Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. 

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Buyers check you out long before they book a call. In this episode, I show you how to build trust fast so your marketing converts faster. You will hear three simple steps that calm the brain’s alarm, prove your credibility, and make your message feel personal. We dig into real brand stories like Dove, Airbnb and Nike, then turn those ideas into moves you can use on your LinkedIn, website and sales pages. You will get a 60-second sentence rewrite that can lift conversions, plus a free resource to make your stories stick. If you are a coach, consultant, or service provider looking for steady clients and shorter sales cycles, you will love this one. Ready to put your words to work?

Chapters:

[00:58] Power of words and trust

[02:38] Step 1, Safety words that quiet the alarm

[04:36] Step 2, Specifics that prove credibility

[07:23] Step 3, You language that creates connection

[10:54] Shrink your buying cycles

[12:03] 60 second sentence rewrite challenge

[12:26] Get your free DRAMATISE template

Resources and links

🎁 Free DRAMATISE Story Builder Template: https://www.deirdremartin.ie/dramatisestorybuilder 

🎧 Mentioned, Episode 143, How to Engineer Stories That Actually Stick

Pick one sentence on your site or LinkedIn. Add one safe word, one specific number, or a you reframe. Do it now, then share the result with a colleague. Want help? Grab the FREE DRAMATISE™️ template above.

#MasterYourBusinessPodcast #ServiceBasedBusiness #LinkedInMarketing #BusinessGrowthStrategy #PositioningStrategy #StandOutOnline #VisibilityStrategy

About Deirdre Martin:

I’m Deirdre Martin, a triple-certified neuro-strategist, award-winning, international best-selling author and podcast host who supports coaches, consultants, and professional service providers to make their first million in business.

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“Great insights on getting noticed in the market

Deirdre does a great job of helping understand the best marketing and business strategies with a easy to understand and entertaining podcast.

Education in your ears.”