Erika McInerney is the OG of social media marketing having laid the foundations of her business Mac&Ernie in 2015 before officially launching in early 2016. In just four months, the demand was there for her to quit her part time job to work in the business full time.
Erika has been working in advertising and digital marketing for over 25 years and shares that practical experience and knowledge freely. Based in Warragul, Erika is well known for her generosity and authenticity and provides training that is smart, relevant and, most importantly, jargon free.
Erika shares with us her start up journey, tips on improving your Instagram and answers lots of those popular social media questions like, 'How often should I be posting?' and 'I’m already booked out, do I really need to post on Instagram?' and lots more.
Meet my friend Erika from Mac&Ernie.
ABOUT OUR SPONSOR MAC&ERNIE
Are you always stressing and guessing when it comes to your social media marketing?
Do you feel like your effort doesn’t bring the results you need or you don’t know how to check?
Check out Mac&Ernie.
Erika McInerney is a qualified marketing strategist with 25 years real experience putting advertising, marketing and social media to work.
She’s focused on regional and rural businesses - teaching you the skills and confidence to develop strategy, measure results and keep that content machine running.
This episode was hosted by Kimberley Furness, founder + editor of OAK Magazine. OAK Magazine is a proudly independent print publication dedicated to sharing stories and amplifying voices of female entrepreneurs and women in business in regional and rural Australia. Founded in Bendigo, this quarterly publication is filled with expertise, insights and small business guidance from driven, inspiring and successful local women.