In this episode, we delve into the power of word-of-mouth marketing and how tour operators can harness it to boost bookings. We discuss creating memorable experiences that surprise and delight your guests, making them more likely to share their experiences. Chris Torres shares tips on encouraging reviews, leveraging Instagrammable moments, and building a community around your brand. Plus, we explore how rewarding loyal customers and using branded hashtags can help spread the word and attract new clients.