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How to Measure Video Success (Without Falling into the Views Trap)
Episode 312 • 25th June 2025 • Engage Video Marketing Podcast • Ben Amos
00:00:00 00:15:10

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In this episode of the Beyond the Book series, Ben cuts through the hype around video views, likes, and shares — and shows you how to measure what actually matters in video strategy.

Discover the 5 Buckets of Metrics That Matter from the Engage book, and learn how to align your video content with real business outcomes. Because views don’t pay the bills — but results do.

🎯 You’ll learn:

• Why vanity metrics are misleading (and dangerous)

• What to track instead using the 5-bucket framework

• How to choose the right metrics based on your business goals

👉 Get your copy of Engage: The Definitive Guide to Video Strategy for Business at

engagevideomarketing.com/book


🎓 Ready to go deeper? Join the Video Strategist Masterclass and turn your knowledge into action:

engagevideomarketing.com/VSM


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