21:37
So try and put some of it into action.
Becca:
00:21:39
So talking about there being a ton of information, sometimes when we go to these
Becca:
00:21:43
educational events, whether it's online in person, even podcasts and things like
Becca:
00:21:47
that, we can feel really overwhelmed.
Becca:
00:21:49
So do you have any tips on how to feel less overwhelmed if someone's
Becca:
00:21:54
being part of your summit?
Heidi:
00:21:55
Yeah, so I can tell you exactly what I do and what I teach people to do
Heidi:
00:22:00
when they get into this overwhelmed state.
Heidi:
00:22:03
So the first thing I do is just brain dump everything.
Heidi:
00:22:05
So what's everything that's floating around your head, all those anxieties,
Heidi:
00:22:09
all those things you feel like you have to do, and then you want to look at, okay,
Heidi:
00:22:14
do you actually have to implement that?
Heidi:
00:22:16
Could that wait?
Heidi:
00:22:17
Could you put that kind of in a parking lot over here for next quarter or does
Heidi:
00:22:22
it actually need to get done right now?
Heidi:
00:22:26
So I find immediately upon doing that I just feel like a weight lifted off of
Heidi:
00:22:32
my shoulders because all too often we tell ourselves we have to do 20 million
Heidi:
00:22:39
different things and realistically if we just did one or two of them
Heidi:
00:22:45
it would make a huge difference.
Heidi:
00:22:47
And if we try to do all of them, we're not going to do any of them.
Heidi:
00:22:51
So I'm a big fan of getting everything out of your head and then like
Heidi:
00:22:55
sorting and putting into order, okay, this is what I'm going to do.
Heidi:
00:22:59
This is my plan.
Heidi:
00:23:01
This is how I'm going to proceed.
Heidi:
00:23:02
I'm going to do this thing.
Heidi:
00:23:04
And then next month I'm going to do this thing.
Heidi:
00:23:06
And next quarter, I'm going to do this thing so that, you know,
Heidi:
00:23:10
Those ideas, those things you want to implement actually have a home,
Heidi:
00:23:13
they get onto your calendar and they actually get done because I don't know
Heidi:
00:23:17
about you, but if something is not on my calendar, it will not happen.
Heidi:
00:23:22
I can promise you that.
Becca:
00:23:23
Yeah, that is so true for me as well.
Becca:
00:23:25
And I love the idea that you can, you don't have to do everything now.
Becca:
00:23:28
You can definitely save things for later.
Becca:
00:23:30
I've been in coaching programs before, and I've, had all of these ideas and even
Becca:
00:23:35
one, two years later, I'm still going through and implementing those ideas
Becca:
00:23:38
because we can't possibly do it at once.
Becca:
00:23:40
I think the other thing that I see The mistake people make at summit sometimes is
Becca:
00:23:45
that they go after the shiny things rather than the things that are actually going
Becca:
00:23:49
to make the difference in their business.
Becca:
00:23:50
So they hear some exciting new idea and they think, Oh, this is
Becca:
00:23:53
going to solve all my problems.
Becca:
00:23:55
And it sends them off down a rabbit hole in a direction that they were
Becca:
00:23:57
never intending to go, instead of maybe taking the thing that they needed to.
Becca:
00:24:02
So how do people find the actual useful information in that
Becca:
00:24:06
crowded lots of information.
Heidi:
00:24:07
I would say, you know, look at the schedule for each day.
Heidi:
00:24:11
I, I'm a big fan of planning ahead, which I know you are too.
Heidi:
00:24:16
And I think that's just in our nature as planners, you know, look at the
Heidi:
00:24:21
schedule, go through with a critical eye, which of these am I going to attend?
Heidi:
00:24:28
Live, you know, on the day, which of these are maybe not so applicable
Heidi:
00:24:34
for me right now and commit to yourself to doing just those.
Heidi:
00:24:40
And I would say from every single presentation, our speakers are
Heidi:
00:24:44
really good about this, but I would say, look for the action steps.
Heidi:
00:24:48
And note the action steps and schedule the action steps because that's the
Heidi:
00:24:55
part that usually gets left behind.
Heidi:
00:24:58
And then it's just kind of floating around in your head as this,
Heidi:
00:25:02
you know, half formed idea that you feel like you need to do.
Heidi:
00:25:05
And that just builds as anxiety and weight of all the things we feel like
Heidi:
00:25:10
we have to do when really, if you just, if you can narrow it down, And go
Heidi:
00:25:17
through that and find the action steps.
Heidi:
00:25:19
Schedule the action steps.
Heidi:
00:25:21
That is going to help you extract as much as possible from this
Heidi:
00:25:26
because I always tell people I feel like business owners are typically
Heidi:
00:25:31
they were very good students.
Heidi:
00:25:33
They were typically people who like did the extra credit.
Heidi:
00:25:36
You know, we're like the I'm an A isn't good enough.
Heidi:
00:25:39
I want to a plus kind of people and we get into this.
Heidi:
00:25:44
way of being where we're just like checking off boxes and we're like, well,
Heidi:
00:25:49
I watched all of these presentations.
Heidi:
00:25:52
Okay.
Heidi:
00:25:53
Are you going to do anything with it?
Heidi:
00:25:55
Because if you're not, it doesn't really matter.
Heidi:
00:25:58
And you kind of wasted your time.
Becca:
00:26:00
Yeah.
Becca:
00:26:00
A hundred percent.
Becca:
00:26:01
I always say we're not Netflix.
Becca:
00:26:03
We're not here to entertain you.
Becca:
00:26:04
We're here to help you grow your business.
Becca:
00:26:06
So don't watch us like Netflix.
Becca:
00:26:07
Like, Oh, it's really fun watching videos of Becca and Heidi talking about business.
Becca:
00:26:11
But if you don't actually do anything with that, then you might as well just be
Becca:
00:26:15
watching endless videos of me and Heidi talking about anything, because it's not
Becca:
00:26:18
actually going to help your business.
Becca:
00:26:20
One of the things that I think is going to be a pushback from some of the people here
Becca:
00:26:25
in the UK listening to this podcast is the time of year that the summit happens.
Becca:
00:26:29
So I'm going to address it straight on because every time, whenever I promote
Becca:
00:26:33
one of your summits here in the UK, August is typically like our crazy season.
Becca:
00:26:37
It's the only time of the year when we get any sunshine.
Becca:
00:26:39
All the kids are off school.
Becca:
00:26:41
The people are going on holidays.
Becca:
00:26:43
Wedding pros are incredibly busy.
Becca:
00:26:46
And so immediately we go too busy to do any education.
Becca:
00:26:50
So I want to flip that on that, on its head and say to you, Heidi, why should
Becca:
00:26:54
people still be prioritizing some level of education or how can they fit this kind
Becca:
00:26:57
of stuff in even when it's crazy season?
Heidi:
00:27:01
I get it.
Heidi:
00:27:02
I totally understand.
Heidi:
00:27:03
And I'm very sorry that it falls during your busy season.
Heidi:
00:27:07
But the tricky thing is, is it's always someone's busy season.
Heidi:
00:27:12
And I've tried to like manipulate schedules to, you know, Okay, what would
Heidi:
00:27:17
be the best possible time worldwide?
Heidi:
00:27:20
And that time just doesn't exist.
Heidi:
00:27:22
So, August is a very dead time for some people.
Heidi:
00:27:26
It's a very busy time for other people.
Heidi:
00:27:28
It's a kind of middle time for a lot of other people, you know,
Heidi:
00:27:33
especially in some parts of the U.
Heidi:
00:27:35
S.
Heidi:
00:27:35
It's like a, I'm not going outside kind of time of year because it's just too hot.
Heidi:
00:27:40
So there's definitely no weddings happening.
Heidi:
00:27:42
But With that in mind, even though it may not be at the opportune time for
Heidi:
00:27:49
you, I would still recommend looking to see what you can get out of it.
Heidi:
00:27:55
Because like Becca said, if you can get one presentation and do one
Heidi:
00:28:00
thing with it that makes an impact on your business, that's huge.
Heidi:
00:28:05
You paid nothing for that.
Heidi:
00:28:07
You've been able to get results from it.
Heidi:
00:28:11
So a couple of things that we do to try to make it as accessible as possible is
Heidi:
00:28:17
we don't release Presentations on like a schedule like you would a conference.
Heidi:
00:28:23
We release everything for the day at once.
Heidi:
00:28:27
And it gets released at 9 a.
Heidi:
00:28:28
m.
Heidi:
00:28:29
U.
Heidi:
00:28:29
S.
Heidi:
00:28:29
Pacific time, which is Los Angeles time, which is 5 p.
Heidi:
00:28:33
m.
Heidi:
00:28:33
U.
Heidi:
00:28:33
K.
Heidi:
00:28:33
time.
Heidi:
00:28:35
You have a full 24 hours, so everybody in that period of time has a morning,
Heidi:
00:28:41
afternoon, evening, and night.
Heidi:
00:28:44
So, you know, we have participants in Australia and New Zealand and Hong Kong
Heidi:
00:28:51
that joined because they're able to join because it's not at a specific time.
Heidi:
00:28:55
It's just a specific 24 hour window.
Heidi:
00:28:59
So you can get it in any time of day.
Heidi:
00:29:01
you want, and it's on demand.
Heidi:
00:29:04
So you don't have to be there for a specific time for the video
Heidi:
00:29:07
to like stream live for you.
Heidi:
00:29:09
You can press play, you can press pause, you can press one and a half
Heidi:
00:29:13
speed, and everything is also available.
Heidi:
00:29:17
on our summit podcast.
Heidi:
00:29:19
If you're joining us for free, those expire every 24 hours as well, but it
Heidi:
00:29:24
gives you another medium to do that.
Heidi:
00:29:26
So you could very easily listen to and watch, you know, a couple
Heidi:
00:29:31
of things from your phone.
Heidi:
00:29:33
And quite honestly, like I said, this isn't school.
Heidi:
00:29:36
The point isn't to do all the work and do the extra credit.
Heidi:
00:29:38
The point is to get a result.
Heidi:
00:29:40
And if you can watch one presentation and get some action steps out of that and
Heidi:
00:29:45
take action on it and book more weddings as a result, congratulations, you've won.
Heidi:
00:29:50
You've put in minimum time, gotten maximum results.
Becca:
00:29:54
Yeah, a hundred percent.
Becca:
00:29:55
And so often I think we just use that as an excuse to ourselves.
Becca:
00:29:58
Oh, we're just too busy.
Becca:
00:29:59
It's busy season.
Becca:
00:30:00
We can't do that right now.
Becca:
00:30:01
But I know that if we want to do something, we will find the time to do it.
Becca:
00:30:05
Right.
Becca:
00:30:06
Because I have an audio book.
Becca:
00:30:07
Sometimes I'll listen to audio books and maybe I'm listening to
Becca:
00:30:10
a novel or something like that.
Becca:
00:30:11
And I suddenly realized I've managed to listen to eight hours of this novel in
Becca:
00:30:14
one week because I'm really enjoying it.
Becca:
00:30:16
So I can listen to it while I'm cooking dinner or I can listen to it while I'm
Becca:
00:30:20
driving the car to my job or I can listen to it while I'm preparing some work.
Becca:
00:30:24
And so if you want to be part of this and you want to listen to it, I promise you
Becca:
00:30:27
you'll be able to find the time to do it.
Becca:
00:30:30
Now, if people don't have much time, I would love to just
Becca:
00:30:33
hear a couple of highlights.
Becca:
00:30:34
So can you give us a couple of highlights that you think there's
Becca:
00:30:37
some good sessions going on?
Becca:
00:30:38
Obviously mine, I'll do my own highlight in a minute, but some good sessions
Becca:
00:30:41
going on at the summit and also a couple of highlights from resources that
Becca:
00:30:45
you've seen inside of the PowerPack.
Heidi:
00:30:47
Okay, so I've got my schedule in front of me.
Heidi:
00:30:50
So like I said, I'll be speaking about standing out and booking
Heidi:
00:30:54
more weddings without discounting.
Heidi:
00:30:56
Adriana McDermott is speaking about from ghosting to booking Gen Z
Heidi:
00:31:01
marketing strategies to win them over.
Heidi:
00:31:03
I absolutely love this topic and she comes at it from a very data based position.
Heidi:
00:31:10
So it's not just like, oh, it feels like this is what's happening.
Heidi:
00:31:13
Like, no, this is.
Heidi:
00:31:15
This is happening and this is how we adapt to it.
Heidi:
00:31:18
Becky Hart is speaking about networking and making the most of your relationships.
Heidi:
00:31:24
If you're struggling with turning inquiries into bookings, Elizabeth
Heidi:
00:31:28
Shields is talking about that exact thing.
Heidi:
00:31:32
Let's see here.
Heidi:
00:31:34
Oh, if you want to get more referrals from venues.
Heidi:
00:31:38
Terza Caffey's presentation is all about how to play nice with venues
Heidi:
00:31:44
and really practical tips to get and stay on a preferred vendor list.
Heidi:
00:31:49
She is coming at this from working exclusively with venue owners,
Heidi:
00:31:54
so she has heard everything.
Heidi:
00:31:57
She's kind of reporting back and sharing with us.
Heidi:
00:32:00
What it is that we need to do.
Heidi:
00:32:04
Let's see here.
Heidi:
00:32:04
There are so many here to choose from.
Heidi:
00:32:06
Oh my god Mark Chapman is talking about what you need to know before you start
Heidi:
00:32:13
Advertising and how to craft ads that convert and I really love this one
Heidi:
00:32:17
because a lot of people Will just throw money at advertising and assume that it
Heidi:
00:32:23
will work And that's not actually true.
Heidi:
00:32:27
And a lot of times it can be a really big waste of your money.
Heidi:
00:32:32
So make sure that you are not making that mistake because it is a huge one.
Heidi:
00:32:39
So we've got a lot of topics that are really focused on marketing, on sales.
Heidi:
00:32:45
We've also got some that are focused on the money piece.
Heidi:
00:32:50
So finding the profit leaks.
Heidi:
00:32:54
In your business, because that is a very quick thing.
Heidi:
00:32:57
You can change that immediately changes your financial situation in your
Heidi:
00:33:03
business or creating profitable packages.
Heidi:
00:33:07
If you can make the next package you offer more profitable, that is going
Heidi:
00:33:12
to make a huge impact on your business.
Heidi:
00:33:16
And then, of course, Becca's presentation, which I have seen and I really love,
Heidi:
00:33:22
all about getting a Visible and Becca, when you propose this topic, it really
Heidi:
00:33:29
intrigued me because there's this idea that, well, yeah, I'm marketing.
Heidi:
00:33:34
I'm visible.
Heidi:
00:33:36
But are you, you know, how visible are you?
Heidi:
00:33:40
So tell people a little bit about that.
Becca:
00:33:43
Well, I love to talk.
Becca:
00:33:44
Kind of have a bit of the shock factor in the beginning of my presentations whenever
Becca:
00:33:47
I do a presentation, because I know that a presentation can be dry and boring unless
Becca:
00:33:51
you realize you actually need to hear it.
Becca:
00:33:53
And so right at the beginning, beginning of my presentation, I am going to get you
Becca:
00:33:57
to find out how visible you think you are.
Becca:
00:34:00
And then I'm going to ask you that question a few more times as
Becca:
00:34:03
we go through the presentation, because often we think we're a lot
Becca:
00:34:06
more visible than we actually are.
Becca:
00:34:07
We feel like everyone knows our business and no one's booking us,
Becca:
00:34:10
but turns out most of the time, It's just that we're too quiet.
Becca:
00:34:13
So that's what I'm talking about in my presentation, how to get
Becca:
00:34:15
visible and book more weddings.
Becca:
00:34:17
And there's lots of actionable strategies in there as well.
Becca:
00:34:20
So that's worth the free ticket price on its own.
Becca:
00:34:23
Come along and listen to that.
Becca:
00:34:25
Although Heidi, you've got so many great sessions, but there's one thing that
Becca:
00:34:29
I like to do when I go to a summit.
Becca:
00:34:31
And I always encourage people to do this, whether it's an in person event.
Becca:
00:34:34
or an online event, play Summit Roulette, because sometimes there's a hidden
Becca:
00:34:39
gem in there that you don't think you need, but it actually ends up being
Becca:
00:34:42
the presentation that you are like, so glad that you listened to or watched.
Becca:
00:34:46
So, go to something you think, I wouldn't want to go to that, and then watch that
Becca:
00:34:49
one, because often it's the best one.
Becca:
00:34:51
I love that.
Heidi:
00:34:53
That's such good advice.
Heidi:
00:34:55
And then I know you asked about the bonuses too that are
Heidi:
00:34:59
available in the PowerPack.
Heidi:
00:35:01
We've got, you know, a sales page template to help you better sell people
Heidi:
00:35:07
from your website so they come to you much more sold and ready to buy.
Heidi:
00:35:13
We have a vendor consultation with one of our speakers.
Heidi:
00:35:17
We have a website review and consultation with one of our speakers.
Heidi:
00:35:24
We have a guide to blogging for business from two women who are
Heidi:
00:35:32
honestly really phenomenal at this and their whole business.
Heidi:
00:35:36
is helping photographers in particular attract more business
Heidi:
00:35:42
using their blogs for SEO purposes.
Heidi:
00:35:46
We've got things to make your life easier, like multiplying your
Heidi:
00:35:50
blog's impact with repurposing.
Heidi:
00:35:53
We've got an SEO mini course.
Heidi:
00:35:55
We've got a Whitney and Daniela Created a beginner's guide to building
Heidi:
00:36:00
the ultimate Google search campaign and actually a step by step workbook
Heidi:
00:36:04
showing you how to build that campaign.
Heidi:
00:36:08
There's a lot here.
Heidi:
00:36:10
There's about 2, 900 worth of bonuses inside of this on top of the
Heidi:
00:36:17
presentations and all of the VIP sessions.
Heidi:
00:36:20
So, there's a lot going on in it.
Becca:
00:36:22
Yeah, it's a ridiculous amount of value.
Becca:
00:36:24
And again, I'm always surprised when the people offer these things,
Becca:
00:36:28
how few people take them up.
Becca:
00:36:30
And so especially things like a website review, if you see that that's an
Becca:
00:36:34
option, don't sit back, take the website review, because that is like a money
Becca:
00:36:38
can't buy opportunity for your business that would again be worth so much
Becca:
00:36:42
more than you would be paying for it.
Becca:
00:36:43
So again, don't get overwhelmed by the resources, go through them one
Becca:
00:36:47
by one by one and highlight, okay, actually, I need some help with this.
Becca:
00:36:51
This is where I see that I need some help and go through the resources and
Becca:
00:36:54
actually take people up on these offers.
Becca:
00:36:56
Because again, people are offering really great stuff.
Becca:
00:36:58
They're not doing it to try and upsell you something else.
Becca:
00:37:00
They really want you to get results because I know a lot of the people
Becca:
00:37:03
that are involved in the summit.
Becca:
00:37:04
I know Heidi, and that's what they're about.
Becca:
00:37:06
They want to give you value.
Becca:
00:37:07
Yes, of course you can go and work with them, but actually they're all
Becca:
00:37:10
about helping you and they just want the industry to grow and thrive.
Becca:
00:37:15
Heidi, I'm so excited to be part of the summit again this year.
Becca:
00:37:17
I know that people are going to get loads out of it.
Becca:
00:37:20
Can you remind us once more about the dates?
Becca:
00:37:22
And again, I'll put the link in the show notes.
Heidi:
00:37:24
Yes, it is August 19th through the 23rd.
Heidi:
00:37:29
You are going to get so much out of this.
Heidi:
00:37:33
And like we've said time and time again, Isn't it worth it if you get one
Heidi:
00:37:39
thing out of it that you can implement and it helps you book more weddings?
Heidi:
00:37:44
That sounds like a good use of your time to me.
Becca:
00:37:46
Yeah, absolutely.
Becca:
00:37:47
And if you've been part of Heidi's Summits before and you've listened to something
Becca:
00:37:51
that you've learned from, let us know.
Becca:
00:37:52
Reach out to Heidi or myself on Instagram.
Becca:
00:37:54
We'd love to hear from you.
Becca:
00:37:55
If you're in her Facebook group, then post in there and say some of the learnings
Becca:
00:37:59
that you've learned from the Summit too.
Becca:
00:38:00
We're always keen to hear.
Becca:
00:38:02
What you guys are doing with the information that you're learning.
Becca:
00:38:04
Now, Heidi, I'm always in the podcast with the same question and it's
Becca:
00:38:07
this, what's one thing you wish you'd known sooner in your own business?
Heidi:
00:38:12
that you never figure it all out.
Heidi:
00:38:14
There's no finish line.
Heidi:
00:38:16
There's no end.
Heidi:
00:38:18
And in the beginning, it felt like, Oh, I just got to do
Heidi:
00:38:22
these things and I'll get there.
Heidi:
00:38:23
You get better.
Heidi:
00:38:25
You learn, but it's like kind of trying to build a house on moving ground.
Heidi:
00:38:31
Like things are always changing.
Heidi:
00:38:34
So you have to change with it.
Heidi:
00:38:36
And you will never, it's never complete.
Heidi:
00:38:39
And to be honest, I'm kind of glad that's the case because it would be pretty boring
Heidi:
00:38:47
if it was, you know, if you get 10 years into a business and it's like, well, I
Heidi:
00:38:51
know everything, I've done everything.
Heidi:
00:38:54
What's the point?
Heidi:
00:38:55
You know, there's nothing to do anymore.
Heidi:
00:38:58
So yeah, it's definitely that you never are finished.
Heidi:
00:39:03
It is never finished.
Heidi:
00:39:05
Sometimes it feels like it's.
Heidi:
00:39:07
taped together with duct tape and just folding and that's okay because
Heidi:
00:39:11
everybody else's business is too.
Becca:
00:39:15
That is so true.
Becca:
00:39:15
It's like my children when they're trying to find the end of a rainbow
Becca:
00:39:18
and it's never coming to them.
Becca:
00:39:19
And the closer you get to the end, the further away it feels.
Becca:
00:39:22
It's so true.
Becca:
00:39:23
Our businesses are a marathon, not a sprint and they're growing and they're
Becca:
00:39:26
evolving and there is no end deadline.
Becca:
00:39:29
I love that.
Becca:
00:39:29
Heidi, it is such a pleasure chatting to you.
Becca:
00:39:31
I always enjoy our conversations and hopefully you're going to
Becca:
00:39:34
make it to the UK sometime soon so we can go for that coffee.
Heidi:
00:39:37
Yes, there are some plans afoot.
Heidi:
00:39:40
So I'll keep you posted.
Becca:
00:39:43
Amazing.
Becca:
00:39:43
Thank you so much for your time.
Heidi:
00:39:45
Thank you.
Becca:
00:39:47
I love chatting to Heidi once again on the podcast Isn't She Great.
Becca:
00:39:51
Honestly, her summit is well worth attending.
Becca:
00:39:53
So go check out the links in the show notes or come and find me over on
Becca:
00:39:57
Instagram and I can send you the link.
Becca:
00:39:59
Over there.
Becca:
00:40:00
Even if you just take one thing away from the summit, it's absolutely worthwhile,
Becca:
00:40:03
but I promise you there's so many great sessions and so many great resources
Becca:
00:40:08
that you'll want to dive right in.
Becca:
00:40:09
I'll see you next time.