What is a case study, and what can a case study do for your marketing plans? In this episode, our steadfast sailors unroll the nautical charts to plot a course through the multitude of islands in the Content Type Archipelago, stopping to point their spyglasses at the case study. Karl, Joel, and Erik break down the format, effort required, and benefits of this reliable digital asset, eliminating the confusion that has left many a ship beached on those rocky shores.