Jules Boykoff: Sportswashing, the FIFA 2026 World Cup, and the 2028 Olympic Games

As the 2026 FIFA World Cup begins in North America, Jules Boykoff asks us to look beyond the spectacle.

For millions of fans, the tournament will bring football, drama, beauty, and emotion. But behind the spectacle lies another story – one about power, money, political prestige, and who gets to use sport, and for what purpose.

In this episode, you will hear Jules Boykoff speak about sportswashing, the FIFA 2026 World Cup, and the 2028 Olympic Games in Los Angeles.

Boykoff is a political scientist, author, former professional football player, and one of the most critical voices on the politics of sport and mega-events.

His analysis focuses on the concept of sportswashing: how political leaders, states, and powerful institutions use sport to build prestige, stoke nationalism, and deflect attention from chronic problems at home.

In the case of the 2026 World Cup, Boykoff turns his attention to FIFA, Donald Trump, and the political and commercial machinery surrounding the tournament.

But his argument does not stop with football. Two years after the World Cup, the Olympic Games will come to Los Angeles – raising many of the same questions about power, profit, public money, policing, displacement, and political image-making.

The episode also comes as Boykoff releases his new book, Red Card: The 2026 World Cup, Sportswashing, and the FIFA Greed Machine.

Host: Stanis Elsborg, head of Play the Game

Speaker: Jules Boykoff, political scientist, author, and former professional football player

This episode is produced by Play the Game.

Music: I Walk With Ghosts by Scott Buckley.