Artwork for podcast Gift Biz Unwrapped
354 – Achieving Pinterest Success is Very Different from Facebook or Instagram with Cali Waege
Episode 354 • 22nd January 2022 • Gift Biz Unwrapped • Sue Monhait
00:00:00 00:59:41

Share Episode

Shownotes

how to achieve pinterest success I know you’ve been looking forward to more on this topic – Pinterest success! Today, you’re going to hear why Pinterest is still so valuable and how to get the most out of your pins. Including ways to attract the right people - your ideal customer. One thing I’m really enjoying about Pinterest is how very different it is from Facebook or Instagram. It didn’t start out that way, so if you haven’t had an update recently, you’ll find this really interesting. And honestly, it's so refreshing. Plus, how would you answer this question: “Are hashtags appropriate these days for my pins?” Yes or no? Are you sure? Let’s get into the show and find out if you’re right. Cali is the gal behind The Halcyon Hive and is a pin-tastic marketing guru. She helps service providers and product sellers increase traffic, client leads, and sales using Pinterest. It's time you stop crossing your fingers hoping that one of those many pins you posted will go viral and get you the traffic that everyone is talking about. Cali’s going to be our guide today to teach us the strategy and tactics to get those results.

How To Achieve Pinterest Success

Why bother with Pinterest for your small business?

  • Pinterest helps you get more eyes on your website, grow your email list, increase brand awareness, and even make more sales.

Understand how Pinterest is different from Facebook and Instagram.

  • Pinterest is a visual search engine, so it's more like Google than social media platforms like Facebook and Instagram. People go to Pinterest to search, be inspired, and plan, not to socialize with others.
  • Don't worry about your follower count - it's much less important than getting your Pinterest SEO right.
  • Pinterest engagement is different from social platforms - it's about clicking, savings, and clicking through to the associated URL. Engagement is important because it tells Pinterest what your pin is about and who to show it to.

What to pin for Pinterest success?

  • Use Pinterest Trends to find currently trending search terms. <-- Listen to the convo for details about using Pinterest Trends!
  • Check your Pinterest Analytics to see which of your pins were most successful. Use them as inspiration for new pins.
  • Create 5-7 pins per destination post (e.g., blog post, product sales pages, etc.). Then check back in a few months to see which ones got the most activity for design and keyword inspiration.
  • Include subtle branding on your pins so they stand out from other people.
  • No need to repin other peoples' pins anymore. Focus on creating your own fresh content. If you don't have a lot of content to promote, then you can repin pins from other people to flesh out your boards until you have enough of your own.
  • Don't bother with hashtags anywhere in your Pinterest activity. They are no longer relevant. <-- PRO TIP - tune in for more detail!
  • It's okay to pin the same pin to different boards, but schedule some space between them. For example, pin it to the most relevant board first. Then a week or two later, pin it to another board.
  • Know what’s trending to help you plan out content and when to pin things. Look at pins high on these trends searches for design inspiration.

What to do if you change the focus of your Pinterest account?

  • Unless the link no longer works, just keep old pins. No need to delete anything as long as the destination is still valid.  <-- Tune in for details on this!
  • Create new boards that fit your new focus with appropriate keywords. Put the vast majority of your pin creation focus on your new boards rather than old boards.
  • Convert personal boards to Secret to keep your account focused on your business.
How to start a new Pinterest account (or convert a personal one) for your business?
  • Create (or switch to) a business account in order to get Analytics and other benefits for your business. Audience insights will tell what level of interest your audience has in certain topics and categories.
  • Know who your ideal customer is. Is the audience you acquired on your personal Pinterest the target audience you want for your business? If it is, just convert your personal to a business account.  But if it's not, create a new business account.
  • Start with 5-10 boards. Activity is more important than the number of boards. So only make boards you can consistently create content for.
  • Add content to your new boards as soon as possible. You want to fill your board with super relevant content so Pinterest knows what it's about.
  • Create content that will attract your ideal customers. Use search terms your ideal customers would use when creating your Board titles. <-- Listen in for examples!
  • Use Pinterest Trends to find keywords and phrases people are actually searching for. Then use them for your Board titles and Pin titles and descriptions.
  • It's good to have semi-overlapping boards and you can pin the same pin to those boards. <-- Listen to the full episode for more detail!
  • If you are selling products, you can create a Shop tab. <-- More details on this in the show!
  • Don't put a price on your Pin image so it remains evergreen even if the price changes. If you create a Shop tab, it will automatically pull in the correct, updated price.

What else can we do with Pinterest?

Listen to the full conversation for all Cali's great tips about how to achieve Pinterest success in 2022!

Resources Mentioned

Cali's Contact Links

Website | Facebook | Instagram | Pinterest

Join Our FREE Gift Biz Breeze Facebook Community

Become a Member of Gift Biz Breeze If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started. Also, if you'd like to do me a huge favor - please leave a review. It helps other creators like you find the show and build their businesses too. You can do so right here: Rate This Podcast Apple Podcasts | Google Podcasts | Spotify Thank you so much! Sue Know someone who needs to hear this episode? Click a button below to share it!
More Episodes
354. 354 – Achieving Pinterest Success is Very Different from Facebook or Instagram with Cali Waege
00:59:41
Tips & Talk 46 – The Festivities Planned for National Bakers Crafters Makers Day
00:05:54
353. 353 – So You Think You’ve Tried Everything to Get People to Buy? with Matt and Layne of Obsessed With Markets
00:56:23
Tips & Talk 45 – Why I Created National Bakers Crafters Makers Day
00:09:11
352. 352 – Let’s Create Your Brand Story Right Now with Meredith Kallaher
00:45:50
Tips & Talk 44 – My Revelation as We Designed our Handmade Heals the World Logo
00:11:30
351. 351 – How to Work Hard and Feel Great about Your Life with La’Vista Jones
00:52:02
Tips & Talk 43 – My Word for 2022
00:10:20
350. 350 – Storytelling and a Peek into the Life of Heidi Swain, a Simon & Schuster Bestselling Author
00:42:14
Tips & Talk 42 – “… When All Through the Store …”
00:05:46
349. 349 – Integrating Our Love of Stories into Your Brand with Chloë Thomas
00:50:18
Tips & Talk 41 – It’s About Time!
00:10:31
348. 348 – Business Startup Made Easy with Paisley and Riley of Sweet Tooth Cakerie
00:47:47
Tips & Talk 40 – Make Your Customer the Star!
00:09:56
347. 347 – Start a Business Selling Printables and Digital Downloads with Julie Berninger of Gold City Ventures
00:43:48
Tips & Talk 39 – Grab My Personal Holiday Gift Planner (FREE)
00:09:26
346. 346 – Why You Want a Micro-Weird Business with Denise Blasevick of S3 Agency
00:49:31
trailer Welcome to the Gift Biz Unwrapped Podcast
00:01:16
Tips & Talk 38 – What About All the Social Media Changes ?!?
00:10:01
345. 345 – A Pro Speaks Up about Networking, Mentorship and Publicity for Gift Business Growth with Lisa Paden of The Personal Gift Basket Co.
00:47:49
Tips & Talk 37 – The Many Faces of Integrity for Personal and Business Growth
00:09:51
344. 344 – A Powerful Lesson We Can Take from Big Brand Strategies Maureen Mwangi of Startward Consulting
00:45:27
Tips & Talk 36 – Get Them to Buy Again
00:10:54
343. 343 – Are You Ready and Should You Even Consider Wholesale? with Emily Kerr-Finell of Wholesale in a Box
00:59:54
Tips & Talk 35 – 3 Things to Do NOW
00:07:22
342. 342 – Paying It Forward to New Handmade Product Entrepreneurs with Nicole Stevenson of Dear Handmade Life
00:45:53
Tips & Talk 34 – Your Role in the Global Supply Chain Crisis
00:09:06
341. 341 – A Subscription Box Business with a Mission Featuring Kesia Steele of Spotlight Box
00:50:34
Tips & Talk 33 – But Will They Buy?
00:06:44
340. 340 – All About Google Analytics for Small Business with Chris Mercer of Measurement Marketing
01:08:01
Tips & Talk 32 – 4 Time Saving Strategies to Curate Social Media Pics
00:16:33
339. 339 – 5 Fun and Effective Ways to Attract Sales with Sophy Lakshmanan of Miss Paper Craft
00:47:39
Tips & Talk 31 – How to Start Your Own Mastermind Group
00:16:38
338. 338 – Subscription Box Creation and Participation with Eric Musick of Louis and Léa
00:53:52
Tips & Talk 30 – First Steps to Creating Your Brand
00:15:07
337. 337 – Look : Pinterest Ads! with Laura Rike
00:57:12
Tips & Talk 29 – How to Manage Through a PR Crisis
00:12:38
336. 336 – Maximize Your Online Selling Options and Get More Sales with Springbot
01:01:42
Tips & Talk 28 – Let’s Talk About Revenue Generating Tasks
00:15:10
335. 335 – Meet NBC’s “Making It” Master Maker Adam Kingman
00:44:56
Tips & Talk 27 – The Sales Channel Panel
00:11:33
334. 334 – An Inside Peek at Growing a Handmade Product Business with Yuliya Wolf of Wolf Leathers
00:52:00
Tips & Talk 26 – What NOT to Do with Your Logo
00:11:44
333. 333 – From Firefighter to a Quilting Empire with Brandy Maslowski
00:52:53
Tips & Talk 25 – Let’s Rank Your Confidence Level
00:13:00
332. 332 – Expanding on “The Secret” with Law of Attraction Expert Bob Doyle
01:01:25
Tips & Talk 24 – Competition! Now What?
00:13:02
331. 331 – Instagram for Beginners with Allison Scholes of Boss Lady in Sweatpants
00:48:38
Tips & Talk 23 – Fail at Failure
00:08:56
330. 330 – Get Started Guide for your Email Marketing Process with Kate Doster
01:08:54
Tips & Talk 22 – Your Customer is Mad – Now What?
00:16:18
329. 329 – Winners and Wisdom from the Small Business Blog Challenge
00:23:17
Tips & Talk 21 – 8 Apps I Use in Biz Everyday
00:22:25
328. 328 – Algorithm Proof Your Business with Katie Wight
00:57:47
Tips & Talk 20 – Here’s Why You Aren’t Getting Sales on Your Website
00:14:50
327. 327 – It Started with a Brick and Mortar Yarn Shop and a Vision with Shelley Brander of Knit Stars
00:52:53
Tips & Talk 19 – 3 Easy Ways to Get Customer Testimonials
00:15:03
326. 326 – A Classy Way to Nurture Customer Relationships with David Wachs of Handwrytten
00:55:42
Tips & Talk 18 – Let Them Steal Your Stuff!
00:14:51
325. 325 – The Easy Way to Record Your First Product Biz Video with Holly Gillen
00:52:58
Tips & Talk 17 – What To Do with Your Online Biz While on Vacation
00:14:38
324. 324 – Retail – Wholesale – Combo – Let’s Get Advice through 25+ Years in Business with Sue Burns of Baabaazuzu
00:55:39
Tips & Talk 16 – Identify Your Most Productive Next Step for a Perfectly SCRIPTed Week
00:14:37
323. 323 – How to Get Unstuck and Go After Your Dreams with Becca Ribbing
00:58:04
Tips & Talk 15 – Is THIS Missing in Your “Brand?”
00:13:02
322. 322 – Affiliate Marketing as an Additional Income Stream with Rick Magennis of Bear Cat Media
00:51:41
Tips & Talk 14 – Facebook Business Pages vs Facebook Groups
00:14:12
321. 321 – Why have a Blog as a Product Business? with Kate Kordsmeier
00:56:00
Tips & Talk 13 – How to Put Yourself in Luck’s Path
00:06:22
320. 320 – The Signs that Lead to a Profitable Product Niche with Gail Zona of gJoolz
00:58:38
Tips & Talk 12 – All Website Platforms are NOT Created Equal
00:16:11
319. 319 – How to Capture the Power of Pinterest with Laura Rike
01:01:30
Tips & Talk 11 – Take the Two Word Challenge with Me
00:07:33
318. 318 – Your Relationship with Money. Take a Seat on the Couch with Connie Vanderzanden
00:56:37
Tips & Talk 10 – The Magic of Giving and Getting
00:09:12
317. 317 – The Smart Way to Brand Corporate Gifts with Chelsea Martin of Noms Bake Shop
00:59:50
Tips & Talk 9 – Craft Show Convo Part 4 – Social Media’s Role in a Craft Show
00:15:58
316. 316 – Baking Business Success from The Greatest Baker Finalist Roshell Ingraham
00:53:50
Tips & Talk 8 – Craft Show Convo 3 – Overcoming Challenges During the Show
00:17:06
315. 315 – Brain Hacks That Trigger Your Customer to Buy with Melina Palmer of The Brainy Business
00:54:31
Tips & Talk 7 – Craft Show Convo Part 2 – Planning and Preparation
00:19:47
314. 314 – Things to Do Now to Sell Your Business Later with Chelsea Clarke
00:53:08
Tips & Talk 6 – Craft Show Convo Part 1 – Selection and Results
00:20:24
313. 313 – How to Start a Craft Business from Home with Sophy Lakshmanan of Miss Paper Craft
00:56:39
Tips & Talk 5 – How Much Money Can You Really Make?
00:13:17
312. 312 – Why Do You Hold Yourself Back? with Petia Kolibova
00:52:13
Tips & Talk 4 – 4 Steps to a Logo Refresh
00:15:58
311. 311 – The Power of Staying True to Your Brand with Ximena Bervejillo of Entrelanas Designs
01:04:39
Tips & Talk 3 – The POWER of Small Gestures
00:14:24
310. 310 – Are Press Releases Still Relevant and How Can they Help your Handmade Biz? with Mickie Kennedy of eReleases
00:58:40
Tips & Talk 2 – The “We” or “I” Dilemma
00:11:19
309. 309 – How to Have a Successful Handmade Business with Cassie Menchhofer of Cassie’s Country Cupboard
00:56:24
Tips & Talk 1 – Are You Making this HUGE Startup Mistake?
00:08:50
308. 308 – Is Your Biz Ready to Run Facebook Ads? with Shelby Fowler of Fempire Media
01:08:45
307. 307 – How to Build an eCommerce Website that Gets Visitors to Buy with Matt Edmundson
01:07:47
306. 306 – What is Your Brand Story? How to Talk about your Small Business with Confidence with Dr. Michelle Mazur
01:00:05
305. 305 – Makeup Talk to Show Up as Your Best Beautiful Confident Self with Beverly Elechukwu
01:07:08
304. 304 – Online Craft Shows: Everything You Need to Know about Exhibiting with Robert Allen of At Home Event
01:00:31
303. 303 – Amazon Handmade vs Etsy – What Makes Amazon Different? with Rachel Johnson Greer of Think Cascadia
00:59:01
302. 302 – What to Expect When You Join Clubhouse with Jennifer Lehner of The Front Row VIP
00:58:39
301. 301 – Announcing National Bakers Crafters Makers Day – January 21 – A Day to Celebrate YOU!
00:11:03
300. 300 – How to Get 100,000 Qualified Facebook Fans with David Emmons of Artist Marketing Formula
01:04:07
299. 299 – How to Get Attention Online with Lauren Schwartz of The Loft 325
00:51:51
298. 298 – Set Up Your Home Office and Utilize Your Production Area for Optimal Physical Health with Dr. Joella Castillo
01:00:32
297. 297 – Experience a Holiday Story and Peek into the Life of Bestselling Author Heidi Swain
00:45:04
296. 296 – ADHD Tendencies and How to Focus on Things that Matter with Shaun Roney
00:50:58
295. 295 – How to Start a Craft Business with Dasha Kosovan of Wellness by Ari
00:47:11
294. 294 – Using Pinterest to Sell Your Handmade Products with Catherine Tatum of Classic Legacy
00:46:58
293. 293 – Social Media Ideas to Do NOW to Bring in Holiday Sales with Bobbi Baehne of of Think Big Go Local
00:58:36
bonus SPECIAL PSA – How to Participate in the Virtual At Home Craft and Gift Show to Boost Holiday Sales
00:10:26
292. 292 – The MOST Important Email Marketing Best Practice – It’s Not What You Think! with Gabriella Rapone of Email Maverick
01:13:59
291. 291 – The Step by Step to Building a Business You Love with Joyce Arrieta
01:05:22
290. 290 – An Email Marketing Plan – The Often Forgotten Powerhouse to Increase Sales with Chloë Thomas of eCommerce MasterPlan
01:00:33
289. 289 – How to Attract Customers and Boost Your Holiday Sales with Amanda Berlin
00:51:22
288. 288 – How to Manage Stress in Business to Achieve a Happier and Healthier Life with Kajal Khurana
00:57:20
287. 287 – Best Art Show Display Tips for Craft and Handmade Artisans with Amy Amdur of Amdur Productions
00:53:00
286. 286 – 7 Specific Targets to Create a Confident Money Mindset as a Small Business Owner with Johnny McWilliams
00:40:34
285. 285 – Integrating Private Label Products into Your Small Business with Anne Mitchell of So El Paso
00:51:23
284. 284 – How to Use Kickstarter to Grow Your Handmade Business with Azhelle Wade The Toy Coach
00:54:03
283. 283 – Actions to Build Your Online Presence (That Lead to More Sales!) with Ana Bolanos of Limbo Imports Hammocks
00:48:48
282. 282 – 3 Surprising Points About Marketing Your Small Business with Teresa Heath-Wareing
00:53:31
281. 281 – How to Use Pinterest for Your Product Business with Kate Ahl of Simple Pin Media
00:52:32
280. 280 – How to Blog For A Product Business with Jenny Melrose
00:50:53
bonus Set Up and Sell in the NEW Facebook Shops
00:06:09
279. 279 – Confused About Google My Business? with Jessica Totillo Coster of Ecommerce Badassery
00:56:08
278. 278 – Everything You Need to Know to Sell on Etsy with Nancy Badillo
01:02:47
277. 277 – Introducing Facebook Shops with Jessica Totillo Coster of eCommerce Badassery
00:56:24
276. 276 – Build the Perfect Shopify Website with Elle McCann of Curious Themes
00:53:10
275. 275 – Selling on Amazon Handmade with Dana Midkiff of Pink Door Wreaths
00:48:55
274. 274 – Why eBay and How to Get Started with Kristine Diemoz of eBay
00:54:43
273. 273 – How to Get your Product Made Overseas with Brian Miller of Easy China Warehouse
00:54:33
272. 272 – Taking a Worn Out Industry and Making it New Again with Alex Kurkowski of Tellinga
00:56:14
271. 271 – How to Be More Comfortable on Camera with Kellsie Moore of Be Marvelous You
01:02:43
270. 270 – Increase Sales by Showing What Makes You YOU! with Nikole Marie
00:53:51
269. 269 – SEO: The Answer to Attracting Sales Online with Meg Casebolt of Love at First Search
00:50:51
268. 268 – How to Conduct Your Own Virtual Shopping Show with Vicki Adrian of Adrian’s Boutique
00:56:28
267. 267 – Dealing with the Wildfires in Your Business with Anne Pazier of Santa Barbara Gift Baskets
00:51:05
266. 266 – Front Porch Sessions Save the Day with Sarah of Sarah Hoag Photography
00:49:26
265. 265 – How to Make Your Business Essential with Kim Terrill of Kim’s Cottage Confections
00:54:47
264. 264 – Set Yourself Up NOW for a Better Life in the Future with Elaine Quinn - The Solopreneur Specialist
01:00:42
263. 263 – Take Control of Your Fear with Jennifer Allwood
00:34:06
262. 262 – Everything You Want to Know about Faire with Eric Rion of Willa’s Shortbread
00:57:16
261. 261 – Know Who You Are and Stay in Your Lane with Julia of Birnn Chocolates of Vermont
01:00:08
bonus M2M-12 – The Product Lifecycle – How to Stay in Business
00:13:57
bonus M2M-11 – Personal Development and What it Means to Your Business
00:16:47
bonus M2M-10 – Moments of Life in Your Handmade Product Business
00:20:38
bonus M2M-9 – How to Get the Most Out of a Craft Show or Farmer’s Market
00:22:32
bonus BONUS – Your Employment Rights and Obligations – The CARES Act and More with Brad deBeaubien
00:46:29
bonus M2M-8 – Ways to Find New Customers and Bring in Sales
00:20:48
bonus M2M-7 – Reviewing Some of the Tougher Parts of Having Your Own Business
00:19:22
bonus M2M-6 – Making People Feel Special and The Customer Journey
00:21:11
bonus M2M-5 – Product Pricing is a Make or Break Decision
00:20:14
260. 260 – What We Can Learn from the Challenges of Selling CBD Products with Derek Spruill of Cherry Blossom CBD
00:53:06
bonus M2M-4 – The Right Thinking about Big Brands and Finding Your Advantage
00:19:49
bonus M2M-3 – What Does Your Business Stand For? Do This Right to Attract Sales
00:19:48
bonus M2M-2 – Overcoming Your Imposter Mind as You Start Your Business
00:21:19
bonus M2M-1 – The Beginning of a New Handmade Business
00:20:22
259. 259 – Running a Business Doesn’t have to Make you NUTS! with Kim Decher of Skips Candies
00:52:01
bonus BONUS: Managing the Corona Crisis in Your Handmade Business
00:13:19
258. 258 – Lots to Learn from this “Gourd-geous” Biz with Ben Bear of Meadowbrooke Gourds
00:54:28
257. 257 – Intentionally Creating a Customer Experience Matters with Laura Jennings of Knack
00:53:32
256. 256 – How to Manage Through Fear in All Areas of Your Life with Amy Smith of The Joy Junkie
00:57:27
255. 255 – Ever Consider Teaching Your Creative Skills as an Additional Revenue Stream? with Deirdre Drakes of 823 Treats
00:55:21
254. 254 – Website Best Practices – Does Yours Pass the Test? with Brian Lawrence
00:58:46
253. 253 – How Adding a Service Like This Guarantees Repeat Business with Charita Lucas of dOSA Naturals
00:59:23
252. 252 – Big Brands – How Did They Get There? with Rick Cesari of Direct Branding
00:46:56
251. 251- How to Get onto Grocery Store Shelves with Roger Sudnick of Good Measures Foods
00:53:58
250. 250 – Why Starting with In Person is Best with Mary Bemis of Reprise Active Wear
00:50:35
249. 249 – Make the Growth of Your Business Easier with Josh Elledge of Up My Influence
00:59:10
248. 248 – All About Cottage Food Laws with Denay Davis of Foodpreneur Institute
00:55:45
247. 247 – Learn Something New About Yourself with Teresa McCloy of the REALIFE Process®
00:57:11
246. 246 – Do You Know the Origin of Our Christmas Traditions? Some Will Surprise You!
00:26:21
245. 245 – Find Out How Tiny Habits Bring Happiness into Your Life with Jennifer Dunham of Time, Money & Happiness Matters
00:50:04
244. 244 – What If Your Product Category is Already Taken with Sam Holmes of Holmes Sweet Home
00:59:03
243. 243 – How to Sell Left Over Holiday Products with Alesia Galati
00:47:15
242. 242 – How Product Creation Evolves from Idea to a Business with Pamela Gort of Blingzy™
00:58:58
241. 241 – Punch Up Your Presentations with Comedian Larry Bloom of Funnier By The Lake Comedy
00:58:24
240. 240 – Lessons from a Prospecting Powerhouse with Kristen Crawley of Savannah Bee Company
00:51:17
239. 239 – Why You Want to Create a Business that Includes Semi Passive Income with Oksana of Oksancia
00:49:15
238. 238 – How to Maximize Sales at Local Craft Shows with Sarah Smith of Southern Caramel
01:00:29
237. 237 – How to Use Influencer Marketing to Increase Sales with Sarah and Noelle of Berra Bites
00:53:25
236. 236 – How to Take Winning Product Photos with Your Phone with Aaron Nace of PHLearn
00:44:31
235. 235 – Get Customers to Buy Over and Over and Over with Marisa Murgatroyd
00:44:39
234. 234 – How to Create Demand and Grow Your Business with Leeatt Rothschild of Packed with Purpose
00:49:10
233. 233 – People Don’t Buy Products – They Buy You with Annie of NaturalAnnie Essentials
00:52:31
232. 232 – Navigating Through a Difficult Conversation with Anna Osborn of Life Unscripted Counseling
00:58:24
231. 231 – Do You Want a Lifestyle Business or an Empire? with Natalie Gingrich of The Ops Authority
00:56:58
230. 230 – How Deborah Gets in Front of Corporate Decision Makers with Deborah Wasylko of Baskets Galore
00:48:26
229. 229 – Learning from a Handmade Critter Business with Kenny and Jenifer Kudulis of kudu-lah
00:54:49
228. 228 – Seriously – Take the Scary Out of Sales with Nikki Rausch and The Selling Staircase
01:04:38
227. 227 – Digging Deep When in Survival Mode with ReeJade Richmond
00:51:34
226. 226 – Concept to Wholesale in One Year with Meg Sutton of Belle & Union
00:58:11
225. 225 – Bridging Careers from Nursing to Floral Design with Patti Muhlenfeld
00:44:22
224. 224 – A Plan for Your Marketing Plan! with Heidi Thompson of Evolve Your Wedding Business
00:54:36
223. 223 – This is Probably Missing from Your Facebook Strategy with Traci Reuter of Divine Social
01:02:46
222. 222 – The Truth About a Business Boss State of Mind
00:35:08
221. 221 – Not Just Another Instagram Interview with Sue Zimmerman
00:49:48
220. 220 – Serving It Up Sweet and Spicy with Sonya Paz
00:48:55
219. 219 – How to Sell Your Product Through Email with Katie Salmon of Katie Does Marketing
00:52:02
218. 218 – Create Your Own Brand Portfolio Today with Lindsey Johnson of Verity & Co
00:56:16
217. 217 – Grow Your Audience – Grow Your Business with Jennifer Allwood of The Magic Brush
00:48:45
216. 216 – Handmade Business Wisdom Sprinkles with Juliet Galea of Caker’s Chat
00:44:26
215. 215 – Re-Energize Your Brand and Watch Sales Grow with Eric DeLary of Pasta Mamas
00:53:16
214. 214 – How to Market TODAY with Veronica Staudt of Vintage Meet Modern
00:58:54
213. 213 – [On Air Coaching] How to Uncover and Market to New Audiences with Elaine Kuckertz
00:58:03
212. 212 – Takeaways from Social Media Marketing World and What They Mean for Handmade Product Businesses
00:33:34
211. 211 – Why Email is Everything to Your Business with Abby Herman of Write Solutions
00:51:27
210. 210 – [On Air Coaching] Retire Into Your Business with Sandy Monroe of Dai Cor Baskets
00:49:17
209. 209 – One Often Forgotten Free Way to Get New Customers with Jeremy Lessaris of irevu
00:49:16
208. 208 – How to Find Your Courage for Selling with Mariana Ruiz of Impact Driven Entrepreneur
00:38:30
207. 207 – Empowered Women EMPOWER Women with Christine Walsh of Cake and Whiskey
00:44:59
206. 206 – [On Air Coaching] How to Take Your Business to the Next Level with Samatha Spencer of Bird Box Gifts
00:47:51
205. 205 – Navigating Through the Stages of Your Business with Debbie Adame of My Daddy’s House of Gifts
00:49:57
204. 204 – Be Friends with Your Numbers with Lynne Somerman Financial Coaching
00:50:37
203. 203 – [On Air Coaching] How to Select a Product Focus and Start Your Business with Jeanette Andersen
00:41:37
202. 202 – Choose Marketing Methods that Fit Your Natural Style with Brit Kolo of Marketing Personalities
00:55:37
201. 201 – Why Wait? Put Yourself in the Spotlight with Amanda Berlin
00:56:20
200. 200 – You Deserve to Be Heard with Carol Cox of Speaking Your Brand
00:54:43
199. 199 – All the Secrets to Going Wholesale with Katie Hunt of Tradeshow Bootcamp
00:55:49
198. 198 – How to Use Email as a Product Biz with Megan Auman of Artists and Profit Makers
01:00:26
197. 197 – Creating Edible Fabric! with Marilyn and Joe Bawol of Unique Flexique ®
00:55:51
196. 196 – What You Need to Know Now About Facebook Ads with Salome Schillack of Shine And Succeed
00:57:34
195. 195 – 5 Affirmations to Change Your Life
00:19:20
194. 194 – ‘Twas the Night Before Christmas When All Through the Store …
00:05:02
193. 193 – Not Everyone Deserves Your Homemade Efforts! with Michelle Gowan of Cookie Nip
00:50:04
192. 192 – Be the BEST Product Boss Minna Khounlo-Sithep
00:44:39
191. 191 – Why Amazon Over Ebay with Amy Feierman of Mommy Income
00:49:32
190. 190 – Taking Chances as You Start and Grow a Business with Kate Flynn of Sun and Swell Foods
00:48:42
189. 189 – Colors, Fonts and Graphics. How to Create Your Visual Brand with Sal Frances
00:48:08
188. 188 – “Ask the Question!” says Fine Artist Sonya Paz
00:55:20
187. 187 – Finding Courage Through Art with Frances Castro of Francesita by Frances
00:45:01
186. 186 – Bake the Cookies, Spin the Dreidel, Capture Those Holiday Sales!
00:30:33
185. 185 – Greetings! Get Your Ideas Out to the World with Adam Donato of Card Isle
00:51:46
184. 184 – Goo Goos, Moon Pies and a Guitar Box with Shelia Horvath of HeavenlyTreats4U
00:57:26
183. 183 – How a Single Moment Turns into a Business with Kristy Mangia of Giddy Up Nuts
00:45:36
182. 182 – Connect to Your Inner Voice with Katie Krimitsos of Biz Women Rock
00:49:06
181. 181 – What We Can Learn from an Olympian Medalist with Aja Evans
00:42:57
180. 180 – Your Inside Peek at FB “Live from the Hive” with Shawn Parola of All The Buzz
00:50:15
179. 179 – The Brave Leap from Shyness to Living Her Passion with Lisa Wojcik of Black Bow Sweets
00:46:59
178. 178 – Discover the “Whys” Behind Your Business
00:29:27
177. 177 – Legal Guidance Specifically for Makers Like You with Joey Vitale of Indie Law
00:47:54
176. 176 – How to Work a Room® with Susan RoAne
00:54:24
175. 175 – You’ve Been Asked to Speak at an Event. Now What?
00:35:27
174. 174 – Why Etsy for Handmade Sellers with Danielle Spurge of The Merriweather Council
00:50:54
173. 173 – Is it Time to Clean Up Your Social Media Program? with Sarah Frink of Real Marketing Solutions
00:51:28
172. 172 – Lobby Pop Ups for the Corporate Biz Win with Annette Pardun of Fill My Jar
00:48:11
171. 171 – Create Your Own Mastermind Magic with Natalie Eckdahl of Biz Chix
00:53:20
170. 170 – Going from Emotion to Productivity When Tragedy Strikes with Bobbi Baehne of Think Big Go Local
00:44:19
169. 169 – Could an Artisan Co-op Be for You? with Nancy Gissendaner of Queen Bee Artisan Market
00:48:52
168. 168 – Inventory Woes and Resolution with Layne Booth
00:38:35
167. 167 – Meet the New and Improved LinkedIn with Viveka von Rosen
00:47:39
166. 166 – Are You REALLY Serving Your Customers? with Jim Lederer of Bluegrass
00:40:06
165. 165 – She Gets Us! with Gwen Bortner
00:47:38
164. 164 – Creating the Perfect Brand Story with Bri Lobato of MVMT
00:40:28
163. 163 – A Sneak Peek into My New Book Maker To Master
00:27:09
162. 162 – Wholesale Yes but Box or Boutique? with Bob Hurley of Hurley 45 Enterprises
00:42:23
161. 161 – “Frankensteining It” with Wendy Santini of Pinzit
00:42:55
160. 160 – Hello Corporate Business with Nikki Rausch of Sales Maven
00:52:16
159. 159 – All Paws Up for Non-Profit Creation with Carole Yuster of K-9 Reading Buddies
00:42:55
158. 158 – Episode Removed – Here’s Why
00:01:27
157. 157 – 5 Features to Set Your Next Promotion on Fire!
00:19:10
156. 156 – Our High School Students are Starting Companies with Rebekah Peter of RADD-Tees
00:30:25
155. 155 – How Well Do You Know Your Own Business? with Kelly Roach of Kelly Roach Coaching
00:45:33
154. 154 – Social Media Tips You Won’t Hear Elsewhere Direct from SMMW18
00:26:08
153. 153 – Knitting a Business Plan with Jodi Pavey of J Pavey Designs
00:46:56
152. 152 – Your Purpose Can Change the World with Lady Bird Johnson
00:47:32
151. 151 – Your Left Brain is a Bully with Jill Fleming of Beyond Logic Coaching
00:43:25
150. 150 – Let’s Give Your Logo a Checkup
00:24:36
149. 149 – Why Following Your Passion is Bad Advice! with Michael Gebben of Jumpstarters
00:42:16
148. 148 – Meet the Mad Soyentist with Julie Skaggs of Mad Soyentist Candles
00:48:02
147. 147 – How to Ensure You See Results from an Online Course
00:17:59
146. 146 – Should You Purchase That Online Course?
00:18:19
145. 145 – How to Land Corporate Business with Maria Bayer of Irresistible Selling
00:42:51
144. 144 – From Law to Pottery Paradise with Scott Obernberger of Twice Baked Pottery
00:42:38
143. 143 – The Power of Purpose - Let's Get Serious about Productivity
00:30:08
142. 142 – The Best Holiday Gift of All
00:16:59
141. 141 – How a Blog Fits Your Biz with Nicole Regan of Cedar & Rush
00:48:13
140. 140 – 5 Feng Shui Tips for Your Office Space with Marianne Kaplan of Feng Shui for Success
00:46:42
139. 139 – How to Open a Retail Store with Bruce Erickson of Summer Classics
00:47:30
138. 138 – Your Stress Free Holiday Business Gifting Plan
00:23:34
137. 137 – 5 Steps to Merry and Bright Holiday Sales
00:29:32
136. 136 – It’s About Finding a Happy Life with Maureen Basile of Maureen’s Sweet Shoppe
00:47:25
135. 135 – Oops! Macys! with Liz Wain of Wain’s World
00:50:07
134. 134 – Twisted Pig or What the Oink? with Nick Lucas of Lucas Candies
00:48:39
133. 133 – The Power of the Pivot with Ryann Gaspara of GasparaFlora
00:44:50
132. 132 – Arts and Carafes with Tanya Ruffin of Create Studios
00:39:05
131. 131 – Retail Survival Tips with Terri King of My Secret Garden
00:53:09
130. 130 – Entrepreneurial You! Monetize Your Expertise with Dorie Clark
00:43:30
129. 129 – A Different Kind of Candle with Klaus Haagen of Austrian Atelier
00:40:33
128. 128 – Raise a Glass to Direct Sales with Melissa Ferber of Drink Generously with OneHope Wine
00:54:20
127. 127 – How Flower Essences Attract Success with Deborah Werner of Earth Wind and Flowers
00:45:08
126. 126 – Get the Scoop on Package Goods Wholesale with Irene Costello of Effie’s Homemade
00:45:33
125. 125 – Elizabeth Meyer’s Courageous Journey to America Back in 1841
00:41:20
124. 124 – Adding Frosting to Your Business with Rebekah Wilbur of Rebekah Naomi Cake Design
00:48:23
123. 123 – Power Up Your People with Matt Holmes of Home & Company
00:50:54
122. 122 – Fear Held Her Back … Until It Didn’t with Hallie Sherman of Speech Time Fun
00:36:43
121. 121 – Should You Trademark, Copyright or Patent with Todd Timmerman of Shumaker, Loop & Kendrick
00:32:32
120. 120 – The Five C’s You Need to Know About Small Business Loans with Katie Wiswald of Highland Park Bank and Trust
00:49:45
119. 119 – Computer Tips to Keep You Safe with Goran Donev of Safe Haven IT
00:38:20
118. 118 – Monetize Thyself™ with Business Wisdom from Nicole Walters
00:46:21
117. 117 – Why Life Insurance is for Living Not Dying with Rebecca Bloomfield
00:36:30
116. 116 – Living the Tuscan Dream with Pam Mercer of Tuscany Tours
00:47:18
115. 115 – Arts are “The Way” to Healing and Passion with Rae Luskin
00:40:42
114. 114 – Product Stories for the Win with Carmi Plaut
00:45:54
113. 113 – Homebased Biz vs. Summer Break with Robin Walker
00:35:26
112. 112 – How to Succeed in Retail Today with Andi Malone of Infinity Gifts
00:41:10
111. 111 – “Morganize” Instagram and Your Biz with Morgan Sutton
00:37:39
110. 110 – Surviving the “Wild” with Jonathan David Lewis
00:37:07
109. 109 – How to Use Instagram Stories to Grow Your Business with Sue B Zimmerman
00:44:20
108. 108 – Soap Bombs Exploding from Donuts with Shenia Smith of Lula’s Bath and Bombs
00:43:39
107. 107 – Golden Rules for Craft Show Sales with Lisa Vukovits of Earth Sticks and Scents
00:42:31
106. 106 – Cards Against Humanity with Max Temkin
00:45:32
105. 105 – A pee-kaboo into New Product Development with Nina of rahababy
00:41:32
104. 104 – Staying True to Your Brand with Ben and Blake from The Village Common
00:39:28
103. 103 – Building an Award Winning Caramel Brand with Calley Hastings of Fat Toad Farm
00:45:00
102. 102 – Fabscraps and Fab Biz Advice with Brigitte Wimbush
00:40:39
101. 101 – The Story Behind Brownie Brittle™ with Sheila Mains
00:35:57
100. 100 – Top Takeaways from 100 Episodes with Sue Monhait of Gift Biz Unwrapped
00:36:34
99. 099 – Managing Social Media with Tena Pettis of Tena.cious
00:46:51
98. 098 – A Passion for Peppers with Alex Ruesing of Lifegarden Farm
00:43:46
97. 097 – People Are the Answer with Mike Muenedata of Rwanda Bean Company
00:38:34
95. 095 – Cookbooks to Mixes to This! with Lisa Shively of Kitcheneez
00:41:04
94. 094 – SquirrelAway Bird Cafe with Tom Degler
00:34:51
93. 093 – Yes! You Should Consider Writing a Book! by Tom Corson-Knowles
00:43:01
92. 092 – An “Off the Cuff” Fashion Idea Becomes Reality with Amy Olson of Kuhfs
00:35:37
91. 091 – Barrel Aged Maple Syrup Attracts the Stars with Tim Burton of Burton’s Maplewood Farm
00:38:57
90. 090 – The Role PR Plays Today with Abbe Sparks of Abbe Sparks Media Group
00:36:37
89. 089 – POP! that Imposter Thinking with Mireya Esquivel of Round Like Me
00:42:14
88. 088 – Cookies in a Snap with Bill Stank
00:41:38
87. 087 – Pampering with Purpose with Regina Disilvestro of RD Alchemy
00:40:44
86. 086 – Stirring Up the Toffee Biz with Dr. Ray’s Toffee
00:41:32
85. 085 – Success is a Journey with Stephanie Laynes of Smooth Skin Supply
00:53:24
84. 084 – Customer Solutions Prove Profitable with Derek Thielke of Northwoods Cheese
00:42:18
83. 083 – Make Your Business REMARKable with Andrew and Pete
00:50:46
82. 082 – Ensuring Success at Your Business Event with Mindy Moore of Ravinia Festival
00:38:26
81. 081 – Delivering a Shock and Awe Experience with Diane Campbell of Gratitude Goodies
00:40:43
80. 080 – Energy Marshmallows? Yes and More! with Amy of Marshmallow MBA
00:42:08
79. 079 – Going from Good to Great with Dave Poulos
00:27:41
78. 078 – Moving into a Shop on Main Street with Ryan Newberry
00:32:31
77. 077 – The Only Holiday in August with Merley Greenidge
00:34:56
76. 076 – Actionable Advice with a Southern Living Flair with Eric Rion
00:47:20
75. 075 – If You Want to BE … DO with John Lee Dumas
00:23:48
74. 074 – Cheers to Niche Products with Kara Lamerato of Kara’s Vineyard Wedding
00:45:28
73. 073 – How to Grow Your Business in a “Dog Eat Dog” World with Janet Domrase
00:40:07
72. 072 – Being on Project Runway with Marla Duran
00:36:41
71. 071 – Do You Really Need LinkedIn? with Viveka von Rosen
00:47:19
70. 070 – Starting a Biz – Gift Baskets and Beyond with Shirley Frazier
00:41:19
69. 069 – JZ Beauty and The Beast with Jennifer Zanotti
00:35:03
68. 068 – A 9 to 5 Salary from An Etsy Shop with Angela Lee
00:35:31
67. 067 – Inside The Cocoa Cabana with Ronda Priola
00:40:43
66. 066 – Meet the Kosher Willy Wonka David Levine
00:45:05
65. 065 – Vintage X3 on Etsy with Jennifer Beaton
00:32:32
64. 064 – editorr – An App You Need to Know with Heather Robison
00:35:28
63. 063 – Selling Handmade on Etsy with Christine Hoffer
00:34:33
62. 062 – Crushing It as a Local Retailer with Karl Benson of Cooks of Crocus Hill
00:42:34
61. 061 – Luxe Bloom Roses Last 60 Days Without Water! with Shelly Rosen
00:34:18
60. 060 – Success Comes from Clarity says Heather Ann Havenwood the Sexy Boss
00:42:15
59. 059 – Creating the Bowdabra with Sandy Sandler
00:38:25
58. 058 – Growing Her Gift Hamper Biz to Sell at $1 Million with Sarah Cross
00:34:36
57. 057 – Tricks So YOU Look Fabulous in Photos Every Time with Cyrissa Carlson
00:42:31
56. 056 – BAM! Power Clusters to Spark Sales with Julie Yusim
00:38:26
55. 055 – The Power of Pop By Gifts with Sharon Day
00:39:57
54. 054 – Finding Your Life Purpose with Monika Zands
00:54:19
53. 053 – Dealing with Rejection, the Value of Interns, and more with Jane Mosbacher Morris
00:45:00
52. 052 – Solid Business Advice that Holds True Over Time with Pam Newell
00:40:29
51. 051 – Make YOUR Product Idea a Reality with Maya Liberman
00:47:04
50. 050 – Unlocking the Treasures of Live Video with Kim Garst
00:39:50
49. 049 – Empowering Maasai Women with Katy Leakey
00:37:59
48. 048 – Brick & Mortar Retail Success Secrets with Vicki Adrian
00:46:52
47. 047 – Gossip, Forgiveness and Growth with Dr. Shawne Duperon
00:29:52
46. 046 – From Freelance to a Flock with Johanna Fritz
00:34:27
45. 045 – Yarn Bombing! with London Kaye
00:32:08
44. 044 – Product Development and Evolution with Karyn Ranzau
00:39:35
43. 043 – Ebay Selling: Get the Scoop with Kerry Boozenny
00:30:56
42. 042 – Loving the Artist Life with Cathy Nolan
00:38:28
41. 041 – No More Excuses: Start Your Baking Biz with Cydni Mitchell of Sweet Fest
00:36:59
40. 040 – 3 Steps to Unwrap YOUR Greatness with Sue Monhait the Gift Biz Gal
00:39:49
39. 039 – Boston Marathon and DUI Campaigns: Gaining Visibility with Anita Housman
00:35:50
38. 038 – Evernote Power! Get Super Productive with Steve Dotto
00:40:00
37. 037 – Icing Smiles – A “Sweet” Non Profit Success with Tracy Quisenberry
00:38:06
36. 036 – The Secret to a “Smooth Sale” with Elinor Stutz
00:34:07
35. 035 – Cleaning Up in the Soap Making Biz with Jen Eby
00:40:22
34. 034 – Make Networking Really Matter for Your Biz with Jason Treu
00:38:18
33. 033 – The Video Advantage an Easy Way with Alfred Poor
00:31:02
32. 032 – Learning from #TheInstagramExpert with Sue B Zimmerman
00:33:00
31. 031 – Simply Sue Speaks on the Business of Professional Speakers
00:40:19
30. 030 – From Wild Bill to Their Own Biz with Berk and Katie of Fresh Prints of CT
00:36:47
29. 029 – Top Tips for Retail Success with Mary Romeo of Bee Business Smart
00:38:18
28. 028 – Twitter Step by Step for Business with Madalyn Sklar of Twitter Smarter
00:42:37
27. 027 – An American Under the Tuscan Sun with Jayne Wagner of Hickory Creek Winery
00:33:38
26. 026 – She Knew When She was 12 with Donna Alufohai of Royalty Cookies
00:30:30
25. 025 – Straight Talk on Hiring a Business Coach with Debbie Quintana of QT Concepts
00:32:32
24. 024 – 3 Steps to a Sharper Mind with Karl Pilz of Nutrition to the Edge
00:28:16
23. 023 – What You Eat Can Set You Up for Success with Karl Pilz of Nutrition to the Edge
00:23:37
22. 022 – An Annual Salary Made in 3 months with Lana Horton of Make a Memory
00:33:56
21. 021 – A Lesson in Courage and Impact by Rebecca Bloomfield as Abigail Adams
00:28:10
20. 020 – Her Biz Revitalized the Entire Town with Jenny Doan of Missouri Star Quilt Company
00:32:10
19. 019 – It started on a Trip to Peru … with Stacey Horowitz of Shopping for a Change
00:34:04
18. 018 – Sales Secrets Hidden in Customer Surveys with Terry August of Fanciful
00:31:00
17. 017 – Working with Hollywood Stars by Terry August of Fanciful
00:30:00
16. 016 – Bats and a Bridge Created a Biz by RC Clark of Dancing Snake Nature Photography
00:28:13
15. 015 – Get Business Without Having to Sell by Jill Kirshenbaum of Intermezzo VP
00:34:46
14. 014 – The Trick to Asking for Referrals by Kevin Jordan of Redpoint Marketing Consultants
00:32:36
13. 013 – How LinkedIn Led to Buying Her Business with Dani Noyes of Olgas Day Spa
00:31:00
12. 012 – Thinking about a Brick & Mortar Shop? with Smita Singh of Womenpreneur Success
00:33:58
11. 011 – Being on Oprah’s List with Susie & Jill of The Cookie Joint
00:26:36
10. 010 – How her Passion gets TV promos with Marlena Jayatilake of Love That Spice
00:30:34
9. 009 – People are Attracted to Happy with Eileen Cyrus of Just Because IYQ Tea Room
00:35:37
8. 008 – How to Outsell the Big Chains with Anne Pazier of Santa Barbara Gift Baskets
00:33:18
7. 007 – Dealing with Stress and Panic with Barbara Appelbaum of Appelbaum Wellness
00:27:33
6. 006 – Running Your Biz while Working Full Time with Deb Condo of Gift Basket Junction
00:30:47
5. 005 – How a Blog Brings in Sales with Kate Erickson of Entrepreneur on Fire
00:24:44
4. 004 – Find a Better Way to Lose Weight with Elizabeth Benton of Primal Potential
00:31:00
3. 003 – $200 and A Dream with Claudia Johnson of EXCLAMATIONS! Gifts
00:23:43
2. 002 – A stress to success lifestyle business with Julie Brugioni of The Silk Thumb
00:30:20
1. 001 – The power of taking action with Brendan Hufford of Entrepreneurs and Coffee
00:34:21
000 – The Story Behind Gift Biz Unwrapped
00:08:11