Shownotes
Scaling a premium food brand sounds exciting… until you actually have to do it.
Because growth often brings pressure. More volume. More demand. More complexity. And with that comes the risk of losing the very thing that made customers fall in love with your product in the first place.
In Episode 24 of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Amanda Ringelberg, CEO of Granny Gothards, the award-winning luxury ice cream brand built on craftsmanship, provenance and doing things properly.
Over the last 14 years, Amanda has grown Granny Gothards from a small artisan producer into a nationally recognised premium brand, whilst staying true to the quality, people and values that sit at the heart of the business.
Together they discuss:
- How to scale an artisan food brand without compromising quality
- Why premium brands need to communicate value before customers buy
- The power of getting your product into the right hands
- What founders often misunderstand about premium positioning
- Managing growth whilst protecting brand identity
- Understanding who your ideal customer really is
- Why your team becomes your greatest asset as you scale
- Amanda's biggest lessons from 14 years of building a successful food brand
Whether you're building a challenger brand, scaling an established business, or trying to position your products more effectively, this episode is packed with practical insights from a founder who's done it for over a decade.
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