Episode Title:
Episode Audio Link: https://podcast.ablackexec.com/episode/DEI Isn’t Soft. It’s a Business Strategy, Period
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In this episode of A Black Executive Perspective Podcast, host Tony Tidbit sits down with Zach Nunn, CEO and founder of Living Corporate, to dismantle one of corporate America’s biggest lies, that DEI is a “nice to have” instead of a business imperative.
Zach shares his journey from Big Four consulting to building Living Corporate, a digital media and analytics consultancy focused on measuring fairness, trust, and experience across employees and customers. Together, Tony and Zach dig into why so many organizations misunderstand Black owned businesses, confuse performative DEI with real impact, and rely on vibes instead of data to manage culture.
The conversation goes deep on how fairness can be measured, why storytelling is a leadership advantage, and how companies can integrate DEI into core business strategy rather than isolating it in HR. They also tackle the realities of managing a multi-generational workforce and the risk leaders take when they ignore trust, transparency, and authenticity.
This episode makes one thing clear. DEI is not soft. It is strategic. And companies that fail to treat it that way will pay for it in terms of talent, trust, and growth.
▶︎ In This Episode
00:00: Addressing Assumptions and Subtle Racism
01:24: Introducing A Black Executive Perspective
01:57: Meet Zach Nunn: Founder of Living Corporate
03:39: Zach's Family and Background
06:54: The Mission of Living Corporate
10:27: Challenges in Corporate America
14:52: Data-Driven Solutions for Companies
19:40: The Reality of DEI Work
27:03: The Evolution of a Product
27:35: Navigating DEI in Corporate Policies
30:47: Measuring Fairness and Employee Experience
31:37: The Importance of Data-Driven Insights
40:12: Case Studies and Client Success
43:11: Future of Work and Generational Diversity
47:17 Closing Thoughts and Call to Action
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