Shownotes
What if local could be the reason your customers keep coming back?
In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Tom from Greendale, a family-run Devon farm shop that’s proving just how powerful community-led marketing can be.
From launching their own Love Local Festival to turning sourcing stories into brand loyalty, Greendale has built more than just a food business - they’ve built trust, connection, and a fiercely loyal customer base.
What we cover:
- The Greendale origin story and how the brand has grown
- Why local sourcing still matters (and how to make it resonate)
- Behind the scenes of the Love Local Festival and what it achieved
- How community-first marketing drives loyalty and repeat sales
- The balance between digital growth and storytelling
- Tom’s practical advice for brands wanting to go ‘local first’ in 2025
Whether you’re a founder thinking about how to deepen loyalty, or a marketer exploring ways to connect beyond the product, this one’s full of practical ideas and real talk.
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